Joshua Braun, “This Program is Brought to You By . . . Distributing Television Online” (Yale UP, 2015)

New Books in Sociology · May 7, 2016 · 1h 4m

“One of the things that was most shocking to me getting into the media business, an MSNBC.com producer tells Josh Braun, was the realization that regular people were making it. Television to me . . . was just like sunlight. You push the button and it just comes off the screen. Today, television just comes off lots of screens. Computers, tablets, phones, city billboards, stadium jumbotrons. The path from the recording pictures to showing them to us their physical distribution is neither simple nor elegantly planned. In This Program is Brought to You By . . . Distributing Television Online…