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From Home Kitchen to Global Exports: How Khaas-o-Aam Built a Fruit Leather Brand | Ecom Baithak EP52
Episode 52 of Ecommerce Baithak marks our 1-year anniversary! 🎉 This week Ali & Yousuf, founders of Khaas-o-Aam, join us to break down how they turned a family recipe for "Aam Papad" (fruit leather) into a brand exporting to USA, UK, Canada, Dubai & Saudi Arabia — starting from a 25-day Covid pilot project that sold 400kg with zero marketing.We cover branding, packaging struggles, building customer trust without paying influencers, FDA export certification, pricing psychology, and a deep dive into whether AI-generated content actually converts in ecommerce marketing.00:00 – HIGHLIGHTS: 400kg…
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