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EP 252 Ethical Marketing, Outsourcing, and Building Trust in Business with Dawni Baxter
In this episode, Shannon sits down with Dawni Baxter — founder of a boutique marketing agency and a multi-passionate entrepreneur leading the movement in ethical, human-first marketing. Dawni brings a refreshing perspective to an industry filled with noise, inflated promises, and confusing pricing structures.
Together, Shannon and Dawni dive into:
✨ How to navigate marketing relationships with confidence
✨ Why transparency and trust are the backbone of ethical marketing
✨ What to look for (and avoid) when hiring a marketing agency or contractor
✨ The power of outsourcing — even when it feels…
The skinny
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