Mike Lee: Marketing professor on government spending $15 million over three years on its zero road toll campaign

Early Edition with Ryan Bridge · Mar 29, 2022 · 3m

The Government is spending $15 million over three years on its zero road toll campaign.

The National Party say that money is better spent on actually fixing the roads.

But Transport Minister Michael Wood says it's about getting the word out that change is needed.

Mike Lee, Associate Professor of Marketing at Auckland University joined Kate Hawkesby.

LISTEN ABOVE

See omnystudio.com/listener for privacy information.