How One CTO Uses Cost of Delay to Prioritize Features

Tech Leadership with Fexingo: Engineering Managers, CTOs, and Technical Leadership Conversations · Jun 18, 2026 · 6m · transcript

In this episode of Tech Leadership with Fexingo, Lucas and Luna explore how one CTO at a B2B SaaS company used Cost of Delay to transform feature prioritization. They break down the real-world case: a team drowning in competing requests from sales and product, using Cost of Delay and Weighted Shortest Job First to reduce time-to-value by 40 percent. Lucas explains the math behind Cost of Delay—a combination of business value, time criticality, and risk reduction—and how it replaces subjective scoring. Luna challenges whether this works outside product companies, and they discuss pitfalls like…