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How Zapier Built a Billion Dollar Business Without Sales
Zapier grew to over one billion dollars in valuation with virtually zero sales team, relying entirely on product-led growth and integrations. Lucas and Luna dissect the specific mechanics of this no-sales strategy, examining how they turned API connections into a sticky subscription model. We look at the data behind their customer acquisition costs, the role of developer advocacy, and why this approach is now being copied by enterprise software giants. This episode explores the operational reality of building a tech empire without a single outbound rep.
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The skinny
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