Woody Richardson | Transportation Procurement Mistakes
This week’s guest is Woody Richardson, former executive at Schneider. Woody was in the trucking industry for 40 years - all at Schneider. Before retiring in 2021, he had held multiple leadership roles including Revenue Management/Pricing, Sales, Logistics Transportation Procurement, and many others. He recently published his book, Roads Rarely Traveled: Avoiding the Biggest Mistakes in Truckload Purchasing. Based on his decades of work with literally hundreds of shippers, the book outlines the 13 biggest mistakes that a transportation procurer can make. In our conversation, we'll discuss just…
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