Every AI Tool We’re Using & 4 Pillars to Guide You: Operators Build (E7)

Operators · Oct 5, 2026 · 1h

“They’re the most capable ever, but not trained on your business.”

What pillars should every AI-first brand build, and which one comes first?

Matt Bertulli (Founder, Pela Case & Lomi) and Cody Plofker (Advisor & fmr. CEO, Jones Road Beauty) open up the playbook behind Winks, a brand where AI does the grunt work and humans make the calls. Piece by piece, they break down the four components that make that split work.

1. Company brain: Context, memory, skills

2. Operating system (OS): Human interface

3. Software and tools: Existing tech, SaaS

4. Agents: Researcher, writer, analyst, etc.

The era…