Craig Gauthier: Every Rule You Follow Is Optional

Laid Off To 8 Figures with David DiNardo · Oct 29, 2026 · 1h 53m

Craig Gauthier has worked in 33 countries, spent five years as a professor, walked out of a hospital job where everyone was counting down to a pension, and now advises companies on strategy and speaks on stages around the world. His #1 international bestseller Rules Optional starts with one question: which rules are you following that no longer serve you?

We get into why trust and attention are the two scarcest resources today, the fleas-in-a-jar conditioning that keeps people in a 9-to-5 nobody chose, and why he thinks plumbers will out-earn lawyers as AI eats knowledge work. Then Craig runs…