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"Deaths at Davos" & the W.E.F - Dr. Thierry Malleret #6188 · Financial Survival Network

• 0:00
  Speaker 1: When you try to write good fiction, you need to
• 0:02
  Speaker 1: be informed by reality so that you can give texture
• 0:05
  Speaker 1: to the book, to the characters, to the plot. So,
• 0:08
  Speaker 1: of course, sitting form by the few years I spent
• 0:12
  Speaker 1: at the word Economic Forum, but it's not the word
• 0:14
  Speaker 1: Economic Forum.
• 0:15
  Speaker 2: You're listening to Carrie Leutz's Financial Survival Network, where you
• 0:19
  Speaker 2: get valuable information you just can't find anywhere else to
• 0:23
  Speaker 2: thrive in today's trying times. You need the Financial Survival
• 0:27
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• 0:37
  Speaker 2: Network now more than ever.
• 0:43
  Speaker 3: And welcome you are listening to and watching the Financial
• 0:46
  Speaker 3: Survival Network.
• 0:47
  Speaker 4: I'm your host, Carrie Lutz. Well, we've got.
• 0:50
  Speaker 3: A really interesting guest for you today, probably one of
• 0:54
  Speaker 3: the most interesting I've ever had on the show before,
• 0:58
  Speaker 3: doctor Thiery Malory, co author with the World Economic Forum
• 1:04
  Speaker 3: founder Klaus Schwab of two books, The Great Reset and
• 1:08
  Speaker 3: The Great Narrative, and is also a novelist and the
• 1:14
  Speaker 3: latest book that he's come out with is entitled Deaths
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  Speaker 3: at Davas. And doctor Thierry, it's doctor Valery. It's great
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  Speaker 3: to have you on the show. So thank you for
• 1:26
  Speaker 3: having me. Oh, of course. So the book Death and
• 1:31
  Speaker 3: Davos tell us about what inspired you to write it.
• 1:37
  Speaker 1: It's it's entitled Jesse Davos. It's a fictional place, of course.
• 1:41
  Speaker 1: It's a work of fiction. It's a novel. It's a
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  Speaker 1: geopolitical and financial thriller. And what prompted me to write it.
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  Speaker 1: I'd like to write thriller first of all, because when
• 1:51
  Speaker 1: you write a novel to thriller, you're just bonned by
• 1:54
  Speaker 1: one thing, which is a power of your imagination. You
• 1:57
  Speaker 1: can go anywhere you like. And I want to address
• 2:00
  Speaker 1: in the book two issues which I think are absolutely
• 2:04
  Speaker 1: vital for the market. One is geopolitical risk and the
• 2:07
  Speaker 1: other is ESG and everything that pertains to the environmental
• 2:13
  Speaker 1: transition and green investing. So I thought, well, Doables could
• 2:16
  Speaker 1: be an interesting place. But to address these two issues,
• 2:19
  Speaker 1: because so much happens when you're at the help interesting.
• 2:23
  Speaker 3: So it's kind of centered around a character who a
• 2:28
  Speaker 3: young high flying Ukrainian. She's count divers to promote her
• 2:34
  Speaker 3: reconstruct the Ukraine for fun, and that's when the fund begins.
• 2:39
  Speaker 3: H exactly, yeah, exactly. Is that based on somebody you
• 2:43
  Speaker 3: knew we're a totally fictional character.
• 2:46
  Speaker 1: It's totally fictional. But you when you want, when you
• 2:48
  Speaker 1: try to write good fiction, you need to be informed
• 2:51
  Speaker 1: by reality so that you can give texture to the book,
• 2:55
  Speaker 1: to the characters, to the plot. So of course it's
• 2:57
  Speaker 1: informed by the few years and at the word economic forum,
• 3:02
  Speaker 1: but it's not the wordiconmic forum understan phacide that again,
• 3:06
  Speaker 1: it's a work of right.
• 3:08
  Speaker 3: So Mark Twain once commented that truth is stranger than fiction.
• 3:14
  Speaker 3: Fiction is limited by the imagination, but truth isn't. Absolutely
• 3:19
  Speaker 3: that's a very good quote.
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  Speaker 4: Right.
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  Speaker 3: So if your prior works like the Great Reset, you
• 3:27
  Speaker 3: know a lot of people and myself included, have the
• 3:29
  Speaker 3: impression that there's an agenda at play to reduce the
• 3:35
  Speaker 3: global population to a more manageable level.
• 3:39
  Speaker 1: Is that a misconception or he's done as there is nothing?
• 3:44
  Speaker 1: As Sini started out in the book, the book is
• 3:46
  Speaker 1: very simple. If I may say that, the idea when
• 3:53
  Speaker 1: we wrote a book Classroll and myself was to shed
• 3:57
  Speaker 1: light on what the pandemic could entail in macro temps,
• 4:02
  Speaker 1: on the economy, on societies, on geopolitics, on tech, on
• 4:07
  Speaker 1: the environment, and we just wanted to get a sense
• 4:11
  Speaker 1: trying to imagine what the after effect.
• 4:14
  Speaker 4: Of the pandemic would be.
• 4:16
  Speaker 1: But no, absolutely, why invaporation all these kinds of things
• 4:22
  Speaker 1: which are silly of.
• 4:24
  Speaker 3: Conspiracy theories, you know, class Schwab, it's gotten a bad rap.
• 4:30
  Speaker 3: The quote that's attributed to him is you will you know,
• 4:34
  Speaker 3: in the future, your own absolutely nothing and you'll be happy.
• 4:38
  Speaker 1: Yeah, you see to do with Professor Schwab, this this
• 4:43
  Speaker 1: quote has been tracked and identified. It it's you know,
• 4:47
  Speaker 1: the word economic forum is is a big place to
• 4:53
  Speaker 1: to to meet all sorts of people. And I can't
• 4:56
  Speaker 1: remember the name of the person who said that, but
• 4:59
  Speaker 1: it was not in doubles, but it was one of
• 5:02
  Speaker 1: the many gatherings that what are going to make from organizes?
• 5:05
  Speaker 1: And I think she's she's an academic, a young academic.
• 5:09
  Speaker 1: So it was out of context and tiny, and neither
• 5:15
  Speaker 1: Shrub nor myself ever said that.
• 5:17
  Speaker 3: Okay, God and nobody you had never said that we're
• 5:21
  Speaker 3: all a bunch of useless eaters.
• 5:24
  Speaker 4: How could it wants to be? Said her?
• 5:27
  Speaker 3: But they, I mean, some of it's crazy, like pushing
• 5:34
  Speaker 3: you know, A lot of stuff gets attributed to the
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  Speaker 3: World Economic Forum that has no relation and a good
• 5:39
  Speaker 3: friend of mine, his wife was high up. She organized
• 5:44
  Speaker 3: it like every year, So I have a little bit
• 5:46
  Speaker 3: of insight into it. And but it's like so shadowy
• 5:51
  Speaker 3: to most people who think that really, like all these
• 5:55
  Speaker 3: plots are being hatched against the against the United States
• 6:00
  Speaker 3: in particular and humanity, and that it's really us against them,
• 6:06
  Speaker 3: if you will, what is the main purpose? Though, if
• 6:08
  Speaker 3: you had to sum it up in one sentence of
• 6:11
  Speaker 3: the wef.
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  Speaker 1: Well, I'm not sure for me to respond to that question,
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  Speaker 1: because I'm not a number of the stuff anymore. I
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  Speaker 1: understand for me is to make money. It's a very
• 6:21
  Speaker 1: successful place that gazes global CEOs, decision makers, academics, media leaders,
• 6:29
  Speaker 1: is activists, and they do so very successfully. So I
• 6:32
  Speaker 1: don't think there is anything sinister. It's very simple and
• 6:35
  Speaker 1: to the point about you know, conspiracies and shadowy agendas,
• 6:38
  Speaker 1: et cetera. With even a place in which everything is
• 6:42
  Speaker 1: now fully transparent, you can't do anything cofidental anymore. But
• 6:47
  Speaker 1: keep you in such a place, we every everybody traveled
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  Speaker 1: there with a phone, with a mobile with well, you
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  Speaker 1: can register anything that you're here in Davos. I think
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  Speaker 1: it's entirely parent for I'm very skeptical about this idea.
• 7:02
  Speaker 1: Is important decisions that made in Doubles, No, maybe important
• 7:06
  Speaker 1: decisions that maybe the CEO also go to Davors to
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  Speaker 1: do business, because that's the fundamental justification for going to
• 7:15
  Speaker 1: dub You know, when you're a Globalt CEO, you go
• 7:17
  Speaker 1: to Douglas because you took clients and supply as your regulators,
• 7:21
  Speaker 1: head of state in the market in which you operate,
• 7:23
  Speaker 1: and so on and so forth. So maybe these people
• 7:27
  Speaker 1: make important decisions when they're in Doubles, but it's on
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  Speaker 1: the margin of the summit itself.
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  Speaker 4: That's kind of a big networking event exactly.
• 7:35
  Speaker 1: It's a big working event like Aspen, like Milk and
• 7:40
  Speaker 1: so many that exist very successful in the United States.
• 7:44
  Speaker 3: Okay, So getting back to your back, So when you're
• 7:47
  Speaker 3: writing a novel, like, what do you think the most
• 7:50
  Speaker 3: important thing is, because I'm in the process of writing
• 7:53
  Speaker 3: one myself, but really about a guy who's in witness
• 7:57
  Speaker 3: protection and he comes to Florida and it takes over
• 8:01
  Speaker 3: an hoa homeowners association, and from there he takes over
• 8:06
  Speaker 3: a bunch of them. And yeah, so when you're writing
• 8:09
  Speaker 3: a book, what is the key thing that you focus
• 8:13
  Speaker 3: in on h is it characters, is a plotline or dialogue?
• 8:20
  Speaker 3: I'm just curious for my own purposes here.
• 8:23
  Speaker 1: Well, I think when you write to novel you try
• 8:25
  Speaker 1: to focus on everything that matters in the plot. Of course,
• 8:27
  Speaker 1: if it's a really effective story, and we all have
• 8:33
  Speaker 1: an innate design to understand what's what's behind everything, so
• 8:38
  Speaker 1: good done it, you know, So the plot is absolutely essential.
• 8:42
  Speaker 1: Characters are of course critical, and it's a good story.
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  Speaker 1: We have storytellers. We like to we we like to
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  Speaker 1: hear a story such what we are with the sensionly
• 8:52
  Speaker 1: as you need. You know, nobody has ever had a
• 8:54
  Speaker 1: decision based on a number. I think it's gone and
• 8:56
  Speaker 1: we said that it's a shut Sure, even when you invest,
• 8:59
  Speaker 1: you need a story. Yeah, that's what I think, you know,
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  Speaker 1: as readan this's wonderful book about narrative economics, and we
• 9:07
  Speaker 1: do need stories to exist to understand what's going around.
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  Speaker 1: I'll show you a great book which i'm reading at
• 9:15
  Speaker 1: the movements, which is from an American author. I don't know,
• 9:20
  Speaker 1: you know, Oh yeah, I've heard the time. I'm sure
• 9:22
  Speaker 1: this is very famous. That's a fantastic book. Great characters,
• 9:26
  Speaker 1: great plot, and of course everything is it could be
• 9:31
  Speaker 1: true because you know the addition inside out. So that's
• 9:35
  Speaker 1: what it is, nothing more, nothing past.
• 9:38
  Speaker 3: Yeah, storytelling is definitely an art form. And I always
• 9:43
  Speaker 3: tell people getting into podcast and learn how to tell stories,
• 9:47
  Speaker 3: because all we have in the end.
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  Speaker 4: Are our stories.
• 9:51
  Speaker 3: And really the to me, like when I look at
• 9:56
  Speaker 3: numbers on a balance sheet or income statement, it's just
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  Speaker 3: telling a story in numbers.
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  Speaker 4: Really, but it's still a story. But you need something.
• 10:05
  Speaker 1: You had the numbers what you do podcasts, you need
• 10:07
  Speaker 1: a book, you need a concusion, you need you need
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  Speaker 1: a story basically. Yeah, I think so these are very
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  Speaker 1: very good at that.
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  Speaker 3: Yeah, and uh, and that's what entertains humanity too, is stories.
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  Speaker 3: Everything's just stories, right school, and there's and even if
• 10:26
  Speaker 3: they're old stories that they're told in a new way,
• 10:29
  Speaker 3: they become new again, right.
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  Speaker 1: Yeah, of course. And you know at the moment that
• 10:33
  Speaker 1: we see is crazy about tech and take investing. I
• 10:37
  Speaker 1: mean it's based on stories. We all believe that they're
• 10:40
  Speaker 1: going to change everything. Maybe maybe not.
• 10:45
  Speaker 3: Yeah, Yeah, it's pretty it's pretty interesting, and it really
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  Speaker 3: is an art form. You know, they don't really teach
• 10:53
  Speaker 3: it in public education, and they teach creative writing. But
• 10:59
  Speaker 3: creative writing isn't really that's how you tell a story.
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  Speaker 3: It's not how you you know, it's the mechanics of
• 11:07
  Speaker 3: the story. It's not really how you create the story, right, No, no.
• 11:11
  Speaker 1: It is not. But it's very hard to describe. It
• 11:14
  Speaker 1: compares people to buy into stories, and probably the book market,
• 11:18
  Speaker 1: in the published market is the most rustless market of
• 11:21
  Speaker 1: the world because you know immediately with the financial markets
• 11:24
  Speaker 1: as well, but you know immediately whether you've not good
• 11:27
  Speaker 1: story or not, whether people buy you to it or not.
• 11:31
  Speaker 3: Yeah, so tell us, have you had some stories that
• 11:36
  Speaker 3: people just didn't buy into? Bad stories? And how did
• 11:39
  Speaker 3: you feel about it?
• 11:40
  Speaker 4: Well?
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  Speaker 1: I used to work in investment banking with an economist
• 11:45
  Speaker 1: who working on the trading floor, so you touch stories
• 11:47
  Speaker 1: your clients all the time. And of course are its successes.
• 11:50
  Speaker 1: I had allso many failings like everybody else. Books are different.
• 11:56
  Speaker 1: Books are different because there are labor you you spend
• 12:01
  Speaker 1: a lot of time writing books, and books don't tell
• 12:05
  Speaker 1: very much. In fact, the publishing market is pretty much
• 12:08
  Speaker 1: like the vitual capital market. The publishing houses spend a
• 12:13
  Speaker 1: lot on many different books and hope that one will
• 12:16
  Speaker 1: stand out. And that's how it works.
• 12:18
  Speaker 3: Well, you know, there's one key to success in life
• 12:21
  Speaker 3: I found and I didn't know it tell I was
• 12:24
  Speaker 3: much older, because learn how to tell a story. Because
• 12:28
  Speaker 3: people that could tell stories are really interesting. And I
• 12:31
  Speaker 3: remember one time saw the late author George Plimpton, and
• 12:36
  Speaker 3: we were at a gathering for McCallan Scotch. They're having
• 12:40
  Speaker 3: these get togethers all over the country. Sit down with
• 12:44
  Speaker 3: a glass of scotch and some scotch salmon, smoke salmon,
• 12:48
  Speaker 3: and you tell stories and you have good evening. And
• 12:51
  Speaker 3: it was a great brand building exercise for McCallen and
• 12:54
  Speaker 3: George Plimpton. You know he had He was the great poser.
• 12:59
  Speaker 3: He was a baseball player, struck out like every time
• 13:02
  Speaker 3: he was at back. He was a football player, got
• 13:05
  Speaker 3: half killed when they tackled it. He went in the
• 13:08
  Speaker 3: ring against Muhammad Ali and he was one of the
• 13:11
  Speaker 3: great recontours. And I'll never forget watching him and watching
• 13:17
  Speaker 3: how he told the story and how he captivated people.
• 13:21
  Speaker 4: And I was just in awe. I said, I don't
• 13:24
  Speaker 4: think I could ever.
• 13:25
  Speaker 3: Do that, little knowing that at some point maybe not
• 13:29
  Speaker 3: as good as storyteller as him, by any stretch because
• 13:31
  Speaker 3: he was one of the best but able to communicate
• 13:35
  Speaker 3: ideas through stories. And somehow his skills rubbed off on
• 13:41
  Speaker 3: me a little bit, you know, way greater intellect than myself.
• 13:45
  Speaker 4: But he was he was a master at it.
• 13:47
  Speaker 1: So if two such people, people who can narrate, who
• 13:50
  Speaker 1: can tell stories the way that compares everybody to listen,
• 13:54
  Speaker 1: I admire that. Yeah, and this is a great play
• 13:57
  Speaker 1: by the way to discover people who are really really
• 13:59
  Speaker 1: good at the stories.
• 14:01
  Speaker 4: Yeah.
• 14:01
  Speaker 1: And it takes work, it really really, it's the independance
• 14:05
  Speaker 1: of current It takes a lot of book and that's
• 14:09
  Speaker 1: not people who incredibly impressive.
• 14:11
  Speaker 4: Yeah, so I agree. So we find your book.
• 14:14
  Speaker 3: We can find it at Amazon obviously, because I'm looking
• 14:18
  Speaker 3: at it right up there and wherever fine books used
• 14:22
  Speaker 3: to be sold.
• 14:23
  Speaker 1: No, only on Amazon, because what you need to be
• 14:27
  Speaker 1: published at the time. I finished to write it during
• 14:32
  Speaker 1: the meeting in Doubles. And as you know, if you
• 14:36
  Speaker 1: publish a book, you'll have to wait at least six
• 14:38
  Speaker 1: eight nine months. With Amazon, you do.
• 14:40
  Speaker 4: It all night.
• 14:41
  Speaker 1: It's a it's an incredible efficient model.
• 14:43
  Speaker 4: Yeah.
• 14:45
  Speaker 1: So I published it on Amazon, so it's very short,
• 14:48
  Speaker 1: it's it's a it's a novella. It's it's sixty pages
• 14:52
  Speaker 1: because nightty page. It's because I think it's also very
• 14:55
  Speaker 1: important to keep in mind that we live in a
• 14:57
  Speaker 1: word in which we suffer from the ecadomic of attention people.
• 15:02
  Speaker 4: Yes, oh my goodness.
• 15:04
  Speaker 1: Yeah, we are inundated by this full of information analysis.
• 15:09
  Speaker 1: We don't know where to go. It's the same with books.
• 15:11
  Speaker 1: So very few people have time to read a six
• 15:14
  Speaker 1: hondred page book. I don't know how long yours would be.
• 15:17
  Speaker 1: In my case, I decided to make it short.
• 15:19
  Speaker 4: The pages you can read. It went on a bit
• 15:22
  Speaker 4: to us.
• 15:22
  Speaker 3: Maybe Yeah, I want to be an audiobook also, And
• 15:27
  Speaker 3: you know, I love audio books because.
• 15:30
  Speaker 4: Then the story. You know, when you read a novel.
• 15:33
  Speaker 3: You're creating the story in your mind, and when you're
• 15:37
  Speaker 3: listening to an audiobook, the story is told to you.
• 15:40
  Speaker 3: So it's a little bit different. But sometimes you can
• 15:42
  Speaker 3: be reading a book that's boring or that I didn't
• 15:46
  Speaker 3: find interesting. Like there was a biography of Alexander Hamilton,
• 15:52
  Speaker 3: who is an incredible character in history. So much of
• 15:57
  Speaker 3: way the country is now is directly a tributable to him.
• 16:01
  Speaker 3: And the book was about twelve hundred pages. That's neither
• 16:07
  Speaker 3: here near there. I can read, you know, a thousand,
• 16:11
  Speaker 3: multi thousand page books, but it just wasn't really well written.
• 16:16
  Speaker 3: And then when I bought the audio book and I
• 16:18
  Speaker 3: started it from where I left off, it was the
• 16:20
  Speaker 3: most interesting book I had ever really countered. It was
• 16:25
  Speaker 3: amazing interesting, easier to digest. Yeah, because the narrator made
• 16:30
  Speaker 3: up for the author's deficiencies and sometimes you know, he
• 16:36
  Speaker 3: was a grade A narrator, way better than I could
• 16:39
  Speaker 3: ever do, and I've done a few of them, but
• 16:41
  Speaker 3: he was spot on. It was and I couldn't stop
• 16:45
  Speaker 3: listening to it. Whereas it took me six months to
• 16:48
  Speaker 3: read half the book, I was done with the book
• 16:50
  Speaker 3: in like less than a week, listening NonStop. So you know,
• 16:55
  Speaker 3: sometimes certain stories need to be told orally and others
• 16:59
  Speaker 3: written us.
• 17:00
  Speaker 4: Yes, so we really appreciate you coming on.
• 17:05
  Speaker 3: We'll have a link in the show notes to this
• 17:07
  Speaker 3: interview on Financial Survival Network to the Amazon listening to
• 17:11
  Speaker 3: your book.
• 17:12
  Speaker 4: Do you have a website that we could also follow
• 17:16
  Speaker 4: you on?
• 17:17
  Speaker 1: Well, I e have my professional website and call dot
• 17:21
  Speaker 1: com website. But it's again, it's about macro issues. It's
• 17:24
  Speaker 1: not about the book.
• 17:25
  Speaker 4: That's okay.
• 17:26
  Speaker 1: No, I don't publicize myself very much. Not right as well,
• 17:30
  Speaker 1: I just a minimum.
• 17:32
  Speaker 3: All right. Well, we wish you the best of luck
• 17:34
  Speaker 3: on this book. I'm getting it as soon as hang
• 17:37
  Speaker 3: up with you. I've got it right on Amazon, and
• 17:41
  Speaker 3: I'm buying the book to help support you. And it
• 17:44
  Speaker 3: sounds like a great plot, and I'll write a review.
• 17:47
  Speaker 1: Thank you so much of the fort reading mules when
• 17:49
  Speaker 1: it's when it's out, I will send you a copy.
• 17:53
  Speaker 1: Thank you so much, Thank you for your time.
• 17:56
  Speaker 2: Bye, thanks for listening to carry lets this Financial Survival
• 17:59
  Speaker 2: Note Network your solution to today's trying times. For the latest,
• 18:04
  Speaker 2: go to Financial Survivalnetwork dot com. Financial Survival Network now
• 18:10
  Speaker 2: more than ever,