Latest / Becker’s Healthcare Podcast / Julia Dellitt, Vice President, Marketing Communications, UnityPoint Health

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Julia Dellitt, Vice President, Marketing Communications, UnityPoint Health · Becker’s Healthcare Podcast

• 0:02
  This is where health care leadership comes together.
• 0:04
  Becker's sixteenth annual meeting brings more than 3,500
• 0:07
  hospital and health system executives and nearly 800
• 0:11
  speakers to Chicago, April 13 through the sixteenth.
• 0:14
  This year's event includes keynote conversations with Dallas
• 0:17
  Cowboys legend Troy Aikman and former president George
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  w Bush. For the agenda and event details,
• 0:23
  visit beckershospitalreview.com
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  and click on the events tab in the
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  upper right. We're looking forward to hosting you
• 0:29
  in Chicago.
• 0:32
  This is Gracelyn Keller with the Becker's Healthcare
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  podcast, and we are recording live at the
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  thirteenth annual CEO and CFO roundtable.
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  I'm currently joined by Julia Dellet, who is
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  the vice president of marketing communications at UnityPoint
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  Health. So Julia, thanks for being here. I'm
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  gonna have you start off by introducing yourself
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  and telling us a little bit more about
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  your background.
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  Yes. I'm happy to be here. I have
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  been with UnityPoint Health for well over a
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  decade.
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  A little more on the,
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  communications, PR, thought leadership side, but recently took
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  on, you know, all functions of marketing as
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  well.
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  And, my background is in nonprofit work. So
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  I have a lot of experience in large
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  and small communities, just focused on,
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  driving forward mission oriented organizations.
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  Wonderful.
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  So let's start off with growth strategy. Can
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  you expand upon your growth strategy for the
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  next year or two?
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  Yes. So UnityPoint Health is a community based
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  health system across three states,
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  with about 30,000
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  employees. And so one of the things that
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  we're focused on from a marketing communication standpoint
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  is really just
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  understanding how the company strategy is evolving and
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  what those areas of prioritization
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  are. On the marketing side, it's, you know,
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  how do we have a strong brand presence
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  in the marketing campaigns that we do,
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  that help differentiate, you know, the quality of
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  care and the type of care that UnityPoint
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  can offer. And then on the communications and
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  PR side,
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  it's really just, you know, from a workforce
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  standpoint, how do we translate what we're doing
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  from a strategy standpoint
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  to our employees and team members so that
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  they understand what's in it for them,
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  in a more concise way? Because the volume
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  of communications and the pace of change is
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  pretty relentless. I think that's true for all
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  health care systems right now.
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  So across those two functions, really just aiming
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  to help our team members understand what's happening,
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  you know, translate those business initiatives in a
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  way that's impactful,
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  and then stay ahead of the things that
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  are also unexpected.
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  And tell us about the most exciting or
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  impactful initiative or project you're currently working on.
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  So from a a marketing communication standpoint,
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  I don't know if this is exciting, but
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  it's definitely necessary. We're doing a lot of
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  in house cleanup to be as tech forward
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  with our,
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  processes and our trafficking tools,
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  so that we can be more efficient. So
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  that's coming with a level of change management
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  and and redesign. You know, certainly, it will
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  will take us some time, but it's also
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  that we can better serve the organization.
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  Like everybody else, there are a ton of
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  AI tools that are available. So it's really
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  figuring out what makes sense for an organization
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  of our size as it relates to marketing
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  communications,
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  what tools make sense for us to be
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  able to, again, deliver on translating that strategy
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  to our team members on behalf of our
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  patients as well,
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  without getting sucked into, like, the newest trend.
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  Absolutely.
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  And what is the most important thing health
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  care executives should do right now to make
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  sure that their organizations are successful in the
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  future?
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  I've worked with a lot of executives in
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  my career, and the most successful ones not
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  only view marketing communications
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  as a strategic partner, at the table to
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  help provide counsel to them, but also have
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  to be open and nimble in terms of
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  what their executive communication program looks like for
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  them.
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  Some executives
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  are more hesitant. Some are more forward in
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  terms of maintaining that strong internal and external
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  presence.
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  But the reality is,
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  health care executives
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  have to have that presence internally and externally
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  to show up as a confident and humble
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  leader for their organization.
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  Absolutely. Well, Julia, thanks so much for joining
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  me today on the Becker's Healthcare Podcast. Again,
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  we are recording live at the thirteenth annual
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  CEO and CFO roundtable.
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  Thank you.