Latest / Customer Journey with Fexingo: Touchpoints, Mapping, and Multi-Channel Marketing
The Micro-Moment Journey Maps Still Overlook
In this episode, Lucas and Luna tackle a subtle but powerful touchpoint that journey maps routinely miss: the micro-moment when a customer checks a product on a mobile device while standing in a physical store. They dive into real-world examples like a shopper price-comparing on their phone, a traveler pulling up a hotel’s app at the front desk, and a diner scanning a QR code at a restaurant. The conversation covers why these tiny, intent-rich moments are gold for marketers, how to design for them, and what happens when you get them right — from increased conversion to stronger loyalty. Along…
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