Balancing Global and Local Markets in B2B with Katarina Nordin, Head of Global Marketing at Adyen

B2B Marketing: The Provocative Truth · Sep 14, 2022 · 34m

In this episode of B2B Marketing: The Provocative Truth, Richard and Benedict talk to Katarina Nordin about finding a balance of knowledge in both global and local markets.

Oftentimes, global marketing teams feel that they have total control over the knowledge and strategy for marketing and that local markets should just follow suit. However, this top-down approach can be unbalanced and not appropriately address the needs of the individual local markets. How can global and local marketing share knowledge and appropriately activate within each market?

Katarina Nordin is the Head of Global…