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How Costco Defies Retail Convention with the Treasure Hunt
Most retailers try to sell you everything you need in one tidy trip. Costco does the opposite — it hides the milk in the back, stacks pallets in the middle of aisles, and treats inventory almost like a rotating art gallery. In this episode, Lucas and Luna unpack the strategy behind the 'treasure hunt' retail model. They look at how Costco deliberately limits selection to about 3,700 SKUs — versus 30,000 at a typical supermarket — and how that scarcity drives foot traffic and membership renewals. They also examine the surprising math behind the $1.50 hot dog combo, which Costco has…
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