Latest / Found in AI: AI Search Visibility, SEO, & GEO
What Is Entity Authority and Why Does It Matter More Than Domain Authority?
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In this episode of Found in AI, Cassie sits down with Lars Lofgren—organic marketing veteran, former affiliate business owner, and SEO consultant for enterprise brands including Automattic and Perplexity—to dig into one of the biggest mental model shifts happening in search right now: the move from domain-level thinking to entity authority.
Lars explains how his entire SEO framework broke between 2022 and 2024, why sites with massive domain ratings started getting crushed…
The skinny
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