Latest / Banking Transformed with Jim Marous
What Gen Z Really Wants from Their Bank
While established institutions offer stability and financial strength, they must overcome perceptions of being stodgy, complex and disconnected from the digital fluency that defines Gen Z and Millennial lifestyles.
Building connections with this demographic isn't simply about launching another banking app or redesigning branches – it's about reimagining how a legacy institution can demonstrate relevance and value when financial decisions are increasingly made with a swipe.
As part of the Executive Leadership Series, sponsored by Naehas and recorded live at the Financial Brand Forum, we sat…
The skinny
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