Latest / At the Brink with Erica Brinker
Unplugged: Poppi Fizzles, Reese's Hello Sunshine Rises, Perimenopause Ploys, Victoria's Secret Slop and Tacos Fix Everything
Eleven. That’s how many Signal Awards At the Brink won this week, and someone on LinkedIn says 11 is a portal number. Erica Brinker and Sara Glassman will take it, and they thank every listener who confirmed an email to vote.
Then two founder stories that run in opposite directions. PepsiCo bought Poppi last year for $1.95 billion, with up to $300 million more for the founders if the brand hit its sales targets. Pepsi’s latest filing values that bonus at about $12 million. Erica explains how an earnout works and why the headline price rarely tells the real story.
Reese Witherspoon went the…
The skinny
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