Roots’ Quiet Win for Mid-Market Retail | Toronto News

Toronto News Today | 2 Min News | The Daily News Now! · Aug 28, 2026 · 1m

Roots, the iconic Canadian brand, is going private with a major investment from Marquee Brands and Joe Mimran — a bold move that’s sending shockwaves through the mid-market retail world. While many similar brands have stumbled under economic pressure or misguided pivots, Roots has nailed its formula: timeless quality basics with deep cultural relevance. From their Toronto leather factory to the globally resonant Award Jacket, Roots’ legacy is built on authenticity and smart, international storytelling — like their Vancouver airport store targeting U.S. travelers. Last year’s 5% sales surge…