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How Warby Parker Disrupted Eyewear with a Home Try-On Model
In this episode of Marketing Made Simple, Lucas and Luna explore the radical direct-to-consumer strategy that Warby Parker used to upend the eyeglass industry. They dig into the specific decision to offer a home try-on program with five frames shipped for free, and how that simple logistical twist turned a commodity purchase into a personalized brand experience. Lucas breaks down the numbers: how Warby Parker's co-founders used a cost breakdown to show why glasses should cost $95, not $500. And Luna connects it to a broader lesson about removing customer risk in any marketing funnel. If…
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