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Transforming Social Selling with Ecommerce Technology

Today’s topic is Futureproofing Direct Selling with Technology: How Technology Is Strengthening the Model. Social media has changed how customers discover products, compare options, and make purchasing decisions. For direct selling businesses, combining social engagement with ecommerce technology creates new opportunities to reach customers without losing the personal touch.

Integrated storefronts allow business partners to showcase products online, while shoppable posts make it easier for customers to move from product discovery to purchase. Live shopping provides opportunities to…

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