Most people with opinions will never buy from you

Getting Heard: The Daily Pod Shot · Nov 4, 2026 · 4m

Whose opinion on your podcast actually matters? You've been running your podcast idea past everyone except the people it's for, and I want that to stop today.

When you tell people you're starting a podcast, everybody's got something to say. Your partner, your mates, people in your industry, your mum. Some of them make you feel a bit daft for even thinking about it. But they are not your clients, and most of them are never going to buy from you. I run a podcast agency and I've spent years taking advice from mentors, and in this episode I share what I've learnt about trusting my own gut over a…