Latest / Honest Esthetician Education / She Didn’t Just Join the Industry—She Redefined It | The Dallas Aesthetician

Transcript

She Didn’t Just Join the Industry—She Redefined It | The Dallas Aesthetician · Honest Esthetician Education

• 0:08
  Hi guys, welcome to today's podcast.
• 0:10
  We have Savannah Boda, also known as the Dallas Esthetician on Instagram.
• 0:14
  I'm so excited to finally meet you.
• 0:16
  I've been following you forever from like another account ago, but I want to hear and take it way back.
• 0:23
  how you started as a solo esthetician, because you're literally the first esthetician in our industry to show others that it's possible.
• 0:31
  So how did it all start?
• 0:32
  Well, first, thank you.
• 0:33
  I'm so excited you're here in Dallas, Texas.
• 0:36
  I know.
• 0:36
  Um, yeah, I'm just so excited to be here today.
• 0:38
  I think what you're doing in the community is so impactful and so amazing.
• 0:42
  And I just love to see other moms just, you know, taking charge of their life and just, you know, really make something special and meaningful.
• 0:49
  Thank you.
• 0:49
  How did I get started?
• 0:50
  Okay, so
• 0:52
  How far back do we want to go?
• 0:53
  Let's take it way back.
• 0:55
  Let's take it to the first version of Savannah Boda.
• 0:58
  Oh, yeah.
• 0:59
  Oh, yeah.
• 0:59
  So I was in nursing school and growing up, I always had good skin.
• 1:03
  Like that was kind of my thing.
• 1:04
  And, you know, I always say everyone has like that one thing about them that they love.
• 1:09
  Like whenever you're, you know, feeling fat or you're feeling
• 1:11
  Like your hair doesn't look good or like you just don't feel confident.
• 1:15
  Like for me, I was like, hey, well, at least my skin's clear.
• 1:17
  Like I might not be the way I want to be or my hair might be brittle and fried, but like I have good skin.
• 1:22
  And so that was kind of like my saving grace.
• 1:24
  And as I got into nursing school, I got on birth control.
• 1:29
  Um, next plan on, well, wasn't my first time I was on pills before, but I got next plan on and my skin just kind of went haywire.
• 1:35
  Like I started getting really cystic, horrible acne.
• 1:38
  And I was like out of nowhere at this time I was off my parents' payroll when it comes to like, you know, anything outside of a roof over your head.
• 1:45
  So anything, skincare, makeup, clothes, like.
• 1:49
  Anything I wanted extra, like that was me.
• 1:51
  And so I didn't have like a lot of money to invest in my sin and everything.
• 1:55
  I was, you know, waiting tables, going through school, yada, yada.
• 1:59
  So during that time, I just was really depressed.
• 2:02
  And I've dealt with depression a ton in the past.
• 2:04
  But like just to have this extra layer of just not feeling confident in who I was.
• 2:09
  And it really opened my eyes to like those times when I had friends in high school and middle school that were going through acne and I just didn't understand it.
• 2:16
  You know, I'm like, what do you mean?
• 2:17
  Just put makeup on.
• 2:18
  Let's go to the party or let's go to the football game.
• 2:21
  And I just had this understanding that I had never had before and how it just really takes a toll on you mentally, mentally, mentally.
• 2:27
  physically emotionally and impacts not only you but your relationships with people around you like yeah i missed out on so many things i remember when my mom went to go get her donkeys for the ranch and it was she's literally meeting like farmer john literally like you know my gosh from way back like you know a man that probably has missing teeth and i didn't want to go because i was so insecure about my skin like it was to the point that i just missed so many things yeah and
• 2:50
  So anyways, my grades were really good.
• 2:52
  I was really excited.
• 2:53
  I always knew I wanted to be in a field where I could help people.
• 2:56
  And, you know, I'm in therapy now for this.
• 2:58
  But at the time, well, I'm not going to lie.
• 3:02
  I still struggle with this.
• 3:03
  Like, you know, helping others is how I love myself.
• 3:06
  Yeah.
• 3:06
  And I'm trying to just love myself just to love yourself and not have any strings attached to it.
• 3:11
  And that's what I'm really doing this like healing therapy journey right now for myself.
• 3:15
  But anyway, my whole life, like I just felt love for myself when I helped other people or other people loved me for whatever I did for them.
• 3:21
  So I was like nursing easy like I can like save lives and help people make an impact and then I'll go feeling fulfilled when I go home at night and just feel good.
• 3:29
  So.
• 3:30
  Always knew I wanted to be in some sort of like health slash, you know, medical field slash helping.
• 3:36
  Mm hmm.
• 3:37
  So then I started researching like places to go to get my skin fixed because I was like, I can't fucking do this anymore.
• 3:42
  Like I almost like stopped wanting to go to classes because the lighting was so horrible.
• 3:47
  I just wanted to hide.
• 3:48
  Mm hmm.
• 3:48
  And during that time, I really, you know, just thought when I thought of an esthetician, I thought of like when my mom, when we go to like Mexico and she'd go to the spa and get like cucumbers on her eyes, which is a great thing.
• 3:58
  But I never knew that estheticians could really like change skin.
• 4:02
  I thought that was just nurses, dermatologists, doctors, what have you.
• 4:06
  Yeah.
• 4:06
  So when I started to do this research, I'm like, wait.
• 4:09
  aestheticians can actually like treat skin like it's not just, you know, the feel good stuff.
• 4:14
  It's not just brows and lashes and massage and all these things.
• 4:17
  Like there's so much more to it.
• 4:18
  There's a whole different side of aesthetics.
• 4:21
  I was like a light bulb on off.
• 4:22
  I was like, OK, wait, this is interesting.
• 4:24
  And at this time, like I was like, OK, I'm not going to make any money.
• 4:28
  So I don't know if this is like the route for me.
• 4:30
  Like, you know, I want to be able to be financially stable.
• 4:34
  But, you know, I've always just known that, like, I'd probably have to marry rich to like have a good life, you know, that life I wanted.
• 4:41
  And so anyway, during that time, I went to go see a couple of estheticians and they were not versed in acne, which I'm so glad to kind of.
• 4:49
  And I want to dive into this because it has become more of like a standard that every esthetician needs to know about acne.
• 4:54
  But back then, like it really was kind of a derm thing.
• 4:57
  Like we're talking nine years ago.
• 4:58
  So this was like a very different time in the world.
• 5:02
  And especially in the aesthetics industry.
• 5:03
  So a lot of estheticians, like I didn't learn shit about acne when I was in aesthetic school.
• 5:07
  I didn't know anything.
• 5:08
  So I didn't not to shit on these estheticians or talk because they just didn't know.
• 5:12
  Yeah.
• 5:12
  They just didn't know.
• 5:13
  I agree.
• 5:14
  You know, so it's just you just weren't taught that.
• 5:16
  And I mean, if I was in the industry nine years ago, I would have been in the exact same boat.
• 5:20
  Mm-hmm.
• 5:20
  So anyway, I went to this esthetician and she was like, you need to do the CO2 laser.
• 5:24
  So I literally saved up all my money for four months and spent $2,000 on a CO2 laser for cystic acne, which we know is not the game plan, not what you do.
• 5:33
  Yeah.
• 5:34
  And I just got very like sold to, you know, and like she didn't care about me.
• 5:38
  And then she was giving me now looking back, like at the time I had no idea, but just all of these expensive SkinMedica products that weren't for acne prone skin.
• 5:45
  And my skin got worse.
• 5:46
  So it was just like bad.
• 5:48
  And then it was like horrible, especially after the laser.
• 5:51
  And so then I was like, OK, I'm taking matters into my own hands.
• 5:54
  I was buying every single product at Sephora.
• 5:57
  Every time I got a paycheck, like I was just buying all these things.
• 6:00
  I was so dumb back then.
• 6:01
  I thought Google ads like we're not Google ads like I thought it was just like when you type in like best acne product like the first thing you see Uh-huh what the world agreed on but now obviously we know about Google ads.
• 6:10
  Uh-huh.
• 6:11
  Savannah wasn't the smartest when she was 18 But it's fine.
• 6:14
  Hey, we all went through it, right?
• 6:15
  You know that Google ads worked So yeah, um, I would just buy things and try them and they wouldn't work and then back and forth and it was just this whole Song and dance and one day I was like fuck it.
• 6:23
  I'm going to a static school I'm gonna clear my skin and like you know what?
• 6:27
  I
• 6:27
  I told my husband, I was like, you're going to have to make a fuck ton of money because I'm going to be making like 20K a year, if that.
• 6:33
  And I was OK with that.
• 6:34
  I was like, you know, this is my passion.
• 6:36
  This is something I'm so interested in.
• 6:38
  And during that time, like I just found myself when I was supposed to be studying for nursing stuff, like I was just reading all these skincare blogs, like everything that I could, you know, find knowledge.
• 6:46
  And it just wasn't enough.
• 6:47
  Yeah.
• 6:48
  You know, that was the time where I feel like the industry.
• 6:50
  Yeah.
• 6:51
  was so different and like information wasn't out there like if you found an esthetician like they were posting videos of like the treatments or you know like the graphics everyone would have on pinterest like it wasn't like good information no one was really putting it all out there it was very like you know you find out once you get there right
• 7:09
  So with a hope and a dream, I went to ascetic school and yeah, I just, I loved it.
• 7:15
  I mean, every second I was there, I felt like I was feeling my purpose.
• 7:19
  Am I allowed to talk religion?
• 7:20
  Yeah, absolutely.
• 7:21
  So I grew up Catholic and then kind of transitioned in just Christianity because my mom wasn't Catholic and all that stuff.
• 7:29
  And, you know, I always had a relationship with God, but it was never...
• 7:33
  very close I feel like church was kind of like one of those things where you're like oh I have to go to church on Sunday or you know just wasn't
• 7:41
  relationship I have with God now.
• 7:43
  I had never understood what it meant when people said like God spoke to them.
• 7:47
  Like I literally thought they would like hear his voice or like he'd be like come from the clouds and be like Savannah.
• 7:51
  Like, you know, I just always had had a weird interpretation of that.
• 7:56
  God spoke to you kind of thing.
• 7:58
  Um, but when I went to tour the aesthetic school, like I shit you not, like this story always brings chills to me.
• 8:04
  I walk in the door and
• 8:05
  And immediately, cause I was scared.
• 8:07
  Okay.
• 8:07
  Like my parents did not support this.
• 8:09
  Like I came from a family where you had to go to college to do anything.
• 8:12
  Like.
• 8:13
  My dad was always like, you know, nursing to him was like a step down from me being a doctor.
• 8:17
  Like he wanted me to be a doctor.
• 8:19
  So like I was already disappointing him by going the nursing route, you know, but it was good enough because it was college and it was a degree.
• 8:25
  So then you say, OK, I'm just going to go to school for seven months and be an esthetician.
• 8:28
  My dad's like, this is a hobby.
• 8:29
  This is not a career like you are disappointing us and letting us down.
• 8:33
  So that was really hard.
• 8:35
  So I had this like internal battle of like I'm already like halfway through.
• 8:38
  My parents don't support this.
• 8:40
  I don't know if this is going to like financially support me.
• 8:43
  And like me and my boyfriend are only, which thankfully he married me.
• 8:46
  But, you know, at the time, like we weren't engaged or anything.
• 8:49
  So it was like kind of just blowing up my whole life plan.
• 8:52
  Anyway, so I walk in and as soon as I walk in, I feel from the top of my head to literally I'm telling you the tip of my toes, full body chills, like slow motion, full body chills.
• 9:02
  And then I feel this immense pressure on my shoulders.
• 9:05
  And then I just immediate tears.
• 9:07
  And I'm not a crier.
• 9:08
  Aww.
• 9:08
  which is you're gonna make me cry yeah I know I mean immediate truth and I'm like what the fuck just happened to me and it's just like this sense of knowing inside my body God was like this is where you're supposed to be oh my god it's gonna make me cry yeah like and I
• 9:22
  Oh my gosh.
• 9:23
  Yeah.
• 9:23
  It's okay.
• 9:24
  Yeah.
• 9:24
  We can cry on this podcast.
• 9:25
  I like, it takes a lot for me to cry, but I am tearing up.
• 9:28
  Um, yeah.
• 9:29
  That's good.
• 9:30
  That means you're comfortable.
• 9:30
  It makes my emotions a lot.
• 9:31
  Yeah.
• 9:32
  Yeah.
• 9:32
  But yeah, I just, I'll never forget that feeling.
• 9:35
  And it was that moment that I was like, okay, like God's real.
• 9:38
  Like I've always kind of like had my thoughts and questions and you know, I never understood what it meant for God to speak to you.
• 9:44
  He spoke to me.
• 9:44
  It was 100% that.
• 9:46
  And then I gaslit myself, of course.
• 9:47
  And I'm like, why the fuck would God want me to be like God?
• 9:50
  doing skincare like that's not like the lord's work and now here i am eight years later i'm like god definitely that i made a difference in so many lives being in this industry helping people clear their skin not just my clients but other estheticians like this was my purpose and for the longest time you know it's hard for me to kind of wrap my head around how an aesthetics industry which can be so vain and can be so
• 10:12
  just you know what it is but there's a whole other side of it that people don't see like when they think of estheticians and aesthetics they're thinking you know just a bunch of rich women that just you know want to shove Botox and filler in their face and there is that side of it but there is like the heart of it too where we're really impacting lives like I've had clients who are suicidal and I cleared their skin and they're better with their mental health I've had clients who postponed their wedding day for six years and literally like did not want to go down the aisle until their skin was clear so it is meaningful work
• 10:40
  So anyways, I told you, it's a really long story.
• 10:42
  Yeah, I love it.
• 10:43
  No, I'm like so intrigued.
• 10:45
  It's amazing.
• 10:46
  Yeah.
• 10:46
  And so then through school, I just busted my ass and I got really, really lucky.
• 10:53
  I was waiting tables and one of my regulars was an esthetician, a really big dermatology office in Dallas.
• 10:59
  And I was really good at selling fish.
• 11:01
  Oh, sales from day one, guys.
• 11:02
  Okay.
• 11:03
  I was always good at sales.
• 11:04
  And I was slinging those trout.
• 11:07
  Okay.
• 11:08
  And so she just was like, I see so much of myself in you.
• 11:11
  Come work for us.
• 11:12
  And so I did.
• 11:13
  I didn't last long.
• 11:14
  I did get fired for social media, which is actually a really full circle funny story.
• 11:19
  Yeah.
• 11:20
  So they were owned by this big private equity company, you know, just a bunch of old white men.
• 11:24
  And they didn't under again.
• 11:25
  The industry was so different.
• 11:26
  This is eight years ago.
• 11:27
  This was such a different time.
• 11:30
  And I posted a picture of Elta MD sunscreen and put it on my Instagram.
• 11:33
  And I was just talking about like.
• 11:35
  the product and everything and then I posted a video of me doing a hydrofacial on one of the estheticians that I worked with her daughter who I got consent from and like the mom didn't care anyway they fired me for it and I thought my life was over because you guys like even now it's hard but back then it was so hard to get into a doctor's office like they were like so many I interviewed they're like no you need 13 years of experience I'm like well how the fuck am I gonna get experience if you don't hire me
• 12:01
  Um, and just, you know, it was just hard.
• 12:03
  It was just very lucrative.
• 12:05
  It wasn't as big.
• 12:06
  So there weren't as many opportunities.
• 12:08
  Now I feel like it's the opposite.
• 12:09
  It's like, it's so big that it's hard to find opportunities because there's so many of us, but we'll talk about that too.
• 12:15
  Um, anyway, so years later, like two, three years later, my skin better rep who actually met at this job, Marlo, who's a really good friend of mine.
• 12:24
  Uh, she was like, guess who wants you to come speak to their team about social media?
• 12:28
  No way.
• 12:29
  And it was the job that fired me for social media.
• 12:30
  So I got to go do that.
• 12:32
  And yeah, it was definitely like a good full circle moment.
• 12:34
  I'm like, and I told them to, I was like, I actually got fired from here for this.
• 12:37
  But here I am.
• 12:38
  Oh, my gosh.
• 12:39
  Full circle moment.
• 12:40
  Yeah.
• 12:40
  And so, I mean, but I just remember being so distressed.
• 12:43
  Like my dad was so mad because at first, you know, of course, I was supposed to be a nurse.
• 12:48
  And then, you know, my dad told me, like, if you're going to do this and my mom, too, they're like, you need to be on the medical side.
• 12:53
  Like, you should be working for a doctor.
• 12:55
  Like, you need to be at a plastic surgery office.
• 12:56
  Like, you're not working like at a baseball.
• 12:58
  You're not going to be doing like brows and lashes like you.
• 13:01
  Like, that's the only way in their head that they could be OK with my career choice.
• 13:05
  Uh-huh.
• 13:05
  And so, yeah, for months I was just trying to find a new job.
• 13:09
  I would, you know, pick up little places here and there.
• 13:11
  Could never really find my home.
• 13:13
  And just a lot of unethical stuff that I ran into.
• 13:15
  Yeah.
• 13:16
  And it brought me back to that beginning of like when I was in the client's shoes and like I was being sold things because they made a commission, which I don't know anything about sales or commission.
• 13:25
  I was 18 at the time, so I didn't know any of this stuff, but.
• 13:29
  Um, yeah, so just so many things that were red flags for me and I finally got a job with a plastic surgeon and it was the most horrific experience of my life, which that is a whole podcast in itself.
• 13:41
  But I am so thankful for it because it pushed me to the point where I'm like, I cannot fucking work for anyone else.
• 13:46
  Like I have to work for myself.
• 13:49
  So anyways, I got this like little rinky dink job at this like family health care that was like, it was called YZ health care.
• 13:55
  Like it was really like they had an eel though.
• 13:58
  Fish tank.
• 13:58
  Okay.
• 13:58
  It was actually pretty badass.
• 13:59
  The one good thing.
• 14:02
  Yeah.
• 14:02
  So it's literally just doing laser hair removal because it was the only place I could get hired that would allow me to work while I had my own thing.
• 14:08
  Because I had started my business, but obviously had no clients.
• 14:11
  I didn't grow up like, you know, I didn't go to, you know, college.
• 14:15
  So I didn't have like a big sorority.
• 14:16
  Well, I did go to college, but I didn't like finish.
• 14:18
  So.
• 14:18
  Yeah.
• 14:19
  I didn't have like a sorority of sisters.
• 14:21
  I'd have like this big church community.
• 14:23
  I just didn't have people.
• 14:25
  Yeah.
• 14:25
  And those always aren't the best either because they want free stuff.
• 14:28
  Yeah, I agree.
• 14:29
  I really was just like, hey, how the fuck am I going to like make money and have clients?
• 14:33
  So I kind of had that on the back burner to kind of support me just in case like this dream that I had didn't work.
• 14:39
  Uh-huh.
• 14:59
  14 hour days no sleep just busting my ass working christmas eve every holiday oh my gosh um but i could because i didn't have you know husband and have a son so i really took that time my early 20s to just build this business and i think a lot of it was you know the fear of failure the fear of disappointing my parents and i was just so passionate so i think when you combined all those things together i was just like a force to be reckoned with and i was had the energy i was young
• 15:25
  Your story is incredible.
• 15:26
  And I want to touch on you.
• 15:28
  So you said you went to school.
• 15:30
  I mean, you know, sorry.
• 15:32
  You were working.
• 15:33
  Yes.
• 15:34
  And you had your your solo aesthetics business.
• 15:36
  Yes.
• 15:37
  So is that kind of how you stayed afloat?
• 15:39
  Yeah.
• 15:40
  In the beginning?
• 15:40
  Does it is so hard?
• 15:42
  I was drowning when I first started my business.
• 15:45
  So is that how that's how you supported yourself in that season of life?
• 15:50
  Now for.
• 15:51
  The lines that you started with, I want to hear all about that.
• 15:54
  Because now you carry so many amazing lines.
• 15:56
  So what did you start with?
• 15:58
  So I always wanted to have skin better, but I didn't have a medical director.
• 16:01
  Yeah.
• 16:01
  And I was broke.
• 16:02
  So I literally was, every time I got a paycheck from my business, it was going right back into the business to bring in new things.
• 16:09
  I think the very first line I started with actually was osmosis.
• 16:12
  OK.
• 16:12
  Which is actually, by the time this comes out, I actually brought a spot treatment on from them.
• 16:16
  Oh, nice.
• 16:17
  So yeah.
• 16:17
  Full circle moment.
• 16:18
  But yeah, osmosis started with their facial infusion as a service because I couldn't do microneedling.
• 16:24
  And then Glymed.
• 16:25
  Those were like the first two really big ones that I started with.
• 16:29
  And then from there, face reality.
• 16:32
  And then I went to the line that I no longer work with that I legally can't disclose.
• 16:35
  Another line in between that area.
• 16:37
  And then I'd say like about a year and it was around 2019.
• 16:43
  No, I am so bad at my timeline.
• 16:46
  I don't know.
• 16:46
  There's some point I brought in skin better.
• 16:48
  And that I think really is when I was able to kind of solidify myself as on more of the medical side of the industry.
• 16:54
  Because, yeah, I had to go from like doing all these really big procedures and lasers like it was hard to go from all of that and then go back to ground one where I'm literally using.
• 17:03
  And at the very beginning, I didn't have money for back bar.
• 17:05
  So I was literally using my aesthetics kit.
• 17:07
  yeah Dermalogica products and like literally not anything cross-contamination guys because you know like I literally stopped using my facial cleanser I like literally stopped using all my stuff anything that was in a pump like I took and I was using it on people but also it's $50 facials so like what do you expect yeah exactly so yeah uh-huh
• 17:25
  And so for like, how did you decipher Glymed and the lines to bring on in the beginning?
• 17:30
  Was it just the most affordable at the time?
• 17:32
  I mean, because we're all struggling and kind of getting our way in the door when we first start.
• 17:36
  Yeah.
• 17:37
  So I remember my first trade show.
• 17:38
  I was so overwhelmed.
• 17:39
  It was actually IC.
• 17:40
  They always confuse me.
• 17:41
  I know there's IECSC and then there's ICES.
• 17:44
  It was ICS Dallas.
• 17:46
  And I just walked around and talked to like all the vendors and everything.
• 17:48
  And I don't know.
• 17:49
  I just I'm very big about intuition.
• 17:51
  Yeah.
• 17:52
  And I'd walk past things and nothing caught my eye.
• 17:54
  And then I just felt drawn, drawn, drew.
• 17:57
  Yeah.
• 17:57
  Whatever that word is.
• 17:58
  You felt drawn.
• 17:59
  Drawn.
• 18:00
  I think I might be saying it wrong.
• 18:01
  Yeah.
• 18:01
  I felt drawn to climate and osmosis.
• 18:04
  And so my body just kind of led me there.
• 18:06
  Wow.
• 18:07
  And yeah, I just like.
• 18:09
  your intuition you seem like you have a really good intuition when it comes to like everything thank you I will I will boast and brag about that about myself that's like the one thing I'm comfortable owning I have a really good intuition anytime I have not trusted my intuition it's been a bad situation for me like whether it's a hire bringing on a product line working with a brand like anytime I have this like my gut will tell me like yes or no and if I don't listen to that
• 18:33
  shit goes crazy.
• 18:34
  Yeah, absolutely.
• 18:35
  So you've, you started with these lines.
• 18:37
  Your goal was to bring on skin better.
• 18:39
  How did you discover skin better?
• 18:40
  Was it with other practices or what?
• 18:42
  Yeah.
• 18:42
  So my very first job, when I worked at the dermatology office, I met Marlo, who was my skin better rep and she became a really good mentor and friend for me.
• 18:50
  Um, and I just became obsessed with Alpharet.
• 18:52
  Like that was like, cause I was struggling with acne.
• 18:54
  Like I had acne obviously all through aesthetic school.
• 18:56
  Cause they don't talk to you about acne.
• 18:58
  And then, you know, they're all like practicing extractions on you.
• 19:00
  And like,
• 19:01
  Using poor clogging ingredients and burning your face off.
• 19:03
  Yeah.
• 19:04
  Compromising your barrier.
• 19:05
  All the things.
• 19:07
  So skin better was what got my skin clear.
• 19:09
  Wow.
• 19:09
  And so that was like kind of my allegiance to them.
• 19:11
  I was like, that was like the first thing I've ever used in my entire life that got my acne gone and cleared my skin.
• 19:17
  And so I always knew I wanted to have it in my practice.
• 19:20
  And I was really close with Marlo through this whole process of my like solo esthetician journey.
• 19:24
  She's actually the one that got me.
• 19:28
  the job at the plastic surgeon's office.
• 19:29
  And I always joke with her because I'm like, that was like a horrific experience.
• 19:32
  But it also is what made me Savannah Boda.
• 19:36
  Like I would never, ever have opened my own business.
• 19:39
  I'm a very complacent person.
• 19:41
  Not anymore, but back then I was.
• 19:42
  And if I...
• 19:43
  And I'm very loyal.
• 19:44
  Yeah.
• 19:44
  Like I would have stayed at any practice if I felt worthy and valued there.
• 19:48
  Like I would have been there till I died.
• 19:49
  Oh, my gosh.
• 19:50
  That's a full circle moments.
• 19:52
  And just God's timing.
• 19:54
  I'm hearing that's so awesome.
• 19:56
  Now, you said you dealt with acne.
• 19:58
  What is like the when was like your aha moment?
• 20:01
  Was it like skin better?
• 20:02
  I know you incorporated face reality, too, but did that change your business as well?
• 20:06
  Definitely.
• 20:06
  Faciality is definitely, I think, what really made me feel confident.
• 20:10
  Yeah.
• 20:11
  Yeah.
• 20:12
  I think, you know, obviously the education isn't great in the industry and like a lot of, you know, places you work, they don't really care to train you on this.
• 20:19
  It's more of like they want you to know how to run the machines, you know, and do the devices, but they never really give you that good skincare experience.
• 20:26
  um, time and don't send you to trainings.
• 20:29
  So faciality was like the first time I ever had like a good training in the industry.
• 20:32
  And I felt very, very empowered by that.
• 20:35
  I felt more confident.
• 20:37
  Um, and then it really helped me niche down because at that time I was just doing literally everything.
• 20:41
  Like I had the cutest facial names though, like cherry on top, raspberry beret.
• 20:46
  Um, I mean, I was doing all the skin script enzymes and, um,
• 20:49
  Yeah.
• 20:50
  So once I like kind of found my focus and my age too, I was attracting people my age and everyone my age was dealing with acne.
• 20:57
  And so it was just really like an easy transition.
• 20:59
  And once I got like, you know, a couple of good before and afters on my Instagram, like the money and the clients were just rolling in.
• 21:06
  Um, and that's really what helped me make enough to bring on skin better.
• 21:10
  Yeah.
• 21:10
  I, I feel like for, for face reality, that was like how I truly understood
• 21:19
  understanding Aki and it does give you that confidence that you need when you're obviously treating that skin condition um so for everything you're saying is so incredible so I just want to say like I'm so I feel like I'm talking a lot I'm sorry I love it so much no I know there's so much to unpack that's why I could do like a seven hour I know we'll do like part two part three we have to
• 21:40
  Yes.
• 21:41
  No, but as far as your I want to go back to like face reality, the brands that you carry.
• 21:46
  You're an ambassador for a lot of a lot of companies.
• 21:50
  How do you like what makes Savannah Boda like approved product?
• 21:55
  Like what makes it approved?
• 21:57
  um well stamp of approval really big for me so like there's a lot of good company i wouldn't say good companies because they're not ethical not good but like good products yeah but if the people aren't nice or they're like just the way that they're doing things oh yeah fishy yeah i've had to step away from brands that have amazing products but it just wasn't aligning with me yeah
• 22:17
  Yeah.
• 22:17
  So for me, I think the biggest thing is something that's innovative.
• 22:20
  Yeah.
• 22:20
  Something that's different.
• 22:21
  I don't need 17 vitamin C serum or, you know, 18.
• 22:24
  You know, I just don't want to have that big range.
• 22:26
  I want the best of each category.
• 22:28
  Yeah.
• 22:28
  And then also I'll bring in some like different options so I can have affordable options.
• 22:31
  And then like, you know, this is like if we can get this, this is the best that I've found.
• 22:35
  But here are some things that are not bad.
• 22:37
  Yeah.
• 22:37
  Just not as good.
• 22:38
  Exactly.
• 22:39
  And can make a huge difference without hurting your wallet.
• 22:42
  So I would say ethics and good products and integrity and just the story behind the brand.
• 22:47
  I really am big about knowing the people that are behind the brand, what their mission is, and if they're going to help support the esthetician at the end of the day.
• 22:54
  Like I, Glymed, I have to shout them out.
• 22:57
  Like having their storefront during COVID was huge for my business.
• 23:01
  Yes.
• 23:01
  Like huge.
• 23:02
  I, and not even during COVID, but before I could even carry retail, you know?
• 23:07
  I wasn't able to have or afford to keep, you know, 10 different products on my shelves.
• 23:12
  Like I was literally going paycheck to paycheck.
• 23:14
  Yeah.
• 23:14
  Like trying to make rent like I did not profit anything.
• 23:16
  My first two years, everything I made, I was putting back in the business.
• 23:20
  So being able to get my clients and get those results by giving them home care and having them, you know, be able to shop on Glymed storefront.
• 23:26
  I still get the same amount of money as I would make if I had it in my office.
• 23:30
  You know, that helped me so, so much.
• 23:33
  So just really the brands that support you back.
• 23:36
  Good products, good ethics, no scammy style and just good people.
• 23:41
  Yeah.
• 23:41
  There's a lot in this industry, which is crazy.
• 23:44
  I always say it's like it sucks that we're not regulated as much because there's so many of those little snakes that get into our industry.
• 23:51
  But it's also good because then, you know, big pharma gets in and like all the things we're going to be like, everything will be out of our scope and then we can't do shit.
• 23:58
  Oh yeah, absolutely.
• 23:59
  And retail sales, I know that's, is that like a huge part of your business?
• 24:02
  It is now.
• 24:03
  Okay.
• 24:04
  And how did you step into that?
• 24:05
  Is it like, how did you become successful in online retail sales?
• 24:09
  Yeah.
• 24:09
  So, um, I always loved being in the treatment room, still do.
• 24:13
  But once I had my son, it was like, it was, it was a lot, you know, like I had just opened my storefront.
• 24:19
  So like, this was like when Savannah Boda statics became a thing.
• 24:22
  Cause before I was just the Dallas esthetician.
• 24:24
  on a little business card, swan sweet.
• 24:26
  But once I got pregnant, my life was upside down.
• 24:31
  I was like, oh my God, I'm not engaged.
• 24:33
  I'm not married.
• 24:34
  I, you know, this time, honestly, I didn't know if I wanted to have kids because I felt so fulfilled by my business.
• 24:41
  And so I was just like, this is my baby.
• 24:42
  Like, this is amazing.
• 24:43
  Like, I just want to work.
• 24:44
  And like, I knew I wouldn't be a good mom because I was so dedicated to my business that like, I couldn't imagine anything
• 24:51
  loving anything more than I loved my business.
• 24:53
  Yeah.
• 24:53
  Like honestly, like I was so fulfilled by my clients, by being at work.
• 24:57
  Like there was nowhere else I wanted to be.
• 24:59
  Like if you had told me to be let's go on a beach trip, I literally would have said no at that time.
• 25:02
  I've been like, I want to be here.
• 25:04
  Work time.
• 25:05
  Yeah, it's work time.
• 25:06
  Like I was pedal to the motherfucking metal.
• 25:08
  So when I found out I was pregnant, I was like, this is going to like rock my plans.
• 25:11
  I'm going to like go bankrupt.
• 25:12
  I'm not going to be able to be successful.
• 25:13
  I don't have other estheticians working for me like it is me.
• 25:17
  at the end of the day and I didn't really do a lot of online sales at this time like everything was just really in clinic um so anyways when I found out I was pregnant I was like hey game plan like what are we gonna do how are we gonna make this work like you know I wanna I'm gonna have this baby I'm gonna marry this man and we're gonna just like figure it out and it's gonna be fine uh-huh
• 25:35
  So actually, it wasn't until my maternity leave that I really realized the power of sales on social media.
• 25:40
  Wow.
• 25:41
  Yeah.
• 25:41
  So I just busted my ass.
• 25:43
  I literally got married after work the night I went in to go get induced.
• 25:47
  So I worked a whole day.
• 25:49
  My husband picked me up.
• 25:50
  We went to the courthouse.
• 25:51
  We got married.
• 25:52
  And then from there, I went straight to the hospital and had my son.
• 25:54
  Oh, my gosh.
• 25:55
  That's incredible.
• 25:56
  Yeah.
• 25:57
  That's crazy.
• 25:58
  Yeah.
• 25:58
  No.
• 25:58
  Like.
• 25:59
  Yeah, it's crazy.
• 26:00
  Yeah.
• 26:00
  Now I look back.
• 26:00
  I'm like, what the fuck drugs was I on?
• 26:02
  Nothing because I was pregnant.
• 26:03
  But like, no, well, look at you now.
• 26:06
  It was it was worth it.
• 26:07
  And it was I mean, it all makes sense.
• 26:09
  I mean, I just was like, I have to work seven days a week until this baby comes.
• 26:12
  Yeah, I really didn't know what was going to happen.
• 26:13
  So I didn't really have a plan.
• 26:15
  until I had him and then I was at home and I was like okay if I just can make like a bunch of money and like take as many clients as I can then like I'll be okay for three months not making any money you know and maybe like the one or two stragglers that come in and buy products yeah with my receptionist like will hold us over uh-huh so um newborns sleep a lot and I was stir crazy so imagine going like horsepower speed yeah that entire like you're basically okay the last four years of my business right are just life in the aesthetics industry and then like
• 26:43
  calm i like i was anxious i was like oh my god and postpartum and like i was like i have to work i was like i need to go back to work my husband's like you can't you need to stay home and i was like fuck okay i'm just gonna post on social media like that's all i can do that's all i have yeah and blew my fucking mind how much money i was able to make oh my literally at home with my baby on my tit just with my other hand posting instagram stories with links like i was like yeah
• 27:06
  why was I doing this working seven days a week when I got on this on the whole time?
• 27:09
  But of course, you know, being in clinic gives you that validation that you like, you know, a clinician.
• 27:14
  And also too, it's so fulfilling to like work hands on.
• 27:17
  I love my clients, but it opened my eyes like that maternity leave.
• 27:21
  I was like, what the fuck have I been doing?
• 27:23
  Like, I don't have to take that many clients.
• 27:25
  Like I can actually be home with my son.
• 27:27
  Like, yeah.
• 27:28
  I mean, it was crazy.
• 27:29
  I was like, OK, I can like bring my days down to four days a week and like be a mother and be a businesswoman.
• 27:34
  And I don't have to choose.
• 27:35
  And I'm actually making way more money and like able to support my family financially.
• 27:39
  And that during that maternity leave was when I was like, Lance, you don't need to work like you can stay home with our son.
• 27:45
  I was like, I literally just made what you made in a year.
• 27:47
  Yeah.
• 27:47
  During my maternity leave, like, why are you working?
• 27:49
  And saying, you know, and well, it was actually the other way around.
• 27:52
  He said that to me and I was like, agreed.
• 27:54
  So, yeah, and then he decided to stay home.
• 27:57
  And then ever since, I've just been kind of balancing, you know, being in clinic and then also posting online.
• 28:02
  Yeah.
• 28:03
  Is it you that do you post everything on your social media?
• 28:06
  Well, not as much any.
• 28:07
  Well, yes.
• 28:08
  But now I have Tyler.
• 28:10
  OK, yes.
• 28:10
  So I make him do like some stuff for me, especially like I was telling her before we got in today.
• 28:16
  Like I used to be able to like post like my whole morning regimen and everything and have like a slow morning.
• 28:21
  When Cyrus was younger, a three year old toddler at home.
• 28:24
  I just take all the pictures and then Lance will drive me to work and I'll try to get like as much as I can Done during that drive to work and then I give my phone to Tyler and yeah, make him post the rest while I do clients so now I would say it's like 70 30.
• 28:36
  Yeah, um, but yeah, he understands your wording.
• 28:39
  I'm assuming then right Yeah, you guys have been best friends for a long time I've seen except he embarrassed the fuck out of me the other day He put um mop before you sweep for the double cleanse and I was like they're gonna think i'm stupid tyler Oh my god
• 28:52
  And he was like, I'm so sorry.
• 28:53
  So exposed.
• 28:54
  Exposed.
• 28:55
  I know.
• 28:55
  I'm like, sometimes he'll do like, not all the time, but there's certain things that he's done before that.
• 29:00
  I'm like, people are gonna think I'm like the dumbest bitch, but it's fine.
• 29:02
  No.
• 29:03
  I mean, you can't control what people think of you.
• 29:05
  Um, it gets, the internet is insane.
• 29:08
  Um, for retail sales though, do you post like, what do you find the most success?
• 29:13
  Do you have a bunch of retail that you have at the clinic that you ship out or do you mostly focus on affiliates?
• 29:18
  It used to be affiliates.
• 29:20
  And then my husband's a financial guy with his like background.
• 29:26
  Yeah.
• 29:27
  So he was like, you know, you just got to like support yourself at the end of the day because you never know what's going to happen with other brands.
• 29:32
  Yeah.
• 29:32
  And like how long is that going to be like a thing before, you know, they go to Amazon or like sell or you just never know.
• 29:39
  So I've really focused on growing my team for shipping and like just keeping things like in-house because that's something I can control.
• 29:46
  Yeah.
• 29:47
  Um, I do love my affiliate links, but I mean, during maternity leave, yeah, it was all affiliate links.
• 29:51
  Cause I didn't have a big team.
• 29:52
  I had literally two girls working the front desk and me and that was it.
• 29:55
  So we didn't have the bandwidth, but I started to hire more people and like with our new space, we're gonna have more area for shipping.
• 30:01
  So now I'm like, I just feel more comfortable having everything in house.
• 30:05
  Um, and I think it makes it easier for people too.
• 30:07
  I think a lot of confusion can happen when, you know, they're clicking and they don't know,
• 30:11
  you know, where they're going.
• 30:12
  Like it's just easier if it's all like from one place.
• 30:14
  You can just like click shop at the cart and it's done.
• 30:17
  Yeah.
• 30:18
  That is, that like was like eye opening for me.
• 30:21
  But as far as the, you have a team now.
• 30:24
  So you hired your first esthetician.
• 30:26
  I did.
• 30:27
  Can we talk about that process of you?
• 30:29
  You went solo, you got your first storefront location.
• 30:33
  So how does that, how did that happen?
• 30:35
  You had a front desk and then esthetician.
• 30:36
  Like what is your spa team look like right now?
• 30:39
  Okay, cool.
• 30:39
  We talked about the, like, beginning and then go into what it looks like now.
• 30:42
  Yeah, I got you.
• 30:43
  So, um, I was about to knock down another wall next to my solo salon suite because I was just, like, really scared to invest in a storefront.
• 30:51
  And, like, honestly, it was, like, bad.
• 30:53
  Like, there was a time, and I've told this story on my podcast before, but my landlord, he needed, like, $3,000.
• 30:58
  And then, like, again, when I tell you guys Savannah Boda was the dumbest girl, like, I...
• 31:04
  If anyone can do it, you can do it.
• 31:06
  If I can do it, you can do it.
• 31:07
  Like I didn't charge sales tax like my first two years because I had no clue that it was a thing.
• 31:12
  And thank God I had saved enough money to pay the IRS.
• 31:14
  But like there was just, I, when I tell you I did all of this by myself, I, all myself, like I wouldn't have had that many mistakes if I didn't.
• 31:22
  But I'm very stubborn and headstrong and trial by fire.
• 31:25
  So anyways, I was like, okay, I'm gonna have a, you know, storefront, whatever.
• 31:28
  And so I,
• 31:31
  basically at this time I didn't understand that when you bought something online it doesn't always charge your card until it ships uh and so I was buying like beds and things for the salon um for the spa and then it was time for me to like you know go to the bank and get my check to get my landlord and I didn't have the money because like all the beds had like just shipped and like I had the money when I had the money and like you know all the other finances anyway
• 31:53
  So it was horrible.
• 31:53
  So I was ready with like literally my tail between my legs.
• 31:56
  I was ready to go tell.
• 31:56
  I'm like, hey, I actually can't get this space anymore.
• 31:59
  And I did a virtual consultation.
• 32:01
  I was always doing them kind of in between clients.
• 32:03
  And I had this one client who's still a client of mine.
• 32:06
  It was my first like big dollar client.
• 32:09
  And I get on the phone and she is like, okay, so whatever we're going to do today, I'm going to need five of everything because I have five different homes.
• 32:16
  And I own this really big basketball team.
• 32:18
  And yeah, so I want five of everything.
• 32:20
  And I was like, okay.
• 32:22
  God literally listened to my prayers.
• 32:23
  I remember being in the car.
• 32:24
  I'm like, if this isn't for me, God, like show me.
• 32:26
  But like, if there's a way for me to make this work, please help me.
• 32:30
  So anyways, so then she ends up getting five of everything, which ended up being like around, I think, five or $6,000.
• 32:35
  And I got the money.
• 32:36
  And it was crazy.
• 32:37
  I was like, I had never thought someone would spend that much.
• 32:39
  And like also, too, I was like, I'm not going to like go on this call and like tell this lady she needs a million products.
• 32:43
  But just like with the six steps that she got, getting five of each, like it was more than enough to cover what I needed.
• 32:49
  And I told her that story like two or three years ago.
• 32:52
  And she was like, I had no idea.
• 32:53
  I wish she would have like just told me I would have just also given you like $3,000.
• 32:56
  And like...
• 32:58
  plus whatever you did we want like I would have never done that that is so cool yeah so anyway so then I got my spot and I was just terrified so I was like I no one believed that I could do it or should do it and it was way too big and I outgrew it in three months so my goodness
• 33:14
  It was just me.
• 33:15
  And then I had Adriel who was actually Tyler's like best friend growing up.
• 33:19
  She's now in law school.
• 33:20
  I wish that her dreams were a little smaller so she would stay with SBA.
• 33:24
  No, we're so proud of her.
• 33:25
  But she was amazing.
• 33:27
  Like she I owe a lot to her.
• 33:29
  Like she was there with me seven days a week, you know, and this was like during COVID-ish times like coming out of COVID.
• 33:35
  So like she was at NYU.
• 33:36
  So like they were doing everything online and they weren't seeing each other in person.
• 33:40
  So she was just doing like some of her classes like in between and studying in between helping me with front desk because we weren't that busy until we were.
• 33:47
  Yeah.
• 33:48
  And then people knew that they could come in and buy products and then everyone was coming in to buy products and it became crazy.
• 33:53
  And then Tyler started working for me actually and helping me.
• 33:56
  And then he quit because I could not afford to pay more than $10 an hour.
• 33:59
  He was already had like a really good job at UPS that he was making way more than that and working way less.
• 34:06
  And so anyway, so I had them and then she went back to college.
• 34:10
  Tyler quit.
• 34:12
  But he came back.
• 34:13
  I know.
• 34:13
  They always come back.
• 34:14
  I always come back.
• 34:15
  He didn't believe in me back then.
• 34:17
  Aw.
• 34:18
  No, he was, I mean, I get it.
• 34:19
  He was young and he wanted to support his financial future.
• 34:22
  Oh, yeah.
• 34:22
  Absolutely.
• 34:22
  With a small business.
• 34:23
  Yeah.
• 34:24
  He's like, I need to pay my bills.
• 34:25
  Yeah.
• 34:26
  Most of us don't make it.
• 34:27
  So, like, he didn't know that I would make it.
• 34:28
  Of course.
• 34:29
  I knew I would make it, but he didn't.
• 34:30
  Yeah.
• 34:32
  So, anyways, then I, you know, went through a couple rounds of employees.
• 34:34
  I'm not going to lie.
• 34:35
  That was, like, the hardest part of starting a business.
• 34:37
  And it's hard.
• 34:38
  I was young.
• 34:38
  Finding good people.
• 34:40
  Yeah.
• 34:40
  And I expected everyone to care the way I cared.
• 34:42
  And I was doing a lot of personality hires, like people that I wanted to be friends with.
• 34:45
  And I had really bad boundaries and I'd get too close with them.
• 34:48
  And then they wouldn't do what I needed them to do.
• 34:49
  Or when I asked them to do something that was their job, like they'd have an attitude about it.
• 34:53
  Like I just was not great with that.
• 34:56
  And so flash forward, I have my team now who everyone has been with me for over a year now.
• 35:02
  Maria three years.
• 35:04
  Alyssa is about to hit two years.
• 35:06
  So I have like a really, really, really knock on wood.
• 35:08
  I hate even saying that because I feel like I'm always waiting for the shoe to drop, but I have such a good team right now.
• 35:14
  Anyway, so just with life and everything and I started, you know, doing more speaking engagements and traveling and I was out of office a lot and it's a big revenue loss, honestly, like I don't get paid a lot to go speak, which is so funny when people like Spina's bought and paid for.
• 35:27
  I'm like, I lose thousands every time I leave my office to go travel and speak.
• 35:31
  But I love doing it because I can help other estheticians.
• 35:34
  It also is good because it, you know, puts you in the forefront as a leader in the industry, like it's good for my brand.
• 35:39
  It's good for my clients to see that like their estheticians, a speaker and doing all these things so.
• 35:43
  While it's not financially beneficial, it is beneficial in other ways.
• 35:46
  Yeah.
• 35:48
  So anyways, I just have been doing so much speaking and being out of office.
• 35:51
  It's just not fair to my clients, honestly.
• 35:53
  And so I really needed somebody to help pick up that slack.
• 35:56
  Yeah.
• 35:56
  And I also, you know, don't want to be in the treatment room as much.
• 35:59
  I have a lot of other business plans and ideas coming.
• 36:02
  Yay.
• 36:02
  That I just cannot give my all into.
• 36:05
  Like something I've been working on for four years.
• 36:07
  Like I have never been able to get past that.
• 36:10
  the inception stage, is that how you say it?
• 36:12
  Like the conception stage of it?
• 36:13
  Because I just don't, I could have half-assed it for sure.
• 36:16
  But one thing about Savannah Boda, I do not half-ass things.
• 36:19
  So I want to be able to have just time to really, really make sure it's 100% everything it needs to be.
• 36:26
  And just again, put my heart into it the way I did SBA.
• 36:29
  And I can't do that when I'm in the treatment room doing 13 clients a day.
• 36:33
  And then also being a mom and all the other things and running the backside of the business.
• 36:38
  So I think it kind of for me what I've learned and not just with the new business idea, but just in general like, you know, when you are in the treatment room, you're so limited with what you can do to help and support your team.
• 36:47
  Like, yeah, I'm very lucky.
• 36:48
  I have such a good team that's so self-sufficient, but like I'm not going to lie.
• 36:51
  I feel bad like that.
• 36:52
  I'm not able to be a manager to them sometimes like or which I think they love because I don't micromanage anybody.
• 36:57
  Like I don't have time.
• 36:58
  Just don't steal or like do anything horrible and I won't fire you.
• 37:03
  Um, so they're really self-sufficient, but I want to have more hands-on, especially as we go to this new space.
• 37:09
  So that's kind of where Lauren comes in.
• 37:11
  So Lauren, um, I hired her actually, she applied to be a receptionist, but during her interview, I was like, she's so good to be a client coordinator.
• 37:18
  Like she's just amazing.
• 37:20
  And I had prayed and prayed and prayed and prayed for someone to come into my business that I could trust because I was always scared, you know, that people would be like, oh, like I want to work for Savannah Boda and like learn everything and leave.
• 37:30
  And like,
• 37:31
  It's a scary fear.
• 37:32
  It's what happens.
• 37:33
  Like everyone, and I would see it to happen to so many of my friends in the industry.
• 37:36
  Like they have somebody and like, that was like their right hand man, like their bestie.
• 37:40
  And like, they were just so good together and they leave and open their own thing.
• 37:43
  And I just like, I have a really big abandonment wound to be honest with you.
• 37:47
  Like, especially from being sent to wilderness and just a whole bunch of childhood stuff.
• 37:51
  It goes back to you.
• 37:52
  Yeah.
• 37:53
  And I have a fear of people not liking me or loving me.
• 37:55
  And so I really value my worth on being loved.
• 37:57
  And if someone leaves, it means they don't love you.
• 37:59
  So I'm in therapy.
• 38:00
  So anyway, I,
• 38:01
  I think that held me back for so long was just this fear of being used, taken advantage of, left, and abandoned.
• 38:09
  And I was like, I just don't know if I'm, I mean, I'd rather work myself to death than have to hurt in that way.
• 38:13
  Like, I'd rather physically hurt than, like, my heart be fucking shattered by somebody that I put my all into.
• 38:19
  Yeah.
• 38:19
  Yeah.
• 38:20
  And again, intuition and everything.
• 38:22
  Lauren, immediately as I saw her, I was like, one day this girl is going to be my esthetician.
• 38:25
  And she had never done aesthetics or anything.
• 38:27
  So we put her through school, got her all trained.
• 38:30
  And yeah, she is going to be the very first Esty.
• 38:33
  So I paid for everything for her.
• 38:35
  I trust her more than anything in this world.
• 38:37
  And I love her because she's not a social media person either, which I don't care.
• 38:41
  Like if I had someone that wants to do social media, but it's kind of reassuring that like that's not her plan.
• 38:46
  Like she does not want work to be her life.
• 38:47
  Like she wants to come in.
• 38:49
  Like she's don't get me wrong.
• 38:49
  She's a hard fucking worker.
• 38:50
  She's dedicated, but she's not the one that's going to like if I asked her to like do something outside of work like she doesn't like she wants her nine to five and she wants to go live life.
• 38:58
  And that's honestly the perfect thing for you to need.
• 39:01
  You want someone ambitious, but not too ambitious, because if there's someone just like me and has the same drive as me.
• 39:06
  they're going to leave and do their own thing.
• 39:07
  Yep.
• 39:08
  Lauren doesn't have like, I just know her.
• 39:10
  I know so well.
• 39:11
  And like she would never do that one, even if she was that way.
• 39:13
  But she's just like the perfect amount of like when she's there, she's fucking locked in.
• 39:17
  She does her job faster and better than anyone else I've ever had in my office.
• 39:21
  She is so proficient and she gets her shit done and she goes home and lives her best life and walks out and like that is exactly what I needed and prayed for.
• 39:28
  And she is everything, everything like I would.
• 39:30
  I'm so happy for you.
• 39:31
  Yeah, that's incredible.
• 39:33
  And does Tyler manage the spa?
• 39:35
  Um, does he help?
• 39:36
  Is that kind of his role?
• 39:37
  So he's a brand manager.
• 39:39
  Tyler, what is Tyler does everything?
• 39:40
  Yeah.
• 39:41
  Um, he really helps like facilitate like partnerships and like things like, like, you know, with this, cause I, all my phone's blowing up all the time with virtual clients, clients, everything.
• 39:49
  So he just kind of helps facilitate things, book flights for me.
• 39:53
  Um, accompany me with like, when I have to go talk to like CEOs and all this stuff, cause it's awkward for me sometimes.
• 39:58
  So I'm just,
• 39:59
  just the girl yeah um yeah and then he'll help me I feel like half his morning every morning is helping me finish my Instagram posts these days
• 40:07
  But yeah, no, he definitely like helps like with morale and just helps like make sure everything's good.
• 40:11
  We do have an office manager who like everyone just kind of does their own thing.
• 40:14
  Yeah.
• 40:15
  But like we're also everyone's ready and willing to jump in if needed because we're just a team of six, including me.
• 40:21
  Yeah.
• 40:22
  I think everyone does a little bit of everything.
• 40:24
  Yeah.
• 40:24
  It seems like you have a really incredible team.
• 40:26
  Now I do.
• 40:27
  You brought in an esthetician.
• 40:28
  So what does it look like for you like a daily day in the treatment room?
• 40:32
  Yeah.
• 40:32
  Do you take like a lot of clients in one day?
• 40:35
  Okay.
• 40:35
  What does it look like?
• 40:36
  I want
• 40:36
  to hear that okay so I get in like 9 45 10 um and then she'll be doing like the first like she does all my client coordinating and then follows me the whole day okay so that's kind of how her training has been going and then I have her take certain clients that have been with me for years that like don't mind or I've had some clients that have really wanted to do like the laser treatments and stuff but can't afford to do it so we're doing it all like half off for them um if they allow Lauren to do it so it's like good for her to get that experience and then also helps those clients that have been wanting to do the treatments but can't afford to do them yeah um with how they're priced mm-hmm
• 41:06
  So anyways, I get in.
• 41:07
  She gets my first ready.
• 41:08
  So that takes about 20 ish minutes for them to do like their like intake, even for a returning client.
• 41:13
  I'm like crazy and I want to know everything just for compliance and make sure everyone's safe and like, you know, make sure everything's going smoothly.
• 41:20
  So then by like 10, 20, they're ready.
• 41:22
  I do like my first treatment.
• 41:24
  I do about 12 to 13 clients a day.
• 41:26
  I don't take a break.
• 41:28
  I'm done around 435 every day.
• 41:30
  So I would say like I'm there like 10 to five.
• 41:32
  And she just has been following me and then taking certain clients like in between.
• 41:38
  Has it been a hard transition of people like wanting to see Savannah and not your esthetician?
• 41:43
  I think it's the new clients, like people that are coming in for like the first time or people that have only been seeing me for a year.
• 41:48
  And then certain ones that are just like, I will not let anyone touch me but Savannah.
• 41:52
  But honestly, most people get it.
• 41:54
  And they like have been with me for so long that they're like, we want you to like get out of the treatment room.
• 41:58
  And they know like Lauren has a new fresh pair of eyes.
• 42:00
  Like I'm old and dusty now.
• 42:01
  Like, you know, like I'm just like I'm a beaten, battered dog.
• 42:05
  She's like the cute new Pomeranian, you know, and like she has more energy and like I'm just they know it's a lot on me So it's hard like every time I go in the treatment room now and like I would never really admit this anywhere else But here but I mean i'm like there and my head instead of focusing on what I need to be focusing on for the client I just like my brain won't stop I'm thinking like what text I need to answer when I get out of the treatment room like what inventory we need restock of like Yeah
• 42:29
  what I need to like reply back on Instagram or what I have to do or like just what's for dinner like it's just like I go in and I used to never have that like going in the treatment room used to be like my sense of peace and now that's why I love scuba diving so much because like that feeling of scuba diving where the world just is silenced and like no one can fuck with you or bother you that's how I used to feel in the treatment room and now it's the opposite like I just almost get like anxiety of like I have so much I need to be doing and I can't just
• 42:55
  in the moment it's not like that every day but it's gotten worse like I'll be honest there's just so much cooking on my stove right now that I feel very overwhelmed and so my clients know that yeah and like I'm still doing the treatment to my very best I'm just not the same bubbly happy Savannah I'm a very stressed and exhausted Savannah yeah it's exhausting owning your own business and I think people take
• 43:18
  things personally all the time.
• 43:19
  And I, that kind of just sparked something in me.
• 43:22
  I want to talk about like online, like what people, when you have a social media presence, people make preconceived ideas of you.
• 43:30
  I know specifically.
• 43:32
  And I want to talk about that.
• 43:33
  How do you deal with that?
• 43:35
  Oh, man.
• 43:35
  It really depends on where I am in my cycle, honestly.
• 43:37
  Like, there's, like, I'm not even kidding.
• 43:39
  Like, it's not, I had told my therapist that yesterday, I was like, there's some days where I'm like, I don't give a fuck.
• 43:44
  Like, it doesn't hurt my feelings.
• 43:45
  And then other days, I, you know, take it so deeply and I take it to heart.
• 43:49
  And I think, you know...
• 43:51
  If they talk shit about, like, how I look and things like that, it really doesn't bother me.
• 43:55
  It's when they talk about, like, me as a person and, like, my character because I know I'm a good person.
• 44:00
  I believe to be a good person.
• 44:01
  And if they met me, they'd know me.
• 44:03
  And, again, it comes back to that, like, not being liked wound that I have of, like, just wanting to be enough for everybody.
• 44:08
  Yeah.
• 44:09
  You know how I love myself is by others loving me.
• 44:11
  And so when people don't I'm like well why?
• 44:13
  Yeah.
• 44:14
  What's the reason?
• 44:14
  And then you know it's always like some crazy shit that's not true.
• 44:17
  Yeah.
• 44:18
  Or like they think I'm a certain way that I'm not.
• 44:20
  And I get it.
• 44:21
  Like I've had people before that I've been like oh like they you know look like they'd be mean.
• 44:25
  And you have this like.
• 44:26
  misconception of somebody but it's like not fair because you haven't met them yeah how do I handle it well 2020 Savannah would have gone to bat like I'm that person I will never start shit but if you fuck with me like you start you open a can of worms yeah like I I have it in me I have that fire in me of an Aries rising but I like to not have drama drama gives me anxiety and makes me like very very anxious like I would love for everything to just be dandy and wonderful all the time but
• 44:53
  This industry is hard.
• 44:55
  But again, I mean, it's so hard because I can't say some days I'm like, oh, like just like respond with professionalism.
• 45:00
  And the other days I'm like, I want to be like, fuck you.
• 45:02
  Like, fuck you.
• 45:03
  Like, honestly, like, what did I do to you?
• 45:04
  Yeah, exactly.
• 45:05
  But it really, again, it depends on the cycle.
• 45:07
  Just don't fuck with me around like the 30th or the first of the month or you will get...
• 45:12
  mean Savannah no it's it's crazy I mean I I just want to say really quickly Savannah is the sweetest person like I I didn't know what to expect but like you are seriously so sweet and I hope that people can watch this podcast and like really feel like feel that thank you and I just think you deserve more than what people it's hard yeah but you're gonna get hate no matter what I mean you have a big name in the space and it's it comes with the territory you're not gonna be everybody's cup of tea yeah and that's
• 45:41
  okay it is it's hard but it is and i think the hardest thing too is like those and i get this because i've felt this so i know that it's like a normal reaction and i've had to stop myself because i'm like hey you hate when people do this to do yet you like unconsciously have this reaction towards someone else but people love you when you're small right like think about these like influencers or mommy bloggers people love them when they like
• 46:02
  are still niche and like, you know, they're still living in a smaller home and like they're relatable.
• 46:06
  But then they start taking traction and they're getting brand deals and like, you know, then you start to fucking hate them and then they buy this mansion and like this girl that you were rooting for, you know, that you loved is still there.
• 46:16
  They just are successful now.
• 46:18
  Yeah.
• 46:18
  They're still the same person.
• 46:19
  I mean, some people can change.
• 46:21
  Yeah.
• 46:21
  I know I've changed for the better because I used to be.
• 46:24
  A lot different.
• 46:25
  Motherhood God has made me the best person ever.
• 46:27
  Like have a kid.
• 46:28
  If you're a bad person, have a kid.
• 46:29
  It makes you a good person.
• 46:30
  I wasn't a bad person, but I was young.
• 46:32
  You know, we kind of talked about that before we got on the podcast today.
• 46:36
  Anyways, but you know, it's like people love you when you're small because you you're easy to digest.
• 46:40
  Yeah.
• 46:41
  Right.
• 46:41
  You're not intimidating.
• 46:42
  Yeah.
• 46:42
  They see themselves in you.
• 46:44
  But the second you start to do more than them, they feel threatened.
• 46:48
  You're no longer relatable.
• 46:49
  They no longer like you.
• 46:51
  And that is the saddest thing.
• 46:52
  And I even felt that there was an influencer that I followed for years.
• 46:55
  And like, I'm like, oh, like she's just like so different now.
• 46:58
  And I'm like, wait, that's how people are with me.
• 47:00
  She's not different just because, you know, she has a nice car now and she has a nice home and, you know, she's wearing different clothing.
• 47:07
  Like doesn't mean she's different.
• 47:09
  What she was doing and what she was building that you were supporting is what made her have this, you know?
• 47:14
  And so I get it because I, again, like I felt that too.
• 47:17
  We're all human.
• 47:17
  It's a human thing to feel threatened when someone that was your comfort person that you like to follow.
• 47:22
  But it sucks because it's like most of my haters were actually people that were fans at one point.
• 47:26
  Yeah.
• 47:26
  You know, I'll go back and look at DMs and I'm like, they're like 2019, 2020, like, I love you.
• 47:30
  I love you.
• 47:30
  And then they're like, fuck you.
• 47:31
  All of a sudden 2025.
• 47:33
  And I'm like, well, you know, people grow with you or you.
• 47:37
  don't grow together yeah and again like I get it what I've done in the industry is different a lot of people like it a lot of people don't a lot of people feel intimidated by it but I've always said like when I win you win yeah you know estheticians were never the first person you'd think of going to it was always dermatologists it was always them and you know the esthetician was kind of just not I mean I didn't even know and I've always been loving beauty and makeup yeah I mean god YouTube days like I was all up in on that stuff yeah
• 48:04
  I've always been involved.
• 48:05
  And if I didn't even know, like, how are people who are struggling that maybe aren't beauty people are interested in that, like going to know about us.
• 48:12
  And another thing too, is like, I have so many followers that follow me and they'll live in Arizona and they'll say, oh my gosh, she carries skin butter and hydrinity.
• 48:21
  Like I'm going to go see her because the esthetician that I follow online does this, but I can't go see her because she's in Texas.
• 48:25
  Yeah.
• 48:26
  You know, I can't even tell you how many DMs I get people that have the air lays or skin pin, hydrinity, faciality that are getting fed clients because their clients follow me.
• 48:35
  Yeah.
• 48:36
  And also not just like that, it just opens the door of this industry of not being so taboo, not being so like, what is this?
• 48:44
  What is an esthetician?
• 48:44
  Like it gives us some validity.
• 48:46
  Yeah.
• 48:46
  Um, and so I just think, you know, when we work together and we're, we band together, like we're stronger, of course, everyone's going to have different approaches to skin and different ideas, but yeah.
• 48:55
  what I always say at the end of the day is I'm not kicking puppies I'm not talking politics like it's really just not that deep like skincare is important yes but like there's no reason to bully and harass and beat somebody down yeah over skincare I know I agree it's it's sad it's sad yeah it's skin calm down like we're not fighting for like activist rights or like trying to like defund like
• 49:17
  I don't know.
• 49:17
  Absolutely.
• 49:18
  Politics.
• 49:19
  I know.
• 49:19
  It's crazy.
• 49:20
  So I personally, like, some days I do a three-step regimen.
• 49:23
  Sometimes I do a 12-step regimen.
• 49:25
  Yeah.
• 49:25
  Do you, like, how is your daily skincare routine?
• 49:29
  I'm so curious.
• 49:29
  A 12-step regimen?
• 49:31
  Never.
• 49:31
  I know.
• 49:32
  Sometimes, no, I wouldn't say never.
• 49:34
  Most of the time, no.
• 49:34
  But here's the thing.
• 49:35
  And I've said this before.
• 49:37
  It's so annoying that if I don't post a product every single fucking day, someone's like, oh, you don't like this anymore.
• 49:43
  You don't use it.
• 49:43
  Oh, my gosh.
• 49:44
  And so that's where like I would just like share the products I love and use.
• 49:47
  And like, yeah, when I say like this is my morning regimen, like if I verbatim say that, like that is what went on my skin that day.
• 49:53
  But there's days where you'll see I'll just be posting like a lot of products I'm holding.
• 49:56
  And people are like, oh my God, you put all that on or you're doing all these masks every single day.
• 49:59
  And I'm like, no, I'm just talking about them.
• 50:01
  Because if I don't, like I've had clients come in and they're like, I don't want to use that.
• 50:05
  Savannah doesn't post that.
• 50:06
  And I'm like, well, fuck, now I have to go post it because I mean, they don't know.
• 50:09
  Everyone's skin is so different.
• 50:11
  But yeah, like I personally don't use sieve.
• 50:13
  And my son does, but I post it all the time because it is so beneficial and it's so amazing for eczema and dermatitis.
• 50:19
  But I don't have eczema, I don't have dermatitis.
• 50:21
  But if I don't post it and show it,
• 50:24
  Every day, every three days, like people, and my DMs literally like, oh, do you not use this anymore?
• 50:28
  Like, is this not good?
• 50:29
  Or they'll get upset and be like, I bought this because of you, and now you don't talk about it.
• 50:32
  And I'm like, no, I still do.
• 50:34
  I just, I don't personally use it.
• 50:35
  So you have like diehard fans.
• 50:38
  You have diehard like clients.
• 50:40
  They know more than I do, girl, about my life.
• 50:41
  That's crazy.
• 50:42
  You're like, wait, when did this happen?
• 50:43
  Like this rumor of me.
• 50:44
  No, seriously.
• 50:46
  Well, I was going through PMDD, which is like a really severe form of PMS.
• 50:50
  Yeah.
• 50:50
  And I didn't know, like I was posting, this was like maybe right after I had my son, like two-ish years, two, three years ago.
• 50:57
  And I was posting like every month around the same time.
• 51:00
  And I didn't put two and two together because I mean, my life, I'm like, I wake up.
• 51:03
  I don't even know what day it is.
• 51:03
  I'm just going.
• 51:05
  And I had a follower be like, I've calculated every, for the last six months during this week, like you've talked about being depressed and sad and anxious.
• 51:11
  Like, I think you might have PMDD as this around your cycle.
• 51:14
  So then I went back and tracked it and I was like, oh my God, this woman is right.
• 51:17
  I mean, that's crazy.
• 51:19
  It could be, it was crazy scary, but I was like, you know what?
• 51:20
  I don't even need to go to a doctor.
• 51:22
  Yeah.
• 51:22
  You're like, everybody's got it figured out for me.
• 51:24
  No.
• 51:25
  Yeah.
• 51:25
  She was like, I like tracked your posts when you'd post the same kind of like big long story about like your mental health.
• 51:30
  And it's always been crazy.
• 51:32
  Like for the last six months, it's been this time every single month.
• 51:34
  So I think you have PMDD and I went to my doctor and I did.
• 51:37
  I, that is insane.
• 51:38
  I feel like you probably get like a ton of messages.
• 51:41
  How do you handle that?
• 51:42
  Like, how do you handle it?
• 51:43
  Do you have to like pick and choose who you respond to?
• 51:45
  Yeah, it's hard.
• 51:46
  Um, I always say like, if it's like, if you're a customer, like always email my team, that's why I pay them.
• 51:51
  That's what I have them there for.
• 51:52
  They know just as much as me, if not more.
• 51:54
  Um, so I really try to answer as much as I can.
• 51:58
  But it's hard.
• 51:59
  Like I get so many messages a day.
• 52:00
  Like I with my like SD friends and like there's certain like followers that followed me forever that I will go back and forth with.
• 52:06
  And positively, I don't know.
• 52:07
  I feel like go back and forth sounds like a negative thing.
• 52:10
  But yeah, but like message with.
• 52:12
  But yeah, I know it's hard.
• 52:13
  A lot of messages get hidden too, which is weird.
• 52:15
  And then like I get to disappear, disappear too.
• 52:18
  I get all kinds of like weird sex accounts now that like you'll be like want to join like this like video orgy.
• 52:23
  And I'm like, oh my God, you're like me.
• 52:25
  No.
• 52:26
  Do you want to increase your Instagram followers?
• 52:28
  Oh, no.
• 52:28
  Those are the worst.
• 52:29
  I hate those.
• 52:30
  I have to block them all.
• 52:31
  I know.
• 52:31
  Spam.
• 52:32
  So much spam.
• 52:33
  So a lot of stuff gets mixed with the spam.
• 52:35
  I think people take Instagram very personally.
• 52:37
  I've realized.
• 52:38
  I'm like, oh my gosh, I'm one person.
• 52:40
  How can I respond to every single person?
• 52:42
  I think people take Instagram.
• 52:44
  way too seriously sometimes it's not a form of professional contacting for the business I'm like calm down yeah it's it's crazy we have our business email there like if you need us that's where we'll be exactly Instagram is not the proper place to like try to discuss business yeah for sure and how did you get
• 53:00
  it was instagram is instagram still your main source of where you get clients and people booking yeah weirdly tiktok which i don't take seriously at all like i don't even put captions or hashtags like i just like post whatever i want to post and i'll put it on instagram yeah but weirdly lately it's been a lot of tiktok okay yeah and honestly like word of mouth or people have been on my wait list for a really long time um and there's something i want to talk about too because
• 53:24
  The thing that I love and kind of hate about my job is I'm really good at it.
• 53:28
  Yeah.
• 53:28
  And so you are.
• 53:29
  I get people clear and then they don't.
• 53:31
  And it's a financially really expensive, you know, to keep doing treatments.
• 53:35
  So because I had someone say something negative to me a while ago.
• 53:38
  It's like, how are you able to take new clients like the good estheticians like
• 53:41
  usually have like, you know, they won't take anyone for six years.
• 53:45
  Yeah.
• 53:45
  But it's different.
• 53:46
  And like a lot of the estheticians in L.A. and, you know, California, like they can't do a lot of it's more facial hands on when you're doing like medical corrective treatments like that.
• 53:54
  Once you get them clear, they're able to just maintain with home care and maybe see me once a year.
• 53:58
  So whenever I cycle people through my program, like I'm able to have more openings for more people because I get that question a lot.
• 54:03
  And I think that's helpful for people like and it sucks.
• 54:06
  Like sometimes I'm like, damn, like I wish her acne didn't go away that quick.
• 54:09
  I like that client.
• 54:10
  I want to I want to still see her.
• 54:12
  It's like a sad heartbreak.
• 54:13
  But it's like that's what they came here for.
• 54:15
  It's not sustainable financially for a lot of people to.
• 54:18
  stay on the products and do treatments every single month.
• 54:21
  So once I get their scars gone, get their acne clear, help manage their pigment, they're able to kind of space that out quarterly, once a year, twice a year, or just get products.
• 54:30
  Like there's so many times I get so excited because I'll be like,
• 54:33
  Walking up to the front and I'll see a client that I haven't seen in clinic for five years, but they're still supporting my business by just buying products and they're not going anywhere else.
• 54:39
  It's just they're good.
• 54:41
  Loyal.
• 54:41
  They don't need me.
• 54:42
  Loyal clients, yeah.
• 54:42
  They feel like their skin stayed good.
• 54:45
  So, yeah, that's a big one that I think a lot of people, you know, when you're kind of doing more of the corrective.
• 54:50
  Like if I was doing...
• 54:51
  some really like thorough massage like why would you not want that every month you know like exactly that's like a need like that's like getting your brows done every month getting your hair done like all getting your lashes done pedicure all that like that's like very sustainable to keep client retention that way but when you're correcting like and again maybe if i had more
• 55:10
  things that like I could do that weren't so aggressive yeah big treatments like they would say but I just don't have any time nor do I want to do that and so I send them out like there's so many people I refer out to other Dallas facialists that are good at doing like the massage yeah the feel you only do like medical treatments and you're like if you're here you're here for a treatment and it's not like yeah and how did you transition from like uh because doing facials to strictly corrective yeah yeah
• 55:38
  Man, I think when I brought in Skin Better, it was just kind of like a slow transition.
• 55:43
  And then there were certain like OG clients that like I would keep like my Glymed back bar and my Osmosis back bar for because they loved that.
• 55:50
  And then I think really just talking to them about like, you know, this is great, but we're not going to get the result that you really want as fast.
• 55:58
  This is helping for sure.
• 55:59
  It's moving the needle.
• 56:00
  But like if we can get there so much faster, it's like taking a Ferrari, you know, on a road trip versus taking a golf cart.
• 56:06
  Like, you know what I mean?
• 56:07
  Yeah.
• 56:07
  And so I think when I kind of explained that to them and started, you know, showing the results from these treatments, like everybody was wanting to switch to that.
• 56:13
  Gotcha.
• 56:14
  But it took a while for some of the clients that were coming to me for more of like.
• 56:17
  that feel good facial, still corrective, but just not like microneedling or like a peel.
• 56:22
  And they'd go see their dermatologist for like lasers and like the big stuff.
• 56:25
  So I think those clients, especially my older clients, I was so young too.
• 56:29
  I think it just took them some time for me to like get good at what I was doing and to trust and be able to like make that switch confidently and stay with me.
• 56:37
  And then for pricing, I feel like a lot of people, because I've been trying to keep my prices high.
• 56:41
  I'm like, how can we profit?
• 56:43
  To be honest, like we have to run a business.
• 56:44
  Yeah.
• 56:45
  I feel like people are so like, oh my gosh, she charges so much.
• 56:48
  Like, yeah, I've had that backlash a lot.
• 56:50
  Yeah.
• 56:50
  Like why?
• 56:51
  Like, I think it's a great thing.
• 56:53
  I think it's like you should be charging more.
• 56:55
  What makes it like what makes you be able to charge more?
• 56:59
  Yeah, I think for me, it's, you know, I'm very loyal to my clients and they get my phone number.
• 57:05
  And like, it's not like they come into my office and never see or hear from me again.
• 57:08
  Like it's a very hands on thing.
• 57:10
  It's not just the service they're paying for.
• 57:12
  It's the follow up text.
• 57:13
  Exactly.
• 57:14
  It's, you know, being able to say, Savannah, I lost my luggage in Mexico.
• 57:16
  Like, what can I get from the drugstore and have that right at their disposal?
• 57:20
  And then also my education and time.
• 57:22
  They can go get the same treatment from somebody else, but it's not going to give them the same exact result that I can produce.
• 57:28
  Um, and then just everything that goes into the SBA experience, you know, when you walk in, like the way it's decorated, the way it smells, like all the things that come into making the experience is factored into my pricing too.
• 57:38
  Um, but I would say like, we're not really on like the high, like, I think we're pretty with, um, most people that have like acne boot camp peels.
• 57:46
  We do 200.
• 57:47
  I know some people do a little bit lower.
• 57:49
  Um, yeah.
• 57:50
  And also too, I mean, I think you're doing it right.
• 57:52
  Like, that's what I'm saying.
• 57:53
  I'm not trying to like bash you by any means.
• 57:57
  I'm like, we really like there was a time where it was a lot higher.
• 57:59
  Yeah.
• 57:59
  Then like, so, okay.
• 58:01
  I think a lot of people, a lot more solicitation should be my gosh, should be.
• 58:05
  I agree.
• 58:06
  Charging more.
• 58:06
  Yeah.
• 58:06
  Should be charging more.
• 58:07
  100%.
• 58:08
  And I think for me, like, I kind of was, like, ahead of the game with, like, upping my pricing.
• 58:12
  And then all of the consumables got more expensive.
• 58:14
  Like, SkinPen.
• 58:14
  Like, I was charging $400 and people were charging $300.
• 58:17
  Uh-huh.
• 58:18
  And now the tips are, like, so expensive.
• 58:20
  Oh, my gosh.
• 58:20
  And now everyone's charging $400, you know?
• 58:22
  So it's, like, and then I went up to $450.
• 58:25
  I don't even know my pricing, guys, anymore.
• 58:26
  This is...
• 58:27
  embarrassing Tyler does I just go and you're growing I know I don't even like they he does all the financial side of things I just go and do my thing um but yeah so I think now it's kind of people that kind of caught up to what my pricing was we probably would do another price change whenever we go into the new space and especially um something a mentor and friend of mine has done um is when she first bought on her esthetician she upped her prices like a shit ton and
• 58:50
  Yeah.
• 58:50
  So that like it made people want to go see her esthetician and people that were like really like hell bent on seeing her.
• 58:55
  They're going to pay a price for it.
• 58:56
  Yeah.
• 58:56
  You know, like if you really want the owner, like you're going to pay the owner pricing.
• 59:00
  Exactly.
• 59:00
  And I think that's a really good idea to kind of like push your esthetician to the forefront and like.
• 59:05
  also like give people a reason to not book with you so that they get that client exactly yeah that's such a good point I think that um in the beginning you like are trying to transition your prices how do you let clients know is it just an email do you I feel like most good clients are just going to respect it and get it yeah is that your experience it is yeah or I'll usually tell them like hey like um next month the prices are raising xyz or an email honestly I love doing it
• 59:35
  like price increases and especially like, you know, our product brands that we work with usually do a price increase at the beginning of the year.
• 59:41
  So it's kind of like a good time to kind of just like, yeah, you know, and prices are going up for everything.
• 59:48
  So, you know, you have to be a profitable business and I think
• 59:51
  You know, people are just calculating the cost of like the tip of their skin pen or how much product they're using, but they're not factoring in like the insurance that we're paying for, the building that we're paying for, the post care instruction cards that we print out that are $4 a piece from Zazzle or whatever.
• 1:00:06
  you know, our staff that's there to answer their phone call and schedule them.
• 1:00:09
  Like there's so much that goes into it that people aren't thinking about and they're losing money because they're not pricing themselves appropriately.
• 1:00:15
  Yeah, absolutely.
• 1:00:16
  And I think a lot of people are just scared and they don't maybe see the worth of themselves.
• 1:00:20
  That's hard.
• 1:00:21
  I mean, that was the hardest thing for me when I first started as a solo esthetician.
• 1:00:26
  My biggest thing I had to overcome was
• 1:00:29
  my worth.
• 1:00:29
  Yeah.
• 1:00:30
  I did not feel like I was worth a $50 facial.
• 1:00:32
  I didn't.
• 1:00:33
  And I would add on free stuff all the time.
• 1:00:35
  I'd make that 30 minute facial, an hour facial and run behind because I couldn't stop.
• 1:00:40
  I was like, I need to make this worth $50.
• 1:00:42
  I'm not worth $50.
• 1:00:43
  It's so much easier when you're hired at a place and you're,
• 1:00:46
  you know the doctor or the manager is like you're worth two hundred dollars for this peel and you're like they said it like this so i must be worth this but when you have to put a price on yourself oh yeah especially you know starting out and feeling insecure and like you don't know enough and you're comparing yourself it is the most difficult thing in the entire world yeah and that is what i struggled with the most was like feeling enough feeling good enough yeah and it took time i mean it didn't take a year it took like two years for me to feel confident like
• 1:01:12
  There's still times where I'm like, if I ran behind with a client, like I'm throwing in like, you know, free facial mascara.
• 1:01:17
  Yeah.
• 1:01:17
  I'm like a free lip scrub or whatever, like product or anything.
• 1:01:20
  Yeah.
• 1:01:20
  Because I mean, there's still that little girl inside you that always tells you you're not good enough.
• 1:01:24
  Oh, yeah.
• 1:01:24
  You know, I don't think that ever goes away.
• 1:01:25
  I think her voice.
• 1:01:26
  I struggle with that too.
• 1:01:27
  Yeah.
• 1:01:27
  I think her voice gets more faint as we grow and get more confident.
• 1:01:30
  But I think there's always that there, especially as your own business.
• 1:01:34
  I agree.
• 1:01:35
  You know, like you always are going to compare.
• 1:01:36
  Yeah.
• 1:01:37
  yourself and you're always going to you know think that you couldn't you need to be doing more yeah you're always your own worst critic for sure now the last thing I want to touch on which was like one of the questions I had in the beginning that I totally forgot but like how when did the Dallas aesthetician like go viral when did it take on like do you remember that aha moment you don't it was I feel like it was like a slow steady burn uh-huh
• 1:02:00
  I feel like really the most traction I gained was around COVID.
• 1:02:03
  Okay.
• 1:02:03
  I think because I was just so, I had so much time.
• 1:02:05
  Did you post like every single day?
• 1:02:06
  Yeah.
• 1:02:06
  Gotcha.
• 1:02:07
  I was posting a lot during COVID.
• 1:02:09
  And then I think when I was able to start speaking because that like publicly, because like the whole COVID thing was such, it was like kind of the biggest,
• 1:02:17
  time of my career at that time but like I wasn't able to like meet people yeah because there weren't trade shows everything was kind of like the world was at a halt yeah um but yeah I think that year and then the year I started traveling to like IECSC and like being able to speak like that's when people got to like meet me and like it just kind of was all encompassing
• 1:02:34
  But there was never like one post or like one video or like one thing.
• 1:02:39
  You're just a hard worker.
• 1:02:40
  Thank you.
• 1:02:41
  And I admire that about you.
• 1:02:42
  I mean, just hearing your story has been so inspiring.
• 1:02:45
  And thank you so much for being on today's podcast.
• 1:02:48
  Thank you.
• 1:02:48
  I loved it.
• 1:02:49
  And it was so much fun.
• 1:02:50
  I am like so in love with like everything that you're doing.
• 1:02:53
  Thank you.
• 1:02:54
  And I admire you.
• 1:02:55
  So if you're a mean girl watching this, I'm kidding.
• 1:02:58
  If you're a hater.
• 1:02:59
  Yeah.
• 1:02:59
  You haven't met me.
• 1:03:00
  Yeah.
• 1:03:00
  That's what I always say.
• 1:03:00
  I'm like, if you hate me, you haven't met me.
• 1:03:02
  Exactly.
• 1:03:02
  Because if you met me, you would like me.
• 1:03:04
  And like, I don't love myself like sometimes.
• 1:03:06
  So like, I get it.
• 1:03:07
  But it's just like.
• 1:03:09
  you know, it's hard.
• 1:03:10
  And also one thing I want to say is like, I've always been the first to say like, I was not my best self when I first got in this industry.
• 1:03:17
  I kind of talked to you about this.
• 1:03:19
  You know, growing up, I dealt with a lot of identity crisis issues.
• 1:03:22
  Like I grew up as a dancer and like that was my son's here.
• 1:03:25
  So I hopefully, are we okay?
• 1:03:27
  Yeah, we're good.
• 1:03:28
  We're wrapping it up.
• 1:03:29
  Okay.
• 1:03:29
  But anyways, I grew up as a dancer and like that was my entire identity of who I was.
• 1:03:34
  And when I quit dance and I went to high school, like I kind of just morphed into the personality of it.
• 1:03:38
  Every boy I did, like country guy, emo guy, hippie dude, like a tapestry.
• 1:03:42
  And so when I finally got in this industry, I was like, who is Savannah Boda?
• 1:03:46
  And, you know, I want to really be true to myself.
• 1:03:48
  Like, again, like when I had that experience with God, like telling me this is where I'm supposed to be.
• 1:03:52
  It was the first time I felt like what I was doing in my life was right, the right path.
• 1:03:56
  I hadn't felt that since I danced.
• 1:03:57
  Yeah.
• 1:03:58
  And so anyways, when I found my identity and who I was and like I again for so many years was so scared to be Savannah because I thought I was too much or people, you know, not like who I was.
• 1:04:08
  So I tried to be more like the people I was around to be accepted.
• 1:04:11
  And again, comes back to I just want to be liked.
• 1:04:14
  And that was like a childhood wound that I'm still experiencing.
• 1:04:17
  getting through anyway when I found that and when I got in this industry I didn't see myself as an influencer that was the hardest thing it's like I didn't see that like I was like okay we're all competition like I'm a business owner I'm trying to make it so like if you're copying my business technique I'm not influencing you like I didn't realize that I was trailblazing until it was too late I didn't realize that like what I was doing inspired other people to do the same thing because they wanted to be successful as well I didn't get that till it was too late and I'd already like kind of
• 1:04:44
  put my foot in my mouth and felt threatened.
• 1:04:47
  Yeah.
• 1:04:47
  You know, by something I was cultivating, creating that was new and exciting.
• 1:04:50
  And like people liked it.
• 1:04:51
  And I was being, people were loving what I was doing.
• 1:04:53
  So I was feeling very threatened by that because I was like, I'm trying to make it.
• 1:04:58
  Like I thought I was only gonna make $20,000 a year, you know, and even know if I was gonna make.
• 1:05:01
  You're like, you're taking my baby, like everything I'm working so hard.
• 1:05:04
  my identity like i felt like they were like fucking my husband like i took it so deep and then two i was 20 years old i didn't have anything else like my again i told you i was working like all day every day like that's all i had and have a baby and have a husband have anything else to care about like my brain was savannah boda's business yeah 24 7 and so i took everything so literal and so personal yeah
• 1:05:26
  Now that I've grown, like, I don't care, you know?
• 1:05:28
  And I wish I could go back and tell that girl then, like, hey, babe, like, you are seeing so small right now.
• 1:05:33
  Like, you're looking at what's right in front of you.
• 1:05:34
  You're not seeing the big picture.
• 1:05:35
  You're not realizing that you're actually creating something big.
• 1:05:38
  Because I was in the midst of it.
• 1:05:39
  And I feel like when you're in the midst of something, you can't pull yourself out and see.
• 1:05:43
  And again, I didn't have mentors or people to help me and, like, be like, Sav, like...
• 1:05:47
  You know, don't be so sensitive.
• 1:05:49
  Like, it's not that deep.
• 1:05:50
  Like, it's just fucking social media.
• 1:05:52
  And you're you were the in my opinion, you were the first esthetician to give other estheticians a hope and a dream that you can go solo like you can do it.
• 1:06:02
  And it's.
• 1:06:03
  It's something that like people have like either loved you or they hate you.
• 1:06:07
  You know, like you can't make everybody like you.
• 1:06:09
  But what you're doing is amazing.
• 1:06:11
  But still, we all try.
• 1:06:12
  We all try.
• 1:06:13
  And there's always going to be one person that finds a reason to not like you.
• 1:06:17
  Yeah.
• 1:06:18
  But again, what you're doing is so amazing and incredible.
• 1:06:21
  And yeah, I just thank you so much again for being on today's podcast.
• 1:06:25
  I love you too.
• 1:06:26
  You are so amazing.
• 1:06:26
  And what you're doing is like a whole, it reminds me of, you know, just...
• 1:06:30
  What you did with, you know, the faceless stuff with the content with optimized aesthetics, it truly is so revolutionary and so beneficial because something I want to say, talk about her.
• 1:06:41
  She's asked me a million questions, but I when I first started out, like that was the hardest thing, you know, when you can't hire, you can't afford to have a professional photographer.
• 1:06:50
  Yeah.
• 1:06:51
  And I always like to say this when I speak because people like to see my photo shoots now and they're like, oh, my God, like, Savannah.
• 1:06:55
  I wasn't always like that.
• 1:06:56
  I literally would have to go to like these like pop up museums and like literally bring a friend.
• 1:07:00
  Like, I'll buy you lunch if you like take a photo with me.
• 1:07:03
  And I had this big lightsaber for the Alex Earl phone clip.
• 1:07:06
  I was ahead of my time, this big lightsaber light, and I'd have them hold it in public and take pictures of me, like, at these little museums.
• 1:07:12
  Like, if you go back on my Instagram, you'll see that.
• 1:07:14
  And, like, I had to literally, like, if I had clients that were going to come with a friend, I'm like, I'll give your friend a free facial.
• 1:07:19
  She'll film your facial for me.
• 1:07:20
  Like, I had to be nifty and savvy.
• 1:07:22
  I wish that I'd had high-quality professional videos that you were producing for these estheticians at such a good, affordable rate, too.
• 1:07:28
  I really appreciate that.
• 1:07:29
  appreciate i mean it's it's amazing and it's so helpful so you should be so proud of yourself like if you guys aren't utilizing this you got to because it takes a lot of time and money to do that oh yeah it's expensive luckily i have chris he has all the background in photography so pro tips sleep with photographer video
• 1:07:47
  hey that's hilarious oh my gosh well thank you so much for your kind words being on today's podcast I'm excited to go to lunch me too and I also have to say too that oh yeah I think we're good okay I do think it's so funny her husband and my husband are both Gemini's and we're both Virgos yeah it's crazy we're learning a lot about each other it's been so much fun and I can't wait to go to lunch I love it
• 1:08:07
  I love it.
• 1:08:07
  Yay.
• 1:08:07
  Virgos.
• 1:08:08
  Thank you guys.
• 1:08:09
  Bye.
• 1:08:10
  Wait, no.
• 1:08:10
  Where can people find you?
• 1:08:11
  Oh.
• 1:08:11
  Well, they already know you, I'm sure.
• 1:08:13
  If you don't, it's the Dallas Esthetician on Instagram.
• 1:08:16
  Yeah.
• 1:08:17
  And if you have one piece of advice to give to a new esthetician, what would it be?
• 1:08:21
  Bust your ass and work hard.
• 1:08:22
  Keep your head down.
• 1:08:24
  or that's not one piece but my whole little spiel is you know just don't give up put and pour into yourself it will pay off as much as you think like you'll never be you it should have never been me either you know what I mean like I would not be here today if I didn't put in the work and you can do it I'm not special and that's something I want everyone to know is I'm not special I'm not lucky I just did the fucking work so do the work and you will have that too
• 1:08:48
  I think you're really special.
• 1:08:49
  You need to give yourself more credit.
• 1:08:51
  I'm like, we need to talk a little bit after this.
• 1:08:53
  I'm like, you need to give yourself more credit and love yourself more.
• 1:08:55
  But I swear.
• 1:08:56
  I mean, it really is just put in once.
• 1:08:58
  What you put in is what you get out.
• 1:08:59
  And I'm like, you know, very big about that.
• 1:09:01
  Like logistically, like what you're going to put into your business is what you're going to get out of it.
• 1:09:04
  It's not, you know, that I like.
• 1:09:06
  got a random famous person on my table or, you know, I had one video that went viral.
• 1:09:10
  It was just years of steady, constant hard work.
• 1:09:14
  And like that, that's, I guess that's what I mean.
• 1:09:15
  People don't see that.
• 1:09:16
  They just think you're like popped off.
• 1:09:18
  You're like, no, I was grinding.
• 1:09:19
  I had nothing to live off of.
• 1:09:21
  No, literally like ground up, baby.
• 1:09:23
  Yes, absolutely.
• 1:09:24
  Well, thank you guys so much.
• 1:09:25
  Make sure you like comment and subscribe and we'll see you in the next episode.