Latest / Revolution of Purpose Podcast / Identity First: Why the Biggest Bottleneck in Business is Who You Believe You Are

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Identity First: Why the Biggest Bottleneck in Business is Who You Believe You Are · Revolution of Purpose Podcast

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Welcome to the Revolution of Purpose podcast.
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I'm your host, Jon Street,
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and each week we bring you conversations
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with thought leaders, entrepreneurs,
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and individuals who have aligned their life with purpose
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and created extraordinary results.
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So I'm gonna live through it and accept it radically
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with grace and hope and love.
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I mean, I would be proud to be in this house.
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It was an honor.
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I had so much fun.
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Tune in every Monday
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for the Revolution of Purpose solo show
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and every Thursday for Revolution of Purpose Conversations.
0:29
Welcome back to another episode
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of the Revolution of Purpose podcast conversations.
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So this show, we are exploring stories, mindsets,
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and moments that help people discover
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who they were created to become and live a greater purpose.
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Today's guest is someone
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that I have really been looking forward to introduce to you.
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I first met Puneeth, I'm gonna say it wrong,
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Puneeth Upadhyaya, am I correct?
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Yeah, correct. Oh, I got it.
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That's amazing.
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I first met Puneeth Upadhyaya at a conference
0:59
in Austin, Texas.
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And from the very beginning, I was struck by two things.
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First, his confidence.
1:05
He's not arrogant, but he has a quiet confidence
1:08
of someone who knows who he is and the value that he brings.
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And then second, his ability to bridge two worlds
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that you often don't see him come together.
1:19
The analytical world of engineering and systems
1:22
and business operations.
1:24
And then those come together with that deeply personal work
1:27
of mindset, leadership, and identity.
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Puneeth is the co-founder of
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and managing partner of Accelerate,
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where he helps entrepreneurs identify the bottlenecks
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that are keeping their businesses from growing.
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But as I spent time reading through his work,
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I realized something really interesting.
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While many consultants focus almost exclusively
1:48
on process and systems,
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Puneeth keeps coming back to one word
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over and over and over again, and that is identity.
1:58
He believes that lasting business transformation
2:00
begins with leadership transformation.
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And that often the greatest bottlenecks in a business
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is not the strategy, it's the beliefs, the habits,
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and the identity of the founder.
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I love that because if you've been following the podcast,
2:15
you know that that is a conversation
2:17
that we've been having a lot recently.
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So today we're going to extend that conversation
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and we're going to explore not only how to build a business
2:26
that can thrive without depending on its owner,
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but also how becoming the right person
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often comes before building the right business.
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Puneeth, thank you so much for being here.
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I'm really looking forward to this conversation
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with you, my friend.
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Oh my gosh, thank you for having me, John.
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That was an amazing intro.
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So I loved hearing it.
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Thank you so much for the kind words.
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You're so welcome.
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So I want to start with a question
2:52
that I actually ask everyone who appears on here,
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and I think it's so telling.
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Who are you today, Puneeth,
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that your younger self would be proud of?
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Ooh, wow, starting off with a banger question.
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I am someone who no longer cares what other people think.
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What other people think.
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And that was completely different
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from how I grew up, honestly.
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So I am a mindset coach.
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I own a consulting and coaching company.
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I love to speak on stages.
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I love to coach one-on-one.
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I love to help people with their mindset
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to really overcome limiting beliefs
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and take their business and life to the next level.
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And that is completely, completely different
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than what I ever anticipated I would do growing up, right?
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I grew up very much in the STEM fields,
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engineering background.
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That's what I studied in college.
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I started my career as an engineer
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in the medical device industry.
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And so to now be here,
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where my last name, Upadhyaya, actually means teacher,
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and Puneeth means purified, right?
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That's perfect.
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Purified teacher.
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I now get to teach for a living.
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And I remember the things that kept holding me back
4:18
from doing this were truly just fear of criticism, right?
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Fear of rejection, whether it's from,
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what does my family think?
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What would my friends think?
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And now to be able to make that choice
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and for that to be my life now,
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I wouldn't have wanted it any other way.
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I truly love what I do.
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And I'm so grateful that, John,
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I get to talk with you on a Monday morning at 10 a.m., right?
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Whereas the version of me from two, three, four years ago
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would be logging into work,
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have the Sunday scaries,
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and then logging in to start another day of work
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that wasn't really in alignment with my purpose.
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So that's who I am today,
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as someone who doesn't care what other people think
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and doesn't let other people's perceptions of me
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affect my decisions today.
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I love that, Puneet.
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And I love the term Sunday scaries.
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I've never heard that before.
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That's exactly what you have, though,
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for so many people that still wear the golden handcuffs.
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For the people that are still in that nine-to-five grind,
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you have that feeling around seven o'clock Sunday night
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where you realize, oh no, tomorrow's Monday.
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I hate that.
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Whereas thankfully, once you launch your own business,
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you may still have some trepidation,
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like I have a lot to do this week,
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but at least you're like, you know what?
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I'm gonna do this on my terms.
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And there's a big difference in that.
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A hundred percent.
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And so talking about not caring anymore
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about what people think.
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So in your upbringing,
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in the path that brought you here,
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were there voices that made you feel like
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you had to be an engineer,
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or you had to do a certain career,
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and at some point you chose a different path?
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Like, what does that look like?
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I think the combination of that,
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I think growing up, I was always really good
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at math and science.
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And so naturally, I didn't really even think about business.
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I think from pretty early on,
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math and science was my bread and butter.
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I was always good at it.
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And so engineering felt like the natural,
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or really only path, honestly, for me.
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Especially growing up in, from the Indian culture,
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really what you can do to make your parents happy
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is be an engineer or be a doctor.
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And those are basically your only two options
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growing up in an Indian household.
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And so I checked that box,
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and my little brother, Vinith,
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is checking the box of being a doctor.
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He's about to go into med school.
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I'm so proud of him.
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And so for this time, we checked off both of those boxes,
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but then I realized that as I was looking
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at the long-term trajectory of being an engineer,
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I was like, okay, well, my income's gonna increase
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maybe 3% to 5% a year with the occasional promotion
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every three to five years, right?
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And a lot of that felt out of my control,
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whereas I just had this feeling, this intrinsic feeling,
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that I was destined for more
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and wanted to really accelerate my growth.
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I wanted to do truly what I love
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and make more of a direct impact on people,
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whereas I worked kind of in a billion-dollar company
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where it felt like my decisions weren't,
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I was just a cog in the machine.
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I wasn't, like, my decisions weren't really making an impact
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on that end user as much as I would like it to be.
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So I definitely felt kind of that parental pressure, right,
8:00
of staying as an engineer.
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That was one of the hardest things to navigate
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when I finally ended up choosing
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to put in my two weeks' notice, right,
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and go all in on my business.
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It was harder for me to tell my parents that
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versus actually putting in my two weeks' notice
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and leaving that stability, but that was so critical for me
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that I just knew it deep down, John.
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Like, that was the last thing that I needed to let go of
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for me to really see that quantum leap,
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and that's exactly what happened.
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I remember, you know, the very next month
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after I left my engineering job,
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well, the very next day, actually,
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I got an inbound call from someone wanting to work with me
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as a one-on-one coach for one-on-one coaching,
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and truly came out of nowhere, right,
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and he paid me what I would have made as an engineer,
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and that was the very next day, the very next day.
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So I knew I had made the right choice,
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and then the next month, I remember tripling my income
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compared to my engineering job, right,
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and then, you know, just a few months later
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was, you know, the 100 grand month, right,
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which was truly like a 12X
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of what I would have made as an engineer,
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and so that was the last thing that I really felt like
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I needed to truly let go of
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to see that hockey stick in my growth, truly.
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That's amazing, Puneet.
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So what do you think came first,
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your identity shifting, or the call?
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Like, was it the call saying, hey, you're hired,
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I need you as a one-on-one coach?
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Oh, by the way, you'll see my dog throughout this,
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so my dog Judah has definitely become
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the mascot of this podcast, and he loves to run.
9:47
But so was it deciding to leave the job,
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or was it having left the job,
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or was it the call saying you're hired as a coach?
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What was it that shifted your identity?
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Which came first, the chicken or the egg,
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the identity or the results?
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Oh, the identity for sure, and you know that, John.
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I just, it was a whole journey for me, honestly,
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and there was a lot of letting go in the process,
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but it started with the goal, right,
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and I wanted a goal that really changed my identity.
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It required me to change how I saw myself,
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because for the longest time,
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I was not getting results with my business, right?
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I wasn't even in coaching.
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I was in the short-term rental space,
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and we got some level of success,
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but then we kind of scrapped everything
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because it wasn't really working for us,
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and so we were right back down
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to one property in our portfolio,
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and I remember it was because I had set this goal
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for myself, which was about making five grand a month,
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whereas I was making eight grand a month as an engineer,
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and so that goal didn't require me to change,
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and what I realized in that moment,
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after two years of trying to get clients,
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trying to grow my business,
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and not really seeing any results to show for it,
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I realized you can't outperform your self-image.
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So that's not just something you say.
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It's something you live.
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It's something you live, 100%,
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and it started with truly setting a goal of 12X-ing, right?
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Going after 100 grand months,
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because that then allowed me the space
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to identify who is that version of Puneet?
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What does he prioritize?
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How does he dress?
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I wasn't wearing suits two years ago, right?
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Three years ago, and so it's really about how did I operate?
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How do I see myself?
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What are my thoughts?
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How do I move throughout the day?
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That identity transformation had to come first
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before any income showed it, right?
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And then I had to make that decision.
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Ultimately, that feeling got heavier and heavier of,
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hey, you really wanna be a mindset coach.
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When are you gonna make the decision to do that?
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And after I made that decision,
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that's when everything changed.
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That's amazing.
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So in that process of making that decision,
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what brought you to mindset coach?
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Did you have specific mentors?
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Did you have specific examples?
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Who are your favorite people in the mindset space?
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What kind of prepared you to even learn the tools
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to make that job?
12:24
Yeah, great question.
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So I joined a short-term rental mastermind at first, right?
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So I had actually bought a duplex in St. Paul, Minnesota,
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and that was kind of my foray into the real estate space,
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the business space, where one unit,
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I was actually living in one unit
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and renting out the other.
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And that other unit-
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House hacking, yeah.
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Yes, house hacking, perfect, yeah.
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And so I had heard it from bigger pockets.
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I was like, let's just go and do this thing.
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And it turns out that that unit was already furnished
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and running as a short-term rental, an Airbnb.
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And I had no idea about that space, right?
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And so I just decided to listen to podcasts.
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After I put in the offer, after I closed on it,
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I was just like, well, now time to figure it out.
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And so I was listening to podcasts.
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Mike Sjogren has a great podcast called STR Secrets.
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And so that's how I ended up learning about his mastermind.
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And I realized I want to accelerate my cashflow.
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I want to accelerate my growth
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because I just poured my savings
13:30
into this first property, right?
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And so that's when I learned about property management
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and managing Airbnbs.
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And that's when I joined that mastermind.
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And one of the key things from that aspect
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was they gave all the tools and the resources,
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the blueprint tactically to grow.
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And for whatever reason, I was just inconsistent with it.
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I was so afraid of making the cold calls,
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sending the texts, doing the things
13:57
that I knew would actually move the needle.
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I was sabotaging myself over and over and over again.
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But there was also a mindset component to that mastermind.
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And I loved it.
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I loved going to those calls.
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I truly did.
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And eventually, that led to attending an event
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with Dave Conway.
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So Dave Conway is my coach and mentor.
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And I truly have changed my life working with him.
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And that was just a really cool experience,
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genuinely was recognizing that I need to change my goal
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and then understand who is that version of Puneeth
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that achieves that goal naturally, where that's his floor.
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And I just had to embody it every single day.
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And so those two people, I think,
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Mike Sjogren, Dave Conway,
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have absolutely loved working with them as my coach.
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And they really have changed my life ever since.
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That is fantastic.
14:59
When the student is ready, the teacher appears.
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Yes, exactly.
15:02
And you can so see that, you know,
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because really, if you hadn't have at least gone
15:08
into an entrepreneurial space,
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so even though short-term rentals isn't where you ended,
15:11
it at least got you in the mindset
15:13
that you could do something.
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And then you felt like something wasn't working,
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and then you find the right coaches
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that get you where you need to be.
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And I love one thing that you just said, too.
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You said, you know, they helped me find my floor.
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So it's not that they helped you find, you know,
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the top of your manifestation,
15:33
the top of the goals you could reach,
15:35
the apex of your mountain.
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They just helped you find the floor of your identity.
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And then from there, the sky is the limit, right?
15:42
Would that be kind of fair to say, you think?
15:44
Absolutely.
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And I think the really cool aspect of even having a goal
15:49
is continuing to push the boundaries, right?
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Because at first, when I looked at 100 grand a month,
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I was like, how would I ever accomplish that?
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Like, that's so much money, right?
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And then through this visualization,
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through auto suggestions, through this mindset work,
16:05
you kind of start pushing past those limits.
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And I started thinking,
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well, what about making a million dollars a month?
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What about $10 million a month?
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And so then all of a sudden,
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100 grand a month seems doable.
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And so when you can start looking at it as your floor,
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then that is when it starts to feel normal.
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Your nervous system starts to regulate
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and feel normal with even that idea,
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rather than like overexcitement or fear or tension,
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whatever can come your way
16:37
when you start thinking about big things.
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When you start to regulate that and it feels normal,
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that's when you start bringing those types of opportunities
16:45
into your life easier and easier.
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That is such an amazing way to put it.
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So that, because it's not,
16:54
you hit the $100,000 a month
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and then you're not celebrating
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with a cruise around the world.
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You're saying, okay, this is who I am now.
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So I'm gonna flow in that.
17:05
It's almost from a sports analogy.
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I'm from the state of Alabama.
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So we have college football is huge here.
17:12
And so, we had a coach named Nick Saban
17:15
and who very well known, greatest of all time, the GOAT.
17:20
But he would always say, act like you've been here before.
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Like when players would play in championship games,
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when players would play in big games
17:28
with 100,000 fans in the stand,
17:31
he was always telling them, act like you belong here.
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Act like you've been here before.
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And I think maybe that's something
17:37
that holds back entrepreneurs is that
17:40
we'll hit a certain month.
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We'll hit our first $50,000 a month.
17:43
We'll hit our first hundred grand month.
17:44
And then all of a sudden, the terror barrier,
17:47
as Bob Proctor would say, comes in and it's like,
17:50
it's a fluke.
17:51
You shouldn't have done that.
17:52
You couldn't have done that.
17:53
Or on the other extreme, you'll be like,
17:55
woohoo, I'm gonna go blow a hundred grand right now
17:58
and not work for three months, you know what I mean?
18:00
But no, it just should become
18:02
just like opening a letter out of the mailbox.
18:05
Of course you hit a hundred grand.
18:06
This is your goal.
18:07
This is your frequency.
18:08
It's where you're flowing right now.
18:10
Absolutely.
18:11
I completely agree.
18:13
And I'll be honest too,
18:14
like those are the types of things
18:15
that happened to me, right?
18:18
Like for me, even that hundred grand month,
18:21
I was like, phew, at the end of it, John,
18:23
I was like, that was a lot.
18:24
Like it really felt like it got,
18:27
it was getting an edge on my capacity.
18:29
I was like, that was a lot of meetings.
18:31
There was, I worked a lot for that.
18:34
And I honestly, like I took my foot off the gas pedal
18:38
because I was like, I don't want to sacrifice the comforts
18:42
for like making this consistent.
18:45
And so what I really had to learn was that,
18:49
like that goal required me to truly get an edge
18:52
on my capacity to serve more people, right?
18:57
Cause I can't be comfortable in my old paradigm,
19:01
old version of myself serving only to that level
19:04
and then expect to maintain a hundred grand months.
19:09
And so that was truly the learning lesson that came from it.
19:12
Just like you talked about the terror barrier,
19:14
like taking the foot off the gas pedal,
19:16
going back to the comfort zone,
19:18
you have to keep getting an edge on your capacity.
19:20
That was my biggest learning lesson with it is,
19:23
hey, once you do it once,
19:24
that doesn't mean it's consistent, right?
19:26
You have to recognize what went into it
19:28
so you can replicate it,
19:29
but you have to continue to get an edge
19:31
on your capacity to serve so that becomes consistent.
19:35
And that fear of hitting it once and not again
19:38
is a real fear.
19:40
You know, I called it a terror barrier,
19:43
the late Bob Proctor talks about that,
19:45
the fear that you have to bust through to succeed.
19:48
But I think that a lot of entrepreneurs go through that,
19:51
almost like we hit a goal and then it must be an accident.
19:54
And so then if we're not careful,
19:56
we go into a hustle culture.
19:59
All of a sudden we're like,
20:00
well, I'm not gonna hit a hundred grand again
20:01
if I don't add, you know, another 20 meetings to my day,
20:05
if I don't start getting up earlier,
20:06
if I'm not the Navy SEAL
20:08
who's running with a backpack at 4 a.m. every morning
20:11
and then booking meetings at five.
20:14
So first of all, when you coach with other entrepreneurs,
20:18
is that a pattern that you see
20:19
that they go through as well?
20:21
For sure.
20:22
I think every human kind of has their own path, right?
20:25
And so I see it a ton.
20:29
I see people when they let fear come in,
20:33
whether it's in the form of anxiety, worry,
20:36
where is the next client gonna come from, right?
20:38
That idea, then it's so easy to go into the mechanical
20:42
and be like, okay, I gotta brute force this.
20:44
I gotta force it to make it happen.
20:46
Whereas I've tried that.
20:48
It doesn't work, right?
20:49
Like that's stuck.
20:50
It brings burnout.
20:51
Yes, it brings burnout.
20:53
And so your vibration
20:56
is truly what attracts your opportunities.
20:58
It's what attracts your results.
21:00
So you have to focus on your state of mind.
21:02
I have to focus on my state of mind
21:05
and truly feel abundance, right?
21:08
And that doesn't mean sitting on the couch
21:10
and then not doing anything,
21:12
but it starts with the state of mind,
21:13
then the story you tell yourself, and then the strategy.
21:18
But you can't jump right to strategy
21:19
and hope for different results if your state of mind
21:22
is still in that place of worry or fear,
21:25
because you're gonna just attract opportunities
21:28
in that same vibration and frequency as worry or fear.
21:32
Absolutely.
21:33
I mean, the law of attraction is real,
21:36
and it is a law of whether people realize it or not,
21:39
they're constantly using it.
21:42
It's just like gravity's real.
21:44
If you don't believe it, it doesn't matter.
21:45
It's still real.
21:47
We're still using gravity all the time.
21:51
So what are some additional,
21:53
like we talked about hitting a goal,
21:56
then following your mindset into a hustle culture
21:59
or hitting a goal and then taking your feet off the brakes.
22:03
What are some other patterns
22:04
that you see when coaching entrepreneurs?
22:08
One of the things that I see,
22:09
and I keep harping on this with my clients,
22:12
is the sales consciousness
22:14
versus the management consciousness.
22:17
And so when people, I work with a lot of entrepreneurs
22:20
who they're not just starting out, right?
22:22
They have an established business,
22:24
but they're really looking to 10X it, 10X their business.
22:29
And so when that happens, what does that require?
22:31
It requires a sales consciousness.
22:34
It requires thinking about serving more people.
22:37
It requires the outreach or the social media,
22:41
whatever your marketing and sales campaign is,
22:44
it requires thinking about
22:46
and creating that clear mental picture
22:48
of expanding your clientele and your, again,
22:50
your ability to serve more and more people.
22:54
Now, when that happens, naturally,
22:56
when you bring in more clients,
22:57
all of a sudden you have to manage those clients.
23:00
And so that's something that I see a ton is like these,
23:04
my clients, they get 10, 20, 30 properties or clients
23:09
or whatever in their portfolio.
23:11
And then all of a sudden they just completely switch out
23:14
of their sales consciousness
23:16
into a management consciousness.
23:17
I have to serve all of these clients now, right?
23:19
I have to onboard them.
23:21
I have to get their property set up, whatever it is.
23:24
Oh, I have to do this.
23:26
Let me make sure that the service is dialed in
23:29
and they completely turn off that sales focus.
23:33
Now, when that happens,
23:35
they all of a sudden go from an abundance mindset
23:39
to a scarcity mindset
23:40
because now they aren't expecting to make more money.
23:43
They're just like, this is the amount of money
23:45
that I'm working with.
23:46
And so I have to stay within those confines.
23:49
And if I make hires or whatever, I still have to,
23:51
it's scarcity.
23:53
So when you operate with scarcity,
23:54
then you're repelling the right resources
23:57
in terms of people, systems, et cetera, to come your way.
24:02
So what I really encourage with my clients is,
24:04
hey, no matter what, just trust that
24:06
you will deliver a great service,
24:08
but don't deprioritize sales.
24:11
Just keep growing.
24:12
I will tell you when you can stop,
24:16
but you are nowhere close to stopping.
24:18
Your service is still so good.
24:20
So keep doing that, but keep serving more people
24:23
because there's more people out there that need your service
24:26
and that's what keeps them growing
24:28
even as they have more clients from the fulfillment side.
24:32
That is amazing.
24:33
And I think that sort of explains,
24:34
my next question for you was,
24:36
I noticed reading about your business
24:39
where you talk about how the founder
24:41
can become the bottleneck.
24:43
And I was gonna ask you, what does that mean?
24:45
And I think that's the answer right there.
24:47
The founder becomes the bottleneck
24:49
if they stop operating in a sales consciousness
24:53
and try to just become a manager
24:56
because then their company's gonna stop growing.
24:58
For sure.
24:59
And I can see it, John,
25:01
just by looking at their calendar.
25:03
Because when you're starting a business,
25:05
there's no clients to serve.
25:07
And so all you're gonna be focused on
25:09
is sales, naturally.
25:11
But then if I look at your calendar
25:13
and your morning is just, it's a team meeting,
25:16
it's responding to Slack messages,
25:19
it's fighting fires, making all of these decisions.
25:22
And then maybe towards the end,
25:24
you're like, oh, if I can squeeze in some time
25:27
for cold calls, I will do it.
25:30
But guess what happens?
25:31
You get so flooded with your to-do list
25:33
that you don't have the energy to keep doing sales
25:36
or keep doing outreach or post content on social media
25:39
because there's no deadlines associated with that
25:42
so you keep putting it off.
25:44
So I really encourage my clients
25:45
to flip their calendar and just trust
25:49
that the operations can wait.
25:51
Dedicate your morning time to sales,
25:55
to outreach, to creating content,
25:57
to putting yourself out there.
25:58
And then just trust that your team's got your back.
26:01
They can handle the operations
26:03
without you needing to be in there
26:05
for just two to four hours.
26:07
And then come the afternoon, you can step back in,
26:11
but just allow yourself to let go and trust the team
26:16
because that's what you pay them to do.
26:18
And that's what really takes their business
26:20
to the next level.
26:21
Please pardon me while I interrupt your podcast episode
26:24
with a quick message.
26:26
If you're enjoying today's episode,
26:28
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26:30
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26:31
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26:33
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26:35
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26:37
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26:40
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26:43
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26:44
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26:51
These simple actions make a tremendous difference
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26:56
They help these conversations reach more people
26:59
who are searching for hope, searching for purpose,
27:02
searching for practical mindset tools
27:04
that will transform their lives.
27:07
And if you're looking for even more motivation,
27:09
mindset strategies, and purpose-driven content,
27:12
I would love to connect with you on social media.
27:15
You can find me on Instagram, YouTube,
27:17
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27:19
Also, I'm on Facebook and LinkedIn.
27:21
Just search for John Street.
27:23
And then one last very important thing.
27:25
If you've ever found yourself asking questions like,
27:29
why am I here?
27:31
Am I living my purpose?
27:32
How do I get unstuck in life?
27:35
How do I take my life to the next level?
27:38
Then I would love to invite you
27:40
to schedule a free clarity call with me.
27:44
Let me be clear.
27:45
This is not a sales call.
27:46
This is not a coaching call with someone from my team.
27:49
This is nothing prerecorded.
27:50
This is a real one-on-one coaching conversation with me.
27:56
And together, we will explore where you are,
27:58
where you want to go,
27:59
and what may be standing in your way.
28:01
My goal is simply to help you gain greater clarity,
28:05
direction, and momentum in reaching your goals.
28:09
To connect with me, to schedule your clarity call,
28:13
or to learn more about the Revolution of Purpose
28:15
coaching programs that I offer,
28:17
please visit johnstreet.org or reach out to me
28:20
on any of the social media platforms I mentioned.
28:23
And now, let's get you back to today's episode.
28:27
Yeah, having those non-negotiable golden hours
28:30
in the morning, that's when you lead gen.
28:33
That's when you get new clients.
28:34
That's when you grow, because like you said,
28:36
if not, there will always be admin.
28:39
There will always be plenty of admin,
28:41
but there's not always plenty of time to lead gen
28:45
if you don't take that time and set it aside to do it.
28:48
I think that's huge.
28:49
So one sentence that I noticed on the Accelerate website
28:52
that I thought was really interesting,
28:55
you said, a business that operates without its owner.
29:00
And that sounds exciting,
29:01
but I imagine for some entrepreneurs,
29:03
it can also be terrifying.
29:06
Have you found that many entrepreneurs actually resist
29:10
putting in the systems, the hiring, the people in there
29:13
so that they can flow in the freedom
29:16
of being a business owner without micromanaging?
29:20
Yes, and that's the identity level transformation, right?
29:26
And so I've experienced this too of as an engineer,
29:31
like it was so easy for me to stay within the operations.
29:35
That was my identity was, hey, I'm good at operations.
29:38
So I can do, I can build the systems, right?
29:41
I can create the SOPs.
29:44
All of that was like, oh, that's my bread and butter.
29:46
That's what I'm so good at doing.
29:49
And so I resisted letting go of that
29:51
because I was so good at it.
29:53
I resisted letting go of that to focus on sales
29:56
because sales to me was like, oh, that's not my thing, right?
30:00
And so like it required me again,
30:03
this is where the self-image work is so key
30:06
is that 100K per month version of me prioritizes sales.
30:11
I'm a world-class salesperson.
30:13
And I honestly, I'm a really good salesperson now
30:16
just from changing how I viewed myself.
30:19
Because I started to view sales as service
30:22
and helping people solve problems.
30:24
And I'm really good at problem solving.
30:26
And so I just required dedication
30:29
to mastering my craft in that area,
30:32
which meant letting go of bookkeeping.
30:34
It meant letting go of responding to guests,
30:37
talking with cleaners, creating SOPs, right?
30:40
All the things that I was good at,
30:42
it required letting go of that to create space
30:44
for higher value tasks.
30:46
And so that's what I see
30:47
because I've personally experienced it.
30:49
I see it with my clients too,
30:51
is a resistance to letting go
30:53
because of this premise of like, I can do it the best.
30:56
No one can do it better than I can.
30:59
And that's a huge, huge limiting belief
31:02
because if you keep doing those tasks,
31:04
how are you gonna be expected to grow
31:07
and truly 10X your business?
31:10
Absolutely.
31:11
Earlier, you mentioned the BiggerPockets podcast.
31:13
I was also a huge BiggerPockets fan
31:16
and I can remember Brandon Turner
31:18
talking about the importance
31:19
of doing the things you enjoy to do
31:22
and then hiring people to do the things you hate to do.
31:26
And the importance of that,
31:28
because if you're flowing in what gives you life,
31:32
you're going to do a great job at it.
31:34
But so many entrepreneurs are like,
31:36
no, I have to do all of it.
31:38
I have to do what I hate, what I love, every bit.
31:41
And what you find out are,
31:43
there are some things you don't like to do
31:45
that you have to do.
31:46
And that's where the whole analogy
31:47
of eating the frog comes in.
31:49
If you know you have to eat the frog,
31:51
then at least eat the frog first
31:53
so that you don't worry about it all day.
31:55
And then you can do the things that you love to do.
31:58
But I think that it's so wild to see how many people,
32:03
when their business is stagnant
32:05
because they are determined to do all of it
32:09
and not give any of it off to anyone else.
32:11
For sure.
32:12
Instead of doing the things that flow with them.
32:14
Can I just add one thing to that, John?
32:16
Please do.
32:18
I would say for people like me
32:20
who come from that operations background
32:23
and are naturally good at that,
32:25
I actually would kind of flip what Brandon said,
32:28
what Brandon Turner said,
32:29
because I had to stop doing what I was good at
32:32
and start doing what I was bad at.
32:35
Which for me, what I was bad at was sales.
32:39
And what I was good at was operations.
32:41
But I knew I needed to grow my business.
32:44
I knew I desired to grow my business.
32:47
And so I actually had to let go of the things
32:49
that I was good at and hand them off to people
32:51
who could do it just as well, or maybe even 80% as well,
32:56
because I knew it freed up the space
32:57
for me to grow the business.
33:00
And so then I had to start doing what I was bad at.
33:02
And that was my frog that I had to eat,
33:05
was cold calling anyways, right?
33:07
Even though I was like, when I was starting,
33:09
I was like, man, I hope this person doesn't respond, right?
33:12
I hope I can just leave a voice.
33:14
Please don't answer this call, right?
33:16
Like, let me just please leave a voicemail.
33:18
Like, that's truly like how I started.
33:20
And then, you know, over with getting reps
33:23
and reps and reps, I developed confidence.
33:25
And so one of the things that I really appreciated,
33:28
honestly, when you said that you noticed quiet confidence,
33:31
it made me a little bit emotional
33:33
because that's something that I've been working on
33:35
for a long time coming.
33:37
And I never used to look at myself as confident, right?
33:41
Still to this day, that is something
33:43
that I am truly focused on
33:45
is gaining more and more confidence.
33:47
And it started with just doing the uncomfortable thing
33:51
anyways, over and over and over again.
33:54
You're doing a good job at it,
33:55
because in person you come across very confident,
33:58
but again, not arrogant, and your social media too.
34:02
I've watched how your social media
34:04
has really grown this year and your posts and things.
34:08
So kudos to you, because I know you're working on that
34:10
and you're putting energy toward it,
34:12
but it shows, it really does.
34:14
Thank you, John, I really appreciate it, thank you.
34:16
And you heard it here first.
34:18
Pruneeth said, Brandon Turner is an idiot.
34:21
No, I'm just kidding.
34:21
That is not what I said.
34:23
Whatever, that's not what he said.
34:25
No, but I get what you're saying.
34:27
You know, I have a similar thing.
34:29
I have a background in sales,
34:33
but I also have a background in ministry.
34:34
And so in the type of mindset coaching that I do,
34:36
which is a little bit different,
34:37
you work, you know, a lot of entrepreneurs
34:39
and high-level C-suite, and I do a lot more purpose finding
34:43
and people maybe just starting to figure out
34:45
if they wanna start a business.
34:47
But I also, I had to overcome a sales consciousness
34:52
of just wanting to give everything away,
34:54
because I also have a background in ministry.
34:56
And so I can hop on sales call after sales call
35:00
and just be like, here, you just take it.
35:03
Here's everything you need to do.
35:04
And then you're like, well, I didn't make any money,
35:06
but I sure did help them, you know?
35:08
And so I've had to realize for my own sales consciousness,
35:12
okay, it's okay, this isn't a church anymore.
35:15
It's okay to be paid for what you're doing
35:17
and helping people grow in business.
35:19
But I think that all of that becomes our own hero's journey.
35:23
We have to decide if you need to grow in sales consciousness
35:28
and you need to figure out how to do it,
35:31
then find out that that's what you need and run after it.
35:34
If you need to grow because you're horrifically disorganized
35:36
and all you wanna do is sell, but your books are a mess,
35:40
then you need to tend to that.
35:41
You need to eat that frog and go after it.
35:43
Whatever those things are that are your weaknesses,
35:46
you know what they are.
35:48
If you'll get quiet, you'll know what they are.
35:51
Just stop ignoring them, eat the frog and get it done.
35:55
And I think that's something
35:56
that probably would help any business.
35:58
You can tell.
35:59
I remember, I think it was Jim Rohn
36:02
talking about business coaching
36:04
and how he had a friend who wanted him to come
36:06
and help him in his business.
36:09
And he walked in his office and his desk was piled high
36:12
of papers and stuff.
36:14
And Jim was like, I'll come back in two days
36:16
when that's clear.
36:19
And I'm like, that makes sense though.
36:20
We have to find our weaknesses and attack those
36:23
before we can look at anything from a higher level.
36:26
For sure.
36:27
So I wanted to switch gears a little bit spiritually.
36:30
So one of my favorite teachers is Deepak Chopra.
36:34
I don't know if you're familiar with Deepak.
36:36
Is he the one that 5AM club?
36:40
Maybe, but that's not how I know him.
36:43
I know him from like Oprah Winfrey, Super Soul Sunday,
36:47
some different stuff, she's had him.
36:49
But he talks a lot about an ancient Indian principle
36:53
called Dharma.
36:54
Okay.
36:55
With Dharma, how we all have this light within us.
37:00
And when we're flowing in that light,
37:02
that is how we are meant to serve the community around us.
37:06
And so my question for you is,
37:10
do you think that by starting your own business
37:14
or by being an entrepreneur,
37:16
that that is a way of living your Dharma?
37:19
Ooh, yes, so good.
37:22
And before I forget, so the 5AM club is Robin Sharma,
37:26
Sharma, so not Deepak Chopra.
37:29
So anyways, just wanted to clarify that before.
37:32
I'm glad you said that, I was gonna write that down.
37:36
I truly do, like I feel like I am flowing in my purpose
37:43
and it's so much easier for me to overflow
37:47
with love and abundance and service doing what I do now
37:52
compared to what I was doing before.
37:55
And so I had a really good opportunity for this last week,
37:59
where I had six back-to-back calls, right?
38:04
The vast majority of them were one-on-one coaching calls,
38:07
no breaks in between.
38:08
And again, I'm not recommending not having breaks, right?
38:12
But that was just how the cookie crumbled that day.
38:15
And a previous version of me would have looked at that
38:18
as, ooh, that is gonna be exhausting, right?
38:21
Maybe I cancel some meetings, maybe I move things around.
38:25
And this time I was just so grateful
38:28
for each and every one of those calls
38:31
as an opportunity to serve.
38:33
And again, the interesting thing was,
38:36
I left that sixth and final call with more energy
38:40
than when I went into the day
38:43
because I was able to truly just overflow.
38:46
Like I loved what I do, right?
38:50
And I love the insights that I get to share.
38:52
I love the transformations that I get to see happen
38:55
and help contribute to with my clients and my partners
38:59
and everything like that.
39:00
So I don't even know if I'm really answering your question,
39:03
but it truly feels like alignments.
39:07
And I'm so grateful that I have the opportunity
39:10
to serve in this way.
39:13
It has truly just been an evolution
39:16
over the past few years.
39:18
And I just live with so much gratitude for that.
39:21
I think that's fantastic.
39:22
Because yes, in flowing in your dharma,
39:26
helping other people learn how to find freedom
39:30
and success in their business
39:32
and shifting their identity to their own alignment,
39:35
then they're flowing in their dharma too.
39:37
And that's sort of the principle of dharma
39:39
that as we are flowing in that light that we have within us,
39:43
that it spreads to other people around us
39:44
and they flow and around us.
39:46
I tell people all the time,
39:47
my goal is to change the entire world,
39:51
but it's to change it one person at a time,
39:53
helping them find and live their purpose
39:56
so that they're flowing in their dharma
39:57
and it spreads to one person at a time.
39:59
And I feel like anyone that's living in alignment
40:01
is doing that.
40:02
And you certainly are, Pruneeth, for sure.
40:04
Oh, thank you.
40:05
That's so good.
40:06
And you and I get along really well
40:08
because we have such alignment with our purposes, right?
40:12
Like I've written this down,
40:14
my purpose in life is to level up
40:16
in every facet of my life, right?
40:19
Not just wealth, but health, relationships and impact as well
40:23
so that I can help others do the same,
40:27
level up in their facets of their lives
40:29
and achieve their goals, right?
40:32
And so that's what's important to me is all of this growth,
40:35
me investing so much into my education, into mentorship,
40:41
my growth, really like I get inspired by leveling up
40:45
so that I can help others touch a higher vibration
40:48
and achieve their goals as well.
40:50
That's what I pray about.
40:51
That's what I visualize is seeing other people win
40:53
at the end of the day.
40:55
I love that.
40:56
I love that.
40:57
And it happens.
40:58
It is truly how manifestation works.
41:00
When you're flowing in what you love to do,
41:02
you visualize it, you see it happening
41:04
and it just continues to feed on each other.
41:06
It gains momentum and it actually comes to pass.
41:09
The reality that we're seeing now,
41:11
as everyone who watches this podcast has heard me say,
41:15
the reality we're seeing before you right now
41:17
is the reality that you put here yesterday,
41:20
a week ago, a month ago, a year from now.
41:23
So if you don't like the reality that you are living,
41:26
this is when you visualize what you desire it to look like.
41:30
And the most important part of that
41:31
is who you are to bring that about.
41:34
Which brings us back around to identity one more time
41:37
because I still love that in your business,
41:41
you're not just focused on systems.
41:42
You're not just focused on who to hire and operations,
41:47
but you really are bringing about identity.
41:51
If there is someone who is starting
41:53
their own business right now,
41:54
they're a new entrepreneur,
41:56
they feel like they're aligned in what they're starting,
41:59
but it is brand new to them.
42:01
What is some advice that you would give them
42:04
of how to succeed?
42:07
I would start with understanding,
42:08
like I would start with setting a stretch goal, right?
42:11
Like a big, hairy, audacious goal, as they call it.
42:15
And the reason is because like a goal
42:19
has to require you to change.
42:22
Because if you have the same thoughts over and over,
42:24
just like you said, John, I loved exactly how you put it,
42:27
you're gonna keep producing the same results.
42:30
And so that was key for me is I set a goal
42:33
that did not require me to change
42:35
and I did not get really any results to show for it
42:37
for two years.
42:39
For two years, I was right back at like one property
42:44
in my portfolio.
42:46
And so when I set that big, hairy, audacious goal,
42:51
that stretch goal, all of a sudden that required me
42:53
to identify who is that version of Puneeth
42:56
that achieves those goals?
42:58
What is he doing?
42:59
What is he focused on?
43:00
What is he not focused on?
43:02
And so then it required me to make uncomfortable decisions
43:05
along the way too of making hires
43:07
before the business was ready for it, right?
43:10
And trusting that the right clients would come
43:13
to support those hires.
43:16
That was a big one.
43:17
It required letting go of responsibilities, right?
43:20
Letting go of identities as thinking of myself
43:23
as the operations person, letting go of relationships,
43:27
letting go of the job so that I could truly, truly
43:30
like go all in and commit to this work,
43:33
commit to taking my business to the next level.
43:35
And so if I were just starting out, right,
43:39
I would set a massive goal, right?
43:42
Like think about what your goal is right now
43:43
and then consider 10Xing it.
43:46
And then when you have that goal, commit to it,
43:49
make the decision.
43:50
I am achieving this goal and start to get clarity
43:54
on who is that version of John or Puneeth
43:58
that achieves those goals.
44:01
And when you start embodying that every day,
44:03
that state of mind, the naturalist strategy
44:06
is gonna come with it.
44:08
And again, I'm not saying, hey, just visualize,
44:11
do affirmations, do all that and not do anything else.
44:14
That's not what I'm saying.
44:16
But the best advice I can give you is that
44:19
because if you just get started
44:21
and keep committing to improving yourself,
44:23
keep getting in the habit of talking to more people,
44:26
telling more people about what you do,
44:27
the sales will come.
44:29
The growth will come.
44:30
The learning lessons will come.
44:32
Just keep embodying that 10X version of yourself
44:35
and trust the process along the way.
44:39
Fantastic.
44:39
Man, I could listen to you speak about this all day.
44:42
I love it.
44:43
I'm just eating it up.
44:45
You're so spot on, Puneeth.
44:47
Absolutely.
44:47
That's phenomenal.
44:48
Thank you.
44:49
So I'm gonna move to a quick kind of lightning round
44:52
and then we'll start wrapping things up.
44:54
But you don't have to overthink these first things
44:58
that come to your mind.
44:59
But what is one book everyone should read?
45:03
Power of Awareness by Neville Goddard.
45:06
Oh yeah.
45:07
The OG.
45:09
All about assuming the feeling of the wish fulfilled.
45:11
And there's layers to that.
45:12
Truly, there's so many layers.
45:14
It's something that I study every single day.
45:16
So don't just read it once.
45:18
Read it a bunch of times.
45:19
Gosh, I love Neville Goddard.
45:21
He's my favorite.
45:22
I love him.
45:23
What is a morning habit that you never miss?
45:26
Visualization.
45:28
Visualizing my goal being achieved.
45:31
And I'll just say this.
45:33
When you wake up, you are in your theta states.
45:36
And so your subconscious mind is a lot more impressionable.
45:40
So when you visualize your goal being achieved,
45:42
rather than waking up and being anxious
45:44
about all the things you have to do,
45:45
when you can shift into a visualization
45:48
with all that gratitude and abundance,
45:50
that will change the course of your day
45:52
and that'll change your life.
45:53
It's changed mine.
45:55
Amazing.
45:57
What is the best leadership advice you've ever received?
46:00
Ooh, the best leadership advice I've ever received
46:04
is you have to truly care about your team's goals, right?
46:10
Because if you neglect your team's goals,
46:13
eventually they will neglect yours.
46:16
That is awesome.
46:18
That is huge.
46:19
That may be the best leadership advice I've received.
46:22
That was really golden right there.
46:24
It's so true.
46:26
What do you believe is the biggest misconception
46:28
that people have about entrepreneurship?
46:31
That it can happen overnight, right?
46:34
That success can happen overnight.
46:37
And it's not something that I promise.
46:40
It's not something that you promise, John,
46:41
but this mindset work is not an overnight success, right?
46:45
It is a continuous practice of shifting your thoughts,
46:48
your feelings, and therefore your behavior.
46:51
And so for me, right, like I've been,
46:54
I've started businesses five years ago, right?
46:57
Like even the short-term rental business
46:59
was three years ago.
47:01
And so there's constant failure.
47:04
And so I think you have to be,
47:07
you have to be open to failing over and over again
47:10
and kind of get used to it
47:12
because that's where all the lessons are learned.
47:15
And the people who are willing to persist
47:16
are the ones that end up becoming successful.
47:19
But you probably have to persist a lot more
47:21
than you originally anticipated.
47:23
And that was my biggest misconception
47:26
going into entrepreneurship.
47:28
Absolutely.
47:29
All the great ones failed at some point in some ways.
47:33
And I used to think, well, I'm gonna do it without that.
47:36
I know, you know, Bob Proctor had his car repoed
47:39
or, you know, David Bear had, you know,
47:42
two homes before closure.
47:43
I'm like, well, I'm gonna do this the right way.
47:45
It's like, no, actually the hard things
47:47
are what teaches us how to do it the right way.
47:50
And even more so, that's all shaping us
47:53
into who we have to become to be the 100,000 a month,
47:57
who we have to become to be living our dharma.
47:59
So yeah, that's huge.
48:00
One more lightning question.
48:02
What belief have you completely changed your mind about
48:07
at some point in the last five years?
48:10
Ooh, I think the big one for me that it just,
48:14
you asked for the first thing that comes to my mind, right?
48:17
It's the idea that I'm not a salesperson, right?
48:20
And so as an engineer, right,
48:22
and I think a lot of people might resonate with this,
48:24
I immediately thought, okay, I have to outsource
48:26
or delegate or partner with someone who's good at sales.
48:29
And so for me over the last few years,
48:32
like I've become a really, really good salesperson
48:36
that is constantly mastering my craft
48:39
and I get to do it in my own way, right?
48:41
Not as the sleazy salesperson that's pushy.
48:44
I get to do it in my own way
48:45
and it's generated amazing results for me.
48:48
But if I continue to delegate and not take ownership of that
48:51
I would still be right where I started.
48:53
So for me, it was shifting from looking at myself
48:56
as purely an engineer with an operations background
48:59
into a world-class entrepreneur
49:02
who is also a world-class salesperson.
49:05
Awesome.
49:06
And you are indeed, Puneet, you're absolutely world-class
49:10
at all of the above.
49:12
Thank you.
49:13
So today we've talked about systems,
49:14
we've talked about leadership, business identity
49:16
and success, but underneath all of that
49:19
is really one question that this podcast
49:21
always is exploring.
49:23
And so Puneet, I wanna ask you this question
49:25
that I always ask every guest that's on here
49:29
and it is this, what is one thing about purpose
49:33
that you feel most people are missing?
49:36
Ooh, man, John, you ask such good questions.
49:39
Thank you.
49:40
I think for me, it's patience in finding purpose.
49:47
And again, I'm 28 years old
49:50
and so I consider myself very lucky
49:53
that I've found my purpose, right?
49:55
But I, as someone who was just navigating their 20s,
50:00
like I was getting impatient a lot
50:02
of not really knowing my purpose
50:06
or resonating with it, right?
50:07
Of thinking, oh, that's my purpose.
50:09
Oh, this is my purpose.
50:11
And so what I think I didn't know
50:15
that I wish I knew back then
50:16
is sometimes it does require trying new things
50:20
to get more awarenesses to ultimately understand
50:23
what your true purpose is.
50:25
And that's what it was for me
50:26
was I tried a lot of different things, right?
50:29
Material science, being an engineer, right?
50:32
Starting a short-term rental business
50:34
before finding coaching.
50:37
And then within coaching, finding mindset coaching,
50:40
and then even accepting that as like,
50:42
this is what I love to do and this is what I'm meant to do.
50:44
It required a lot of iteration along the way.
50:48
And that was really important for me
50:50
is willing to try new things
50:52
rather than just sit back and hope
50:53
that the purpose finds you.
50:55
You have to go find your purpose.
50:57
That's amazing.
50:58
You awaken to it.
51:00
Yes.
51:01
And you did that and everything that brought you there,
51:04
you know, nothing happens to us, it all happens for us.
51:07
And so everything that's happened for you,
51:10
the ups and the downs were getting you right
51:13
where you were supposed to be and finding that purpose.
51:16
At the right timing too, divine timing.
51:19
The timing's amazing, that's awesome.
51:21
Puneet, thank you so much.
51:22
This has been such a rich conversation
51:25
and I appreciate you sharing your story, your wisdom,
51:29
and the work that you're doing
51:30
to help leaders build healthier businesses,
51:32
but more importantly,
51:34
to help them be their best and highest identity.
51:38
So before we wrap up, if someone is listening to this
51:41
and they are connecting with what you've shared today,
51:44
and I don't see how they couldn't,
51:46
if they want to reach out to you
51:47
and learn more about your work
51:49
and connect with you personally,
51:50
what's the best place for them to find you?
51:52
Yes, well, first of all,
51:53
thank you so much, John, for having me on the show.
51:55
I genuinely enjoyed it so much.
51:58
I know we could talk about this for hours if we had time,
52:01
but the best way you can find me
52:03
is at Puneet Upadhyaya on Instagram.
52:06
I post content similar to this pretty much every day,
52:11
and we're getting to that level
52:13
and launching a podcast called Inside First,
52:16
really focused on this here shortly.
52:17
So Puneet Upadhyaya on Instagram.
52:20
I'm also on TikTok and LinkedIn too.
52:24
That is fantastic.
52:25
Thank you again for being here, Puneet,
52:27
and for all of you,
52:28
make sure, keep living your revolution of purpose.
52:32
God bless.
52:33
Thank you.
52:35
Thank you so much for spending this time with me today.
52:38
If this episode encouraged you,
52:39
if it challenged you,
52:41
or if it helped you see your life a little bit differently,
52:44
would you do me a favor?
52:45
Subscribe to the podcast,
52:47
leave a rating or review,
52:48
and share this episode with someone who needs to hear it.
52:52
Every share helps us reach more people
52:54
who are searching for hope, purpose,
52:57
and a life of greater meaning.
52:59
And if you're ready to stop wondering what's next
53:02
and start living with greater clarity and purpose
53:04
in your own life,
53:06
I would love to meet with you personally.
53:08
Visit johnstreet.org right now
53:11
to schedule your complimentary live purpose
53:13
and clarity call with me.
53:16
Until next time, remember,
53:17
your purpose is not something you find.
53:20
It is something you awaken to,
53:22
and then you choose to live it.
53:25
Go make today another step
53:26
in your own revolution of purpose.