Latest / Beyond Fulfillment Podcast / Mastering the Pivot: Richard Blank’s Path to Building a Call-Center Empire
Transcript
- 0:06Inside of me, I knew that I was going to be successful in whatever I use this extra benefit in whatever career I chose.
- 0:15Today we sit down with Richard Blank, the CEO of Costa Rica's call center.
- 0:21With over 18 years of leadership, Richard took a leap of faith that started in Northeast Philadelphia and blossomed into a thriving international business.
- 0:31He's a master of language, a champion of bilingual communication, and an expert in building high performing teams from the ground up.
- 0:39In this episode, Richard opens up about how he navigated career uncertainty, built his business from scratch, and grew to hundreds of seats without overextending himself.
- 0:50We dive into the art and science of call centers, surviving industry shakeups and adapting to a virtual workforce.
- 0:59Plus, how he's embracing AI as both a challenge and an opportunity.
- 1:04If you've ever wondered what it's really like to scale a business internationally, face the realities of remote work or stick to your values as a leader, this episode is packed with hard won wisdom and inspiration.
- 1:17As always, if you found value from this content, please like and subscribe.
- 1:22All right, Richard Blank, welcome to Beyond Fulfillment.
- 1:26Dave, so happy to be with you and your audience today.
- 1:28Really excited to share ideas with you.
- 1:30Yes sir.
- 1:31We're glad you're here.
- 1:33So Richard, you are the CEO of Costa Rica's Call center and you've had that company for the past 18 years.
- 1:42And it started in a very interesting way.
- 1:45Can you just give us that story?
- 1:47It almost started when I was in Northeast Philadelphia graduating the proud Abington High School.
- 1:52All my friends had a plan, Dave.
- 1:55They were going to be doctors, attorneys, engineers.
- 1:57Years.
- 1:58I didn't know what to do so I decided to double down.
- 2:01I was a Spanish major at the University of Arizona and then post grad when I was 27 years old, I was in between jobs.
- 2:08Sending out my resume via fax machine shows how old I am.
- 2:12And I had this one in a million opportunity to move to Costa Rica for just a couple months and work at my friend center and teach some English.
- 2:21I got past parents guilt, shed some skin, and I stayed for four years and learned the business from the inside out, not at sea level.
- 2:29And then as you mentioned 18 years ago, I threw my hat in the ring and started my company.
- 2:33And here we are today.
- 2:36Okay, wow.
- 2:36And we'll get into the how the company's grown and the success you've had.
- 2:40But let's just go back to that, that beginning of your career, right?
- 2:44Because we know there's so much pressure on kids to pick a career, go to college.
- 2:50What's your major?
- 2:51What are you going to do?
- 2:53And you didn't, you didn't under.
- 2:55You didn't know what you're going to do.
- 2:56You didn't have a plan.
- 2:57And maybe by societal standards he could have even been looked at as like, what, what's this guy?
- 3:04He doesn't know what he's going to do, right?
- 3:05Almost like kind of failing.
- 3:07Right.
- 3:07Would you, would you agree with.
- 3:09That's kind of how society views that if you're not kind of set in what, what you're doing and your career.
- 3:13Whatnot, tons of expectations.
- 3:16And also think about it like this, maturity.
- 3:20You're talking long term investment.
- 3:23And I've known a lot of people that went to college and studied something and now they're just selling real estate, which is fine.
- 3:28But you understand my point.
- 3:30This is what I do know, Dave.
- 3:31If you go above and beyond anything in life, we call it dedicated practice.
- 3:36Kind of like Mr.
- 3:37Miyagi and Danielson in the Karate Kid, man, you gotta go above and beyond classroom and dojo.
- 3:43You have to live it and love it.
- 3:47And if you do this and make it a part of your life, the odds are in your favor, like a boxer, any sort of competitor.
- 3:53And so no, most of my friends are not language majors.
- 3:57But I did know this.
- 3:59Every time that I would speak with someone outside of my bubble, someone in the Latino community I just met around the way around Philadelphia and in Tucson, I got such positive reinforcement.
- 4:11It was an incredible first impression.
- 4:13I got that sort of respect.
- 4:15And it's almost like when you're a child going to a birthday party, I always got a goodie bag.
- 4:19They would always give me more vocabulary and straighten up my grammar a little bit more.
- 4:23So I got stronger along the way.
- 4:25And so if you get that sort of reception from people and that sort of positive energy, my man, you're doing something right.
- 4:32You're not being a joker and acting the fool.
- 4:34You're really showing good intentions.
- 4:37And so inside I know that I was going to.
- 4:41And it's especially fulfillment.
- 4:43I felt full, I felt accomplished.
- 4:47And even though it took a long time to learn a second language, I was building on that on a daily basis.
- 4:52So inside of me, I knew that I was going to be successful.
- 4:56And whatever I use this extra benefit and whatever career I chose, you know.
- 5:02Okay, and so you're in between jobs, you're, you're trying to find a position and you get this opportunity to move to Costa Rica, right?
- 5:12So what, what was.
- 5:12And like, clearly like you just mentioned, right, there's signs along the way with the language and the type of fulfillment you get.
- 5:20And you, you're on, you're going with that innate feeling of like there's something here and you're following that and you get, then you get this opportunity to move to Costa Rica.
- 5:29So what was that?
- 5:31Like you're letting go of some weight.
- 5:35I was able to shed some skin when I came here.
- 5:38The moment I walked off the plane, I knew I wanted to stay here.
- 5:41And at 27 years old, you're at a good stage of life.
- 5:44You're not a little boy nor too much of a man.
- 5:46So you're, you're really at the perfect time to try something new with a good foundation.
- 5:51And so I jumped into it when I walked into a call center.
- 5:56And you're talking about August of 2000.
- 5:58It's a little bit different today.
- 6:00They had the big monitors and people working off of sheets and making phone calls.
- 6:04But what a beautiful environment.
- 6:06I saw the art of speech, especially people that were bilingual, which to me bears the mark of higher education.
- 6:11The Average age was 24.
- 6:13I was 27.
- 6:14That was great.
- 6:15So I'm watching these amazing young men and women converse on the phone and convert.
- 6:21And then I.
- 6:22It's not like Hollywood.
- 6:23It's a little bit different because not everyone slings stuck.
- 6:26And so I got to see such talent and skill.
- 6:28And so as I mentioned before, when I got there, I was given the opportunity to stay because a buddy of mine owned the call center.
- 6:35Thank you, Joey.
- 6:37And I was having a great time.
- 6:38I was his eyes and ears.
- 6:40But also I knew it was my graduate school.
- 6:41But I tell you what, the smartest thing ever is learning things from the inside out.
- 6:45Where you sit with the people you hear the good and the bad and the happy and the sad.
- 6:49Anyone can write checks and build a business on a certain side.
- 6:53But unless you can really connect with the people where it's your own wheelhouse, where you are a scratch golfer and you can teach someone this.
- 7:01It was a very nice transition for me because I think when someone puts a lot of attention into listening and they take copious notes and they do study semantics and rhetoric and adjust their tones in a positive way,
- 7:18extend empathy and confidence when they're speaking with people, turn taking tie down questions.
- 7:25It's amazing what people can do if they have that sort of structure when they're making or receiving phone calls.
- 7:30And so I got a chance to master this industry in a sense and it's been once again very fulfilling for me in regards to an artist.
- 7:39Okay, so like you mentioned, you got to learn the business from the inside out.
- 7:43And all these various aspects of a phone call and that the mechanics of it.
- 7:52Correct.
- 7:53Onboarding, the training, retention, customer support, sales, back office support, non voice support, even search engine optimization.
- 8:00So in a sense, I learned what a call center was and how people handle certain departments.
- 8:06Okay, and so you did that for four years at your friend's company and really mastered this industry.
- 8:13And was there an aha moment where then you, you realized like, hey, I've got to build something of my own?
- 8:20What a great question, Dave.
- 8:21Well, it was When I was 35 years old, time was a ticking and I was losing my hair and I knew if I didn't do it now, it was never going to be done and I would regret it
- 8:30for the rest of my days.
- 8:32And so a friend of mine said, hey, Ricardo, why don't you just start a call center?
- 8:36I'm like, come on, Dave, how are we going to do this?
- 8:38I mean, think about the money and the people and the stuff.
- 8:42But when you take big piles and you make them into smaller piles, it becomes easier to carry.
- 8:48So I needed to calm down.
- 8:50Number one, I'm a guest in this country, so I needed a home court advantage.
- 8:54Why don't we hire CTOs, accountants, attorneys, and human resources directors that know the local labor laws?
- 9:01I don't have time to put into that.
- 9:03That's number one.
- 9:04I built the team around me.
- 9:05And secondly, you're thinking call centers.
- 9:07Yes, today I'm sitting on a building that can house 300 seats.
- 9:11But when I first started, what I did was I, I never overextended myself, Dave.
- 9:16I was renting a turnkey station at a blended call center, which is like a glorified Internet cafe.
- 9:24I don't own the plane, I'm just renting out seats.
- 9:26So.
- 9:27And so I could get the seat with the computer and all the stuff, some coffee, the bathroom, and they pay for the Internet.
- 9:34But that's fine because I could pay that station, pay the benefits, the salary and make my margin.
- 9:40And I scaled accordingly, did that for two years.
- 9:44Then when I had the capital and the clienteles that were stable, I rented space.
- 9:50Now, in my industry, there's an attrition and a turnover.
- 9:53You can buy certain things used.
- 9:55I bought used cars.
- 9:56I also buy used Dell computers and chairs that are about a month old.
- 10:01So instead of paying import taxes and paying top dollar, I'm getting things for pennies on the dollar.
- 10:07And just like Monopoly, I'm scaling it out.
- 10:09One seat and one Row at a time.
- 10:11I could scale accordingly.
- 10:14I did that for six years and I was building out the server room and I was getting my clients and then finally I had enough to be able to purchase property, put on the third floor, art deco it
- 10:24out, pinball machines, air hockey tables, you name it.
- 10:27But if your audience thinks that this thing was done like this and over a long weekend, you're out of your mind.
- 10:33On the tortoise, I'm not the hair.
- 10:36But I also paced myself where Dave.
- 10:38I acted my wage.
- 10:40I never had to take on a shady partner or take out a loan or do something that made me question my ethics.
- 10:48I realized that I could hold my own and I could weather storms because I saved money for certain Covid periods or if I lost a certain account.
- 10:59And so this is the way that I was raised by my family.
- 11:02So I could have been footloose and fancy free, but in my mind I'd rather sleep at night and know that I'm responsible to my clients and doing the right things.
- 11:15And I hope that makes any sort of sense.
- 11:18Oh, absolutely.
- 11:18Makes sense.
- 11:19So, so much, so much to unpack in that last little bit there.
- 11:22So let's start in the beginning too, right.
- 11:27Like you want to start this company, but you're like, you're.
- 11:31It looks daunting.
- 11:32Right.
- 11:33And you talked about breaking this down into small piles.
- 11:36Right.
- 11:37And just sounds like just doing the next logical step.
- 11:41Is that a fair way to say it?
- 11:43Well, it actually started with the day that I was playing with Plasticine clay.
- 11:47I had to think of what my logo was going to be.
- 11:50You can't start anything until you have the.
- 11:52The genesis.
- 11:53And so I created my ccc.
- 11:55I did it in Broadway font.
- 11:57From there, the website went up and October 4th of 2007 and I landed my first account February 6th of 2008.
- 12:051c for one week.
- 12:06But I, I put my knowledge on the website.
- 12:11It was really somebody that was so raring to go.
- 12:14I was a stallion.
- 12:15I just never ran the track.
- 12:17Once I could compete with Secretariat, I felt.
- 12:21But it was the thing where when people spoke with me, I was able to share such information in regards to quality assurance and onboarding and script writing.
- 12:31Because I've done it that a lot of people, not these extremely large companies, but entrepreneurs, mid sized companies that kind of understood the long shot.
- 12:40The Philly kid that moved to Costa Rica started his company.
- 12:43You relate to that.
- 12:44That's how I was able to get on the podcast today, Dave.
- 12:46And so when I would speak with these potential clients I would break down with them how much leads we would need on a monthly basis, which is about 4,000 per person on a five minute talk time.
- 12:58I use a predictive dialer, which is better than manual dialing or smart dialing.
- 13:03I have supervisors that analyze your phone calls to make sure that they're following the quality and asking all the questions.
- 13:10And so just by shaving and polishing, the metrics go up because you're putting it into an environment that just knows what they're doing.
- 13:19And I tell you what, my man, when you put Dave and Richard in there and we use our own style, you know, I give some Philly guilt and I teach them what to say so they have self confidence
- 13:29and self reliance.
- 13:31You really see someone have breakthroughs and grow.
- 13:34So it's a great way as a boss for me to pay it forward as well.
- 13:37And, and that's why I can maintain good talent and have been in business for so long because of that, I guess that authenticity as an owner.
- 13:46The people that work with me see that I'm really, you know, I got their back.
- 13:50Yeah, and I think that's a testament to how you came up in terms of, you always knew that something with language was there.
- 14:00You had the bilingual skill set, then you worked in the industry and really mastered it as an employee over four years, every aspect of the business.
- 14:09And then when you are on your own, right, you know how to wear all the hats you can.
- 14:15And so often too, right.
- 14:17I find you have to speak different languages in business, whether you're speaking to a CEO or a vendor or someone in the warehouse or whatever level.
- 14:28Right.
- 14:28You have to be able to communicate appropriately in that, in that context.
- 14:32And it sounds like you really mastered that.
- 14:34And that way you could get your reps to buy in, you could get a prospective customer to, to buy in and give you a shot because you knew the industry and I mean, we didn't get into this.
- 14:46But then how, how were the results just starting out in terms of the system you built and then what that translated forward to your initial clients?
- 14:56That's a great question.
- 14:57Well, it's, it's someone that has the size, strength and strategy.
- 15:02They just don't have the structure yet.
- 15:07It's that athlete that goes to Lou Olson with the Wildcats and then goes into the NBA.
- 15:11You know, you, you need that final coach and mentor.
- 15:15And so for me in the beginning I needed that 10,000 phone calls to analyze, to see the patterns for me, then to add my sauce to make it right.
- 15:24So it was a learning curve.
- 15:25And I got disappointed more than I did angry because yes, the call center industry does have a very large attrition.
- 15:32So you could spend an enormous amount of time training someone and then all of a sudden they quit next payroll and go to Amazon because his girlfriend works there.
- 15:39And so I had to realize to be a little bit more selective of the agents that come in, mercenaries, perfect English, they'll sell you to death, but they'll also leave you immediately.
- 15:52If they can make another dollar somewhere else, I don't blame them.
- 15:55But I also learned in time that the shiny objects you might not want, I'd rather have the diamond that you and I need to polish and mold so they don't have bad habits and they're not a cancer.
- 16:08And so I've learned that in time too, of the people that we're hiring here that I could see could be a better bet.
- 16:14Or how about this right bus, right seat.
- 16:16I've brought people in that were not the best left winger, but they're better at goalie, so you got to move them.
- 16:22And so I've seen that as well.
- 16:25But it's trial and error.
- 16:27But I tell you what, if you have good faith and good intentions, regardless of the outcome of your day, you can at least look at yourself in the mirror.
- 16:36You know, you gave it your best shot.
- 16:38But there are some surprises.
- 16:39And I've realized I have character during chaos.
- 16:42And I tell you what, I will never keep you waiting as a client, good, bad or ugly, I will let you know what's going on and I'll have an action plan.
- 16:51Because the moment that you duck or try to avoid it, then, then the confidence is lost.
- 16:56And so some of the best relationships I've had is one we've had to go through tough times together are the ramp up stages of the projects.
- 17:05Okay, and glad you mentioned that too, because earlier you, you detailed your road to scaling where you didn't get overextended.
- 17:13You were very measured in terms of just renting out what you could afford.
- 17:18And you really built that and scaled it over time.
- 17:21And it's so contrary to really the messaging we get, especially now in today's age with the social media and so much instant gratification.
- 17:31But, but you know, over that, it was eight years or so before you purchase property or something like that, where you're scaling very slowly over that time, over that eight year period.
- 17:42And you detailed some of the challenges with your attrition.
- 17:45But was there ever a moment where things were so tough that you considered giving Up.
- 17:52Yeah, three times.
- 17:54The first time is the first place.
- 17:56I was renting out a guy that was strong arming me because he didn't want me to go because he knew he was making a lot of money each month.
- 18:01And there's a certain point when you pay a la carte.
- 18:04Come on, man.
- 18:05I can buy my own plane now.
- 18:06I mean, we've already filled 75 seats.
- 18:08I mean, it's.
- 18:08It's.
- 18:09You're paying more than what you're getting.
- 18:11And so I.
- 18:12I outgrew that first area, so I had to leave.
- 18:15But it was very uncomfortable at one time and, you know, without getting into too many details, so I didn't like that thought.
- 18:23Strong arming me.
- 18:24That's number one.
- 18:25And the second thing is, when I lost my largest client back in 2010, I was working with a debt settlement company, a wonderful company, amazing people.
- 18:36And unfortunately, when the laws changed and certain things hampered the industry, I lost, like, 87 seats like that.
- 18:44And so I had to ask myself, do I just pack up and take what you made and start something new, or do you reinvest your money and give it one more go?
- 18:55And I did.
- 18:57So everything that we earned, I reinvested to build back my seats that I had lost and was growing from there because I was still mid size.
- 19:05And then when Covid hit, what an interesting time, I saw people that I really depend on run and hide or yellow with fear.
- 19:21And then I had the freshman, the kid that was wet behind his ears, completely step up to the plate like a champion when things were the toughest and renewed my faith.
- 19:30And so what it was is my industry, which is very.
- 19:34Where it was, very brick and mortar.
- 19:38Now it's virtual, which I'm very fortunate, and I was able to survive and still thrive.
- 19:43But the majority of the people today want to be virtual as the labor pool.
- 19:47Now, I consider the agents now 85% proficient.
- 19:52Not saying they're not doing a great job, but let's make some arguments.
- 19:56My main man, when somebody is on site, okay, there's Internet redundancy, backup, electricity, immediate IT support.
- 20:05That's a couple percentage points.
- 20:06Come on, now we're at 90%.
- 20:08What about me and Dave sitting next to you?
- 20:10High five.
- 20:11And having pizza at lunch?
- 20:12You're not feeding off of that energy When Dave's crushing deals.
- 20:15That's my main man.
- 20:16Come on, at least give us a couple points on that too.
- 20:20And then what about the relationship between the owner and the people?
- 20:27I love walking the roads and seeing them and being there to Congratulate you and meeting your parents or significant other outside and letting your family know how amazing Dave is.
- 20:37I also collect pinball machines and air hockey tables, and so you don't think that's another percentage point and just recess.
- 20:44So I believe that synergy was removed and the thing that made me shine the brightest was taken away.
- 20:54Still have my industry, but what about my live show?
- 20:57You know, it's.
- 20:58That's what made the magic happen.
- 21:00So now it almost feels more like a print than it does when I made it a painting.
- 21:05Does that make any sort of sense, my man?
- 21:09So now have you transitioned to, like, majority virtual rather than in house in your business?
- 21:16I'm 100 virtual right now.
- 21:18Okay.
- 21:19They all wanted to go home.
- 21:21Okay.
- 21:22I afforded them that luxury, and they've earned it, too.
- 21:25I just miss them.
- 21:27I really do.
- 21:28But I understand the time and the money, and I know they're comfortable at home.
- 21:31But you and I are talking as business owners and professionals.
- 21:34I'm letting you know they're losing 15, and I gave you my arguments on it, and I think they could be that much stronger.
- 21:43They could be a serious A plus player.
- 21:46I think that the industry now virtually is a B plus.
- 21:49That's all.
- 21:51I think it dropped a grade.
- 21:53Okay.
- 21:54And, you know, talk about such a mammoth shift, right.
- 21:59When you think about prior to Covid, the environment and the workplace, Right.
- 22:06And then transitioning to 100 virtual, I mean, what.
- 22:11What type of mindset did you need to really make that shift and still succeed as a company?
- 22:17It's almost like a parent letting their child go off to college.
- 22:19You have to let them leave the nest.
- 22:21But then also, if you leave the cage door open and the bird comes back, you've done well.
- 22:26There is a trust factor there.
- 22:27I have to make sure.
- 22:28I mean, of course, we can monitor the work they're doing and making sure they log in, but there is a trust factor there.
- 22:34I got to make sure they're not drunk or high, watching things, distracted, not paying attention.
- 22:41I mean, it's just, you got to make sure they're professional still.
- 22:44And there was a much more controlled environment on site.
- 22:47That's just number one.
- 22:49But we used to have.
- 22:52I mean, when you have meetings virtually, it's a lot different than when people are sitting in the training room or in the break room.
- 22:59I mean, everyone's there.
- 23:00But as I mentioned before, you don't feel this electromagnetic transfer of energy.
- 23:06But AI will be enhancing my industry by gathering and assisting along the way.
- 23:16They'll take us to about the 10 yard line, but they'll still be a press zero or a customer support agent to put that ball in the end zone.
- 23:24And I experienced something yesterday when I was speaking to a telecom provider.
- 23:28The ivr, the integrated voice response.
- 23:31It was good, but it was annoying and it still wasn't there yet.
- 23:35So there's something called the uncanny valley.
- 23:37The moment that these robots and the AI sound too human, like it's going to drop into a valley, we're going to get freaked out a little bit because you know, it's the kind of thing where you still want
- 23:50to have that human interaction with somebody if you're sharing information or you want to feel less intimidated.
- 23:58So as I say, I still believe that industries and certain companies will want our services to speak with their clients to make sure that they're getting some of the best experience as possible.
- 24:10So I kind of see that shift in the industry as well.
- 24:12Dave.
- 24:14Yeah, and I'm glad you brought up AI because that's another major disruptor, let's call it within business in all sorts of levels and particularly the, the rise of AI agents.
- 24:26And I'm sure you've, you've seen them, you're in the industry.
- 24:28I mean I see them within my logistics industry where there's all these robocallers that sound so real and you can train them up to have conversations and whatnot.
- 24:38But like you said, it's different than a real person.
- 24:42But how have you managed to, you know, navigate those waters given it's also new and the value prop for business owners is just cut costs and you can outsource to robots and that sort of thing.
- 24:57Like how is that, how have you been able to navigate that as, as a call center owner?
- 25:02Well, for an example, let's just say somebody fills out a form online instead of me being on the phone with you for 25 minutes asking you every single question.
- 25:10And then it's better off that if somebody shows that interest, it's like double opted in data.
- 25:15So a, it's an extremely qualified lead, they give you all this stuff, you can do some due diligence prior to the phone call, you can prepare it.
- 25:22And so when I do call you Dave, I am more than prepared to follow up on that.
- 25:27And it could save me time depending on the volume because let's say you have three to five people making the outbound calls.
- 25:32You could have the omnichannel non voice of the filling out the forms of the chat or the email support as automated just to tee it up for You.
- 25:48Is it replacing jobs?
- 25:50Sure it is.
- 25:51But I tell you what, let's call, let's call it straight.
- 25:53There is fatigue and sometimes when it comes to finding an address or last name spelled correctly, people have a difficult time with that too.
- 26:05And the amount of speed it takes to be able to convert these leads.
- 26:09And so I see the good and the bad of it, depending on how long it needs to be in intricate.
- 26:15But when we do get these filled out forms and then we make that outbound call within a certain period of time, it's phenomenal for us.
- 26:22But what else has AI done for us?
- 26:24Well, now that people are only expecting emails or let's just say they don't pick up and you have to leave a voicemail.
- 26:33Fortunately for us, with AI you can get some goodies in regards to the client.
- 26:38They might give you a quick summary of how long Dave has been in business, Beyond Fulfillment podcast, how many episodes, people that he's interviewed.
- 26:46What's my man up to?
- 26:47And so they can give you that Cliff Note summary.
- 26:50So if I have to send a custom made email or leave you a specific type of voicemail, that will save you time.
- 26:59That's like skip tracing for you in a sense could be looking up that information.
- 27:03And so I see that as extremely valuable.
- 27:06It's like those fishermen with the huge nets that they throw out and just pull it right back.
- 27:10I mean, I, I love that sort of stuff.
- 27:12It's great working smart.
- 27:14It's also very intimidating.
- 27:15People kind of see the writing on the wall in some sense.
- 27:18But how about this, my man?
- 27:20If you have skills and you're marketable, you'll always get a job and get hired.
- 27:27It's those that just coast and do the maximum of minimum and try to just blend in with the rest.
- 27:35Of course you're going to be replaced.
- 27:36There could be a computer that can do it better than you.
- 27:38And if it saves my client money and makes them more money, it's as Flavor Flav says, that's just the way the ball bounces.
- 27:44Gee.
- 27:45So I really nothing more I could say about that.
- 27:48Well, and I love your perspective towards it in terms of particularly being in your industry where AI in some respects can be like a competitor, but you're looking at all the positive aspects.
- 28:00And I, I, I love that mindset to where if you're just doing the maximum of minimum, of course you're at risk.
- 28:08But quality people always are going to be attractive to business owners because we all need people.
- 28:16That's right.
- 28:17Definitely.
- 28:19Okay.
- 28:20All right.
- 28:20So Richard, with everything you've built and what you've scaled out till now here in 2025, what's next for Costa Rica's call center?
- 28:30Well, we're going to continue to grow, stay in this business, hope to promote more from within so I can take some more time off.
- 28:37Just on a quick note, I've done some local arts projects.
- 28:40I produced a song here called Shine the Sun with a band called Igny Faroki.
- 28:46And I was fortunate enough to hire Gary, Gary Beers, the basis of In Excess, to lay the bass track down on it.
- 28:52So if you check out that video, it's pretty cool.
- 28:54And I also did a local rap break dancing video with the call center with a couple of the agents that work with me.
- 29:00And so, yeah, I try to support the local arts and have some fun.
- 29:04And if you guys want to check out some of the cool things we do here, you'll see some of the video games in the building and just what it's like to be CEO of a call center for a
- 29:12day.
- 29:12But, Dave, I can't thank you enough, man.
- 29:14I had a great time with you today.
- 29:16Yeah, absolutely.
- 29:16We appreciate you being here, Richard, sharing all this valuable wisdom from your journey with our audience.
- 29:22So we greatly appreciate it.
- 29:24Thank you very much.
- 29:25My pleasure.