Latest / Omni Talk Retail / Target's Price Match Elimination: Strategy or Mistake? | Fast Five Shorts

Transcript

Target's Price Match Elimination: Strategy or Mistake? | Fast Five Shorts · Omni Talk Retail

• 0:00
  Target
• 0:00
  will
• 0:01
  no
• 0:01
  longer
• 0:01
  match
• 0:02
  pricing
• 0:02
  for
• 0:03
  identical
• 0:03
  items
• 0:04
  at
• 0:04
  places
• 0:04
  such
• 0:05
  as
• 0:05
  Walmart
• 0:05
  and
• 0:06
  Amazon,
• 0:06
  according
• 0:07
  to
• 0:07
  Retail
• 0:07
  Dive.
• 0:08
  Target
• 0:08
  will
• 0:09
  no
• 0:09
  longer
• 0:10
  price
• 0:10
  match
• 0:10
  products
• 0:11
  starting
• 0:11
  on
• 0:12
  July
• 0:12
  28.
• 0:13
  The
• 0:13
  company
• 0:13
  said
• 0:14
  that
• 0:14
  it's
• 0:14
  found
• 0:14
  that
• 0:14
  shoppers
• 0:15
  quote
• 0:15
  overwhelmingly
• 0:16
  price
• 0:17
  match
• 0:17
  Target
• 0:17
  and
• 0:18
  not
• 0:18
  other
• 0:18
  retailers,
• 0:19
  end
• 0:19
  quote.
• 0:20
  According
• 0:20
  to
• 0:20
  a
• 0:20
  statement
• 0:21
  from
• 0:21
  a
• 0:22
  spokesperson
• 0:22
  that
• 0:23
  was
• 0:23
  shared
• 0:23
  with
• 0:23
  Retail
• 0:23
  Dive.
• 0:24
  Under
• 0:24
  the
• 0:24
  previous
• 0:25
  policy,
• 0:25
  Target
• 0:25
  would
• 0:26
  match
• 0:26
  prices
• 0:26
  for
• 0:27
  identical
• 0:27
  qualifying
• 0:28
  items
• 0:28
  at
• 0:28
  Amazon
• 0:29
  and
• 0:29
  Walmart.
• 0:29
  Shoppers
• 0:30
  could
• 0:30
  request
• 0:31
  pressed
• 0:31
  such
• 0:31
  price
• 0:32
  matching
• 0:32
  at
• 0:32
  the
• 0:32
  time
• 0:33
  of
• 0:33
  purchase
• 0:33
  or
• 0:33
  within
• 0:34
  14
• 0:34
  days
• 0:35
  afterward.
• 0:36
  Chris,
• 0:36
  do
• 0:36
  you
• 0:37
  think
• 0:37
  Target
• 0:37
  will
• 0:38
  regret
• 0:38
  the
• 0:38
  day
• 0:39
  that
• 0:39
  it
• 0:39
  made
• 0:39
  the
• 0:39
  decision
• 0:40
  to
• 0:40
  stop
• 0:40
  price
• 0:40
  matching
• 0:41
  or
• 0:41
  do
• 0:41
  you
• 0:41
  think
• 0:41
  stopping
• 0:42
  price
• 0:42
  matching
• 0:42
  is
• 0:43
  a
• 0:43
  good
• 0:43
  move
• 0:44
  for
• 0:44
  them?
• 0:45
  Man,
• 0:45
  I
• 0:45
  have
• 0:46
  not
• 0:46
  talked
• 0:46
  to
• 0:46
  you
• 0:46
  about
• 0:46
  this
• 0:46
  one
• 0:47
  at
• 0:47
  all.
• 0:47
  So
• 0:47
  I
• 0:47
  have
• 0:47
  no
• 0:48
  idea
• 0:48
  which
• 0:48
  way
• 0:48
  you're
• 0:48
  going
• 0:48
  to
• 0:49
  go
• 0:49
  with.
• 0:49
  Go,
• 0:49
  go
• 0:50
  with
• 0:50
  it,
• 0:50
  go
• 0:51
  with
• 0:51
  it,
• 0:51
  on
• 0:52
  it.
• 0:53
  So
• 0:53
  I'm
• 0:53
  a
• 0:53
  little
• 0:53
  worried
• 0:54
  that
• 0:54
  I
• 0:54
  might
• 0:54
  be
• 0:54
  dangling
• 0:54
  on
• 0:55
  a
• 0:55
  limb
• 0:55
  here,
• 0:55
  but
• 0:55
  we'll
• 0:55
  see.
• 0:56
  But
• 0:56
  you
• 0:57
  know,
• 0:57
  for
• 0:57
  the
• 0:57
  whole.
• 0:58
  And
• 0:58
  I
• 0:58
  can't
• 0:58
  get
• 0:58
  behind
• 0:59
  this.
• 0:59
  I
• 0:59
  just
• 0:59
  can't.
• 1:00
  I've
• 1:00
  tried
• 1:00
  really
• 1:00
  hard
• 1:02
  for
• 1:02
  a
• 1:02
  lot
• 1:03
  of
• 1:03
  reasons.
• 1:03
  First,
• 1:04
  the
• 1:04
  number
• 1:04
  of
• 1:04
  people
• 1:05
  that
• 1:05
  actually
• 1:05
  price
• 1:06
  match
• 1:06
  is
• 1:07
  pretty
• 1:07
  damn
• 1:07
  negligible.
• 1:08
  So
• 1:08
  it's
• 1:09
  not
• 1:09
  going
• 1:09
  to
• 1:09
  move
• 1:09
  the
• 1:09
  needle
• 1:09
  financially.
• 1:10
  Like,
• 1:10
  it's
• 1:11
  just
• 1:11
  not
• 1:11
  so.
• 1:12
  And
• 1:12
  then
• 1:12
  my
• 1:12
  second
• 1:13
  point
• 1:13
  that
• 1:13
  I'm
• 1:13
  kind
• 1:13
  of
• 1:14
  annoyed
• 1:14
  about
• 1:14
  in
• 1:14
  terms
• 1:15
  of
• 1:15
  how
• 1:15
  this
• 1:15
  was
• 1:16
  conveyed
• 1:16
  in
• 1:16
  the
• 1:16
  media
• 1:17
  is
• 1:17
  if
• 1:17
  the
• 1:17
  customers
• 1:18
  are
• 1:18
  overwhelmingly
• 1:19
  price
• 1:19
  matching
• 1:20
  Target,
• 1:20
  you
• 1:20
  have
• 1:21
  to
• 1:21
  ask
• 1:21
  yourself
• 1:21
  why
• 1:21
  is
• 1:22
  that
• 1:22
  Target?
• 1:22
  Your
• 1:23
  prices
• 1:23
  should.
• 1:24
  Prices
• 1:24
  should
• 1:24
  never
• 1:24
  be
• 1:25
  lower
• 1:25
  than
• 1:25
  Walmart
• 1:25
  and
• 1:26
  Amazon.
• 1:26
  So,
• 1:26
  so
• 1:27
  I'm
• 1:27
  not
• 1:27
  buying
• 1:27
  that
• 1:27
  that's
• 1:28
  the
• 1:28
  real
• 1:28
  rationale
• 1:29
  either.
• 1:29
  Something
• 1:30
  else
• 1:31
  has
• 1:31
  to
• 1:31
  be
• 1:31
  going
• 1:32
  on.
• 1:32
  And
• 1:32
  the
• 1:32
  only
• 1:33
  thing
• 1:33
  I
• 1:33
  can
• 1:33
  think
• 1:34
  of
• 1:34
  is
• 1:35
  that
• 1:35
  they're
• 1:35
  scared
• 1:36
  going
• 1:36
  into
• 1:36
  the
• 1:36
  holidays
• 1:37
  because
• 1:37
  of
• 1:38
  the
• 1:38
  impact
• 1:38
  of
• 1:39
  what
• 1:39
  they're
• 1:39
  seeing
• 1:39
  in
• 1:39
  the
• 1:39
  macroeconomic
• 1:40
  climate.
• 1:41
  And,
• 1:41
  and
• 1:42
  they're
• 1:42
  scared
• 1:42
  of
• 1:42
  it
• 1:43
  in
• 1:43
  a
• 1:43
  way
• 1:43
  that
• 1:43
  they've
• 1:43
  never
• 1:43
  had
• 1:44
  to
• 1:44
  be
• 1:44
  before
• 1:45
  because
• 1:46
  as
• 1:46
  the
• 1:46
  mentor
• 1:46
  said
• 1:46
  to
• 1:47
  me,
• 1:47
  they
• 1:47
  try
• 1:47
  to
• 1:47
  do
• 1:47
  a
• 1:48
  good
• 1:48
  job
• 1:48
  of
• 1:48
  comp
• 1:48
  shopping
• 1:50
  Walmart
• 1:50
  and
• 1:50
  Amazon
• 1:51
  wherever
• 1:51
  possible.
• 1:52
  And
• 1:53
  so
• 1:53
  but
• 1:53
  you,
• 1:54
  Target
• 1:54
  can't
• 1:54
  win
• 1:54
  a
• 1:55
  price
• 1:55
  war,
• 1:56
  but
• 1:56
  they
• 1:56
  can
• 1:56
  lose
• 1:56
  one.
• 1:57
  And
• 1:57
  so
• 1:57
  I
• 1:57
  think
• 1:58
  they're
• 1:58
  saying
• 1:58
  we
• 1:58
  want
• 1:59
  the
• 1:59
  flexibility
• 1:59
  to
• 2:00
  not
• 2:00
  have
• 2:00
  to
• 2:00
  match
• 2:01
  Walmart
• 2:02
  and
• 2:02
  Amazon
• 2:03
  in
• 2:03
  the
• 2:03
  upcoming
• 2:04
  season.
• 2:04
  And
• 2:05
  is
• 2:05
  that
• 2:06
  threat
• 2:06
  real?
• 2:07
  Yeah,
• 2:07
  possibly.
• 2:08
  But
• 2:09
  on
• 2:09
  the
• 2:09
  flip
• 2:09
  side
• 2:10
  of
• 2:10
  it,
• 2:10
  you
• 2:11
  already
• 2:11
  have
• 2:11
  people
• 2:12
  shifting
• 2:12
  to
• 2:12
  Walmart
• 2:13
  and
• 2:13
  Costco
• 2:14
  and
• 2:14
  now
• 2:14
  you're
• 2:15
  giving
• 2:15
  them
• 2:15
  another
• 2:15
  reason
• 2:16
  to
• 2:16
  shift
• 2:16
  allegiances
• 2:17
  when
• 2:17
  price
• 2:17
  perception
• 2:18
  has
• 2:18
  always
• 2:18
  been
• 2:19
  a
• 2:19
  problem
• 2:19
  for
• 2:19
  you.
• 2:19
  Target,
• 2:20
  that's
• 2:20
  why
• 2:20
  you
• 2:21
  came
• 2:21
  out
• 2:21
  in
• 2:21
  the
• 2:22
  spring
• 2:22
  and
• 2:22
  the
• 2:22
  Summer
• 2:22
  and
• 2:23
  talked
• 2:23
  about
• 2:23
  your
• 2:23
  price
• 2:23
  decreases
• 2:24
  that
• 2:24
  you're
• 2:24
  planning
• 2:24
  to
• 2:25
  take.
• 2:25
  So
• 2:26
  net
• 2:26
  net.
• 2:26
  Even
• 2:27
  if
• 2:27
  that's
• 2:27
  the
• 2:27
  rationale,
• 2:28
  which
• 2:28
  I
• 2:28
  could
• 2:28
  understand
• 2:29
  potentially
• 2:29
  strategically,
• 2:30
  one,
• 2:30
  Target's
• 2:31
  not
• 2:31
  saying
• 2:31
  that,
• 2:32
  so
• 2:32
  they're
• 2:33
  kind
• 2:33
  of
• 2:33
  being
• 2:33
  obfuscating
• 2:34
  in
• 2:34
  the
• 2:34
  media.
• 2:35
  And
• 2:35
  two,
• 2:35
  I
• 2:36
  don't
• 2:36
  like
• 2:36
  that
• 2:36
  rationale
• 2:37
  either.
• 2:37
  So
• 2:37
  you
• 2:38
  know,
• 2:38
  I
• 2:38
  had
• 2:38
  place
• 2:39
  to
• 2:39
  run
• 2:39
  data
• 2:39
  for
• 2:39
  me
• 2:39
  and
• 2:40
  too,
• 2:40
  so
• 2:40
  I'm
• 2:40
  going
• 2:40
  to
• 2:40
  add
• 2:41
  some
• 2:41
  data
• 2:41
  in
• 2:41
  this
• 2:41
  conversation.
• 2:42
  Did
• 2:42
  you
• 2:42
  know
• 2:42
  that
• 2:43
  the
• 2:43
  percent
• 2:43
  of
• 2:43
  shoppers
• 2:44
  that
• 2:44
  are
• 2:44
  also
• 2:45
  shopping
• 2:45
  Costco
• 2:46
  Target
• 2:46
  shoppers
• 2:46
  that
• 2:46
  are
• 2:47
  also
• 2:47
  shopping
• 2:47
  Costco
• 2:48
  regularly
• 2:49
  has
• 2:49
  gone
• 2:49
  from
• 2:49
  28%
• 2:50
  to
• 2:50
  30%
• 2:51
  in
• 2:51
  just
• 2:51
  the
• 2:51
  last
• 2:52
  two
• 2:52
  years.
• 2:52
  You
• 2:53
  know,
• 2:53
  that's
• 2:53
  almost
• 2:53
  a
• 2:53
  10%
• 2:54
  change.
• 2:55
  So
• 2:55
  that's
• 2:55
  pretty
• 2:56
  significant.
• 2:56
  And
• 2:56
  so
• 2:56
  you're
• 2:57
  just
• 2:57
  giving
• 2:57
  people
• 2:58
  more
• 2:58
  reason
• 2:58
  to
• 2:59
  question,
• 2:59
  am
• 2:59
  I
• 3:00
  getting
• 3:00
  a
• 3:00
  good
• 3:00
  price
• 3:00
  at
• 3:01
  Target?
• 3:01
  When
• 3:01
  you're
• 3:02
  taking
• 3:02
  the
• 3:02
  price
• 3:02
  match
• 3:02
  out
• 3:03
  and
• 3:03
  that's
• 3:03
  why
• 3:03
  the
• 3:03
  price
• 3:03
  match
• 3:04
  exists.
• 3:05
  So
• 3:05
  overall
• 3:06
  I
• 3:06
  think
• 3:06
  it's
• 3:07
  a
• 3:07
  short
• 3:07
  term
• 3:07
  reactionary
• 3:08
  move.
• 3:09
  It's
• 3:09
  like
• 3:09
  honestly
• 3:10
  the
• 3:10
  best
• 3:10
  thing
• 3:11
  I
• 3:11
  can
• 3:11
  equate
• 3:11
  it
• 3:11
  to
• 3:11
  is
• 3:12
  it's
• 3:12
  like
• 3:12
  getting
• 3:12
  rid
• 3:13
  of
• 3:13
  Reddit,
• 3:13
  Red
• 3:13
  and
• 3:14
  khaki
• 3:15
  versus
• 3:15
  making
• 3:15
  a
• 3:16
  long
• 3:16
  term
• 3:16
  decision
• 3:17
  that
• 3:17
  is
• 3:17
  the
• 3:18
  best
• 3:18
  decision
• 3:19
  for
• 3:20
  the
• 3:20
  brand.
• 3:21
  The
• 3:21
  brand
• 3:21
  at
• 3:21
  Target
• 3:22
  is
• 3:23
  the
• 3:23
  weakest
• 3:23
  it's
• 3:24
  ever
• 3:24
  been.
• 3:24
  It
• 3:25
  is
• 3:25
  the
• 3:25
  weakest
• 3:25
  it's
• 3:26
  ever
• 3:26
  been
• 3:26
  the
• 3:26
  brand
• 3:26
  of
• 3:27
  Target
• 3:27
  itself.
• 3:28
  So
• 3:28
  get
• 3:28
  it.
• 3:29
  Reading
• 3:29
  price,
• 3:29
  getting
• 3:30
  rid
• 3:30
  of
• 3:30
  price
• 3:30
  matching
• 3:31
  sure
• 3:31
  as
• 3:31
  heck
• 3:31
  doesn't
• 3:31
  help
• 3:32
  that
• 3:32
  brand
• 3:33
  perception
• 3:33
  in
• 3:34
  my
• 3:34
  mind.
• 3:34
  So
• 3:34
  Chris,
• 3:35
  I
• 3:35
  mean
• 3:35
  I'll
• 3:35
  start
• 3:35
  off
• 3:36
  by
• 3:36
  saying
• 3:36
  that
• 3:36
  I
• 3:37
  agree
• 3:37
  with
• 3:37
  you.
• 3:39
  I
• 3:39
  don't,
• 3:39
  I
• 3:39
  don't
• 3:40
  understand
• 3:41
  here
• 3:41
  and
• 3:42
  I
• 3:42
  cannot
• 3:42
  make
• 3:42
  heads
• 3:42
  of
• 3:43
  tails
• 3:43
  of
• 3:43
  how
• 3:43
  this
• 3:44
  was
• 3:44
  messaged.
• 3:44
  Like
• 3:45
  was
• 3:45
  this
• 3:46
  leaked
• 3:46
  to
• 3:46
  the
• 3:46
  media
• 3:47
  so
• 3:47
  they
• 3:47
  had
• 3:47
  to
• 3:47
  put
• 3:48
  something
• 3:48
  out
• 3:48
  because
• 3:49
  if
• 3:49
  I
• 3:49
  were
• 3:49
  Target
• 3:49
  I
• 3:50
  would
• 3:50
  be,
• 3:50
  I
• 3:50
  would
• 3:50
  be
• 3:50
  more
• 3:51
  strategic
• 3:51
  about
• 3:51
  this
• 3:52
  message.
• 3:52
  Like
• 3:53
  as
• 3:53
  a
• 3:53
  member
• 3:53
  of
• 3:54
  Target
• 3:54
  Circle
• 3:54
  perks
• 3:55
  you
• 3:55
  get.
• 3:56
  You
• 3:56
  know,
• 3:56
  we're
• 3:56
  going
• 3:56
  to
• 3:56
  make
• 3:57
  sure
• 3:57
  that
• 3:57
  you're
• 3:58
  part
• 3:58
  of
• 3:58
  the,
• 3:58
  the
• 3:59
  like
• 3:59
  best
• 4:00
  price
• 4:00
  that
• 4:00
  we
• 4:00
  can
• 4:01
  give
• 4:01
  you
• 4:01
  or
• 4:01
  that
• 4:01
  we're
• 4:02
  researching
• 4:02
  these
• 4:03
  top
• 4:03
  items
• 4:04
  for
• 4:04
  the
• 4:04
  season
• 4:04
  to
• 4:05
  make
• 4:05
  sure
• 4:05
  that
• 4:05
  you're
• 4:05
  getting
• 4:05
  the
• 4:06
  lowest
• 4:06
  price
• 4:06
  possible
• 4:07
  and
• 4:07
  you're
• 4:07
  earning
• 4:07
  rewards
• 4:08
  or
• 4:08
  something
• 4:08
  like
• 4:08
  that.
• 4:09
  Like
• 4:09
  this,
• 4:09
  the
• 4:10
  way
• 4:10
  that
• 4:10
  this
• 4:10
  was
• 4:10
  pushed
• 4:10
  out
• 4:11
  just
• 4:11
  we're
• 4:11
  ending
• 4:11
  price
• 4:12
  matching
• 4:12
  feels
• 4:13
  like
• 4:14
  another
• 4:15
  reason
• 4:15
  to
• 4:15
  further
• 4:16
  prevent
• 4:16
  somebody
• 4:16
  from
• 4:17
  shopping
• 4:17
  at
• 4:17
  Target.
• 4:18
  And
• 4:18
  I
• 4:19
  think
• 4:19
  while
• 4:19
  that
• 4:20
  while
• 4:20
  the
• 4:20
  timing
• 4:20
  might
• 4:21
  be
• 4:21
  necessary
• 4:21
  due
• 4:22
  to,
• 4:22
  you
• 4:23
  know,
• 4:23
  the
• 4:23
  cost
• 4:23
  of
• 4:23
  goods
• 4:24
  changing
• 4:24
  this
• 4:25
  time
• 4:25
  of
• 4:25
  year,
• 4:26
  it
• 4:26
  just,
• 4:26
  it
• 4:26
  feels
• 4:27
  like
• 4:27
  the
• 4:28
  timing
• 4:28
  is
• 4:28
  just
• 4:29
  absolutely
• 4:30
  poor
• 4:31
  in
• 4:31
  terms
• 4:31
  of
• 4:31
  a
• 4:32
  guest
• 4:32
  perspective
• 4:32
  and
• 4:33
  whether
• 4:33
  or
• 4:33
  not
• 4:33
  I'm
• 4:33
  going
• 4:33
  to
• 4:34
  choose
• 4:34
  Target
• 4:34
  or
• 4:35
  if
• 4:35
  I'm
• 4:35
  going
• 4:35
  to
• 4:35
  go
• 4:35
  to
• 4:35
  Costco,
• 4:36
  like
• 4:36
  you
• 4:36
  just
• 4:36
  said.
• 4:38
  The
• 4:38
  last
• 4:38
  thing
• 4:39
  that
• 4:39
  I
• 4:39
  wonder
• 4:39
  about,
• 4:39
  Chris,
• 4:40
  is
• 4:40
  I
• 4:41
  again,
• 4:41
  I
• 4:41
  think
• 4:41
  if
• 4:42
  I
• 4:42
  were
• 4:42
  Target
• 4:43
  I
• 4:43
  would
• 4:43
  be
• 4:43
  investigating
• 4:44
  where
• 4:44
  I
• 4:45
  could
• 4:45
  make
• 4:45
  this
• 4:45
  up
• 4:46
  in
• 4:46
  terms
• 4:46
  of
• 4:46
  technology.
• 4:47
  Like
• 4:48
  are
• 4:48
  you
• 4:48
  investing
• 4:48
  in
• 4:49
  digital
• 4:49
  pricing
• 4:49
  or
• 4:50
  different
• 4:50
  pricing
• 4:51
  software
• 4:51
  to
• 4:51
  make
• 4:52
  sure
• 4:52
  that
• 4:52
  you
• 4:52
  don't
• 4:52
  have
• 4:52
  to
• 4:53
  manually
• 4:53
  do
• 4:53
  this
• 4:54
  like
• 4:54
  that
• 4:54
  your
• 4:54
  guests
• 4:55
  aren't
• 4:55
  the
• 4:55
  one
• 4:55
  bringing
• 4:55
  these
• 4:56
  price
• 4:56
  differences
• 4:56
  to
• 4:57
  your
• 4:57
  attention.
• 4:58
  Or
• 4:58
  if
• 4:58
  fraud
• 4:59
  is
• 4:59
  the
• 4:59
  issue
• 4:59
  where
• 5:00
  like
• 5:00
  you
• 5:00
  feel
• 5:00
  like
• 5:00
  people
• 5:01
  are
• 5:01
  overwhelmingly
• 5:02
  taking
• 5:03
  advantage
• 5:03
  of
• 5:03
  Target,
• 5:03
  like
• 5:04
  what
• 5:04
  are
• 5:05
  you
• 5:05
  investing
• 5:05
  in
• 5:05
  there
• 5:06
  to
• 5:06
  make
• 5:06
  sure
• 5:06
  that
• 5:07
  you're,
• 5:07
  you're
• 5:07
  set
• 5:08
  up
• 5:08
  for
• 5:08
  success?
• 5:09
  The
• 5:09
  technology
• 5:09
  is
• 5:10
  out
• 5:10
  there,
• 5:10
  Target.
• 5:11
  And
• 5:11
  that's
• 5:11
  what
• 5:11
  I
• 5:12
  really
• 5:12
  baffles
• 5:13
  me
• 5:13
  because
• 5:13
  it
• 5:13
  feels
• 5:14
  like
• 5:14
  there
• 5:14
  should
• 5:14
  be
• 5:14
  more
• 5:15
  to
• 5:15
  this
• 5:15
  instead
• 5:16
  of
• 5:16
  just
• 5:16
  we're
• 5:17
  just
• 5:17
  going
• 5:17
  to
• 5:17
  stop
• 5:17
  doing
• 5:17
  price
• 5:18
  matching
• 5:18
  because
• 5:18
  the
• 5:19
  optics
• 5:19
  of
• 5:19
  that
• 5:20
  are
• 5:20
  terrible.
• 5:21
  That's,
• 5:22
  that's
• 5:22
  where
• 5:22
  I'm
• 5:22
  reading
• 5:22
  between
• 5:23
  the
• 5:23
  lines
• 5:23
  here.
• 5:23
  And
• 5:23
  I
• 5:24
  think,
• 5:24
  I
• 5:24
  think
• 5:24
  that's,
• 5:24
  it's,
• 5:25
  it's,
• 5:25
  there's
• 5:25
  one
• 5:26
  point
• 5:26
  that
• 5:26
  you
• 5:26
  made
• 5:26
  in
• 5:26
  there
• 5:26
  that's
• 5:27
  that
• 5:27
  it's
• 5:28
  especially
• 5:28
  salient
• 5:29
  to
• 5:29
  me
• 5:29
  which
• 5:29
  is
• 5:29
  the
• 5:29
  fact
• 5:30
  that
• 5:30
  Walmart's
• 5:30
  going
• 5:30
  to
• 5:30
  have
• 5:30
  electronic
• 5:31
  price
• 5:31
  levels
• 5:31
  on
• 5:32
  every
• 5:32
  shelf.
• 5:32
  So
• 5:32
  Target,
• 5:33
  you're
• 5:33
  already
• 5:33
  going
• 5:33
  to
• 5:33
  be
• 5:33
  behind
• 5:34
  them
• 5:34
  anyway.
• 5:35
  Right.
• 5:35
  And
• 5:36
  so
• 5:36
  now
• 5:36
  you're
• 5:36
  taking
• 5:36
  Price
• 5:37
  Match
• 5:37
  out
• 5:37
  and
• 5:38
  that's
• 5:38
  going
• 5:38
  to
• 5:38
  make
• 5:38
  the
• 5:39
  perception
• 5:39
  of
• 5:39
  your
• 5:40
  prices
• 5:40
  relative
• 5:40
  to
• 5:41
  Walmart
• 5:41
  because
• 5:41
  Walmart
• 5:42
  can
• 5:42
  be
• 5:42
  more
• 5:42
  flexible
• 5:43
  even
• 5:43
  worse
• 5:43
  in
• 5:43
  the
• 5:44
  minds
• 5:44
  here
• 5:44
  from
• 5:44
  where
• 5:45
  it
• 5:45
  is
• 5:45
  now
• 5:45
  versus
• 5:45
  where
• 5:46
  it's
• 5:46
  going
• 5:46
  to
• 5:46
  be
• 5:46
  a
• 5:46
  year
• 5:46
  or
• 5:47
  two,
• 5:47
  two
• 5:47
  from
• 5:48
  now.
• 5:48
  So
• 5:48
  the
• 5:48
  only
• 5:49
  rationale
• 5:49
  I
• 5:49
  can
• 5:49
  think
• 5:50
  of
• 5:50
  is
• 5:50
  that
• 5:50
  Target
• 5:51
  wants
• 5:51
  to
• 5:51
  be
• 5:51
  able
• 5:51
  to
• 5:51
  control
• 5:52
  its
• 5:52
  prices
• 5:52
  and
• 5:52
  doesn't
• 5:53
  want
• 5:53
  to
• 5:53
  have
• 5:53
  to
• 5:54
  comp
• 5:55
  shop
• 5:55
  Walmart
• 5:56
  and
• 5:56
  Amazon
• 5:57
  anymore.
• 5:57
  It's
• 5:57
  the
• 5:57
  only
• 5:57
  conceivable
• 5:58
  way.
• 5:58
  And,
• 5:59
  and
• 5:59
  I
• 5:59
  think
• 5:59
  the
• 5:59
  other
• 5:59
  point
• 5:59
  I
• 6:00
  make
• 6:00
  too
• 6:00
  is
• 6:00
  you're
• 6:01
  kind
• 6:01
  of
• 6:01
  giving
• 6:01
  them
• 6:01
  credit
• 6:02
  for
• 6:02
  the
• 6:02
  fact
• 6:02
  that
• 6:02
  this
• 6:03
  got
• 6:03
  leaked.
• 6:03
  I'm
• 6:04
  actually
• 6:04
  curious
• 6:04
  if
• 6:04
  it
• 6:05
  didn't
• 6:05
  leak
• 6:05
  because
• 6:05
  this
• 6:06
  is
• 6:06
  such
• 6:06
  a
• 6:06
  significant
• 6:07
  change
• 6:08
  that
• 6:08
  they
• 6:08
  have
• 6:08
  to
• 6:09
  get
• 6:09
  in
• 6:09
  front
• 6:09
  of
• 6:09
  this,
• 6:10
  they
• 6:10
  have
• 6:10
  to
• 6:10
  communicate
• 6:11
  this
• 6:11
  to
• 6:12
  people
• 6:12
  very
• 6:13
  clearly
• 6:13
  that
• 6:13
  you
• 6:13
  can
• 6:14
  no
• 6:14
  longer
• 6:14
  do
• 6:14
  this
• 6:15
  in
• 6:15
  our
• 6:15
  stores.
• 6:15
  True.
• 6:16
  You
• 6:16
  know,
• 6:16
  you
• 6:16
  don't
• 6:16
  want
• 6:17
  to
• 6:17
  just,
• 6:17
  you
• 6:17
  don't,
• 6:17
  you
• 6:17
  don't
• 6:18
  want
• 6:18
  to
• 6:18
  just
• 6:18
  throw
• 6:18
  that
• 6:18
  onto
• 6:19
  people
• 6:19
  like
• 6:19
  willy
• 6:20
  nilly
• 6:20
  and
• 6:20
  they
• 6:21
  came
• 6:21
  up
• 6:21
  with
• 6:21
  this
• 6:21
  bogus
• 6:22
  excuse
• 6:22
  of
• 6:22
  like
• 6:23
  people
• 6:23
  price
• 6:23
  match
• 6:24
  Target
• 6:24
  more
• 6:25
  than
• 6:25
  they
• 6:25
  price
• 6:25
  match
• 6:25
  the
• 6:25
  other
• 6:26
  retailers,
• 6:26
  which
• 6:26
  you
• 6:27
  should
• 6:27
  have
• 6:27
  also.
• 6:27
  How
• 6:27
  do
• 6:27
  they
• 6:28
  know
• 6:28
  that
• 6:28
  saying
• 6:28
  that
• 6:29
  you
• 6:29
  should
• 6:29
  have.
• 6:29
  Well,
• 6:30
  because
• 6:30
  they
• 6:30
  know
• 6:30
  who
• 6:30
  they're
• 6:30
  price
• 6:31
  matching.
• 6:31
  They
• 6:32
  know
• 6:32
  who
• 6:32
  they're
• 6:32
  giving
• 6:32
  the
• 6:33
  data
• 6:33
  for,
• 6:33
  like,
• 6:33
  they
• 6:33
  know
• 6:34
  who's
• 6:34
  coming
• 6:34
  in
• 6:34
  and
• 6:34
  what
• 6:35
  ad
• 6:35
  they're
• 6:35
  they're
• 6:36
  referencing
• 6:36
  or
• 6:36
  what
• 6:36
  price
• 6:37
  they're
• 6:37
  referencing.
• 6:37
  But
• 6:38
  why
• 6:38
  should
• 6:38
  that
• 6:38
  be
• 6:38
  happening?
• 6:39
  Why
• 6:39
  should
• 6:40
  your
• 6:40
  own
• 6:40
  customers
• 6:41
  be
• 6:41
  caught
• 6:41
  price
• 6:42
  copying
• 6:42
  you?
• 6:43
  That's
• 6:43
  insane
• 6:44
  when
• 6:45
  you
• 6:45
  think
• 6:45
  about
• 6:45
  it.
• 6:45
  So,
• 6:46
  like,
• 6:46
  the
• 6:46
  rationale
• 6:47
  is
• 6:47
  insane.
• 6:48
  The,
• 6:48
  the
• 6:49
  reading
• 6:49
  the
• 6:49
  headline
• 6:49
  too.
• 6:50
  I'm
• 6:50
  like,
• 6:50
  I
• 6:50
  have
• 6:50
  the.
• 6:50
  I
• 6:51
  have
• 6:51
  a
• 6:51
  feeling
• 6:51
  the
• 6:51
  reporter
• 6:51
  doesn't
• 6:51
  even
• 6:51
  know
• 6:52
  what
• 6:52
  the
• 6:52
  hell
• 6:52
  they're
• 6:52
  saying.
• 6:53
  And
• 6:53
  because,
• 6:54
  like,
• 6:54
  that's
• 6:54
  essentially,
• 6:55
  I
• 6:55
  think,
• 6:55
  what
• 6:55
  they're
• 6:56
  saying.
• 6:56
  So,
• 6:56
  like,
• 6:56
  you
• 6:57
  know,
• 6:57
  the
• 6:57
  reporters
• 6:57
  have
• 6:58
  been
• 6:58
  like,
• 6:58
  why
• 6:58
  is
• 6:58
  that
• 6:58
  happening?
• 6:59
  So
• 7:00
  I
• 7:00
  don't.
• 7:01
  This
• 7:01
  is
• 7:01
  so
• 7:02
  that
• 7:02
  now
• 7:02
  we
• 7:03
  both
• 7:03
  hate
• 7:03
  this.
• 7:03
  We
• 7:04
  hate
• 7:04
  this
• 7:04
  move.
• 7:05
  I
• 7:05
  just
• 7:05
  don't
• 7:06
  get
• 7:06
  it.
• 7:06
  Somebody's
• 7:07
  going
• 7:07
  to
• 7:08
  take
• 7:08
  me
• 7:08
  to
• 7:08
  coffee
• 7:09
  and
• 7:09
  explain
• 7:10
  it
• 7:10
  to
• 7:10
  me.
• 7:11
  I
• 7:11
  will
• 7:11
  listen.
• 7:12
  I
• 7:12
  just
• 7:12
  don't
• 7:13
  get
• 7:13
  it.
• 7:14
  Okay,
• 7:14
  Chris,
• 7:15
  I've
• 7:15
  tried
• 7:17
  and
• 7:17
  I'm
• 7:17
  not.
• 7:17
  And
• 7:17
  I
• 7:18
  do
• 7:18
  not
• 7:18
  want
• 7:18
  to
• 7:18
  continue
• 7:19
  to
• 7:19
  critique
• 7:19
  Target,
• 7:20
  but
• 7:20
  they
• 7:20
  just
• 7:20
  keep
• 7:20
  giving
• 7:21
  us
• 7:21
  so
• 7:21
  much
• 7:21
  fodder
• 7:22
  of
• 7:22
  things
• 7:22
  that
• 7:22
  just
• 7:23
  aren't
• 7:23
  making
• 7:23
  sense.