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The Sears Catalog - Home Shopping Before The Internet
Step back in time to an era when a massive, dog-eared book was the most important delivery of the year. This episode explores the incredible history of the Sears, Roebuck and Co. Catalog, an American institution that was the original "Everything Store," years before Amazon.
From its humble beginnings selling watches in 1888, the Sears Catalog exploded into a colossal volume, serving as the central marketplace for millions of rural Americans. For those far from city stores, this catalog was a window to the world and a lifeline. Just flip through its pages and you could order virtually…
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