Ep. 63 - LIVE from FTT Payments with Zilch: Reimagining Loyalty, AI, and the Value of Payments Data
Live from FTT Payments, Grant Evans is joined by guest co-host Dwayne Gefferie for a conversation with Sean Hederman, CTO at Zilch, exploring how payments data, loyalty, and AI are reshaping the future of embedded finance.Sean shares why transaction data is increasingly becoming one of the most valuable assets in financial services, and how first-party payments data can unlock more intelligent and personalised commerce experiences. The discussion also explores why traditional loyalty schemes often fail to create meaningful customer engagement, and how embedded rewards models are changing the…
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