Latest / Shane Hewitt and The Nightshift
Impact over Intention: Be One of Many
International Women's Day marketing usually announces itself. The Mercedes "Be One of Many" campaign did not. No product, no pitch, no car. Just the uncomfortable question of why celebrating progress in this direction still needs a special occasion.
Tony Chapman books podcast guests without ever tracking how many are women. Great stories, he says, take care of the balance on their own. Women-driven entrepreneurship is measurably more profitable. Micro-lending in the developing world produces tenfold results when the money goes to women. The data is not the problem.
Checkbox casting produces…
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