Stop Selling Programs: How to Position Offers and Outcomes So Donors Understand Them
If your major gift opportunities sound like a menu of programs, you may be unintentionally teaching donors to restrict their giving. In this episode of Hey Fundraiser!, Mary goes deeper on Offers & Outcomes and shows how to position your work around the change a donor can make instead of your internal program structure. You’ll learn the difference between a program and an offer, why specificity does not have to mean restriction, how to package cross-program work into a compelling major gift opportunity, and why donors should be investing in outcomes, not accounting codes. Mary also explains…
The skinny
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