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Tradwife aesthetic collapses as Trumpism curdles into 'unmitigated disaster': columnist

When the Costume Starts SweatingThe Label Was the ProductNara Smith, the model-influencer who built a massive following by performing a pristine, hyper-domestic fantasy, now wants to distance herself from the “tradwife” label. Jessica Grose reads that retreat as evidence that the retro-MAGA aesthetic is losing heat. That’s the surface story. The deeper story is that the label was never the point. It was the monetizable wrapper around a reactionary fantasy, and once the political weather changed, the branding got embarrassed.Power Was Never in the KitchenThe real power here did not sit with…

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