Latest / Franchise Conversations with Fexingo: Buying, Running, and Scaling Franchise Businesses
How Franchisees Use Dynamic Pricing to Maximize Revenue
Lucas and Luna explore how franchise operators are adopting dynamic pricing strategies, moving beyond static menu boards to real-time price adjustments based on demand, time of day, and local events. Using the example of a frozen yogurt franchise that boosted per-unit revenue 12 percent by lowering prices during slow afternoons and raising them near closing on weekends, they break down the technology stack — from AI-driven demand forecasting to POS integration — and discuss the operational challenges, including franchisee pushback and brand consistency concerns. The episode also touches on…
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