Lindsay LaShell: A Marketing Activist Blends Purpose & Profit
Want to save the world - & build a healthy profitable business? You can. My guest today, Lindsay LaShell, and I talked about everything purpose & profit! What is a marketing activist, how impact organizations can better leverage marketing to achieve goals, where folks go wrong when leveraging social media, & the marketing lies that detract all of us, for-profit & nonprofit - from achieving our goals. Lindsay explains her buyer's journey framework & how it operationalizes empathy into your business model & marketing. We talk about B Corps & how any business that wants to make a difference can…
The skinny
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