The Jaguar backlash - Is 'woke capitalism' dead?
The newly released Jaguar advert displays an array of brightly coloured models cat-walking around a large rock with no car. It has sent Jaguar traditionalists into a tailspin. The company's CEO is unrepentant, and moreover says he's quite enjoying the attention/backlash.
Today, we speak to the masters of the advertising world, Saatchi & Saatchi. So, is the advert any good? Is the backlash about something more profound than cars? Is 'woke capitalism' on the way out?
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