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Latest / Franchise Conversations with Fexingo: Buying, Running, and Scaling Franchise Businesses

How Top Franchisees Use Store-Within-a-Store Partnerships

Episode 109 of Franchise Conversations with Fexingo: Lucas and Luna explore how franchisees are boosting revenue and foot traffic by leasing space inside big-box retailers. They examine the case of a smoothie franchise operator who placed a kiosk inside a Target in suburban Minneapolis — adding $140,000 in annual sales with minimal overhead. The hosts break down the lease economics, staffing models, and brand-fit criteria that make store-within-a-store deals work. They also discuss the risks: loss of control over hours, signage limitations, and cannibalization of nearby standalone units. A…

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