Cannes 2026: How to Integrate Cross-Cultural Demographics into Core Brand Strategy | Jorge Plasencia, Republica Havas/Global Chief Client Officer, Havas Creative Network, Chairman, Co-Founder & CEO
📬 Get the 3 best takeaways from every episode in a 2-minute email. Subscribe free: https://adpodcast.beehiiv.com
Many enterprise marketing teams struggle with low campaign engagement because they treat cross-cultural outreach as a secondary budget extension rather than a foundational strategy.
Jorge Plasencia, CEO of Republica Havas and Global Chief Client Officer of Havas, breaks down how to build comprehensive cross-cultural campaigns that align directly with high-growth consumer demographics.
He shares his approach to navigating the shift toward automated "agentic" shopping networks, using…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.