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How Gopuff Built a Last-Mile Empire on Impulse Buying
Episode 8 of Startup Stories digs into Gopuff, the instant delivery startup that grew from a college dorm room into a multi-billion-dollar company by betting on convenience and vertical integration. Lucas and Luna explore how founders Yakir Gola and Rafael Ilishayev rejected the gig-economy marketplace model, instead building their own warehouses and hiring employees to control every step of delivery. They unpack the unit economics that made Gopuff's model work before the delivery wars erupted, the strategic pivot into alcohol delivery, and the brutal post-IPO reckoning when…
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