Building a Selective Marketing Agency

Entrepreneur Odyssey · Sep 24, 2026 · 25m · transcript

Amy Winner, co-founder of Wheels Up Collective, shares the journey of building a deliberately selective marketing agency, leveraging AI cautiously, and embracing pro bono work. The conversation delves into the agency's origin, client selectivity, the influence of Amy's entrepreneurial background, the cautious use of AI, and the future of Wheels Up.

Takeaways

Selective Client Approach

Tech Fluency and AI Caution

Pro Bono Work and Social Impact

Chapters

00:00 Future Growth and Challenges

Key Points

Summary In this episode of the Entrepreneur Odyssey, host Tejneet Selhi speaks with Amy Winner…