Latest / Retail Media Breakfast Club
Gopuff's Head of Ads: "I'm a realist"
What does it take for a retail media network to stand out in an increasingly crowded landscape? Sometimes, the answer isn't building more ad tech: it's knowing what makes you special as a retailer and doubling down on that. In this episode, an expansion on my recent article for The Drum, I unpack Gopuff's partnership with Instacart, and why adopting its Carrot Ads technology could be a smart move, giving Gopuff access to a much larger pool of advertiser demand while freeing its team to focus on the bespoke campaigns that only Gopuff can deliver.
I explore how Gopuff leverages its young…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.