From Idea to Market: Ep 2 - Shaping the Idea
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This episode explores how orthopedic innovators determine whether a clinical problem is worth solving at scale. We examine the transition from recognizing a frustration in practice to building a defensible business case for medical device development.
Featuring perspectives from surgeons, CEOs, engineers, and legal experts, this conversation unpacks the critical questions that separate ideas worth pursuing from those destined to fail. We discuss burden arbitrage in periprosthetic joint infection, the four pillars of a viable business case, and why adoption friction kills even…
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