Latest / The Inspired Stories Podcast / Managing Memories, Not Menus: How Ryan Wilson Leads the Fourth Generation at Lawry’s
Transcript
- 0:04Welcome to another edition of the Inspired Stories podcast,
- 0:08where leaders share their experiences so we can learn from
- 0:11their successes and be inspired by how they've overcome
- 0:14adversity. My name is Anthony Kotaspoti and
- 0:17today's guest is Ryan Wilson, 4th generation CEO at Lowry's
- 0:22Restaurant. Founded in 1938, Lowry's is a
- 0:26family owned establishment known for its signature prime rib and
- 0:30exceptional dining experiences. Over its 90 year history, the
- 0:34company has built a reputation for high quality products,
- 0:38beautiful surroundings and warm hospitality.
- 0:41Ryan has been a part of the company since 2011, first
- 0:45serving as Vice President before taking on the CEO role in July
- 0:492020. Under his guidance, Laurie's has
- 0:52maintained its reputation for fine dining and received acclaim
- 0:57for providing outstanding service.
- 0:59His background shows his dedication to delivering top
- 1:02notch culinary adventures, ensuring guests continue to
- 1:06enjoy memorable meals. Throughout his leadership, he
- 1:09has overseeing various initiatives designed to enhance
- 1:12the brand while still honoring Laurie's rich tradition and
- 1:16values. Now before we get into all that
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- 2:00AD back benefits.com. All right, back to our guest
- 2:04today, 4th generation CEO of Laurie's Restaurants, Ryan
- 2:08Wilson. Thanks for making the time to
- 2:09Share your story today. Absolutely, Anthony.
- 2:12Pleasure to be here. OK, so tell us the story.
- 2:15How was the company founded? OK, and I'll, I'll have my team
- 2:18follow up on some of the specifics of your intro.
- 2:21We're actually 103 years old this year, but the the story
- 2:27began back 1915 when Lawrence Frank, my great grandfather, his
- 2:32wife Henrietta Vandy Camp, and their family opened up a potato
- 2:35chip stand in downtown LA, Spring Street.
- 2:38And they opened up just selling what they called Saratoga Chips.
- 2:43And they were actually marketed as being a, a health food
- 2:46because they only had three ingredients, potatoes, salt and
- 2:50the oil they were fried in. And it originates from Saratoga
- 2:53Springs in New York, etcetera. That business, they quickly
- 2:57started selling cookies and baked goods and that became the
- 3:00Van de Kamp's bakery business. That was a major brand up and
- 3:03down the West Coast into the 60s.
- 3:07That was Lawrence Frank. That was his primary business
- 3:10and he really focused on developing the baked goods side
- 3:12of, of, of F&B. Then along the way in 1922
- 3:18opened up the Tam O Shanter in Los Angeles on Los Feliz Blvd.
- 3:23That is our oldest restaurant still operating today and that
- 3:27is our our 103 year old kind of time start.
- 3:33You know, he was Lawrence. I didn't have a chance to meet
- 3:36him. He passed away about six years
- 3:38before I was born in 1980. But he was a very creative guy,
- 3:42never graduated from high school and just had incredible ideas
- 3:47and was both very charismatic and is my grandfather.
- 3:50Second generation would relay also can be a little material at
- 3:53times, but he loved the opportunity of bringing together
- 3:59his creativity and his passion for hospitality and restaurants.
- 4:03And so the Tamashanter opened up very near the Disney Studios and
- 4:09had the great opportunity to work with some of the early set
- 4:12designers that were part of Disney's Creations 1.
- 4:15Specifically a a gentleman Harry Oliver that helped design this
- 4:19very whimsical Scottish roadside inn.
- 4:22And we like to think that there's still a fireplace there.
- 4:25That was some inspiration for Walt and the, you know, Snow
- 4:29Whites Cottage. So a lot of rich history in that
- 4:33restaurant. It's a cherished location in
- 4:36Southern California and a a real legacy to our community and and
- 4:40certainly to our family. It's a challenging business,
- 4:43though, and we can talk more about those dynamics in
- 4:46California, but we're incredibly proud of the Tam team and, and
- 4:50everything it has done and, and where it's going.
- 4:54So then in 1938, Lawrence opened up Larry's the Prime Rib, and he
- 4:59wanted to create an experience serving what he called the best
- 5:04meal in America. And it was for him reminiscent
- 5:07of his background coming from a family of butchers, originally
- 5:10from Wisconsin, where on a Sunday know they'd have a roast
- 5:15and they'd bring the family together.
- 5:17And he wanted to replicate that in in larger format in a
- 5:21restaurant. And all of his friends told him,
- 5:23you're crazy to do a, a single entree concept.
- 5:27Don't do it. And and he listened and they
- 5:30opened with a full menu they had.
- 5:33They were marketing fresh pineapple flown in from Hawaii.
- 5:37There were five different types of seafood cocktails and prime
- 5:41rib was was the center point. And after about six months of
- 5:44operation, he said, Nope, I'm going back to my original idea.
- 5:48And the concept went back down to just prime rib.
- 5:52There weren't even seafood options at that point.
- 5:55If you come into the restaurant, the only thing you're getting is
- 5:57prime rib. Yep, get prime rib and it was
- 6:01served to you on our still on our stainless steel beautiful
- 6:04silver carts all done tableside. He introduced a a salad, our
- 6:09spinning bowl salad, which we like to think was the first time
- 6:12a salad was served before the entree.
- 6:16And he wanted to really highlight the quality of
- 6:20California produce and that it was a big, bold move to say
- 6:24you're going to start your meal with vegetables as opposed to
- 6:27the meat. And you know, it's just another
- 6:30one of his great ideas. And there was a tremendous
- 6:33amount of theater and concept worked.
- 6:36We, we actually then moved locations in the late 40s to a,
- 6:40a spot across the street from our current restaurant.
- 6:43And it was there till 1996, sorry, 1994.
- 6:47And then it came back to our original land in in current
- 6:51location. And with the Larry's the prime
- 6:54rib experience, he created Larry's season salt, you know,
- 6:56recognizing that when you have a piece of prime rib, most of the
- 7:00the seasoning and flavor is just on the outside of the meat.
- 7:02And he wanted to, you know, enhance and create a unique
- 7:05flavor profile for the meat itself and created Larry's
- 7:08season salt And that was offered on the table.
- 7:12And then in the late 40s, my grandfather, Richard Nathan
- 7:16Frank, was at Business School at Stanford.
- 7:19And a year into his time there, there was a a labor strike at
- 7:24the bakery. And in fact, there was a pipe
- 7:26bomb thrown into the Tama Shanter.
- 7:28And my grandfather decided to come back to the family
- 7:33business, the bakery business, and help his dad.
- 7:35And he spent, I think about a year and a half or so helping
- 7:40manage through that labor crisis and came to realize, I don't
- 7:44want to go into the bakery business.
- 7:45I don't want to go into the family politics.
- 7:48There were some other cousins that were vying for control.
- 7:51And he recognized fundamentally that the business itself had
- 7:55some some critical flaws and it was a high labor content and a
- 7:59very perishable product. And he saw the counterpoint in
- 8:02Lowry season Salt and that at that point, Lawrence insisted on
- 8:06not selling it and people were stealing it off the tables
- 8:10because they loved it so much. And my grandfather said, you
- 8:13know, I, I don't want to move into the bakery business.
- 8:15I want to take on Larry's, Larry's season salt.
- 8:18And apparently they had a, a falling out for about a year,
- 8:22year and a half. And nevertheless, he, you know,
- 8:24Richard Nathan continue to take on the seasoning business.
- 8:28And once again, that was his primary business and grew that
- 8:32tremendously up until 1979 when we sold Larry's Foods as it
- 8:37became to Lipton again. Was it at that point, sorry was
- 8:43still like a a single skew? Is it Lowry season salt?
- 8:47Does everybody knows or had it developed into more products?
- 8:49No, it was only Lowry season salt at that point and then he
- 8:53started to enhance the bottling of it and and you know, ramp up
- 8:57its scalability. He also, again, reflective of
- 9:01his passion for hospitality and my grandmother's influence and
- 9:05other family members, Lorraine Frank, his sister in particular,
- 9:11they started offering tools tours to the bottling plant.
- 9:15And then my grandfather had a, a office next to the bottling
- 9:19plant. And so after tours, then they
- 9:22wanted to, you know, give some, some samples.
- 9:26And so then, then they built the kitchen and then it just started
- 9:29to grow and grow. And my grandfather wanted to
- 9:32expand the, the flavor profiles. And so he got into the spaghetti
- 9:35mix and Taco and fajitas and the whole gambit of packaging.
- 9:42They also were some of the first to invest in the foil pouch that
- 9:46we know now that all those seasonings come in.
- 9:48And they were one of the first to invest in it, what's called
- 9:50the Bartelt's machine anyways, that that business just
- 9:54continued to grow and grow. And it, it was, you know, very
- 9:58successful, became a, a multinational brand.
- 10:02And again, like his father, he loved restaurants.
- 10:06And so alongside managing Larry's Foods, opened up a
- 10:10number of different restaurants around Southern California.
- 10:14At one point, there were 13 different concepts in Southern
- 10:17California alone of a Mediterranean restaurant, a
- 10:23Hawaiian seafood concept. Incredible Mesquite fired
- 10:28steakhouse with a putting green in the bar.
- 10:30I mean, just crazy incredible stuff, right?
- 10:35And some worked and some didn't. But it created a long legacy of
- 10:38of hospitality and brands and ambiance and service and great
- 10:43food for many, many years and generations.
- 10:46So the Lowry's name, does it come from Lawrence?
- 10:49Yes. OK.
- 10:51So it it comes from Lawrence and originally funny story they were
- 10:55going to call it Larry's Prime Rib and a cousin said don't
- 11:01don't call it Larry's it sounds too low brow.
- 11:04Replace one of the Rs with AW in its lorry's.
- 11:08And so it became lorry's until the 60s.
- 11:11And the story goes that there was a radio announcer that
- 11:14mispronounced the copy on an advertisement and pronounced it
- 11:19Lowery's and it stopped. But it it should be pronounced
- 11:22Lori's. And I'm even guilty obviously of
- 11:24of mispronouncing his his name and the name of the restaurant.
- 11:28But. So what?
- 11:30What do you want it called? It should be Lori's.
- 11:33I mean, I need to rewire my brain.
- 11:34It should be Lori's. My common fact's name is Lori.
- 11:37So I you you would think I would know better, but.
- 11:41OK, so I need to go back and edit the intro and every every
- 11:44time I've made a reference to it, the correct pronunciation is
- 11:47not Lowry's as I've been saying it for 50 years.
- 11:51It's Lori's. Lori's is the correct OK.
- 11:54Lori's season Salt. All right, previously 13
- 11:58different concepts. How many concepts exist today?
- 12:02OK, so today we have two domestic Lowrys, the prime rib
- 12:05locations, Beverly Hills, the flagship and then Las Vegas.
- 12:10And then we have the Five Crowns restaurant where I office down
- 12:14here in Newport Beach. And within 5 Crowns we have two
- 12:16concepts. 5 Crowns is a a very legacy brand.
- 12:21My grandparents opened in 1965. Prime rib is the focal point of
- 12:26the menu, but much more of a, you know, elaborate continental
- 12:29legacy dining experience that we've contemporized.
- 12:32And then about 15 years ago we created and I was, I was the
- 12:36opening chef for a gastropub concept called Side door.
- 12:40And it was kind of the counterpoint to Five Crowns.
- 12:44It's, you know, reservation only.
- 12:46You go there for special occasions.
- 12:48It's the, you know, cherish place for a holiday reservation,
- 12:50etcetera. You know, side Door opened with
- 12:53a menu that changed every day, no reservations, great beverage
- 12:57component. You know, we're still very proud
- 12:59of a 5050 food and beverage split and looking at some growth
- 13:03opportunities for the side Door concept.
- 13:06And then we have the Tamashanter.
- 13:08So in the US, we have 5 locations, 4 locations, 5
- 13:13brands. And then overseas, we have 11
- 13:17locations of the Lowry's, the prime rib concept.
- 13:20And that's a business that started back in in 1996 and is
- 13:26still growing today. I have been a part of that
- 13:29business in its development since 2008, when I was actually
- 13:33the opening training chef for the first location of Lowry's
- 13:37Shanghai and Larry's Osaka. And so those international
- 13:43concepts, their license, their franchises and other structures.
- 13:48Yeah. So we sell an upfront license.
- 13:52There's an upfront license fee and then it's a residual of
- 13:54sales for a 20 year period. And you know, we work with them
- 13:59on concept maintenance and execution best practices,
- 14:03marketing opportunities, you know, brand fit, but it's our
- 14:08partners obligation to operate the businesses and to you know
- 14:13fund all their marketing etcetera.
- 14:14So it's a generally speaking it's a great, great component of
- 14:19our business and strategically it's been really important
- 14:22growth vehicle for us. Yet it it has challenges and we
- 14:25certainly see that over the last.
- 14:28We've seen a lot more enhanced challenges in the last 9-9
- 14:32months with current administration and all the
- 14:35international volatility, trade volatility, etcetera.
- 14:39And and the challenges that you're seeing in these
- 14:42international markets are what specifically?
- 14:47You know, it's, it's very market dependent and there's some
- 14:51fundamental challenges of just restaurant challenges, location
- 14:54and labor dynamics and how the brand is presented and marketed
- 14:57etcetera. But you know, one of our our
- 15:03dynamics right now is just cost and availability of beef and the
- 15:08perception of, of beef in, in US beef.
- 15:12And that's becoming increasingly challenging.
- 15:14And I was in three weeks ago in, in Shanghai with our partners
- 15:19and it's looking like about March that there will be no more
- 15:22US beef available in China. They haven't.
- 15:26China, the country has not purchased any US beef since
- 15:29March of last year, I'm sorry, of of this year of 25.
- 15:33And so, you know, supply dynamics are are shifting and
- 15:37managing through that and, and still being in a position to
- 15:41want to highlight the great quality of US beef, but doing so
- 15:46when it's it's not available or it's just getting very, very
- 15:49expensive. And, you know, I think a
- 15:51reciprocal to that is managing through perceptions of, of U.S.
- 15:55companies in that, you know, piece of Americana that for the
- 15:58last 30 years has been a significant component of, of our
- 16:03brand success, success in East Asia.
- 16:06But that's I, I'm not going to say it's diminishing, but I'm,
- 16:09I'm answering a lot more questions on what's happening
- 16:11over here and how our brand is fitting in the greater
- 16:15marketplace. And then, you know, another, you
- 16:18know, really interesting piece we're working more on is how to
- 16:21assist our brands on, on cross marketing between their markets.
- 16:26And for us, you know, just isolate it.
- 16:28We focus on, you know, just within our social and digital
- 16:32management, what SEO looks like on on Google platform, but
- 16:37Google is 1 not available in China and isn't nearly as
- 16:43accessed in in other countries yet it is in some.
- 16:45So figuring out what all those those channels are and how to
- 16:48cost effectively support a consistent brand experience for
- 16:53our guests in Japan or in Korea or in Bangkok or in Beverly
- 16:57Hills, you know, is a a challenge for us.
- 17:01How does licensing differ from franchising?
- 17:04Why was that a better path for you?
- 17:06You know, they're very similar ultimately franchising, my
- 17:10understanding and I'm, I'm not an attorney, but when you start
- 17:15getting into a franchising, it's a very, very tight operating
- 17:19book all the way down to we are providing you with all of your
- 17:23marketing resources, all of your, you know, FF and E
- 17:27contacts. We have a tie into how you're
- 17:30getting all of your F&B, you know, core products.
- 17:33It's much more tight and and because of that, there's a lot
- 17:37more oversight on oversight and reporting on franchise
- 17:42businesses. So it's a similar sort of idea
- 17:46that someone is operating our concept, but it doesn't have as
- 17:50much tight controls on it and therefore cost for us.
- 17:55So up until recently, the Asian expansion, the licensing
- 17:59expansion that you've had there has been really good for you.
- 18:02Now with some of the geopolitical things that are
- 18:04going on, you know, the, the, the future seems a little less
- 18:08certain. No, you know, I think it's, I,
- 18:12I'll say the last nine months has, has been particularly
- 18:16volatile. You know, in the last 36 months
- 18:20we've opened for locations overseas.
- 18:23So we still see growth and, and I just got back last night from
- 18:28a trip to Taiwan and Hong Kong and I'm starting to see more
- 18:33stability and just more interest in in partnerships.
- 18:36And, and I think part of it also our business is over there.
- 18:40Our partners have other businesses that they're managing
- 18:42right. So whether it's restaurants, our
- 18:44restaurants or other businesses in their portfolio, all of this
- 18:47trade volatility and geopolitical volatility, you
- 18:52know, between Thailand and Cambodia, for example, we just
- 18:54opened a restaurant in Bangkok, we've got an LOI out to a group
- 18:57in Phnom Penh. But those business opportunities
- 19:03get further on the the the back of the back of the stove, so to
- 19:07speak, when they're dealing with specific political issues in
- 19:10their country. So do you see, I never thought
- 19:15as a restaurateur, I'd be considering all of these, you
- 19:18know, very specific, very time sensitive geopolitical dynamics.
- 19:22So. Do you see an opportunity to
- 19:24license outside of Asia? Yes, we are continuing to look
- 19:30at the Gulf States, but for a similar reason it's, it's
- 19:34changing very dynamically and looking at at getting into that
- 19:39market. The partnership is critical from
- 19:42a whole host of different reasons and where you start and
- 19:45what's your beach head and with whom is a a big decision.
- 19:49But we're continuing to look and talk to a lot of people and a
- 19:53lot of groups. But but we take our time.
- 19:55You know, these are 20 year deals and particularly coming
- 19:58from the foundation of the family business, I want to know
- 20:03that there's a deep commitment and I want to know that these
- 20:07brands are going to continue to be invested in and supported.
- 20:10Over the the term of the license if not further so.
- 20:15And then we continue to also look at the UK.
- 20:18I'm really interested in that market.
- 20:20It's, it's, and I think it's a really exciting dynamic that
- 20:26part of our concept is rooted in British culture, right, having
- 20:30the, the, the joint of beef, right, the roast.
- 20:33And yet Lawrence never visited London and our brand in that
- 20:39marketplace would present a different opportunity, value
- 20:42opportunity. It, it wouldn't have the same
- 20:45cache from it's Americana component in history, but we'd
- 20:49really just be operating on, on competing on a the best piece of
- 20:53beef on the plate. And I know we, we can really
- 20:56strive in that, you know, competitive marketplace.
- 21:00And does that require it to be American beef?
- 21:03Oh, that's it. I mean, it's an interesting
- 21:05question. No, I mean, I I still ideally in
- 21:10in all sorts of trade dynamics aside, I love the idea today of,
- 21:15of having our USB certified Angus beef is what we serve for
- 21:1930 plus years, having not be the cornerstone and the anchor of
- 21:25the menu, but also using it as an opportunity to try different
- 21:30products. You know, beautiful British
- 21:33beef, French, you know, Uruguayan, I mean, they're all
- 21:36very different and, and taste different.
- 21:39And I think the guest is increasingly curious and we can
- 21:43provide a really exciting way to, to cherish and celebrate
- 21:48quality protein. And I I think that's an
- 21:51important shift in everyone's appreciation for animal protein
- 21:55is it should be exceptionally high quality and, and presented
- 21:59in a place that's going to be cherished with loved ones and
- 22:01create memories. And so all of these locations
- 22:05that you guys are licensed in or looking at the Lori's name
- 22:09already carries some weight like the the season salt, the the
- 22:13products that have been in the marketplace for years and people
- 22:17know the name. Yeah.
- 22:19And, and back to that idea and I'll, I'll get back to your, to
- 22:23answer your, your question in 1919, sixty, I think it's about
- 22:301966, my grandfather created a licensing deal between
- 22:36intellectual property arrangement, you know, agreement
- 22:39between Larry's Foods and Larry's restaurants, recognizing
- 22:43that the two entities needed to have an ability to identify the,
- 22:47the IP asset, but then also to be able to share it.
- 22:50And so then when Larry's Food sold in 1979, that agreement had
- 22:56already kind of been established.
- 22:57So Larry's the prime rib could continue to grow and Larry's
- 23:00Foods could continue to grow. And it after 1979 foods was in a
- 23:04different ownership. Then in 1996, we created a sub
- 23:08licensing agreement with Lipton at the time and that allowed
- 23:12Larry's Restaurants, Inc to be able to sub license and use the
- 23:16Larry's name and the logo that what we call the Fancifal L for
- 23:21restaurant purposes, Lowry's Foods and that IP 'cause they're
- 23:25the owner of the Lowry's mark, it has now sold two times over
- 23:31to now it's owned by McCormick. They purchased it in 2009 and
- 23:36with that they purchased what we call the 96 agreement.
- 23:40McCormick it it took us 18. Yeah, it took us 17 years to get
- 23:45a new license agreement with McCormick through multiple
- 23:50generations of corporate leadership on their side.
- 23:52And, and last December, I got a new agreement in place that
- 23:56clarifies our use of the, of the licensing and, and interestingly
- 24:02the capitalization of how we can grow the businesses using the
- 24:06Larry's name. So that dynamic is really
- 24:11important. And, and it's a key piece of, of
- 24:13our growth because we, we know there's great goodwill behind
- 24:17the Lowry's seasoning brands and our hospitality.
- 24:24I'm continuing to work with McCormick on them, I think
- 24:27making a better connection and and tying into a bona fide
- 24:30operator that still uses all of their products.
- 24:34But it's a little bit of a David and Goliath story of, of, you
- 24:37know, just trying to keep a multinational publicly traded
- 24:41corporation paying attention to the little guy about out here in
- 24:44California. So it's no, that's a really
- 24:48important piece of, of our business and our growth.
- 24:52And when I look at our strategy, it's in a philosophical sense,
- 24:57it's the number one value of our on our balance sheet is our
- 25:00ability to use and grow the Larry's name.
- 25:03So prior to getting that new licensing agreement in place
- 25:06that took 17 or 18 crazy years, did you feel sort of hamstrung
- 25:12in what you were able to do or were you still moving forward
- 25:16with an understanding that things are going to work out?
- 25:19Yes, Anne, we had been able to open a number of restaurants
- 25:24with their consent or the IP owner's consent from ultimately
- 25:29from 1996 till 2013. We opened our location in in
- 25:34Seoul, Korea in 2013 and McCormick recognized it and
- 25:39consented to that license under the old agreement.
- 25:43And then they basically kind of went dark on us on, on
- 25:46consenting then everything. And we continue to operate under
- 25:49the guidelines of the, the, what we viewed to be the in place 96
- 25:54agreement and kept them informed and kept negotiating.
- 25:58And it was, you know, they didn't ever want to come down
- 26:01hard and say you can't continue to grow 'cause that would
- 26:04ratchet up our intensity and desire to get into a big legal
- 26:09fight with them. But we knew they were on bad
- 26:12grounds. And, and it was bordering at
- 26:14times on bad faith negotiations. But we pushed through and, and
- 26:18got to a good agreement for both sides based on, on
- 26:22relationships. Ultimately, you know, in, in
- 26:262018, I came back from Business School and took over that
- 26:31negotiation from my uncle who's our former CEO and and current
- 26:35chairman and took some time and just cleared up and got out of
- 26:40the legal battle, right. I stopped, we stopped having
- 26:42attorney to attorney wrestling matches over language and we
- 26:47repositioned and, and made some good introductions to people at
- 26:50McCormick. I'm in their marketing
- 26:52departments and and gentleman who's now President of the
- 26:55Americas and established trust ultimately and again, it took
- 26:59seven years to get an agreement across the finish line, but it
- 27:04ultimately is is what was was key is them understanding that
- 27:08we are still living the brand. He was my great grandfather.
- 27:12We are great stewards and trusted partners in moving the
- 27:16brand forward and and with that trust we've got a lot more
- 27:20opportunity and much wider boundaries on how we can grow
- 27:24overseas and domestically. What percentage of this
- 27:27resolution do you think happened because there was different
- 27:30leadership at McCormick versus what percentage was it you just
- 27:38sort of taking the lawyers out and saying, hey, let's just talk
- 27:41human being to human being? I mean, I think it was, I know
- 27:47the math doesn't add up, but it's, it's 100% both, right?
- 27:50I mean, it was it was the opportunity to step aside the
- 27:53legalese for a little bit and then get to the relationships
- 27:57And even, you know, the last LastPass of the drafts did my
- 28:02best to really keep the lawyers. I don't want to say it they but
- 28:05but not let them get too deep in the weeds on the language.
- 28:10And like anything, you know, we got to an agreement and now
- 28:12we're working on the relationship.
- 28:14And it's been a very busy year for me.
- 28:18And we can talk more about, you know, what's going on in the
- 28:21business in my life, But it's, it's a relationship I want to
- 28:25and it's a real focus to spend more time on and get closer to
- 28:28them and get to quarterly meetings and get my team deeper
- 28:31integrated into what Mccormick's thinking about the brand and
- 28:34where they're making investments.
- 28:36And we're now shifting to some domestic growth opportunities
- 28:40and seeing where there's overlap in that Lowry's brand residence
- 28:45is a a real an important component in our growth
- 28:49criteria. Can you say more about that the
- 28:51domestic growth? Yeah, absolutely.
- 28:53So within this agreement, the old agreement basically
- 28:57precluded an open capital structure to new locations.
- 29:02You know, we're a a wholly owned family business.
- 29:06Easy math to open a brand new Lowry's the prime rib location,
- 29:10roughly 10 million bucks and we don't have that cash flow nor do
- 29:15we have that appetite for debt. And yet with both the operating
- 29:19power of that Lowry's the prime rib model and the the power of
- 29:25the brand, we I know it's a good investment opportunity for at
- 29:29least at the at the outset, friends and family.
- 29:32And I'm I don't want to be getting too big into a broad
- 29:34capital structure, but that's a new shift for us and this new
- 29:38agreement allows us to have a a pretty open capital structure.
- 29:43So we're in the process right now of look establishing all of
- 29:48our kind of growth criteria and that strategy against where we
- 29:53already have opportunities and and interest in different
- 29:55markets for growth. And then there's the whole
- 29:58component of moving my shareholders along and and
- 30:01moving my board of directors along and how we can structure
- 30:05Lowry's within that, that deal that continue to present and
- 30:09protect the intellectual property and our licensing
- 30:12rights and bring current shareholders along, but not
- 30:16draining, you know our cash reserves that still need to be
- 30:21making distributions and taking care of our existing stores and
- 30:25you know growing the shareholder value in and of itself.
- 30:28I mean, ten, $10 million outlay, that's pretty significant for a
- 30:33single location. Do you have some places
- 30:36earmarked that you can give voice to today?
- 30:40Yeah. And this is more on the side of,
- 30:42of where the opportunities present.
- 30:44And I'm, I'm approaching it with good guidance and support from
- 30:48my board of directors of, you know, you need to find more or
- 30:50less that the convergence of where the, the where strategy is
- 30:54saying you need to go and where the opportunities are
- 30:57presenting. And we've got opportunity and
- 31:01we're looking at, at the Denver market, looking at, at Phoenix
- 31:06and, and Scottsdale area, and then also looking at Florida.
- 31:10I, I have a passion for and there's opportunity to get back
- 31:14to Chicago. You know, that's a, a point in
- 31:17our history that I overlooked that in 1974 we opened Lowry's
- 31:23in Chicago and had a incredible run.
- 31:25And I love that city and it's community and the hospitality
- 31:30there, but we had to close that restaurant in the middle of the
- 31:33pandemic in a really challenging way.
- 31:35We we didn't even get to get back and say goodbye to our Co
- 31:38workers. And you know, we had a server,
- 31:41Dorothy Farmer that my grandfather hired in 1974 and
- 31:46she was still, you know, carrying a shift at the last
- 31:49day. So pretty amazing legacy and
- 31:51stories there. And I love Chicago.
- 31:55I mean, I, I could live in Chicago, my my future ex-wife
- 32:01and I've talked many times about moving to Chicago, but it's a
- 32:04tough market right now and a really challenging operating
- 32:07dynamic. And you know, so from that
- 32:10perspective, there's some, there's some weight on the
- 32:13strategy side of getting back to a beloved city.
- 32:16And then yeah, some of the other strategy pieces is we're looking
- 32:19at it where there's a good convergence of cost of living
- 32:24and then also a obviously a demographic that is in a support
- 32:29a lowery's check average. You know, we're competing up
- 32:33against the big steakhouse brands and, and where we think
- 32:37we can carve out some market and where our our brand of
- 32:41hospitality can can succeed. So these new domestic locations
- 32:46that you're considering, are these going to be corporate
- 32:49owned or are these partnership opportunities like these?
- 32:52These would all be partnership opportunities.
- 32:54OK. You know and it strikes me that
- 32:57there's this balance that you're trying to achieve between
- 33:04respecting the legacy of this 100 year plus brand while at the
- 33:10same time looking at current conditions and where the market
- 33:13is going and how do you guys move forward it it seems like
- 33:17this teeter totter that's got to be tough to to strike that
- 33:21balance. How do you approach this?
- 33:22How do you think about it? You know, I, I, you're
- 33:26absolutely right. And whether that's in the
- 33:29scenario, talking to my shareholders and, and getting
- 33:32them to be comfortable with me growing the business and, and
- 33:36what that looks like or it's moving along a menu, right?
- 33:41And moving along a legacy dining experience.
- 33:44And I'll give you a interesting, if not amusing story.
- 33:50So in 2011 we were repositioning the five crowns down here in, in
- 33:55Corona Del Mar. And when I say repositioning, we
- 33:58did an interior renovation change kind of the look and feel
- 34:02of the table top and then a whole new menu, new uniforms.
- 34:06And we did all the market study and, and figured where we wanted
- 34:10to be in the marketplace. I was the opening chef and I
- 34:15pushed the menu hard and made a lot of pretty dramatic changes
- 34:18to the menu without a lot of, you know, nurturing that
- 34:21transition. We knew that we needed to make a
- 34:25shift in our guest experience 'cause we saw a legacy diner
- 34:28that was coming in less often. Unfortunately, you know, this
- 34:33was 2011. So post Great Recession, their
- 34:36disposable income was tightening up and so much in the world at
- 34:39that point was changing. And all they wanted was was a
- 34:43consistent experience. And so I changed the, the
- 34:47example we traditionally would give what we call a, a
- 34:51complimentary trifle or a comp trifle, right?
- 34:54Layers of sponge cake with fruit and cream.
- 34:57And on birthdays and anniversaries, you could get a
- 35:00comp trifle. And I was analyzing our dessert
- 35:03menu sales and saw that it was something like 40% of guests
- 35:07were getting a comp trifle, not 40% of guests.
- 35:12It was like 40% of our dessert sales that, that was free,
- 35:15right? We weren't getting any sales off
- 35:17of it. And I also saw from my Snooty
- 35:22chef background, the product wasn't exactly where I wanted it
- 35:25to be. So we re engineered the trifle
- 35:27and started selling it and it was all fresh fruit and all
- 35:29these beautiful seasonal berries.
- 35:31It was it was beautiful and it was on the dessert menu.
- 35:35And then in replacement of the, the complimentary experience
- 35:40every night at before service at pre shift, we personally sign a
- 35:44card to Sally, Happy 80th birthday or happy anniversary,
- 35:48right? And we, you know, write a, a
- 35:50nice note, which I thought was a nice touch.
- 35:52And I thought it was a nice way to kind of recognize their
- 35:57experience and, and their legacy and touch to the brand.
- 36:00And I was, we're probably about 2-3 weeks into opening bunch of
- 36:04press. I was getting a lot of press as
- 36:06a, you know, 4th generation family member.
- 36:08And it was, it was a little bumpy out of the gate.
- 36:11And I was standing in the front entryway of the restaurant, and
- 36:14a woman walks around the corner leaving.
- 36:16And she's dressed to her nines, you know, like, you know,
- 36:19beautiful St. John's pantsuit hair all done.
- 36:23And she's sobbing. And she looks like Alice Cooper
- 36:27with her mascara, just, like, coursing down her face.
- 36:29And she walks up to me and pardon my French here.
- 36:34And she takes the card and she throws it at me and said all I
- 36:38wanted was a piece of fucking cake and walked out of the
- 36:42restaurant. And it's still like the moment I
- 36:44can still see your face. It gives me chills.
- 36:46And it was such a powerful moment of seeing that I'm not,
- 36:50I'm not managing a menu here. I'm managing people's memories
- 36:54and emotions and their connection to, you know, she
- 36:58probably had 30-40 years of memories in, in the restaurant
- 37:01with her family and celebrating. And that was a, a, a real stark
- 37:08moment of recognizing that this is a bigger brand and
- 37:11opportunity. And so incorporating that
- 37:15experience, you know, the simple philosophy is you really have to
- 37:18give guests an opportunity to opt into some of that change
- 37:22while keeping things moving. I'd also say in 2011, whether it
- 37:26was our menu placements or the way our our family dynamics and
- 37:33shareholder dynamics function, we hadn't been talking enough
- 37:37about change and it had not been part of the culture of tomorrow.
- 37:41We're going to do things better than today.
- 37:42We're going to give that. We're going to really start
- 37:44investing in that feedback and that that the flywheel potential
- 37:48of that feedback for improving our dining experience and moving
- 37:52the guests along with it. It was a problem here at the
- 37:55Five Crowns that our rotisserie chicken recipe had not changed
- 37:59in 30 years and no one had really looked in whether this
- 38:02was the best product to be putting forward.
- 38:06And when we start, you know, talking about it and feeding
- 38:09back on some constructive criticism, that's, you know,
- 38:14started to change. And that's one of the tools of
- 38:17moving this cruise ship that is the Lowry's brand.
- 38:22I think that, you know, other interesting component of it is,
- 38:26is we talk a lot about relevance and how to incorporate relevance
- 38:31into our regular conversations with managers and my board and
- 38:35shareholders. And relevance to me is not being
- 38:39on trend, not being the hippest place, but it's just being part
- 38:42of the conversation. And not just I, I shouldn't say
- 38:46just part of the conversation. It's part of the decision making
- 38:48process and higher up in how people are are deciding on a
- 38:54dining occasion. We're getting closer to really
- 38:57talking about the occasion and and how we can make that
- 39:01occasion for guests again, to stay not only top of mind as
- 39:05brand awareness, but not a top of mind.
- 39:08And we're going to make an easy decision, come in for a great,
- 39:11consistent, wonderful dining experience and be able to create
- 39:14great memories, whether it's on a on a Tuesday night or on, you
- 39:17know, Christmas Eve. I think also for our
- 39:21shareholders, it's, you know, the topic of relevance is
- 39:25opening up and looking at it is a a family enterprise and a
- 39:28family business and, and how we not that how we compare, but but
- 39:32where we're doing well and where we can learn and more education
- 39:36on how family members can interact and should expect from
- 39:40a family business and what that feedback from their experiences
- 39:43and their wants and needs are. I make it a point of, you know,
- 39:49at least quarterly, if not monthly, I'm reaching out to our
- 39:53shareholders. They're all family, but you
- 39:55know, they're, they're not, they're 18 shareholders, but at
- 39:59least just touching base and sending some basic communication
- 40:02and checking in on what's going on in their world.
- 40:06It's not, it's not the, the, I don't want to say the best, it's
- 40:10not the most motivating piece of my, my job, but it's critical.
- 40:15And I know that staying close to those relationships is its own
- 40:18way of. Then feeling relevant in their
- 40:21ownership, right in their stewardship of the brand.
- 40:24And it strikes me as here's another area that has to be some
- 40:28difficult dynamics that exist, you know, managing all of the
- 40:32family function that that's wrapped up in this business.
- 40:37I mean, four, you're the 4th generation CEO.
- 40:40There's, you know, aunts and uncles and cousins and, you
- 40:43know, all kinds of offshoots. Talk to me how this works.
- 40:48And I was going to flippantly, but, but honestly say it's,
- 40:52it's, it's dysfunction. And I, you know, and that's part
- 40:57of the honest and the vulnerable reality of it.
- 41:00And it takes time to manage it and nurture it to make it run
- 41:05better tomorrow, right? And, and it's a big piece of my
- 41:09business, my, my responsibility. Ultimately.
- 41:13What does it look like? Well, let me just give a little
- 41:18bit more clarity. We have got 18, I think it's 18
- 41:22shareholders. We're now still in the second,
- 41:26third and 4th generation of ownership.
- 41:30We have a Board of directors we meet quarterly.
- 41:33And you know that rigor and discipline has been I think one
- 41:39of the real cornerstones of our success for for 103 years now.
- 41:44In the late 60s Larry's Foods, my grandfather actually took it
- 41:49public and had an experience with public markets and that
- 41:54level of reporting and rigor. And he really invested in that
- 42:00certainly through Larry's Foods and it's sale, but then also
- 42:03brought that over to Larry's Restaurants.
- 42:06And it's just fundamental to our business.
- 42:10I frankly have taken efforts to, to right size some of that
- 42:15corporate rigor. I mean, it was 10 years ago now
- 42:19or so, but I was developing relationships with our bank.
- 42:23Excuse me. And they asked me like, why, why
- 42:27are you going through the level of an audit that you go through?
- 42:30And I, I was a chef, right? I had no idea what they were
- 42:33talking about and asked, you know, some better questions and
- 42:36they said, no, you're, you do a level of an audit like a
- 42:39publicly traded company. Who are your stakeholders And is
- 42:43this the level of detail you want?
- 42:44And so and I every year now we have, you know, a, a proper
- 42:50review and we definitely have the appropriate amount of rigor,
- 42:53but we don't need to be on the operating table every year like
- 42:58we had been, right. And yet, yeah, that structure I
- 43:05think is, has been key to key to trust and honesty.
- 43:11And when you have a dynamic where you know, I'm the CEO, I'm
- 43:15the second largest owner in the business, my uncle, former CEO
- 43:19and current chairman, he's the largest shareholder.
- 43:21No one has control. So we all have to get along.
- 43:26And I think shareholders really rely on and are, are satisfied
- 43:31by having outside directors that do oversee the business and can
- 43:35give their input while the board, you know, it's a big
- 43:41responsibility and, and component of, of what I do, of
- 43:44all the reporting and all that communication.
- 43:47But we are, I am so, so fortunate to have some amazing
- 43:52outside directors that are mentors and have become close
- 43:57friends. And, you know, they've known me.
- 44:01There's a gentleman, John Heile, who's been on our board.
- 44:04Oh, he's been on our board probably 25 years.
- 44:06He was the former president of Larry's Foods and he's, he's
- 44:09known me my whole life. And to be able to just call him
- 44:14very casually and check in on what's going on in our
- 44:17businesses. And we actually a couple weeks
- 44:19ago went up to San Francisco to visit House of Prime Rib,
- 44:22another legacy prime rib restaurant in San Francisco,
- 44:27because we wanted to go check it out and see what their business
- 44:30is looking like. And those relationships are
- 44:33incredibly valuable. And so I'm very, very fortunate
- 44:36to be able to rely on that leadership and guidance.
- 44:41Yeah, you know, shareholders deeper within some of our
- 44:46dynamics and and challenges. We own the real estate
- 44:50underneath three of the four locations in Southern California
- 44:54and they're in separate groups and separate businesses.
- 44:57But in certain areas, they don't have the same percentages, you
- 45:02know, of ownership. And so managing through those
- 45:06dynamics and making sure that the real estate entities are
- 45:10properly communicated with and keeping all that proper
- 45:13separation and appropriate leases and, you know, marking
- 45:17everything to market terms and making sure everyone understands
- 45:22that we are doing things on the up and up is a lot of
- 45:26communication, a lot of time and attention.
- 45:27But that's what keeps these things going, right.
- 45:30I mean, it's, it's ultimately really investing in transparency
- 45:34and being committed to the brand and communicate, committed to
- 45:37communicating where we're going. What's family Thanksgiving meal
- 45:42like? You guys all get together,
- 45:44extended families, everybody get along.
- 45:46Or is there some rub and maybe not everybody's as close as they
- 45:52would be? No, I think, you know, things
- 45:55ebb and flow through life today. No, I think families, families
- 46:01doing, doing well. Every year we get together for a
- 46:05Christmas dinner. So that'll be December 10th.
- 46:08And that's where we kind of come together and and celebrate how
- 46:12fortunate we are and some of our legacy.
- 46:16We traditionally would get together once a year, also have
- 46:19a family meeting and that has fallen, fallen apart a little
- 46:25bit and I need to pick up my responsibility there.
- 46:28But family in general has just been asking like what's the
- 46:32purpose of this meeting And are we are we moving things forward
- 46:35or is this just an update on Larry's?
- 46:37We already get all the shareholder information.
- 46:40So we're we're still figuring that all out.
- 46:43Thanksgiving generally is yeah, our family also does, I think a
- 46:48good job of putting putting the business down when when we come
- 46:52together and not making it about business decisions.
- 46:59And as I'm, I'm saying that I one of the the interesting and
- 47:04challenging dynamics is managing that where some people want to
- 47:08know more, some people don't. Some people like just having
- 47:11being fairly passive and knowing, you know, that the
- 47:13brands are moving forward and the businesses are stable,
- 47:16either want to give you feedback and expect tight feedback.
- 47:19And so being able to manage all of that and also say like, hey,
- 47:22it's Thanksgiving and my kids are running around and I'm, you
- 47:25know, my third pinot deep and yeah, I'll get back to you.
- 47:29Right. So it, it, it's good.
- 47:33I'm, I'll be up in Northern California with my mom and, and
- 47:37sister and her family in Oakland Hills and bringing my girls up
- 47:42as well. So I still love cooking
- 47:44Thanksgiving despite having cooked thousands of turkeys.
- 47:47So yeah. We never really talked yet about
- 47:51how you ended up getting into the family business.
- 47:53What's sort of the Reader's Digest version of that?
- 47:58Reader's Digest All right, so I grew up family business is all
- 48:03based in Southern California. I grew up in Northern
- 48:05California. Both my parents went to Stanford
- 48:07and settled in the hills above Palo Alto.
- 48:11And so I was not the typical restaurant brat.
- 48:14I did not grow up come into the restaurants often.
- 48:16We'd come in for holidays, we'd come down to Southern California
- 48:19for a couple weeks in summer and I'd have some interaction with
- 48:22the businesses. But my mom was amazing cook and,
- 48:27and still to this day is an amazing cook and all of that in
- 48:29Northern California culture of food was very much instilled in
- 48:34me from a very early age. However, I grew up a super picky
- 48:40eater. I, I ate shades of beige, as I
- 48:44say, until I was in college. And that's like, you know,
- 48:48chicken Alfredo pasta, dry hamburgers, French fries, baked
- 48:51potatoes, couscous, like, it was that color palette of food.
- 48:57But since I was about 8 years old, I would wake up on Saturday
- 49:00mornings and watch cooking shows instead of cartoons.
- 49:03And I I loved the technique and the kind of alchemy of cooking
- 49:09and the culture of it. And, you know, I was a early
- 49:13KQED, the local public television station in San
- 49:16Francisco, you know, did a lot of production and Bert Wolf's
- 49:20Table and early Jacques Pepin and Julia Childs.
- 49:23And I loved it, loved it. And so, I don't know, I was
- 49:26about 10 years old or so and I just started being my mom's kind
- 49:30of prep cooked sous chef and I'd make vinaigrettes and work on my
- 49:34knife skills and grill for them and I wouldn't need any of it.
- 49:37And my mom and my sister were, you know, they loved it.
- 49:41And then I went to undergrad and went to Pomona College, where
- 49:46we've got a, a long and proud family history.
- 49:49And again, until my junior year when I was studying abroad in
- 49:53Australia, I had a very narrow flavor profile.
- 49:58I started eating Caesar salad at that point, but little else.
- 50:01And then the light switch went off and it was like, oh, my
- 50:03goodness, like get over this control dynamic and start trying
- 50:06things. And that's where the light
- 50:08switch flipped it. It was one night, my roommate,
- 50:13she said, you know, I'm, I'm, I'm, I'm craving Mongolian beef.
- 50:17You think you could do that for dinner?
- 50:19And I was like, yeah, I'll try. And, and that was the first
- 50:22moment where I was kind of connecting the dots really and
- 50:26enjoying it myself. And then, you know, I came back
- 50:28from that abroad experience and I was, I'd go to the dining
- 50:32halls and I'd make vinaigrettes and a little solo cup for
- 50:35myself. And then before long I'm making
- 50:37it for the whole table. And it just started to, to grow
- 50:41really naturally and in a wonderful way.
- 50:44And then senior year of, of my undergrad, I started working at
- 50:49the Tamashanter and flowers prime rib in the kitchens
- 50:53Wednesday and Friday nights. And I, I was interested in
- 50:57certainly I love cooking and I was starting to get interested
- 51:00in the engine of our business and, and how that works and
- 51:05functions, not really knowing where it was going to go.
- 51:10And then I, then I just started cooking.
- 51:12I, I worked here at the five crowns after graduation for six
- 51:16months as a, as a prep cook. And then I recognized I needed
- 51:22to get some experience outside of the family business.
- 51:25And so yeah, I left for about 6 years, went into fine dining
- 51:29mostly in Northern California, spent 2 1/2 years at a small
- 51:33French restaurant called La Toque in Napa.
- 51:37And then that chef sent me to Italy for the first time and and
- 51:40had the great opportunity of working in a two star restaurant
- 51:42in Umbria of La Bastilia and connected with a the famous
- 51:49Tuscan butcher, Dario Cicchini and had a amazing opportunity to
- 51:53open his first restaurant called Solochicha.
- 51:57Then came back to San Francisco, worked for Mike Tusk at Quints
- 52:01for a year and learned a tremendous amount about food and
- 52:05cooking and local food shed. And I mean it was a hyper, hyper
- 52:12seasonal menu. I could handle any product and
- 52:16still can to this day, but I also learned a lot of bad
- 52:20lessons on leadership and and just some of the the real
- 52:24challenging dynamics of running a kitchen at that level.
- 52:28And yeah, 2008 spent a year there and, and resigned as sous
- 52:34chef position at Quince and came back to Lowry's to be their
- 52:40culinary development chef. It was kind of a part time gig.
- 52:43I led the opening in in Shanghai for about 3 months and then in
- 52:51September 2008 opened Osaka location and really enjoyed it.
- 52:56Enjoyed being back in the family business and yet struggled with
- 53:00seeing where my culinary trajectory was going and whether
- 53:03I wanted to come back to the family business.
- 53:07I obviously elected to come back to the family business and it
- 53:11was 1. I, I, I was a phenomenal cook at
- 53:14that point, but I didn't know anything about the business.
- 53:17I didn't know how to make make any decisions on many pricing or
- 53:21how to run a business. And I recognize that this needed
- 53:24to shift from being just a kind of craft oriented passion and
- 53:29into something that's, you know, can really build the business
- 53:32and contribute. And I also wanted to come spend
- 53:35time with my grandparents and Richard and Mary Alice Frank
- 53:39were amazing people, truly the best version of a matriarch and
- 53:43patriarch. And I came back to Southern
- 53:47California and, and lived with them more or less for about four
- 53:50years and helped them through, you know, the later part of
- 53:53their life and got some great memories and, and they became
- 53:56truly close, close friends in addition to being my
- 54:00grandparents. So it was, you know, definitely
- 54:04was the right path for me and a really, it's a piece of my story
- 54:08I'm really proud of. And in that process, you know,
- 54:12I, I got some great business opportunities.
- 54:15We opened side door, we opened a couple other carvery, our quick
- 54:18casual locations and just move my way up through the business,
- 54:23managing our businesses and got onto our board of directors in I
- 54:27think 2014. And then in 2000, it was, it was
- 54:34Thanksgiving of 2016 and a gentleman who's still on our
- 54:39board, Scott Barnett, again, another one of my dear friends
- 54:42and mentors, he was considering a, an interim COO position
- 54:48within our business. And he ended up not taking the
- 54:52position and he more or less got coached by private equity and he
- 54:58was going to be a, a person that was going to help mentor me into
- 55:00the CEO role. My uncle was CEO, but it our
- 55:05dynamic and, and who he is as a leader, just he's not the
- 55:08mentoring type. And I think we all kind of
- 55:11recognize that. And yet Scott got poached.
- 55:14And so Nicole, my ex-wife said to me, you know, now's the time
- 55:24if you want to, to go back to Business School.
- 55:26And I said, you know, you're crazy.
- 55:28We had a 18 month old and a a three month old and in six weeks
- 55:36time right in the holiday period I I studied for the GMAT and
- 55:41took the tests and applied to some business schools and drew
- 55:45some applications out there and ended up getting into a great
- 55:49executive program at Stanford and went back to Business School
- 55:562017, 2018 for a year back up in in the Bay Area and brought the
- 56:00kids and we lived in two different dorms and yeah went
- 56:04back into a very immersive business program while still
- 56:10helping manage the business is about 30% time at Lowrys and and
- 56:15then focused on Business School. And unfortunately, I lost my
- 56:19father to really aggressive prostate cancer in the same
- 56:23period of time. And it was a it was definitely a
- 56:27Seminole moment in, in my life and, and my kids as well and,
- 56:31and in our marriage. But then came back and, you
- 56:35know, started to continue to move up through the business.
- 56:39I was the chief marketing and strategy officer and at that
- 56:43point I had hired another corporate chef.
- 56:47So I wasn't hands on in the kitchens, but still overseeing
- 56:51kind of our menu direction and strategy guided us through a
- 56:56repositioning of the Larry's the prime rib brand.
- 56:59We launched a whole new menu and not a whole new menu.
- 57:03Larry's the, the, the prime rib has always been the focal point,
- 57:05but we strategically needed to expand the menu.
- 57:08We had a big renovation to the dining room and manage all of
- 57:12that change and implementation for our locations and we ran
- 57:17them all. The changes went incredibly well
- 57:21for in total about seven months and then COVID hit and
- 57:25everything shut down. Yeah, I don't know how much time
- 57:29you have for our podcast, but that's a whole nother story of
- 57:33managing through that crisis. It had been a plan for me to
- 57:38become CEO in April of 2020, you know, and we, we closed all of
- 57:44our restaurants in, in March 8th of 2020.
- 57:47So moving through that big transition succession plan
- 57:53paused for about 3 months and I became CEO in July of 2020 at a
- 57:58time when, you know, we just had the first tranche of PPP money
- 58:02and I fortunately was living next door to the Five Crowns.
- 58:07So I was here every day when I ran the business from one of our
- 58:12private dining rooms for two years just in a set up office
- 58:16and it was a crazy, crazy time of every day.
- 58:20It was a firefight, so. What was your best coping
- 58:24strategy getting through that, getting through the passing of
- 58:28your father and you've mentioned ex-wife.
- 58:30So there's a, you know, a divorce there lots of, lots of
- 58:36big life events. Lots of big life events and I I
- 58:42today. So yes, I'm a year into a
- 58:45divorce, 2 great kids and and they're doing great and we're
- 58:49figuring out, you know, Co parenting of little kids.
- 58:52We're incredibly fortunate our marriage didn't work, but we're
- 58:57great parents. We've very fortunate where we
- 59:00live there. We, we live a 3 minute walk
- 59:03apart and we've got so much, so much to be really appreciative
- 59:08for. But I think we're going to one
- 59:11of the grounding moments through COVID and through where I am
- 59:15today is really staying present in the moment and in the idea
- 59:20of, you know, taking the next indicated step.
- 59:23You know, managing the multi dimensionality of COVID and all
- 59:29of the scenario planning we had to do was critically important.
- 59:34Yet you still had to make a decision today, right?
- 59:36You still had to stay within your process and stay within
- 59:39what you do know and stay really rooted in your values and morals
- 59:44and, and keeping that good compass of knowing you're a good
- 59:47person. And I think also I have in the
- 59:53business world and in the personal world, surrounded
- 59:55myself with close friends and a great team of physical
- 59:59therapists. And you know, I've, I've had, I
- 1:00:01had back surgery, I had a disc replacement a year and a half
- 1:00:04ago. So great, you know, you just got
- 1:00:08to keep a great team around you and.
- 1:00:11Be vulnerable and recognize when you're in pain, whether that's
- 1:00:14emotionally or physically and go put that fire out.
- 1:00:19You know, I, I at Business School, I took a class from Joel
- 1:00:22Peterson, who's the, I don't know if he is today, but he was
- 1:00:25long time CEO JetBlue, amazing man.
- 1:00:28And he said, you know, in, in business leadership, you got to
- 1:00:32be a firefighter. You really have to, when you see
- 1:00:34something that's burning could get out of control, you got to
- 1:00:37walk towards these problems and whether that's a difficult
- 1:00:39conversation or, you know, having to furlough 600 people,
- 1:00:44you, you got to continue to move towards a resolution rather than
- 1:00:50than away from it. And so I think from that wisdom
- 1:00:53and yeah, it's just staying really focused on, on today.
- 1:00:59And you know, for example, I, I've got all sorts of things
- 1:01:04I'm, I'm processing through on the divorce side.
- 1:01:07But ultimately I just came back from Asia for, for a week and
- 1:01:11I've got my kids picking up from school in an hour and a half.
- 1:01:14And I'm excited about being a dad and being mindful of
- 1:01:18shifting to their level of energy and and who I need to be
- 1:01:21in that role and just just stay honest in that process.
- 1:01:27Ryan, I've just got one more question for you today.
- 1:01:30But before I ask it, I want to take care of three quick things.
- 1:01:32First of all, anybody who wants to get in touch directly with
- 1:01:35Ryan, his e-mail address is R Wilson at lowrysonline.com.
- 1:01:42Should be pronounced lorries. But just so you get the spelling
- 1:01:45correct, lowrysonline.com, r.wilson@lowrysonline.com.
- 1:01:49And as a reminder, if you want to get your employees access to
- 1:01:53benefits that won't hurt them financially and carries a
- 1:01:55financial upside for the company, reach out to us at Add
- 1:01:58Back benefits.com. And finally, if you'll take just
- 1:02:01a moment to leave us a comment or review on your favorite
- 1:02:04podcast app, you'll hold a special place in my heart
- 1:02:06forever. Thank you.
- 1:02:08Last question for you, Ryan. A year from now, what is
- 1:02:11something that you hope to be celebrating?
- 1:02:15Great question and I'm going to pause and say I, I do intend to
- 1:02:21follow up with you on some of the benefits side.
- 1:02:23I think, you know, Co worker retention and rightsizing
- 1:02:28benefits across the board to where we are in employment and
- 1:02:32today in our different markets is a great opportunity and
- 1:02:35really something valued for, for us and our legacy.
- 1:02:38So I definitely will follow up with you on that.
- 1:02:42You know, a year out, I'll, I'll say a couple things a year out.
- 1:02:51I, I hope I have a, a great settlement to my divorce on all
- 1:02:56sides. I hope we're continuing to move
- 1:02:58long and raising our beautiful daughters.
- 1:03:02And I've ended every indication we're, we're moving in the right
- 1:03:05direction there. So that's number one business
- 1:03:09wise. Yeah, we are in the midst of a
- 1:03:13lot of change at Lowry's and and one of the pieces we didn't talk
- 1:03:17about is just my team and where we've come in, in a pretty
- 1:03:21tremendous evolution and a really important woman to our
- 1:03:26company and to me personally and professionally.
- 1:03:28Tiffany Stiff is retiring from Lowry's after 20 plus years.
- 1:03:33She's our Chief Operating Officer and President and a dear
- 1:03:37friend and, and mentor to me. And yeah, just continuing to
- 1:03:42manage through that transition. She's going to be going on into,
- 1:03:48I don't even know what to call it.
- 1:03:49I guess it's corporate leadership, but that doesn't
- 1:03:51give the right power to who she is as a leader.
- 1:03:54She's got a long HR background and so she's going to spend some
- 1:03:58time with each one of our senior leaders and have an ongoing kind
- 1:04:02of consulting arrangement where she can be helping our leaders,
- 1:04:08you know, position the decision they're making or where they are
- 1:04:11in, in a challenge and helping them make better decisions
- 1:04:15rather than making decisions for them.
- 1:04:18And so working through that transition and being here in a
- 1:04:22year's time and talk about where we are and, and how our business
- 1:04:26is growing and how I'm building a team around me and my vision
- 1:04:30and staying close to all of our great people with Tiffany and
- 1:04:33support is, is where I, I, you know, something I really want to
- 1:04:38be celebrating. Ryan Wilson from Lori's
- 1:04:41Restaurants, I want to be the first to thank you for sharing
- 1:04:43both your time and your story with us today.
- 1:04:45I really appreciate it. Likewise, Anthony, really a
- 1:04:48wonderful time with you today and to everyone out there, have
- 1:04:51a a safe and wonderful holiday season.
- 1:04:54Folks, that's a wrap on another episode of the Inspired Stories
- 1:04:57podcast. Thanks for learning with us
- 1:04:59today.