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Episode 22 - Opportunities Over Strategy: The Trade Show Approach
Dan and Tony discuss reframing trade show “responsibilities” as opportunities, using IMTS as the example: instead of obsessing over strategy and specific targets, they argue for showing up open-minded, focusing on how many five-minute conversations you can have, and treating every person as a potential opportunity (collaboration, suppliers, technology insights, media, students, even future employees). Tony notes that going in too goal-focused can make you miss unexpected value, illustrated by a story about his niece overlooking a hidden $5 bill while searching for rocks. They emphasize…
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