Latest / Becker’s Healthcare Podcast / Leadership Through Crisis, Workforce Innovation, and Community Care with Russell Baxley
Transcript
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- 0:59- Welcome to this episode of Leadership Unscripted at
- 1:01- Becker's Healthcare podcast. I'm Chris Sosa, your host,
- 1:04- and I'm thrilled to be joined today by
- 1:06- Russell Baxley. Who, of course, is president and
- 1:08- CEO of Beaufort Memorial Hospital in South Carolina.
- 1:11- Russell, thank you for joining us today.
- 1:13- Hey, Chris. Thanks for having having me. Happy
- 1:15- to be here.
- 1:16- Awesome. Awesome. Yeah. We'd love to have you
- 1:18- on today for Leadership Unscripted, which, of course,
- 1:21- is our podcast where we go
- 1:23- into executive's health care journey. Right? So I'm
- 1:26- hoping you're
- 1:27- well equipped and and ready to talk about
- 1:29- that today, Russell.
- 1:30- Absolutely. I love talking about the the journey
- 1:33- that is health care.
- 1:35- Perfect. Perfect. Well, before we do that specifically,
- 1:38- just, introduce yourself for those of us of
- 1:40- those in our audience, I should say, who
- 1:42- are not as familiar with you and your
- 1:44- organization and tell us a bit about that
- 1:46- in your background.
- 1:47- Absolutely. So Beaufort Memorial Hospital is a sole
- 1:49- community provider nonprofit hospital that sits in Beaufort,
- 1:52- South Carolina.
- 1:54- Licensed, for over 201 beds, have both the
- 1:57- mental health hospital and rehab hospital and,
- 2:00- have a number of outpatient centers spanning across
- 2:03- both Beaufort and Jasper Counties. So in total,
- 2:05- we we do about what we call 750,000
- 2:08- patient contacts a year, across the organization health
- 2:11- system. And and growing as Beaufort and Jasper
- 2:13- County are some of the fastest growing counties
- 2:15- in South Carolina. And so
- 2:17- meeting,
- 2:18- that demand, the health care demand is is
- 2:20- top of top of mind at all times
- 2:22- and,
- 2:23- the challenge that lays before us is as
- 2:25- a growing health system and organization.
- 2:27- Personally, I'm from South Carolina,
- 2:29- and, have worked across many states, Texas and
- 2:32- Pennsylvania,
- 2:33- in many leadership roles. But I've been here
- 2:35- at Beaufort Memorial as president CEO for ten
- 2:37- years now.
- 2:38- Thank you so much, Russell. Yeah. No doubt
- 2:40- this is a challenge that, you and your
- 2:42- team are eager to tackle in in every
- 2:44- way, shape, and form, especially as the population
- 2:46- in the Southeast, including South Carolina, is just
- 2:49- seems
- 2:50- to be booming faster than anyone. It can
- 2:53- count sometimes.
- 2:54- Right?
- 2:56- Well, where do I start though is you
- 2:58- mentioned
- 2:59- you've been several places before you ended up,
- 3:02- down at Butte Memorial.
- 3:03- So
- 3:04- what would you consider your most memorable day
- 3:07- or period from your career?
- 3:09- Not since it's anywhere close to ending, but
- 3:11- so far, what would you say that highlight
- 3:13- is or highlights?
- 3:14- Yeah. You know, it's
- 3:16- it would have to be here in Beaufort
- 3:18- and the period is is pretty easy to
- 3:20- trap back to the COVID pandemic because I
- 3:22- don't I think that's burned in everybody's mind.
- 3:24- But, you know, really I'll focus on a
- 3:26- day and looking back on it is is
- 3:28- somewhat funny, but it wasn't in the moment.
- 3:31- I was two weeks into the job here
- 3:33- at Beaufort Memorial and was just learning everybody's
- 3:36- names and I was actually sitting in an
- 3:38- airport getting ready to go to a conference
- 3:40- to learn about health care foundations because,
- 3:43- I didn't know anything about foundations. Most of
- 3:45- my background had been in the, for profit
- 3:47- health care sector.
- 3:48- And, the first hurricane to hit Beaufort since
- 3:52- hurricane Hugo,
- 3:53- was about two days away, hurricane Matthew.
- 3:56- And I quickly came back to the hospital
- 3:58- and after,
- 4:00- looking at the storm's path and
- 4:02- understanding the storm surge, which was predicted to
- 4:05- be about 20 feet above sea level,
- 4:08- we ended up evacuating the entire hospital.
- 4:11- So two weeks into my tenure,
- 4:13- barely knowing most people's names at that point,
- 4:16- I find myself in our command center
- 4:18- looking at, our entire staff and medical staff,
- 4:21- devising a way that we're going to evacuate
- 4:23- a 120 patients to about 14 different hospitals
- 4:27- across the state.
- 4:28- My goodness. Russell, that is just yeah.
- 4:32- We're we here at Beckers are based in
- 4:34- the Midwest and, you know, we we do
- 4:36- not deal with hurricanes.
- 4:38- And certainly many of your colleagues in health
- 4:40- care do. But just to give
- 4:42- those of us in Mid Midwest and other
- 4:44- parts of the country an idea, when you're
- 4:46- talking about storm surge, what number really perks
- 4:49- up in your ears and says, you know
- 4:50- what? Yeah. We this is something that we
- 4:53- have to act on right away.
- 4:55- Well, you know, when you when you our
- 4:56- hospital in Beaufort sits right on what we
- 4:58- call the Beaufort River and we sit about
- 5:00- 15 feet above sea level here. K. And
- 5:03- so anything at about 15 feet storm surge
- 5:05- and above,
- 5:07- really creates,
- 5:08- problems for this hospital and and this area.
- 5:10- And at 20 feet, which was a predictive
- 5:13- storm surge for Matthew at the time, it
- 5:15- put our basement, which is where our, generators
- 5:18- and transfer switches sit
- 5:19- underwater almost. And so if you don't have
- 5:22- power, obviously, you can't condition the environment and
- 5:24- that puts you in a very,
- 5:28- I would say difficult and dangerous situation.
- 5:31- And, and we had never seen anything like
- 5:33- that before. I mean, again, Hugo, which was
- 5:34- in the early nineties, was the last time
- 5:37- a hurricane had hit me for South Carolina.
- 5:38- So fast forward in 2016,
- 5:41- there wasn't a lot of institutional knowledge as
- 5:43- to how to deal with that sort of
- 5:44- hurricane and
- 5:46- and evacuating the hospital. So, yeah, 20 feet,
- 5:48- we had to get out of dodge.
- 5:51- Man. And you said you're only a few
- 5:53- days on the job and didn't know everyone's
- 5:55- name yet? So
- 5:57- once you had that realization, say, okay, We
- 6:00- have to evacuate the hospital.
- 6:03- What gears turn in your mind then to
- 6:04- say, okay. We have to do this and
- 6:05- this and this and this is who I
- 6:07- have to call. What what
- 6:09- training did you call upon to to execute
- 6:11- this evacuation, which is, like you said, it
- 6:14- hardly ever happens?
- 6:16- Well, you know, it's it's about it is
- 6:20- mostly about leadership training. Right? Because I think
- 6:22- you have to
- 6:24- really be humble in a situation like that
- 6:26- and understand that, hey, no one has done
- 6:28- this. So while they're looking to you to
- 6:30- lead,
- 6:31- right, what you need to draw on everyone's
- 6:33- experiences
- 6:34- and ideas in order to make a very
- 6:37- difficult situation,
- 6:38- into a manageable one. And, you know, we
- 6:41- literally, when we made the call, it was
- 6:44- 03:00 in the afternoon. The storm was approaching
- 6:46- the very next day. And so over the
- 6:49- course of about thirteen hours, so all the
- 6:51- way into about 04:00 in the morning, we
- 6:53- were transporting patients to different hospitals.
- 6:56- And so it was definitely an all hands
- 6:58- on deck from medical staff to nursing,
- 7:01- to the state, to different various transport,
- 7:04- companies trying to figure out how to move
- 7:06- these patients quickly and efficiently,
- 7:08- across the entire state of South Carolina to
- 7:10- include the Upstate, the Midlands,
- 7:13- you know, over more towards Georgia,
- 7:16- out of the storm's path. How can we
- 7:17- get these patients out of the hospital?
- 7:20- At what point,
- 7:21- once the storm
- 7:23- hit the area, what point did you realize
- 7:25- that okay, the worst has passed, we're gonna
- 7:28- be okay and now we can actually move
- 7:29- back into the hospital.
- 7:31- Well, you know, the the the great well,
- 7:33- I say the great thing, you know, the
- 7:34- the the great thing about the storm, we
- 7:36- never actually saw the storm surge. We we
- 7:38- did not experience any flooding, which was which
- 7:40- was great. The the problem we saw, however,
- 7:43- in terms of moving back into the hospital,
- 7:45- because we were all as employees sheltering in
- 7:47- place through the storm. So we rode it
- 7:49- out in the hospital,
- 7:50- and it it hit in the middle of
- 7:52- the night.
- 7:53- And so when we all sort of came
- 7:55- out into the light or in the early
- 7:57- morning hours, what we did see,
- 7:59- is a lot
- 8:01- of downed trees and power lines. I mean,
- 8:03- because a hurricane had not hit the South
- 8:05- Best area for years,
- 8:07- any tree that was leaning or that could
- 8:09- come down, and it was a heavy rain
- 8:11- so the ground was very wet, it did
- 8:13- come it did fall down. And so it
- 8:15- took weeks for the county to fully reopen,
- 8:18- and for us, it took us quite a
- 8:20- while just to clean up the campus,
- 8:22- so we could get, for example, EMS in
- 8:24- freely back and forth,
- 8:26- as we were trying to service the county.
- 8:28- Wow. That's
- 8:30- that's quite the timetable that you and your
- 8:32- staff had to work with. I mean,
- 8:34- yeah, it's just it's just unbelievable. And, again,
- 8:36- from our our Midwest sense sensibilities here that
- 8:39- when you're dealing with something like that let
- 8:42- me just ask one more thing about that.
- 8:43- So so when you're in the hospital sheltering
- 8:46- in place,
- 8:47- I mean, how are you keeping morale up?
- 8:49- I mean, what what are you guys doing
- 8:51- to just kind of connect with each other
- 8:53- in those moments?
- 8:54- Well, you know, we
- 8:57- I'm almost scared to say, but it was
- 8:59- it was actually a lot of fun.
- 9:01- We had a, we had pizza parties, we
- 9:03- had movie nights Thank you. For a movie
- 9:05- night, we had wheelchair races
- 9:08- down the hallway,
- 9:10- and I'm pretty sure they even found a
- 9:12- way to turn
- 9:14- some IV bags and, some other things into
- 9:16- cornhole sets.
- 9:20- So we got very creative in in how
- 9:23- we,
- 9:24- brought the team together for those who did
- 9:25- chose to shelter in place and really kept
- 9:28- morale up as we were riding down the
- 9:29- storm because, you know, the people that were
- 9:32- in the storm, their families got sent away.
- 9:33- Right? And so Yeah. You are alone overnight.
- 9:36- Right? Most of the county has evacuated and
- 9:38- we're waiting to see what happens in the
- 9:40- morning so we can get the hospital running
- 9:41- because without a running hospital, the county cannot
- 9:44- open up.
- 9:45- Man, Russell, thank you so much. We could
- 9:47- talk about that more at length another time.
- 9:49- I mean, because there's so much mining. More
- 9:52- so it's true we can mine there, but
- 9:54- I'll suffice to say that you you can't
- 9:56- really script those sorts of team bonding moments
- 10:00- as awful as that situation
- 10:03- was and could have been. You know, at
- 10:06- least it looks like you you definitely got
- 10:08- something good out of it. Absolutely.
- 10:11- Alright. So shifting gears a little bit here.
- 10:14- So, again, not that you're anywhere close to
- 10:16- the end of your career, but clearly you
- 10:18- learned a lot, not just from the the
- 10:20- hurricane episode, but in terms of your entire
- 10:23- career. So next question is, what would you
- 10:25- tell your successor?
- 10:27- And what what are the most important things
- 10:28- you would put at the top of that
- 10:29- list?
- 10:31- You know, here's what I mean. We here's
- 10:33- what I would tell my successor is as
- 10:35- a community hospital, you know, we we don't
- 10:38- are not part of a large system.
- 10:40- The first thing I would say is be
- 10:41- nimble.
- 10:42- Yeah. And, be innovative
- 10:45- because health care delivery requires innovation and innovation
- 10:48- is one of our core our our core
- 10:50- values.
- 10:51- And, and, you know, as a community provider,
- 10:54- a stand alone,
- 10:56- you you can't sit still. Right? You you
- 10:58- you have to keep moving. It's like a
- 11:00- like a shark.
- 11:01- You just can't stop. Right? And so be
- 11:03- nimble, be energetic,
- 11:05- and and be innovative is what I would
- 11:07- tell our successor because those are the sort
- 11:09- of qualities that are continue to allow us
- 11:11- to be a thriving,
- 11:12- community hospital.
- 11:14- In today's world, as you know, I mean,
- 11:16- mergers, acquisitions, consolidation
- 11:17- is becoming more and more of a thing.
- 11:20- And, there's very few community hospitals left such
- 11:23- as Buford
- 11:24- Memorial. And those that innovate and are nimble,
- 11:27- and creative, I think are the ones that
- 11:29- will will really,
- 11:30- continue to operate successfully as a community hospital.
- 11:34- That dovetails
- 11:36- fairly nicely into my next question, Russell, in
- 11:38- terms of what accomplishment are you most proud
- 11:41- of and why.
- 11:43- To frame that question a little bit further,
- 11:45- so as you think about innovation and how
- 11:47- you've had to be nimble, I mean, I'm
- 11:49- imagine that factors in a great deal, but
- 11:53- I want you to take that, question and
- 11:55- answer in whatever direction you feel most comfortable.
- 11:58- Yeah. I I would say that the
- 12:01- greatest accomplishment,
- 12:03- and is here at Beaufort Memorial, is really
- 12:05- our employee development program. We we've named it
- 12:08- PATH, which is people achieving their highest.
- 12:11- And it's a triple aim approach that looks
- 12:13- at, mental health and resiliency,
- 12:16- financial wellness, and, the cost of living,
- 12:20- and three, the education and the ability to
- 12:23- grow in the organization. And out of that
- 12:25- program,
- 12:26- I will say three things that, had have
- 12:29- happened that we're very proud of is,
- 12:31- one, we built a nursing school, on-site and
- 12:34- on campus with New York Stockton and Buford
- 12:36- that, it's a satellite school for them,
- 12:39- with high fidelity simulation labs and,
- 12:43- classrooms, and it allows us to train the
- 12:45- nurses of tomorrow,
- 12:47- and on our campus, but it also allowed
- 12:49- USCB to double their enrollment per year from
- 12:52- 24 nursing students to 48.
- 12:55- And then the other thing that I I
- 12:56- am extremely proud of, two things, is one,
- 12:59- we built childcare on-site,
- 13:01- understanding that childcare is an issue and we're
- 13:03- one of the few organizations that I think
- 13:05- has childcare on-site for our staff.
- 13:08- But recently, we even broke ground on our
- 13:11- first workforce housing project. And so we are
- 13:13- building a 120
- 13:14- apartments,
- 13:16- as a workforce housing project with a few
- 13:18- partners in the community of ours. And so
- 13:21- this PATH program, if you will, focuses on
- 13:23- the development of our workforce and how we
- 13:26- are investing in them because we we look
- 13:28- at them as working with us. They're investing
- 13:30- in us and their communities. So how can
- 13:31- we invest and reinvest in them? And that's
- 13:34- what this PATH program has done on on
- 13:36- multiple levels.
- 13:37- Glad you mentioned the workforce housing project. That
- 13:40- is something that's
- 13:41- a number at least a handful of health
- 13:43- systems have undertaken because of as you know,
- 13:46- this cost of living is is just very
- 13:48- high right now, and to be able to
- 13:50- provide
- 13:51- your employees that benefit is is gotta be
- 13:54- huge. So when you think about that project
- 13:57- in particular,
- 13:59- what was the catalyst in terms of, hey,
- 14:01- we need to undertake this project,
- 14:04- and and what was the progress that you're
- 14:06- making so far?
- 14:08- You know, Beaufort is an interesting,
- 14:11- community in that it has the second highest
- 14:13- cost of living in the state of South
- 14:14- Carolina.
- 14:15- Only next to Charleston and I think everyone
- 14:17- expects Charleston to have a high cost of
- 14:19- living,
- 14:20- but maybe not as much Beaufort.
- 14:22- And, you know, the community, the county, the
- 14:25- the different various cities and towns have have
- 14:27- been talking for quite a while about the
- 14:29- affordable housing
- 14:30- crisis
- 14:32- and it we weren't making a lot of
- 14:33- progress as a community. And so, Beaufort Memorial
- 14:36- being the largest private employer in the area,
- 14:40- and having, I think, a reputation for being
- 14:42- innovative,
- 14:43- really, we took the lead and said, why
- 14:44- don't why don't we take a stab at
- 14:46- this workforce housing project and just see if
- 14:49- we can make some progress?
- 14:51- Because we were the largest employer and because
- 14:53- I think we we have an ability to,
- 14:56- bring people together maybe more so than others
- 14:58- have in the past
- 14:59- and and that's what we did. We we
- 15:01- brought,
- 15:02- the county,
- 15:03- the town of Bluffton, ourselves and a workforce
- 15:06- housing developer together and sort of this four
- 15:08- way partnership and and we asked, how can
- 15:10- we find a way forward to to make
- 15:12- this work?
- 15:14- And then it took about two to three
- 15:15- years, to be honest. It was it was
- 15:17- quite the undertaking and and trying to get
- 15:19- these four partners together and on the same
- 15:21- page,
- 15:23- was interesting to say the least. But once
- 15:24- we found some momentum,
- 15:27- it really gained a lot of legs,
- 15:29- and we broke ground about three weeks ago
- 15:32- on the project, on in Bluffton, South Carolina.
- 15:34- So it's not quite done yet,
- 15:37- but what we think is is we've created
- 15:39- this sort of playbook that we can replicate
- 15:41- and model for other projects
- 15:43- and partnerships or even hand it over to
- 15:45- other
- 15:46- employers and say, here, use this. Do this.
- 15:49- This is how we did it. Maybe this
- 15:50- will help you on your workforce housing journey.
- 15:54- I think a lot of your colleagues across
- 15:56- health care are gonna look for a playbook
- 15:59- just like that, Russell. So I think it's
- 16:01- gonna definitely come in handy. But, yeah, congrats
- 16:04- on on coming this far, and hopefully, the
- 16:06- project ends up being exactly what you and
- 16:08- Buford want it to be. Absolutely.
- 16:11- Alright. So next question for you, Russell.
- 16:15- Shifting gears only only slightly,
- 16:17- but I would ask what issue or aspect
- 16:20- of health care do you think deserves a
- 16:22- brighter spotlight and who should be shining that
- 16:24- spotlight?
- 16:26- Well, you know, it's
- 16:28- there's a lot of spotlights that probably could
- 16:30- be shined.
- 16:31- True. Very true.
- 16:33- And there's a lot of discussion right now,
- 16:35- at both a federal and even the state
- 16:37- level in South Carolina about the impending changes,
- 16:41- with the big beautiful,
- 16:42- law and,
- 16:44- you know,
- 16:45- discussion around what what has happened, with Medicaid
- 16:48- expansion in those particular states and,
- 16:50- and, those cuts that are coming in 2028.
- 16:55- You know, here's what I would say. I
- 16:56- I'm gonna say
- 16:58- sort of disconnect between what we understand and
- 17:01- know as the soaring, you know, the soaring
- 17:03- spending, right, in in health care, and that's
- 17:05- only going to grow. But it doesn't seem
- 17:07- like the patient outcomes are are following suit.
- 17:10- Right? And so you've got sort of this
- 17:11- disparity of we continue to see higher and
- 17:14- higher spending in health care, but we're not
- 17:16- seeing what we believe or should be the
- 17:18- health outcomes that maybe other developed countries are
- 17:21- are seeing. Right? And so you're shining a
- 17:23- spotlight
- 17:24- there on why is there such a disparity
- 17:27- between us and other countries. I I I
- 17:29- think that is where I would I would
- 17:31- start and then it would sort of branch
- 17:33- out from there.
- 17:34- That sounds like the perfect place to start,
- 17:37- Russell. And I imagine that yeah. Hopefully, a
- 17:39- number of people are on the same page
- 17:41- with you there.
- 17:42- Lastly, so leadership
- 17:45- requires any number of traits that are developed,
- 17:48- not in a day, not in a week,
- 17:50- you know, sometimes not in a year, but
- 17:51- over a number of years.
- 17:53- So what I would like to ask you
- 17:55- is what is an underrated leadership trait that
- 17:57- you've
- 17:58- discovered or or seen put into play over
- 18:02- the years, and specifically, who have you seen
- 18:05- embody that?
- 18:06- Right. That's a great question. You know, I
- 18:08- I think one of the traits that maybe
- 18:10- is undervalued and I I mentioned it previously
- 18:13- in my hurricane story is is humility.
- 18:17- Humility, you know, or being humble leads what
- 18:19- I think to,
- 18:21- active listening and and maybe intentionally pausing,
- 18:24- and and not rushing to make quick decisions.
- 18:27- You know, and what that means is understanding
- 18:29- that you're not the smartest person in the
- 18:31- room. Hopefully, you've hired people on your team
- 18:34- smarter than you and
- 18:35- you need to be humble enough to, you
- 18:37- know, let others run with the conversation, you
- 18:40- know, manage the meetings and, you know, actively
- 18:43- listen and intentionally pause before decisions are made.
- 18:47- You know, I think that gets overlooked in
- 18:48- a lot of ways because I think a
- 18:50- lot of people look for leaders to to
- 18:52- be the strongest voice and the most talkative
- 18:54- in the room and I'm not always sure
- 18:56- that is the the appropriate approach.
- 18:59- And so I think that's underrated in terms
- 19:01- of,
- 19:02- who has embodied that. You know, I would
- 19:04- say I had a previous mentor,
- 19:06- name was Bob Moore, who was a market
- 19:08- CEO
- 19:09- for us up in Lancaster, Pennsylvania,
- 19:12- and I was running, I was a COO
- 19:14- at one of the hospitals in the markets.
- 19:16- And
- 19:16- I always thought that he was good at,
- 19:18- a, being humble.
- 19:20- You know, Bob never acted as if he
- 19:22- he was the smartest person in the room,
- 19:24- but he also
- 19:25- actively listened,
- 19:27- in a lot of ways to his different
- 19:28- and various teams.
- 19:30- And I took that home with me as
- 19:32- a as a sign of strength,
- 19:34- that Bob wasn't always the loudest voice in
- 19:35- the room and didn't always dominate every conversation.
- 19:38- So I would I would say being humble,
- 19:41- is a trait that more health care leaders
- 19:43- should should should look at and look for,
- 19:44- and and Bob Moore probably embodied that the
- 19:47- most for me as I was kind of
- 19:49- coming up through the ranks in health care.
- 19:52- I I think that's a perfect sentiment, Russell.
- 19:55- Certainly, even if you are the smartest person
- 19:57- in the room,
- 19:58- as you said, you don't have to act
- 20:00- like it, and you're gonna learn a whole
- 20:01- lot more by, you know, absorbing all the
- 20:04- the wisdom and knowledge from people around you.
- 20:05- So, yeah, I'm glad that that's that lesson
- 20:07- from Bob has has stuck.
- 20:10- Absolutely.
- 20:11- Well, Russell, this has been such a terrific
- 20:15- conversation from everything from that you you learned
- 20:18- from the hurricane to your housing project to,
- 20:20- you know, what
- 20:22- needs to happen next in health care. I
- 20:23- mean, honestly, I can't wait till our past
- 20:25- crawls again. So we can have another such
- 20:27- conversation.
- 20:28- Well, Chris, I I've really enjoyed it. I
- 20:30- appreciate the dialogue and the questions and happy
- 20:33- to do it again.