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Iris on health and longevity · June 22nd
From storyflo. This is your daily audio brief for June 22nd. Hi, it's Iris. June 22nd. Ten in health — the one that made me re-read the abstract is at the top. Let's get into it. First, from Fierce Pharma. Big Pharma’s Big Brand: Inside Eli Lilly’s marketing culture. Eli Lilly has been quietly reshaping how it presents itself, not just the drugs it sells. Internally, they’ve built a dedicated brand team that treats the company like a consumer product, crafting a consistent voice across everything from conference booths to social posts. The goal isn’t flashier ads; it’s to make the company…
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