Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#664: Tying CX outcomes to commercial goals with Markus Engel and Linzi Hindle at DHL
Recorded live at Medallia Experience in Las Vegas. Having a great customer experience is critical for many reasons, but some companies have had a hard time tying their success with CX to tangible ROI.
Today we will talk about taking customer experience further and tying CX outcomes to commercial goals.
To help me discuss this topic, I’d like to welcome Markus Engel, VP CDO Performance Management and Linzi Hindle, Director of Customer Experience at DHL.
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