Latest / Online Business Uncovered: Simple Strategies for Female Entrepreneurs / 22: How to pre-sell your course offer

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22: How to pre-sell your course offer · Online Business Uncovered: Simple Strategies for Female Entrepreneurs

• 0:00
  SPEAKER_00: Hello and welcome to the Digital She Does It Show.
• 0:03
  SPEAKER_00: This is episode 22, and in today's episode, I'm going to be talking about how to pre-sell your offer before creating it.
• 0:12
  SPEAKER_00: So let's jump right in and get started.
• 0:23
  SPEAKER_00: Welcome to the digitally she does it show.
• 0:26
  SPEAKER_00: I'm your host Karen and I'm here to lift the lid on what it actually takes to create a successful business.
• 0:32
  SPEAKER_00: If you are an ambitious creative ready to build a business on your own terms and without compromise, then this podcast is perfect for you.
• 0:40
  SPEAKER_00: With my award-winning approach to marketing and expert knowledge in creating online courses, this show will leave you feeling inspired, energized, and ready to bring those big dreams to life.
• 0:50
  SPEAKER_00: Join me each week for a dose of motivation and marketing know-how, along with actionable step-by-step strategies to help you accelerate your business's growth.
• 0:59
  SPEAKER_00: So let's dive in and don't forget to subscribe to all my upcoming episodes, which drop every Wednesday.
• 1:10
  SPEAKER_00: Hello and welcome to today's episode.
• 1:13
  SPEAKER_00: This episode is episode number 22, and today I am going to be talking about how you can make money from your offer before you've even created it, which I suspect is something that many of you may be interested in if you are looking to create revenue to support you whilst you're creating your online course.
• 1:35
  SPEAKER_00: Now, this episode came from a conversation that I've recently had with a colleague.
• 1:40
  SPEAKER_00: We were talking about online courses, and my colleague was interested in finding out a little bit more about what was involved.
• 1:47
  SPEAKER_00: And I was talking about building the course as it's something that I support clients with, and I was explaining that if you decide to use a third-party platform like Podia or Kinjabi, then there would be costs involved, as you would most likely need to pay a monthly subscription to have your content hosted on their platform.
• 2:09
  SPEAKER_00: Now, if you've never created a course before and this is your first time, this may not be widely known.
• 2:15
  SPEAKER_00: So it can be surprised in that in order to get your online course out in the world so customers can buy it, there may need to be an ongoing financial investment from you.
• 2:26
  SPEAKER_00: And this was something that my colleague didn't know and was pretty surprised about.
• 2:32
  SPEAKER_00: Now we're not talking about big bucks because there are many, many platforms out there that charge reasonable prices for their services, but there is still cost associated with getting your course created and out in the world to be sold.
• 2:49
  SPEAKER_00: And I think this is something that is needing to be known when you're creating your online course so that you can factor in these costs and so that you know what you'll be paying in advance so you can plan ahead.
• 3:05
  SPEAKER_00: So, yes, there are costs involved in creating your online course, but these costs are investment costs because your course is essentially a brand new revenue stream that you're going to make money from.
• 3:18
  SPEAKER_00: So you just need to be aware of what you're going to be paying so that you can plan what you're going to be paying and you can start mapping out those financial goals to ensure that you recoup those costs along with some profit.
• 3:31
  SPEAKER_00: Now, the great thing about creating an online course is that you can sell it once and then make money from it over and over again, which means that the potential for generating profit is huge, especially now that we're living in such a digital world.
• 3:46
  SPEAKER_00: Opportunity is really limitless, and I say this time and time again because it really is, which is why I encourage you to not get too hung up on costs, but to think about them in a way of you're investing in your course.
• 4:04
  SPEAKER_00: So, yes, there are costs associated with getting your course out of the world, but really what you're doing is you're investing in your revenue stream, and if you create your course in the right way, then you'll be able to sell your course and make more than enough money to cover any costs that you're going to be paying for.
• 4:24
  SPEAKER_00: Now, in this episode, I really wanted to share a simple strategy to help you generate money from your online course before you've created it.
• 4:34
  SPEAKER_00: Now, you're probably sitting there listening to this thinking, how is this even possible?
• 4:40
  SPEAKER_00: But trust me when I say that it is, and I'm going to walk you through exactly what you need to do to make this happen.
• 4:48
  SPEAKER_00: And I'm also going to share my own experience of how I did this so that you can see it is possible.
• 4:56
  SPEAKER_00: Now, pre-selling your course before it's created, it's not a new concept.
• 5:00
  SPEAKER_00: I've not made this up, it's been around for a while, and a lot of course creators are doing this.
• 5:06
  SPEAKER_00: But what I want you to do is really adopt this way of thinking and understand that this is a thing that you can use because it's going to help you generate that money before you've even got your course created and put out there.
• 5:22
  SPEAKER_00: So it buys you time to spend that time creating a really great course that your students are going to benefit from.
• 5:32
  SPEAKER_00: Now, during lockdown, I decided that I was going to create a program, and this program was designed to help other female entrepreneurs like you, like me, create and sell their online course.
• 5:45
  SPEAKER_00: Now, at the time, the only experience I had was doing this for myself, and I'd gained some success, but I was a novice, but I could see the potential of what I was creating and how we could be life-changing.
• 6:00
  SPEAKER_00: At the very same time, I was having so many conversations with other entrepreneurs who were not making any money in their business whatsoever because the pandemic had dried up all their work.
• 6:14
  SPEAKER_00: Their business models relied on them delivering one-to-one services.
• 6:19
  SPEAKER_00: So they were having to deliver those services in person, which means, of course, when the pandemic hit, they had to either go online very quickly or they weren't able to make any money.
• 6:31
  SPEAKER_00: So, due to circumstances outside of their control, the money that they had been making in their business had dried up.
• 6:40
  SPEAKER_00: Now, although my business had been affected in my branding studio, I was still generating revenue through the products that I was selling online, which is why I decided that I wanted to show others how to do exactly the same.
• 6:54
  SPEAKER_00: Because what I realized in lockdown was that businesses that solely relied on providing one-to-one services were not sustainable long term, especially if the business was on the shoulders of the person running it.
• 7:09
  SPEAKER_00: Now, not all entrepreneurs have a desire to build a team to scale their business.
• 7:16
  SPEAKER_00: Some just want to create a business that supports their lifestyle.
• 7:21
  SPEAKER_00: So, in order to keep the business going through really tough times like the pandemic, we need to be looking at other ways to build strength and resilience into our businesses, which is why I decided that I wanted to teach others on how to create their very own online courses.
• 7:38
  SPEAKER_00: So during lockdown, I developed a framework, and this framework was what was going to teach clients how to build their online course.
• 7:46
  SPEAKER_00: Now, at the time I had absolutely no content created, I just had a very simple framework which I created in one of my favorite productivity tools called Trello.
• 7:59
  SPEAKER_00: And I love Trello.
• 8:00
  SPEAKER_00: For those that don't know what Trello is, Trello is a productivity tool that uses a can-ban style approach, which means you plan out your work or your ideas in columns, and you can use those columns to create things like free frameworks, workflows, you can create a social media schedule using Trello.
• 8:22
  SPEAKER_00: And one of the great things about Trello is that it's got a huge amount of capability, but it's also free.
• 8:28
  SPEAKER_00: Now there is a paid version, but really, you don't need the paid version, you can do what you need to do using the free Trello.
• 8:35
  SPEAKER_00: I have used the free version, which I use now, but I've also used the paid version.
• 8:41
  SPEAKER_00: I didn't particularly think I needed the paid version, but I wanted to explore it and see what it was about.
• 8:47
  SPEAKER_00: Um and it's got some really cool features and some added functionality that powers up the Trello boards.
• 8:55
  SPEAKER_00: But to be honest with you, doing what we need to do, especially when we're creating our course framework, the free version is absolutely fine.
• 9:03
  SPEAKER_00: You don't need anything else.
• 9:13
  SPEAKER_00: So I can create graphics and I can style it up and I can make it look really cool.
• 9:19
  SPEAKER_00: So if you are looking for a really cool productivity tool that's gonna really help you streamline your thinking, get your thoughts out into order, and really help you and support you, then I do recommend Trello.
• 9:33
  SPEAKER_00: And I'm not an affiliate for Trello, so I'm not sitting here as an affiliate making money off the back of Trello.
• 9:39
  SPEAKER_00: I'm simply sharing my experience and I highly recommend Trello.
• 9:46
  SPEAKER_00: Now, when it came to the framework that I created for my program, I spent quite a large proportion of time making sure that it flowed and my content felt right, or the content that I was going to include in the program.
• 10:02
  SPEAKER_00: So I didn't make any content, all I did was planned it out, and so I developed a very, very simple structure that was designed to deliver the program over 12 weeks, and I also made the conscious decision that I was going to create content as I would go along, so I wouldn't create it all up front, I would deliver it as I went.
• 10:25
  SPEAKER_00: Now, this is not something I would normally do.
• 10:28
  SPEAKER_00: I am a perfectionist, I'm a designer, I'm into the detail and the weeds of what I do, so putting something out into the world that was not completed felt really alien to me, and it actually made me feel uncomfortable.
• 10:44
  SPEAKER_00: However, I was pivoting and I was trying something out new for the very first time, and I did not know how it was going to be received.
• 10:54
  SPEAKER_00: And so rather than spending hours and hours and hours creating content that may not have landed with the people that I wanted to work with, I made the decision that I was going to create the content on the go.
• 11:10
  SPEAKER_00: So I decided that I would sell my program first and then create what was needed for it afterwards.
• 11:18
  SPEAKER_00: So during this time, I was part of a networking group, and it just so happened that due to the pandemic and the restrictions of being able to meet face to face, the networking group decided to move completely online, which opened up this amazing opportunity for me because it meant that I could visit all of their online groups as part of my membership.
• 11:46
  SPEAKER_00: So it opened up this opportunity to speak to more people.
• 11:51
  SPEAKER_00: And I realized when I'd created my program's framework that in order to be successful with it, it was a numbers game.
• 11:59
  SPEAKER_00: I needed to get in front of as many people as I could and talk about it to see whether it was going to land with them, whether it was something that they wanted and needed in their business.
• 12:13
  SPEAKER_00: So at the time I had a goal, and by the end of my launch period, I had exceeded my goal, which I was really pleased about because what that then told me was that my idea had been validated.
• 12:27
  SPEAKER_00: There was enough interest in what I was offering to validate the fact that my program had merit.
• 12:35
  SPEAKER_00: I was always very transparent about what I was doing.
• 12:40
  SPEAKER_00: So when I asked people to come on board, I explained to them what I was looking to achieve and how I was going to go about it and what my intentions were.
• 12:49
  SPEAKER_00: Because for me, as a core value, transparency and honesty is paramount.
• 12:56
  SPEAKER_00: They're the foundations in which my business has been built on.
• 13:00
  SPEAKER_00: So it was really important that my clients that I was going to work with knew that I hadn't had everything figured out, that this was almost like work in progress, and that I was going to figure it out as we moved along.
• 13:13
  SPEAKER_00: But to be honest, because of what I was offering, because the offer was so compelling, they didn't care.
• 13:21
  SPEAKER_00: They wanted to sign up for it.
• 13:23
  SPEAKER_00: The offer I had presented was just too good to miss out on.
• 16:11
  SPEAKER_00: Because I'd created a program that I knew delivered the results I was promising because I'd proved it, I'd tested it out.
• 16:20
  SPEAKER_00: I worked with a lot of clients in the early stages to prove that my idea had merit and I could deliver that result.
• 16:29
  SPEAKER_00: Now I'm glad I didn't spend hours creating the content first because I didn't actually know what was going to work.
• 16:36
  SPEAKER_00: I had clients that responded to different ways of achieving a particular step in my program.
• 16:45
  SPEAKER_00: And I didn't know that was going to happen.
• 16:48
  SPEAKER_00: And what that forced me to do was look at what I was doing and almost problem solve new ways of dealing with something, because not every route suited every client I worked with.
• 17:04
  SPEAKER_00: So that was amazing because what that gave me was this incredible insight as to how people learn, what they respond to, and how they consume content, because everybody consumes content very differently.
• 17:20
  SPEAKER_00: Some people like audio, some people like video, some people like looking at visuals, infographics.
• 17:26
  SPEAKER_00: I use post-it notes a lot of the time because post-it notes prove to be a really flexible way of working, and for some clients, they love that.
• 17:36
  SPEAKER_00: And even now, when I work within my coaching business and I'm coaching clients on creating their courses, I'm still approaching it very different because my clients are very different and how they respond to things are very different.
• 17:49
  SPEAKER_00: So even now, I'm having to almost be agile in the way that I deliver what I deliver so that it fits the client that I'm working with.
• 17:59
  SPEAKER_00: And I've gained this insight and this data, if you like, by the clients that I worked with very early on when I was creating my program.
• 18:08
  SPEAKER_00: And had I created everything up front, I would never have known that.
• 18:13
  SPEAKER_00: I would never have known how people were going to respond to how I was going to teach them.
• 18:19
  SPEAKER_00: So for me, it was one of the things that I'm most proud of because I was able to put the perfectionism aside and almost accept that it wasn't going to be perfect, that it was going to be very rough around the edges, and I had to be okay with that.
• 18:37
  SPEAKER_00: And I had to ask the clients that I was working with at the time to be okay with that as well.
• 18:43
  SPEAKER_00: And I was so grateful that they were, and they were able to see past the imperfection to the results that they were going to get.
• 18:55
  SPEAKER_00: Now, once I'd proved that my program had worked, I then went on to develop my group program called Passion to Launch, using that content and that knowledge and insight that I'd gained from working with those clients.
• 19:10
  SPEAKER_00: Now, in total, my program had been running in pilot mode for about 18 months.
• 19:17
  SPEAKER_00: But even when I was running it as a pilot, as a test, financially I had benefited.
• 19:24
  SPEAKER_00: What surprised me was how easy it was to sell before I'd even created the content.
• 19:32
  SPEAKER_00: Now the money I made more than covered my time and any expenses I had incurred.
• 19:40
  SPEAKER_00: But most importantly, it had proved to me how lucrative this approach is for anyone who wants to test their offer out before launching it into the world.
• 19:52
  SPEAKER_00: Now I'm currently in the process of creating an online course which will teach entrepreneurs how to create their own online course with confidence and with ease.
• 20:01
  SPEAKER_00: Now my online course is not yet finished, I'm probably about halfway through, but I've already sold it and I have students waiting for its release.
• 20:11
  SPEAKER_00: How cool is that?
• 20:12
  SPEAKER_00: Not only have I generated revenue, it has proved that there is a need for what I'm creating and that people are prepared to wait for it.
• 20:22
  SPEAKER_00: Now I know that this course will deliver amazing results because it has already, in the other various formats in which I've delivered it, the only difference is now students are going to be able to do this in their own time, in their own homes and at their own pace without having to attend any live lessons.
• 20:42
  SPEAKER_00: So that's really cool because I'm giving them the full control.
• 20:47
  SPEAKER_00: Now I know this approach will make some people feel a little uncomfortable.
• 20:52
  SPEAKER_00: I understand that.
• 20:54
  SPEAKER_00: In the very early stages of releasing my program out, I was really uncomfortable.
• 21:00
  SPEAKER_00: I cannot stress that enough.
• 21:02
  SPEAKER_00: It almost felt like I was selling something that didn't exist.
• 21:06
  SPEAKER_00: And that I was taking money for something that didn't exist.
• 21:11
  SPEAKER_00: However, once I'd shifted my mindset, I realized that it does exist.
• 21:18
  SPEAKER_00: You have made the offer because you're creating it.
• 21:21
  SPEAKER_00: The only time it becomes icky is if you're taking money for something that you haven't created, you have no intention of creating, and you're just taking money because you're trying to rip people off.
• 21:32
  SPEAKER_00: And that's just fraud.
• 21:33
  SPEAKER_00: And that's not what this is about.
• 21:35
  SPEAKER_00: This is about selling something that you're creating or you're going to create, but you want to prove that there is a need and a demand, and you're looking to cover your expenses ahead of time.
• 21:48
  SPEAKER_00: Now, as long as you act and behave with integrity and you deliver on the promise that you are making, then there is nothing wrong with pre selling your offer ahead of you creating.
• 22:00
  SPEAKER_00: In it.
• 22:00
  SPEAKER_00: In fact, I think it's a really smart and savvy strategy to implement when you're ready.
• 22:09
  SPEAKER_00: Now, there are so many benefits to pre-selling your course before you've made it, and I'm gonna share a few with you because what I would like is for you to just bear this in mind.
• 22:22
  SPEAKER_00: So if you are thinking about creating an online course or you are creating an online course and you're in the midst of creating it, then I want you to really think about this as a way forward.
• 22:35
  SPEAKER_00: Okay, so let's look at some of the benefits.
• 22:38
  SPEAKER_00: So, firstly, pre-selling your course before you've made it will confirm that there is a need and a demand for what you're creating.
• 22:48
  SPEAKER_00: So it validates your idea.
• 22:50
  SPEAKER_00: Now, if you haven't validated your idea, then I really encourage you to do so because you need to make sure that people are going to buy your course before you've made it, and this is a great way to determine that.
• 23:05
  SPEAKER_00: Okay, so number two, it stops you from wasting time on creating something that won't sell.
• 23:11
  SPEAKER_00: Don't waste your time creating a product that will not make you money.
• 23:16
  SPEAKER_00: That doesn't make sense, that's not good business practice.
• 23:19
  SPEAKER_00: You want to make sure that whatever you're spending your valuable time on, you're going to be making money from it.
• 23:26
  SPEAKER_00: You're in business, you need to keep the lights on, you need to make money.
• 23:30
  SPEAKER_00: So you need to make sure your offer is going to sell.
• 23:34
  SPEAKER_00: Okay, number three, it builds your confidence because you know people are going to wait for what you're creating.
• 23:42
  SPEAKER_00: Okay, number four, it stops you procrastinating or wasting time trying to make this offer perfect because you need to get it done because you're gonna have people waiting for it.
• 23:55
  SPEAKER_00: So it stops you sitting there thinking about it over and over again.
• 23:59
  SPEAKER_00: You've just got to get it done.
• 24:01
  SPEAKER_00: Number five, it focuses your effort so you actually get it done.
• 24:07
  SPEAKER_00: So when you know that you've taken money for something and people are waiting for it, you have to get it done.
• 24:13
  SPEAKER_00: There's no walking away from it halfway through, you're committed.
• 24:18
  SPEAKER_00: Number six, it forces you to work to a realistic time frame because people are waiting for it.
• 24:25
  SPEAKER_00: So you have to have a project plan and make sure that your time frame is realistic because you're going to need to put a date to when your course is going to be available.
• 24:39
  SPEAKER_00: Okay, number seven, you can get instant real-time insight and feedback from those who have bought your course during the pre-selling stage.
• 24:49
  SPEAKER_00: So that insight and that feedback is going to be so incredibly important because that's what you're then going to take and make your offer better.
• 24:58
  SPEAKER_00: So to get that at that stage is just awesome.
• 25:03
  SPEAKER_00: Number eight, it's a great way to build your email list.
• 25:07
  SPEAKER_00: We need to be building our email list and we need to be doing this alongside creating offers.
• 25:13
  SPEAKER_00: And this is a great way to get the right people on your email list.
• 25:18
  SPEAKER_00: Number nine, it generates you revenue so you can create your online course and get paid whilst you're creating it.
• 25:25
  SPEAKER_00: So you don't have to sit there worrying about incurring expenses from course platforms and whatnot because you can make money to cover those expenses as and when you need to adopt those expenses.
• 25:42
  SPEAKER_00: And number 10, finally, it will increase your motivation levels.
• 25:48
  SPEAKER_00: So this is going to be what will really give you a kick up the bum and keep you motivated and focused so you can get it done.
• 25:59
  SPEAKER_00: And honestly, when you've taken money for something and you know that people are waiting for it, there is no better motivator than knowing you have got to get this thing done because it needs to be achieved by a certain deadline.
• 26:15
  SPEAKER_00: So you see, you really don't have to wait until your course is finished in order to start making money.
• 26:22
  SPEAKER_00: So this is something that you could start implementing as soon as possible.
• 26:27
  SPEAKER_00: You do not need to wait.
• 26:28
  SPEAKER_00: If you have created your course framework, you know what your course is about, you know the results and the transformation that it's going to be delivering, then there's no reason why you can't start integrating this into your business today.
• 26:44
  SPEAKER_00: Okay, so how do you get started with this?
• 26:48
  SPEAKER_00: Because I know that's going to be a question that many of you are going to have.
• 26:53
  SPEAKER_00: So the first thing you need to think about are the dates in which your pre-sale offer is going to be available.
• 27:00
  SPEAKER_00: Now, what I would advise is that you set this for a limited period so that you can have a date where you close your cart.
• 27:10
  SPEAKER_00: The reason for this is this encourages the fear of missing out, the FOMO effect.
• 27:17
  SPEAKER_00: So you want to really be utilizing that when you're communicating this to your audience.
• 27:22
  SPEAKER_00: They're going to get a really good offer, they're going to get your online course as soon as it's ready to go.
• 27:29
  SPEAKER_00: So you just need to make sure that you have those dates nailed and that your offer is compelling.
• 27:37
  SPEAKER_00: Now, talking about your offer, that's the second thing I want you to think about.
• 27:41
  SPEAKER_00: You need to outline what your offer is and you need to understand how this offer is going to improve your students' life.
• 27:50
  SPEAKER_00: I want you to get really clear on this because you'll need to be able to communicate this in an effective way.
• 27:58
  SPEAKER_00: This is what needs to be compelling.
• 28:00
  SPEAKER_00: Now I created a Trello board when I outlined my framework, and that worked brilliantly because what I also did was I broke down all my ideas into chunks and I created a student journey so I could see what I was teaching them at what point.
• 28:21
  SPEAKER_00: And then I also worked out what those learning outcomes were going to be.
• 28:27
  SPEAKER_00: So I knew for each of my weeks where I delivered my program over the 12 weeks, each week would have a defined learning outcome that would lead them on to the next week.
• 28:40
  SPEAKER_00: So I was creating a student journey.
• 28:44
  SPEAKER_00: By getting clear on this at the very start, it made it so much easier to pre-sell my offer because I was able to lead with a transformation.
• 28:55
  SPEAKER_00: And I think by doing so, this was able to encourage people to come on board because they knew exactly what they were going to get.
• 29:02
  SPEAKER_00: So I would encourage you to really outline your offer and make it as compelling as possible.
• 29:10
  SPEAKER_00: Now, the third thing to think about is creating a sales page.
• 29:14
  SPEAKER_00: Now, a sales page has one job, and that is to convert your students to paying customers.
• 29:22
  SPEAKER_00: And the purpose of a sales page with those conversions is to outline your offer in such a way you make those conversions.
• 29:33
  SPEAKER_00: You also want to include all the key benefits that your course offers and the difference it's going to make to your students' life.
• 29:40
  SPEAKER_00: So the sales page is where you're going to outline all of this.
• 29:44
  SPEAKER_00: You also need to have call to actions within the page that's then going to lead them to the checkout page.
• 29:51
  SPEAKER_00: So you do need to make sure that along with your sales page, you have a checkout page as well.
• 29:56
  SPEAKER_00: Because you need to have somewhere where you can steer your prospective students to get them to sign up for your offer, but also so they can pay for your offer as well.
• 30:08
  SPEAKER_00: So you'll need to make sure that you have a checkout page as well.
• 30:12
  SPEAKER_00: Also, make sure that you create a thank you page so that as soon as payment has been received, then your students are directed to a thank you page that then instructs them on what the next step is.
• 30:26
  SPEAKER_00: So you want to get really clear as to what this path looks like so that you can communicate that to your students.
• 30:34
  SPEAKER_00: You don't want to leave your students hanging with not knowing what the next steps are.
• 30:39
  SPEAKER_00: If they've paid you money, you want to make sure that they know exactly what they're going to be getting and by when.
• 30:48
  SPEAKER_00: Now, number four is all about creating those testimonials.
• 30:51
  SPEAKER_00: Now, you might not have testimonials at the beginning about your course, but think about testimonials that you have where you've delivered your course in person to perhaps clients.
• 31:04
  SPEAKER_00: So if you have any testimonials whereby your clients have given you testimonials and reviews because of the work you've done for them that you are then packaging up and putting in your course, then you can use these in your sales page as well because these prove credibility that you can deliver on the promise that you're making.
• 31:26
  SPEAKER_00: Okay, so the next thing that I would consider is your email sequence as well.
• 31:33
  SPEAKER_00: Now, what I advise you to do is work this out beforehand because you'll need to set up multiple emails.
• 31:40
  SPEAKER_00: As soon as your customers have paid, you want to send them a thank you email, and you want to also include information that they're going to need in order to gain access to your course once it's ready.
• 31:53
  SPEAKER_00: So you also need to include a start date.
• 31:56
  SPEAKER_00: What I did with my course is that I decided on a day that my course would be ready for release, and then I set up a drip-fed approach, which means that each module will be released on a certain date.
• 32:13
  SPEAKER_00: What a drip-fed approach buys you is time, which means that you do not need to have everything ready to go all at once.
• 32:22
  SPEAKER_00: You can simply drip feed your students' content on a given day.
• 32:29
  SPEAKER_00: So you can release one module a week if that's what suits, and this makes life a little easier.
• 32:38
  SPEAKER_00: So you can give your students access to your course before it's even created.
• 32:44
  SPEAKER_00: All I would recommend is that you have your first module ready to go, and I would also make sure that you have your welcome video and your welcome content available as well because you want to introduce your students to your course, you want to set expectations at the start, and then you want to guide them into the first module.
• 33:07
  SPEAKER_00: You may also want to set up an email sequence which notifies your students each time you release a module so that they know that they can go into the platform and access it.
• 33:20
  SPEAKER_00: Now, once you have everything set up and ready to go, you're then ready to promote your offer.
• 33:25
  SPEAKER_00: Now, I have an upcoming episode that is all about creating a compelling offer, but what I encourage you to do is think about how you can get your pre-sale offer in front of your ideal student.
• 33:40
  SPEAKER_00: Are they on social media?
• 33:42
  SPEAKER_00: Do they hang out in Facebook groups?
• 33:45
  SPEAKER_00: Do they attend networking groups?
• 33:47
  SPEAKER_00: Where do they hang out?
• 33:49
  SPEAKER_00: So if you've not done so already, also consider starting to build an email list, as this can also be a really lucrative way of promoting your pre-sale offer.
• 34:02
  SPEAKER_00: Now, again, I've got an upcoming episode that's going to cover all about list building.
• 34:07
  SPEAKER_00: So do check out future episodes.
• 34:11
  SPEAKER_00: Okay, so I hope you found this episode of value.
• 34:15
  SPEAKER_00: I've included quite a lot in this episode, but I hope it all makes sense.
• 34:20
  SPEAKER_00: I want you to really think about selling your course ahead of you creating it, because I promise you, it will make your life so much easier if you do this before creating your online course.
• 34:33
  SPEAKER_00: If you can start generating money ahead of launching your course, it will help you to get your course out into the world and faster as well because it means that you're not going to sit around procrastinating over it.
• 34:47
  SPEAKER_00: And of course, it will prove that what you have to offer is very much needed.
• 34:53
  SPEAKER_00: It's so easy to get caught up in our own way and not achieve the things that we want to set out and achieve.
• 35:00
  SPEAKER_00: Fear has a way of just stopping progress, and I want you to overcome this fear by just taking a deep breath and implementing this strategy.
• 35:12
  SPEAKER_00: This strategy that I have shared in this episode is an easy thing to create.
• 35:17
  SPEAKER_00: The challenge is going to be pushing past your fear of selling something before you've created it.
• 35:23
  SPEAKER_00: But I encourage you to give it a try because you might pleasantly be surprised on what you actually achieve.
• 35:31
  SPEAKER_00: Thank you so much for taking the time to listen to today's episode.
• 35:35
  SPEAKER_00: I hope you found this episode of value, and of course, please feel free to share it with others who you may think will also benefit from listening to today's episode.
• 35:45
  SPEAKER_00: If you are feeling inspired and would like to know more about getting started with creating an online digital course, then why not download my free ebook, 10 Steps to Digital Course Success, by visiting my website www.carenhyphendavies.com.
• 36:00
  SPEAKER_00: I will be back next week with another episode, but until then, have a great week.
• 36:10
  SPEAKER_00: I hope you enjoyed this episode of the Digitally She Does It Show.
• 36:13
  SPEAKER_00: Don't forget to check out the show notes for all the links and resources mentioned in today's episode.
• 36:19
  SPEAKER_00: New episodes drop every week on a Wednesday.
• 36:21
  SPEAKER_00: So why not rate and subscribe so you never miss an episode?
• 36:25
  SPEAKER_00: Thank you for tuning in today, and I will see you next time!