stupid little box
grandpa kyle's words are officially living rent-free in gabby's head. after ten days apart — marisa back from two family reunions and her planning commission academy (zoning, not events, though "planning is planning," honestly) — gabby comes in wound up about the niching gospel she keeps getting force-fed while prepping for the ichi job search council. niche down. pick one thing. speak to one audience. and she's over it. because kyle already told her the move: sell people the thing they know they want, do it stupidly well, and let that open the door to the thing they don't know they need. so…
The skinny
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