Latest / Choppin’ It Up by Bloomberg Intelligence / Private Markets May Signal More Restaurant M&A
Transcript
- 0:21Speaker 1: Welcome to Chopping It Up. I'm your host, Mike Hallon,
- 0:24Speaker 1: the senior restaurant and food Service analyst at Bloomberg Intelligence.
- 0:28Speaker 1: Today we're joined by Ashish Sah, founder and Managing director
- 0:31Speaker 1: of Harrington Park Advisors, a boutique investment bank focused on
- 0:35Speaker 1: in restaurants and consumer services companies. Thanks for doing this, Ashish.
- 0:39Speaker 2: Thanks for having me, Mike.
- 0:41Speaker 1: Yeah, I've been looking forward to this.
- 0:43Speaker 2: Man.
- 0:43Speaker 1: You very opinionated. My favorite type of people.
- 0:46Speaker 2: Just like I do have my opinion yees.
- 0:50Speaker 1: Yeah, it's great. Can you talk about your previous career
- 0:54Speaker 1: experience and what motivated you to start Harrington Park.
- 0:57Speaker 2: Yeah. Sure. Look, I've been an investment banker now for
- 1:01Speaker 2: twenty one years, and I've had the opportunity to work
- 1:05Speaker 2: at some of the global investment banks. Started my career
- 1:08Speaker 2: at Bank of America, went over to Marylynch when there
- 1:11Speaker 2: was a separate Meryl Lynch at the time, and RBC
- 1:15Speaker 2: and a few other banks you know. Spent thirteen years
- 1:18Speaker 2: in my career at first in New York City, working
- 1:21Speaker 2: at various banks. Eventually moved to Chicago and joined Bank
- 1:24Speaker 2: of Montreal and had the opportunity to work with the
- 1:28Speaker 2: restaurants when I was there and just absolutely fell in
- 1:31Speaker 2: love with the space. You know, the you know what's
- 1:33Speaker 2: not like your your meetings are at restaurants, you're trying
- 1:36Speaker 2: new food. I love food, And it was the people
- 1:40Speaker 2: around the restaurant space. They're they're hospitable, they're kind, they
- 1:44Speaker 2: know the value of a team, and all that just
- 1:47Speaker 2: made it made the work just so much enjoyable. Yeah.
- 1:51Speaker 2: You know, during that time at BMO, I landed up
- 1:54Speaker 2: working on some pretty landmark transactions in the space, including
- 1:58Speaker 2: work we were including the lead left book runner on
- 2:02Speaker 2: Kurasushi's IPO back in trade nineteen, which you might recall
- 2:05Speaker 2: at that point no restaurants were going public and a difficult,
- 2:11Speaker 2: difficult background young company. We successfully achieved a IPO for Kurasushi,
- 2:16Speaker 2: and and you know, the rest is history. That stock
- 2:18Speaker 2: has gone through the roof over the last several years now.
- 2:22Speaker 2: And the other transaction that that I'm very proud of
- 2:25Speaker 2: was Condato Taco is a private company out of Columbus,
- 2:27Speaker 2: Ohio that we sold to the Beakman Group in twenty
- 2:30Speaker 2: twenty March or twenty twenty in fact, and right before
- 2:33Speaker 2: the pandemic, and that business has done an amazing job
- 2:36Speaker 2: growing over the last several years. Since that time, my
- 2:41Speaker 2: be more days. I've grown my practice into consumer services
- 2:46Speaker 2: as well, some multi union consumer services companies, and I've
- 2:49Speaker 2: had the privilege to advise on some of the leading
- 2:51Speaker 2: brands such as Velvet, Taco, Imags Studios, Another Broken Egg, Fuzzies, Pinstripes,
- 2:57Speaker 2: Houston Hot Chicken and been able to drive results that
- 3:02Speaker 2: we believe are the best in class outcomes in the sector.
- 3:06Speaker 2: I started Heddington Park in early twenty twenty three, so
- 3:09Speaker 2: we're a little bit over a year over now, and
- 3:13Speaker 2: the goal was to provide bulge bracket white gloves service
- 3:16Speaker 2: to emerging growth to middle market companies in the restaurant
- 3:19Speaker 2: and consumers services space. We felt that needed to support
- 3:23Speaker 2: the most but were unable to be served by the
- 3:26Speaker 2: larger investment banks, and that was the goal behind Harrington
- 3:32Speaker 2: Park Advisors. So over the last what is it now,
- 3:37Speaker 2: fourteen to fifteen months, we've completed four transactions including Pinstripes,
- 3:42Speaker 2: Houston Hot Chicken in its studios, and then just this
- 3:45Speaker 2: week Untamed Brands.
- 3:47Speaker 1: Yeah, that's great, it seems like a great niche. You've
- 3:50Speaker 1: worked with some great brands and I'll circle back to
- 3:53Speaker 1: those as we get into this. You know, let's just start,
- 3:58Speaker 1: you know, at the five thousand foot view, as the
- 4:00Speaker 1: restaurant M and A market improved that all this year.
- 4:04Speaker 2: Yes, and no, I think if you look at the
- 4:08Speaker 2: transactions that are getting done. Obviously we just had the
- 4:12Speaker 2: Tropical Smoothie deal get done at a very robust valuation.
- 4:19Speaker 2: We also had Benny Hannah a sale get completed this year.
- 4:24Speaker 2: And then you know, we sold on Tame brands, We
- 4:28Speaker 2: did it in the consumer services, we did image studios
- 4:30Speaker 2: this year. But if you think about kind of the
- 4:35Speaker 2: volume and the velocity of deals, it is not what
- 4:39Speaker 2: it was in twenty nineteen, or for that matter, in
- 4:42Speaker 2: twenty or twenty twenty one when the entire M and
- 4:45Speaker 2: A market was on fire. And but what's happening, I
- 4:49Speaker 2: believe behind the scenes is there are assets that are
- 4:53Speaker 2: and I'm talking purely about private markets at this point,
- 4:57Speaker 2: there are assets that are coming out. I think it's
- 5:00Speaker 2: probably driven by a whole host of factors, including you know,
- 5:04Speaker 2: founders needing monetization, people realizing that the gap that invaluations
- 5:09Speaker 2: isn't going to come down. But so activity is starting
- 5:12Speaker 2: to pick up. More more companies are talking about capital
- 5:15Speaker 2: raises or partial or complete sales of the businesses, but
- 5:21Speaker 2: it is nowhere near the velocity that we had in
- 5:25Speaker 2: prior years.
- 5:26Speaker 1: Okay, is there a wide gap in interests between company
- 5:30Speaker 1: and franchise models as well as full and quick service?
- 5:34Speaker 2: Huge gap? I think, you know the what we've seen
- 5:39Speaker 2: over the last several years. I mean, this probably goes
- 5:42Speaker 2: back a decade and a half or two at this point.
- 5:44Speaker 2: But you know, if you look at the public markets,
- 5:46Speaker 2: the valuations for franchise ors went through the roof, and
- 5:49Speaker 2: we saw companies like Jack in the Box, for example,
- 5:53Speaker 2: go from I don't know, mid sixties, mid seventies franchise
- 5:57Speaker 2: all the way to ninety plus franchise because they're recognized
- 5:59Speaker 2: that that the public market investors were rewarding companies that
- 6:04Speaker 2: were asset light prior to the pandemic. That interest was
- 6:12Speaker 2: there in franchise ours from the private markets too, from
- 6:16Speaker 2: institutional capital, private equity, family offices, but it took a
- 6:19Speaker 2: whole new turn during a post pandemic. Currently, the interest
- 6:26Speaker 2: in franchised models is at an all time high. If
- 6:30Speaker 2: you look at the activity since twenty twenty with you know,
- 6:35Speaker 2: whether it's Shipley's Donuts or Tropical Smoothie twice. Now the
- 6:42Speaker 2: investors are all about franchise models. Given the asset light
- 6:47Speaker 2: nature of the model, the more predictable nature of cash flows,
- 6:51Speaker 2: the ability to get leverage on those cash flows. That
- 6:55Speaker 2: that has created a huge gap between interesting franchise models
- 7:00Speaker 2: versus company owned models. Uh. I think the other other
- 7:04Speaker 2: part that the company or model is suffering from right
- 7:07Speaker 2: now is if you again go back over the last
- 7:10Speaker 2: decade or two, uh, there was once a belief that
- 7:15Speaker 2: any innovative company owned model can become a national brand.
- 7:20Speaker 2: And the post child for that obviously was Chipotle. You know,
- 7:24Speaker 2: started from you know, one town into a national phenomena
- 7:29Speaker 2: and continues to be a national phenomena today. And based
- 7:33Speaker 2: on that success, a lot of institutional capital started chasing
- 7:37Speaker 2: these innovative, younger, fast casual brands. And what has happened
- 7:42Speaker 2: over the over the last decade is that a lot
- 7:44Speaker 2: of those investments in those companies have not really been
- 7:48Speaker 2: very successful. I think what is what maybe folks did
- 7:53Speaker 2: not know but are now realizing, is that, you know,
- 7:56Speaker 2: it obviously takes capital, right, unit economics don't typically match,
- 8:01Speaker 2: you know, what the home marketing and economics are as
- 8:03Speaker 2: you go into new markets, the marketing spend needed to
- 8:06Speaker 2: expand into those markets is a significant amount and it
- 8:09Speaker 2: just takes time. You know, when you have a five
- 8:12Speaker 2: six seven year old as as private aquity typically does,
- 8:16Speaker 2: it is very difficult to take an emerging brand and
- 8:19Speaker 2: convert it into a even a regional brand for that matter.
- 8:24Speaker 2: You know, we we we We've seen companies like you know,
- 8:27Speaker 2: Cafe Rio for example, that you know was owned by
- 8:30Speaker 2: a private acquity from Carpriley, but they owned it for
- 8:32Speaker 2: almost twelve years and over that time they really grew
- 8:34Speaker 2: that business into a super regional West Coast, Mountain West,
- 8:39Speaker 2: you know, Midwest brand. But it took time and oftentimes
- 8:43Speaker 2: those windows are not available for most private equity firms.
- 8:47Speaker 2: So so those are the factors that are are are
- 8:51Speaker 2: on people's minds as they think about franchise growth. Where
- 8:54Speaker 2: you can if you have a really good franchise development platform,
- 8:57Speaker 2: the right person in that seat, an amazing brand needing
- 9:00Speaker 2: economics and cash and cash returns that work for franchisees,
- 9:05Speaker 2: you can supercharge growth. Those franchisees are sitting in their
- 9:09Speaker 2: local markets. They are the mom and pop that run
- 9:12Speaker 2: that business, they know their community, they're invested in that business,
- 9:15Speaker 2: and they're taking care of it day in and day out,
- 9:17Speaker 2: as opposed to a regional manager who just runs you know, seven, eight,
- 9:21Speaker 2: ten restaurants. And so today, in today's market, franchise concepts
- 9:26Speaker 2: have been our hot property and company models have taken
- 9:31Speaker 2: a little bit of a backseat compared to the franchise models.
- 9:35Speaker 2: But these things come in waves, you know, and things change.
- 9:40Speaker 2: You know, five six years ago, people were talking about
- 9:43Speaker 2: why company models are more superior because you can actually
- 9:46Speaker 2: maintain the culture of your organization when you own the stores.
- 9:51Speaker 2: And in any company that is growing is and you
- 9:54Speaker 2: hope to grow it into a super regional or even
- 9:58Speaker 2: a national chain. Without culture, you will you cannot succeed
- 10:04Speaker 2: having a single mission and and that can be hard
- 10:09Speaker 2: in in enfranchised concepts. So look, we're currently in a
- 10:13Speaker 2: wave of where franchise companies are attracting more attention. You know,
- 10:19Speaker 2: my expectation is that the the quality of assets in
- 10:25Speaker 2: any space or you know, there's a limited finite amount
- 10:27Speaker 2: of high quality assets and some of those have already transacted,
- 10:30Speaker 2: and then over time, those will those opportunities will diminish.
- 10:34Speaker 2: And then you know, private equity firms, family offices will
- 10:38Speaker 2: again start to consider companial models. Look, we're advising on
- 10:42Speaker 2: businesses that are company or models right now that are
- 10:45Speaker 2: absolutely fantastic, and have advised on companies that have company
- 10:49Speaker 2: and models that are absolutely fantastic. And despite the changes
- 10:52Speaker 2: in the current em and environment, those businesses in their
- 10:54Speaker 2: own are outperforming uh and building into you know, juggernaut.
- 11:00Speaker 2: So these things come in waves, they come and go,
- 11:02Speaker 2: and right now we're in a place where franchise modelsm
- 11:06Speaker 2: are more attractive, but I expect that to kind of
- 11:11Speaker 2: change over time.
- 11:13Speaker 1: That's really interesting because it feels like for over a decade,
- 11:15Speaker 1: everybody's been chasing the next.
- 11:17Speaker 2: Rapole that's right, and we haven't found one.
- 11:21Speaker 1: And so you know, for some of these say fast
- 11:24Speaker 1: casual brands that maybe have a few dozen stores, you know,
- 11:28Speaker 1: should they be starting the franchise, says franchise or would
- 11:33Speaker 1: be almost rather you know, get involved with a company
- 11:36Speaker 1: owned fast casual and then they do the franchise.
- 11:40Speaker 2: Yeah. Look, the franchise model is obviously very attractive from
- 11:44Speaker 2: an acid light and growth perspective and the velosophy of
- 11:48Speaker 2: that growth perspective, but it takes time to build up,
- 11:51Speaker 2: and it takes investment to build up. You know, if
- 11:55Speaker 2: you're just let's just say you've got a handful of stores,
- 11:58Speaker 2: and you say, actually, I've got a pretty simple operation.
- 12:00Speaker 2: My kitchen op offs are pretty simple. I think I
- 12:02Speaker 2: can franchise this. First, you got to go set up
- 12:06Speaker 2: that organization. You got to go follow FTDs, you got
- 12:08Speaker 2: to get the right people in place to go find franchises. Eventually,
- 12:12Speaker 2: when this franchisees sign up, provide them support on real
- 12:15Speaker 2: estate marketing store opening, and then those franchises then have
- 12:20Speaker 2: to go successfully open those stores right, and all that
- 12:27Speaker 2: takes time. So if you're starting from scratch today, it
- 12:32Speaker 2: can take you at least two to three years before
- 12:34Speaker 2: you start seeing a a franchise store open. And then
- 12:40Speaker 2: you having a franchise store does not make you a
- 12:43Speaker 2: franchise or to really get the value as a franchise
- 12:47Speaker 2: or you need to have I would say, you know,
- 12:53Speaker 2: about one hundred hundred and twenty units franchise units open,
- 12:56Speaker 2: because at that point you really start to leverage your infrastructure,
- 12:59Speaker 2: and every new unit you open, the royalties from that
- 13:02Speaker 2: start to trickle trickle down. Also, because you're only taking
- 13:07Speaker 2: five six seven percent royalties and not getting the full
- 13:10Speaker 2: EBIT of the store. As a company owned model, it
- 13:13Speaker 2: just takes a longer time to scale your business into
- 13:16Speaker 2: a larger scale EBITDA business, so to to for for
- 13:23Speaker 2: for companies that are seeking the franchise route and to
- 13:26Speaker 2: converting them into into franchise ors, it's going to take
- 13:30Speaker 2: time to get those stores open, for those stores to
- 13:34Speaker 2: show performance, to get scale, to get to one hundred
- 13:38Speaker 2: plus units, to really fully achieve that valuation that you're
- 13:42Speaker 2: seeking as a franchise or so oftentimes we're speaking to
- 13:45Speaker 2: you know, private equity firms that are that have invested
- 13:48Speaker 2: in a brand and are as asking hey, should I
- 13:50Speaker 2: go down the franchise route? This seems French franchise Well,
- 13:53Speaker 2: and for all the reasons I just stated, Uh, my
- 13:56Speaker 2: advice is that unless you plan to hold for the
- 14:00Speaker 2: next five to seven to nine years, a franchise route
- 14:07Speaker 2: is not really going to drive the valuation that you're seeking.
- 14:11Speaker 1: Yeah, yeah, that's great. It's a completely different muscle.
- 14:15Speaker 2: Right, It completely is. It completely is. And and look,
- 14:19Speaker 2: even companies that have company owned units and franchise units,
- 14:22Speaker 2: there are plenty of brands out there that do both.
- 14:26Speaker 2: It's almost like having two different organizations supporting those.
- 14:29Speaker 1: Very cool valuation You mentioned any rebounding valuations at all
- 14:34Speaker 1: this year.
- 14:37Speaker 2: I think valuations continue to be not where they used
- 14:42Speaker 2: to be prior to the pandemic. But you know, maybe
- 14:46Speaker 2: if you look at it a different way, maybe valuations
- 14:50Speaker 2: prior to the pandemic were highly elevated or all time highs. Right,
- 14:55Speaker 2: so we're just coming back to where businesses like restaurants
- 14:59Speaker 2: and services should be trading. Consumer services continues to be
- 15:03Speaker 2: on a tear and those valuations are at an all
- 15:05Speaker 2: time high as we speak, but restaurant valuations have come
- 15:09Speaker 2: down from prior to the pandemic. I'm starting starting to
- 15:15Speaker 2: see some hope that valuations will get a little bit
- 15:19Speaker 2: of a pickup here, and I think that's going to
- 15:22Speaker 2: be driven by the fact that there has been a
- 15:24Speaker 2: little bit of easying on the credit side, whether it's
- 15:29Speaker 2: banks but most likely private lenders are starting to reconsider
- 15:35Speaker 2: investing into the restaurant space. Interest rates are starting to,
- 15:39Speaker 2: you know, have have come down a little bit. No,
- 15:43Speaker 2: not maybe compared to trade nineteen, but but where we
- 15:46Speaker 2: were just about a year and a half ago. And
- 15:50Speaker 2: I think that is driving some of the interesting restaurants
- 15:53Speaker 2: because I think we're also working against a backdrop where
- 15:57Speaker 2: the there has been if if you think about the
- 16:01Speaker 2: restaurant space has absorbed over the last four years, it
- 16:06Speaker 2: is incredible the fact that we are here still and
- 16:10Speaker 2: have and have a restaurant industry. We had a pandemic
- 16:13Speaker 2: where nobody knew what was going on. And I remind
- 16:16Speaker 2: people who have who are forgotten, these are the days
- 16:18Speaker 2: when we were spraying down Amazon packages before we brought
- 16:21Speaker 2: them into our houses. Okay, those are the days. And
- 16:26Speaker 2: they figured out how to adjust the models. Not everybody survived,
- 16:29Speaker 2: but a lot did. But there to readjust their models
- 16:33Speaker 2: there there how they communicate with their consumer and and
- 16:38Speaker 2: and and so that was one. Then uh, you know,
- 16:42Speaker 2: they got a lot of support from the government uh
- 16:44Speaker 2: in PvP loans and they were you know, that helped
- 16:46Speaker 2: a lot a lot of companies stay afloat. And then
- 16:50Speaker 2: coming out of it, we had a consumer that had
- 16:53Speaker 2: been saving for for during the pandemic. The government was
- 16:56Speaker 2: you know, uh providing them uh support during that time
- 17:00Speaker 2: as well. Student debt was taken off the table for
- 17:04Speaker 2: a while there, right, and you had a consumer that
- 17:07Speaker 2: was flushed with cash, had not been out of their
- 17:09Speaker 2: homes in two years, and they were on a vendor.
- 17:14Speaker 1: They were ready to rock.
- 17:15Speaker 2: They were ready to rock, right, And so we saw
- 17:17Speaker 2: in twenty twenty one, in twenty and twenty two, as
- 17:21Speaker 2: a part of twenty twenty two, just in huge amount
- 17:25Speaker 2: of traffic rolled through the doors of restaurant companies. But
- 17:29Speaker 2: then what happened next is kind of what we're going
- 17:32Speaker 2: through right now. The government incentives were taken away from
- 17:35Speaker 2: both of them, or went away, i should say, from
- 17:38Speaker 2: companies and from consumers. Student debt was back on the table.
- 17:43Speaker 2: Interest rates went through the roof, and the consumer eventually
- 17:48Speaker 2: exhausted a lot of their savings and had to come
- 17:51Speaker 2: back to real life. But you know, living and living
- 17:54Speaker 2: and saving for their personal expenses. And what we saw
- 17:57Speaker 2: in twenty and by the way, this is all the
- 18:00Speaker 2: background of huge inflation in twenty twenty two. But chicken prices,
- 18:04Speaker 2: poork prices, beef prices were had had gone through the roof,
- 18:07Speaker 2: and restaurants were taking five price increases. All these things
- 18:13Speaker 2: happened all at the same and kind of narrowed in
- 18:16Speaker 2: all at the same time into twenty twenty three and
- 18:18Speaker 2: we saw a traffic decline in across the board for restaurants.
- 18:23Speaker 2: That are only a few restaurants that I can think
- 18:26Speaker 2: of at least that we speak to that have had
- 18:29Speaker 2: positive traffic in twenty twenty three and now coming into
- 18:32Speaker 2: twenty twenty four. And so that's the backdrop too that
- 18:36Speaker 2: this m and a ENVI you know, private equity, which
- 18:39Speaker 2: is a big investor in the restaurants space. This is
- 18:43Speaker 2: a backdrop that they're trying to understand and invest against.
- 18:48Speaker 2: So this impacts you know, obviously this impacts corporate owned
- 18:53Speaker 2: models more than franchise models.
- 18:57Speaker 1: Got it. How's the lending market right now?
- 19:00Speaker 2: Yeah, the lending market is better still not where we
- 19:04Speaker 2: were a couple of couple of years ago, But it
- 19:08Speaker 2: also depends on what sort of business and model that
- 19:11Speaker 2: you have. The lending market for franchise brands never never
- 19:17Speaker 2: kind of really went away. Yeah, maybe the depth was
- 19:19Speaker 2: a little bit more expensive, but the interest from especially
- 19:22Speaker 2: the private lending community remained strong through the pandemic for
- 19:27Speaker 2: franchise brands franchise ours, and then continues to be very
- 19:32Speaker 2: strong today. If you're a corporate own business, the lending
- 19:37Speaker 2: environment has gotten got really weak during the pandemic and
- 19:41Speaker 2: kind of post pandemic, it's starting to get a little
- 19:44Speaker 2: bit better. Today. Interest rates are still higher, not maybe
- 19:49Speaker 2: at the highest that at the peaks that there were
- 19:51Speaker 2: maybe a year and a half ago, but so the
- 19:52Speaker 2: interest rate environment is getting better for corporatedome models too.
- 19:56Speaker 2: And then look frinanally, there's the franchise ze models themselve els.
- 20:00Speaker 2: Like I'm talking about larger uh blocks of Taco Bell
- 20:05Speaker 2: franchisees or dunkin Donuts franchises, and the lending environment for
- 20:11Speaker 2: those companies is is really strong. We're talking about leading
- 20:15Speaker 2: brands that have been around for a long time. They've
- 20:17Speaker 2: got thousands of thousands stores in the US, and there's
- 20:21Speaker 2: a real history of success behind these brands, and these
- 20:23Speaker 2: franchisees can get access to capital uh pretty pretty easily. Uh,
- 20:30Speaker 2: And that's what's actually driving a lot of the interest
- 20:32Speaker 2: from private equity in that franchisee space. You've got you've
- 20:38Speaker 2: got you know, from a private private equities perspective, you're
- 20:43Speaker 2: buying you know, a block of Taco bells wing stops
- 20:48Speaker 2: or dunkin Donuts stores. Right there are one hundred plus
- 20:52Speaker 2: stores in this in this one block that you're going
- 20:55Speaker 2: to buy and uh, it is stable cash flow, right,
- 21:00Speaker 2: and you can you can you can see it. You
- 21:02Speaker 2: can look at look at the business over the last
- 21:04Speaker 2: several years and see what the business does, so you
- 21:06Speaker 2: know what the cash flows are going to be. Typically, Uh,
- 21:10Speaker 2: you've got lending that is available to you. You still
- 21:14Speaker 2: have some room for growth by opening new units, and
- 21:17Speaker 2: you have the support of you know, multi billion dollar
- 21:22Speaker 2: enterprises backing it. Like whether it's you know, whether it's
- 21:25Speaker 2: again a dunkin Taco or a Wing Stock marketing dollars
- 21:29Speaker 2: go a lot further, they really do. And these are
- 21:31Speaker 2: national brands, but with national marketing campaigns and and and
- 21:36Speaker 2: a national impression right on on consumers and you know,
- 21:40Speaker 2: and and their value products. And in today's environment where
- 21:44Speaker 2: people are worried about uh, the future, where they're worried
- 21:47Speaker 2: about their their their wallets, the value plays really help.
- 21:53Speaker 2: So that space, the franchise e space has seen a
- 21:57Speaker 2: lot of interest from private equity and from recory investors
- 22:00Speaker 2: that were previously buying company on models, branded company own
- 22:04Speaker 2: models or franchise ors are now also dipping their toe
- 22:07Speaker 2: into the franchise e space.
- 22:10Speaker 1: Yeah, it's interesting, you know that they're willing to play
- 22:13Speaker 1: the royalties and they add fund expense for these brands
- 22:16Speaker 1: that they have faith in, like you know, Brentwood and
- 22:18Speaker 1: wing stuff. Yeah, it's an interesting turn.
- 22:21Speaker 2: Yeah. And look, you know, just in general, what they're
- 22:25Speaker 2: giving away, especially in this environment, they may be giving
- 22:29Speaker 2: away supercharged growth, but they're exchanging it for stability. They
- 22:35Speaker 2: have to put dollars to work. They've got funds that
- 22:37Speaker 2: need to be invested, so they're choosing. It's a risk
- 22:40Speaker 2: reward analysis that they're doing, and they're saying, look, yeah,
- 22:43Speaker 2: maybe my reward is going to be lower with matter
- 22:44Speaker 2: risk is even lower. Let's put our dollars to work
- 22:49Speaker 2: over here.
- 22:50Speaker 1: Cool. Yeah, that's good insight into the companies I cover.
- 22:55Speaker 1: Very cool. All Right, So you've worked with some great brands.
- 22:58Speaker 1: You mentioned a lot of them at the top of
- 23:00Speaker 1: the pod. What makes an emerging chain attractive?
- 23:05Speaker 2: Yeah, it's uh, it's it's it's. It's one of those questions,
- 23:09Speaker 2: which is, you know, what is beauty and it's it's it's. Uh.
- 23:13Speaker 2: Some parts of it are hard to define, but other
- 23:15Speaker 2: other parts are very easy definable of what makes a
- 23:17Speaker 2: brand super attractive. So just kind of starting off with
- 23:22Speaker 2: the concept itself. What is your concept is? Is is
- 23:27Speaker 2: it a super niche concept that maybe works in say La,
- 23:32Speaker 2: or works in New York City, or works in San Francisco,
- 23:37Speaker 2: But does it work in the rest of the country? Right?
- 23:39Speaker 2: And I think that is one of the key things.
- 23:44Speaker 2: You know, all of all of us and maybe a
- 23:47Speaker 2: lot of your listeners are sitting in you know, in
- 23:49Speaker 2: in one of those cities today and they go to
- 23:53Speaker 2: their local you know, solid chain, and they go to
- 23:55Speaker 2: their local you know, eighteen dollar taco chain or eighteen
- 24:01Speaker 2: dollars sandwich chain, right, and it's it's fine, that's it's
- 24:04Speaker 2: within their price points. It's in the community. The taste
- 24:08Speaker 2: profiles work, But does it work in Kansas City, doesn't
- 24:14Speaker 2: work in Oklahoma, doesn't work in Texas? You know? And
- 24:20Speaker 2: that's the question can you take to be successful as
- 24:24Speaker 2: a brand in New York City or La or San Francisco?
- 24:28Speaker 2: You know, in my view, you can probably put up
- 24:31Speaker 2: one hundred and fifty two hundred, two hundred fifty units
- 24:33Speaker 2: doing that. But to be a several hundred thousand plus,
- 24:39Speaker 2: two thousand plus chain, you have to cater to the
- 24:42Speaker 2: masses of this country and the masses of the country
- 24:45Speaker 2: do not buy twenty dollars sandwiches twenty dollars salads, right,
- 24:50Speaker 2: And so as we think about concepts, it has to
- 24:53Speaker 2: be something and if you are if that is what
- 24:56Speaker 2: you are selling, that is what you're marketing as a
- 24:58Speaker 2: banker that this is a super regional potential for national chain.
- 25:03Speaker 2: You have to demonstrate that the food will actually work
- 25:05Speaker 2: and it is a kind of food that folks in
- 25:08Speaker 2: all these the middle of the countries we'll want to eat.
- 25:13Speaker 2: So you don't want to be too niche. You want
- 25:15Speaker 2: to have a generalist kind of food. The food has
- 25:17Speaker 2: to be good, the service has to be good. At
- 25:19Speaker 2: the end of the day, If your food and your
- 25:21Speaker 2: hospitality are not up to mark, you cannot succeed as
- 25:26Speaker 2: a restaurant company because if you don't, the other restaurant
- 25:29Speaker 2: chain down the street will beat you every time. So
- 25:33Speaker 2: there's a concept portion of it. But then after that,
- 25:36Speaker 2: you know, what makes an emerging brand a highly attractive
- 25:40Speaker 2: and a highly attractive to institutional capital, I should say,
- 25:43Speaker 2: is a couple of things. One concept we talked just
- 25:47Speaker 2: talked about. Second, you know, you have to have at
- 25:52Speaker 2: least several units in place. You know, it could be five, seven, ten, fifteen,
- 25:59Speaker 2: where you can demonstrate that the unit economics are you
- 26:06Speaker 2: can duplicate those unit economics again and again and again. Right,
- 26:09Speaker 2: if you have huge variances, you got one unit doing
- 26:12Speaker 2: three and a half million or the other ones doing
- 26:14Speaker 2: a million a quarter, you don't have a proof of
- 26:16Speaker 2: concept yet or nobody knows that what am I underwriting
- 26:20Speaker 2: this in these unit economics. So having that is a
- 26:25Speaker 2: number of stores that are around the same unit economic
- 26:29Speaker 2: model is important. I think in today's market, just having
- 26:35Speaker 2: top line sales is not enough. You have to demonstrate
- 26:38Speaker 2: through the P and L that you can drive profitability
- 26:41Speaker 2: at each store level, right, and that number is typically
- 26:47Speaker 2: at twenty percent eighteen called sometimes can be eighteen percent,
- 26:50Speaker 2: but twenty percent is the store level margins that we're
- 26:53Speaker 2: looking for. So now you've got the union economic model
- 26:56Speaker 2: that works. Then now can you replicate that model not
- 27:00Speaker 2: just in your hometown but across other cities and other states.
- 27:05Speaker 2: And now you've shown you've got a unique model that
- 27:09Speaker 2: works and it works across multiple states, and now you
- 27:11Speaker 2: have portability. Next, I would say, is going to be
- 27:16Speaker 2: a management team. It is, and this is this is
- 27:19Speaker 2: the tough part when you're a young company and you
- 27:21Speaker 2: got five or seven stores, You're not you know, you're
- 27:23Speaker 2: You're not going to get Brand Nichols to come run
- 27:25Speaker 2: your company, right, You're you're you You only have that
- 27:29Speaker 2: much capital. And the capital that you have that is
- 27:31Speaker 2: coming down from your stores into your organization needs to
- 27:34Speaker 2: be used for growth as well. So this is where
- 27:38Speaker 2: the challenge comes up. How do you get the best
- 27:40Speaker 2: people to run this business grow it? And I think
- 27:44Speaker 2: you do it through culture. You do you do it
- 27:46Speaker 2: through a mission. If you can get like minded people
- 27:49Speaker 2: in the room who believe in the brand, in the
- 27:51Speaker 2: mission that and you, they believe that they are providing
- 27:54Speaker 2: a service and a product that is needed, uh, and
- 27:58Speaker 2: they're in love with that brand, you can get more
- 28:00Speaker 2: out of people. And so that's the tricky part, getting
- 28:04Speaker 2: the management right to then take that business, you know,
- 28:09Speaker 2: from five units to ten to fifteen units, but set
- 28:12Speaker 2: up an organization systems and processes that can manage those
- 28:18Speaker 2: company owned stores, that can manage the organization, drive for growth,
- 28:23Speaker 2: drive for the best quality hospitality can provide. Together, then
- 28:28Speaker 2: that's what makes a restaurant brand highly attractive, emerging restaurant
- 28:32Speaker 2: brand highly attractive.
- 28:34Speaker 1: That's really insightful. Yeah, hear that, listeners that phrase about
- 28:38Speaker 1: in New York. If you can make it there, you
- 28:39Speaker 1: can make it anywhere. Might not work for the restaurant business.
- 28:43Speaker 2: Oh I'm I'm gonna get some hate mail.
- 28:47Speaker 1: No, man, that was great, especially about around management, you know,
- 28:51Speaker 1: very cool stuff. How does the matchmaking process typically work?
- 28:55Speaker 1: How do you find the right partner for the business?
- 28:58Speaker 2: Your were? Bestment bankers are Our job is to obviously
- 29:02Speaker 2: get to know our clients and the companies that we
- 29:05Speaker 2: want to work with, and but the other side of
- 29:08Speaker 2: the coin is we need to know who the buyers
- 29:10Speaker 2: and investors are into the space and in the in
- 29:13Speaker 2: the private markets. This is all a paid right. This
- 29:15Speaker 2: is not transparent. So the part one of the match
- 29:19Speaker 2: making process is for me to understand my client their needs,
- 29:25Speaker 2: what are they're looking to achieve both short term and
- 29:28Speaker 2: long term, and then making sure making and then having
- 29:32Speaker 2: the other started side of the coin, a broad network
- 29:35Speaker 2: of people who from who I can understand who will
- 29:40Speaker 2: be interested in a company like this that we are advising.
- 29:45Speaker 2: But the match making process is, you know, for us,
- 29:48Speaker 2: is it's a it's a it's bespoke, h it depends.
- 29:53Speaker 2: We've run processes that are your typical investment banking processes.
- 29:58Speaker 2: You know, we'd like to think to each everything we
- 30:00Speaker 2: do is custom and bespoke and tailored to the situation
- 30:04Speaker 2: that the client that we're working with. But the most
- 30:08Speaker 2: general view of that is we we work with a client.
- 30:13Speaker 2: We pulled together a confidation confidential information presentation. Use the
- 30:18Speaker 2: eighty page document. We launched the process. We have two
- 30:22Speaker 2: rounds of bidding. The first round is people putting in
- 30:25Speaker 2: broad valuation ranges of where they would transact if you
- 30:29Speaker 2: make it through. If if your bid is good enough,
- 30:32Speaker 2: then you make it to round two. You co meet
- 30:34Speaker 2: with management, get all the diligence, and then finally go
- 30:37Speaker 2: to your l o I. We present a single point
- 30:39Speaker 2: valuation and from there we pick the winner and you're
- 30:42Speaker 2: after the you know, we're off to closing the deal
- 30:44Speaker 2: in the next thirty to forty five days. In other situations,
- 30:48Speaker 2: it's it's it's it's very different. We we recently sold
- 30:53Speaker 2: a business where the we're working with the founder and
- 30:59Speaker 2: the founder said, look, I've got a lot of growth
- 31:02Speaker 2: that is coming up in the next year in twenty
- 31:04Speaker 2: twenty four, and I'm afraid if I transact today, I'm
- 31:10Speaker 2: going to give up a lot of value that I'm
- 31:12Speaker 2: going to be building in twenty twenty four. And this
- 31:14Speaker 2: was just these conversations were happening at the end of
- 31:16Speaker 2: kind of third fourth quarter or twenty twenty three. But
- 31:22Speaker 2: he also understood that with all the growth that is
- 31:25Speaker 2: about to come, having the support of a private equity
- 31:30Speaker 2: firm that has done it before, has Kale Companies, is
- 31:33Speaker 2: going to be instrumental in avoiding pitfalls, right, And so
- 31:40Speaker 2: that acquired a different, unique approach. So for that transaction,
- 31:43Speaker 2: we said, hey, look, let's go talk to some of
- 31:45Speaker 2: the best in class investors out there, people who have
- 31:48Speaker 2: invested in this space, people who know the space, people
- 31:51Speaker 2: who know you, and let's see if we can somehow
- 31:55Speaker 2: get somebody to give you a valuation for twenty twenty
- 31:59Speaker 2: four results today. And in that situation, we don't run
- 32:02Speaker 2: a process. We go have a couple of conversations, see
- 32:05Speaker 2: what the interest levels are, and through those conversations telling
- 32:10Speaker 2: the story the right way, giving the investors the confidence
- 32:13Speaker 2: that trying twenty four results are achievable. They are the
- 32:15Speaker 2: companies unique and special and is run by an amazing
- 32:20Speaker 2: management team if you can, we provided all their confidence
- 32:23Speaker 2: and we're able to achieve at the end of twenty
- 32:25Speaker 2: twenty three a result that value the company based on
- 32:28Speaker 2: twenty twenty four numbers. Right, So that's a very different
- 32:31Speaker 2: situation than I want to sell my company. But the
- 32:37Speaker 2: key to the matchmaking, as you're asking, is it has
- 32:42Speaker 2: to be unique to each each client, to each situation.
- 32:46Speaker 2: A restaurant company in casual dining versus fast casual versus QSR,
- 32:52Speaker 2: franchise over versus franchise versus company owned, all these have
- 32:56Speaker 2: to be marketed and different ways. Investor base for those
- 33:01Speaker 2: companies are completely different. And then of course we're talking
- 33:03Speaker 2: about different sizes of companies too. The investor base that
- 33:09Speaker 2: when we sold Velvet Taco is completely different than the
- 33:12Speaker 2: investor base that for a company like Image Studios or
- 33:17Speaker 2: Houston Hart Chicken. So it is understanding your client, understanding
- 33:21Speaker 2: the investor community, and finding and bringing those people together.
- 33:28Speaker 2: And then look, it's at the end of the day,
- 33:30Speaker 2: you're going to get hopefully multiple bids, and then it's
- 33:32Speaker 2: a matter of who do you feel the most comfortable with,
- 33:34Speaker 2: which institutional partner has given you the most comfort around
- 33:39Speaker 2: believing in your business, believing in your vision, backing the
- 33:42Speaker 2: management team, hopefully changing things for the better, but not
- 33:46Speaker 2: changing things are already working right, because things can go
- 33:48Speaker 2: the other way too. Not everything goes is up into
- 33:51Speaker 2: the right. And that's part of our job too, is
- 33:56Speaker 2: just knowing these investors for so long at this point,
- 33:58Speaker 2: seeing the deals that they're doing, knowing the as people,
- 34:01Speaker 2: we can advise the clients on who their best partners
- 34:04Speaker 2: are going to be.
- 34:05Speaker 1: So is it common for restauranteurs to maybe accept a
- 34:10Speaker 1: lower bid for their business because they think that person
- 34:14Speaker 1: or the pe firm would make a better partner for them,
- 34:16Speaker 1: or give that that bidder a chance to maybe raise
- 34:19Speaker 1: their bid in the process.
- 34:23Speaker 2: Yeah. So look, if you're if you're selling a one
- 34:25Speaker 2: hundred percent off your company today, then and you're going
- 34:29Speaker 2: to be completely cashing out, which in founder own businesses
- 34:32Speaker 2: often not the case. If you're a founder, you're you're
- 34:35Speaker 2: going to have to roll a good chunk of your equity,
- 34:37Speaker 2: even if you're the minority, is going to have to
- 34:39Speaker 2: be a good chunk of equity into the next deal
- 34:42Speaker 2: with the new partner. If you're but if you are
- 34:45Speaker 2: selling your business one hundred percent, uh, then then most
- 34:50Speaker 2: people I think op for max cash, but look, everybody's different.
- 34:56Speaker 2: There are some people who would say, yeah, I want
- 34:59Speaker 2: max cash. But also this is also my legacy, this
- 35:02Speaker 2: is mine. My name is attached to this, this company,
- 35:05Speaker 2: and I want this to survive, and I want this
- 35:08Speaker 2: to thrive, and I want I want the mission and
- 35:11Speaker 2: the culture to to is more important than anything else
- 35:16Speaker 2: for me. So there are folks like that who who
- 35:18Speaker 2: will pick lower valuations because it's going into the right
- 35:20Speaker 2: hands and somebody who's going to respect what the company
- 35:24Speaker 2: stands for. But if you are UH rolling a piece
- 35:29Speaker 2: of or a chunk of equity into the next deal
- 35:31Speaker 2: as a founder, I think it is incredibly important who
- 35:35Speaker 2: your partner is you are going to be. You know,
- 35:40Speaker 2: somebody asked me a question, Mike. I was in a
- 35:42Speaker 2: panel r DC a couple of years ago and somebody
- 35:45Speaker 2: my topic to discuss was what what makes it good
- 35:51Speaker 2: UH institutional partner for a business? And I put up
- 35:53Speaker 2: ten points which when I read through them and then
- 35:56Speaker 2: I disclosed the source, it was marriage dot com. Right,
- 36:00Speaker 2: But it is true you have to what you're getting
- 36:02Speaker 2: into oftentimes is a five year marriage. You're going to
- 36:08Speaker 2: be at the table, discussing a lot of topics and
- 36:11Speaker 2: some difficult topics about the company and having that shared vision,
- 36:15Speaker 2: that shared goal is instrumental in it being a real
- 36:20Speaker 2: working partnership over the next five, six, seven years. So
- 36:26Speaker 2: if you are rolling equity, I would say yes, value
- 36:29Speaker 2: obviously is important. Nobody wants to give up millions of
- 36:32Speaker 2: dollars and say goodbye to it. But think about the
- 36:36Speaker 2: next five years. Who are you working with. What are
- 36:38Speaker 2: they going to bring to the table? Are they going
- 36:41Speaker 2: to carry on the mission the values of your business,
- 36:44Speaker 2: to maintain the culture, take care of its employees while
- 36:47Speaker 2: investing in growth. That is the combination that you want.
- 36:51Speaker 2: And if you can find somebody who does that, then
- 36:55Speaker 2: hopefully it should be a very successful marriage over the
- 36:57Speaker 2: next five to seven years. Cool.
- 37:00Speaker 1: All right, let's wrap this up by talking about some
- 37:02Speaker 1: of the successful merging brands. Will circle back to some
- 37:05Speaker 1: of those brands you mentioned at the top. Kiasushi, Yeah,
- 37:09Speaker 1: is that you know? What are they doing? How are
- 37:12Speaker 1: they rocking it?
- 37:13Speaker 2: So? I actually ate at a Kora Sushi uh this
- 37:17Speaker 2: this week. Actually they opened one very close to my house. Finally,
- 37:22Speaker 2: I live in the suburbs of Chicago, so I was
- 37:25Speaker 2: glad that I could just drive ten minutes and not
- 37:27Speaker 2: have to drive all the way to Schomburg to get
- 37:30Speaker 2: my Kura Sushi picks. When Kurasushi went public, you know,
- 37:37Speaker 2: at first glance, it was here's a small, you know,
- 37:41Speaker 2: handful of restaurants or dozens of restaurants, and they're calling
- 37:45Speaker 2: us and saying we want to go public. And my reaction,
- 37:48Speaker 2: working at a big, large institution like Bank of Montreal,
- 37:51Speaker 2: was deals to small. You know, I don't know if
- 37:55Speaker 2: the restaurant markets open. Just everything that every other banker
- 37:58Speaker 2: was saying right that the restaurant market is open, the
- 38:00Speaker 2: deals too small, the company is not ready, et cetera,
- 38:02Speaker 2: et cetera, And I, you know, I just decided I'm
- 38:07Speaker 2: going to get on a flight and go out to
- 38:10Speaker 2: a thing with San Francisco and just just uh, actually
- 38:13Speaker 2: I think of San Francisco, just meet with the company
- 38:15Speaker 2: and see check out the restaurants. And then when we
- 38:18Speaker 2: were at the restaurants, I realized there's nothing else out
- 38:22Speaker 2: there like this. Sure in Japan there are you know,
- 38:25Speaker 2: the two hundred four hundred Core Sushi and the whole
- 38:27Speaker 2: bunch of other you know, revolving sushi chains. But here
- 38:29Speaker 2: in the US, the authentic experience, the enjoyable experience that
- 38:34Speaker 2: they were delivering was nobody was doing it, and it
- 38:39Speaker 2: was you know, there's you know, we've had other companies
- 38:42Speaker 2: like Yo Sushi come in with the revolving chains and
- 38:45Speaker 2: and others, but this was just so authentic. And the
- 38:50Speaker 2: second thing we noticed was, I'll make two other points
- 38:53Speaker 2: about that business. One was technology, and it wasn't technology
- 38:58Speaker 2: for the sake of technology, wasn't. It wasn't technology where
- 39:02Speaker 2: we have a big marketing list anybody can have that.
- 39:05Speaker 2: You know. This was true technology and it wasn't AI
- 39:09Speaker 2: or anything of that sort. It was technology that did
- 39:12Speaker 2: the two things that I care about and I think
- 39:15Speaker 2: investor should care about. Does this technology improve my guest
- 39:19Speaker 2: experience and therefore drive a higher higher sales check second,
- 39:25Speaker 2: does this technology reduce my operating costs and drive more profitability?
- 39:29Speaker 2: Check right? And Kurusushi was doing both of them. Their
- 39:33Speaker 2: kitchen operations with you know, the sushi making machines, the
- 39:38Speaker 2: plates coming automatically back into the through the water channels
- 39:41Speaker 2: and getting cleaned up the ordering process that the fewer
- 39:46Speaker 2: folks you needed on the floor to take orders. Now
- 39:48Speaker 2: they've introduced robots, which I was very fascinated by this
- 39:52Speaker 2: this last couple of days ago. That's what the magic is.
- 39:55Speaker 2: The magic is that there's it is a highly highly
- 39:58Speaker 2: authentic experience without without alienating people. It's it's it's a
- 40:04Speaker 2: fun place. It has health uh health and wellness aspects
- 40:10Speaker 2: to it given it's you know, uh a lighter calorie food, uh,
- 40:13Speaker 2: less baths, seafood and uh it's just a highly enjoyable experience.
- 40:20Speaker 2: Kids can love it because you know, you go, you
- 40:21Speaker 2: go when you get your toys, if when you when
- 40:23Speaker 2: you eat a certain number of plates. They've since added
- 40:26Speaker 2: the buty to just buy a toy on the screen
- 40:28Speaker 2: instead of having to eat fifteen places to get a toy.
- 40:30Speaker 2: And I think that's that that helps, right, But it's
- 40:33Speaker 2: it is that uniqueness, the authenticity without alienating people. Uh,
- 40:38Speaker 2: the strong unit economic model that they have built. Uh
- 40:42Speaker 2: they're you know, they use technology to monitor their stores.
- 40:45Speaker 2: Instead of having all these area managers, they are able
- 40:47Speaker 2: to manage to to watch their stores through camera feeds
- 40:50Speaker 2: at the headquarters and make sure stores are being managed properly,
- 40:54Speaker 2: they are clean. There's just so many aspects of the
- 40:56Speaker 2: business are that are completely different from anything else out
- 41:00Speaker 2: here in the US, and they have an exceptional job
- 41:03Speaker 2: of executing on their growth.
- 41:06Speaker 1: Nice What about Candado Tacos.
- 41:10Speaker 2: Condato Tacos was and is a beast, you know, without
- 41:16Speaker 2: getting into the details too much of the of the
- 41:19Speaker 2: given the private nature of these transactions, you know, we
- 41:23Speaker 2: sold Candata Tacos when it had eleven or thirteen units
- 41:27Speaker 2: at the time, and what they were offering their guests
- 41:32Speaker 2: was a Their slogan has come as you are right,
- 41:38Speaker 2: you can come anytime, you can be whoever you are,
- 41:40Speaker 2: and you can get a amazing taco along with beers, margarita,
- 41:47Speaker 2: a huge selection of alcohol for a very reasonable price. Right,
- 41:53Speaker 2: but there's no cutting back on quality of the food.
- 41:57Speaker 2: If if you are readers have the listeners have not
- 42:00Speaker 2: been doing douta Tacos A highly recommend it. It is
- 42:03Speaker 2: an amazing experience. Every store is unique with graffiti walls
- 42:07Speaker 2: that are unique to eat store. The food is highly
- 42:13Speaker 2: highly innovative. It's it's it's what if if Taco Bell
- 42:18Speaker 2: had a fast, casual casual dining baby and and and
- 42:22Speaker 2: and wanted to send well alcohol, That's what Conductor Tacos
- 42:24Speaker 2: would be, right and you got, You've got an amazing food,
- 42:28Speaker 2: very innovative. You can get double decker tacos just like
- 42:31Speaker 2: you get a taco bell, right, you can uh uh,
- 42:34Speaker 2: there's always something new on the menu. The alcohol is
- 42:37Speaker 2: significant portion, uh. But from a consumer perspective perspective, you
- 42:41Speaker 2: can go any time of the day. You can you know,
- 42:44Speaker 2: meet up friends after work and go for a drink
- 42:47Speaker 2: and some chips and guac. You can go with with
- 42:50Speaker 2: your entire family get case as tacos uh and and
- 42:53Speaker 2: and have your kind of regular family casual dining meal.
- 42:58Speaker 2: Or you can go late night and hang up with
- 43:00Speaker 2: your buddies and bachelord parties, bachelor parties. It just fits
- 43:05Speaker 2: a lot of people's lifestyles. And you and you can
- 43:08Speaker 2: show up an your little lemon workout gear, right and
- 43:11Speaker 2: it's and it's and you're fine, come as you are.
- 43:14Speaker 2: Why Candado was was that transaction was so successful was
- 43:17Speaker 2: because it did exactly what I talked about earlier what
- 43:20Speaker 2: makes a successful organization a successful restaurant brand. Uh. They
- 43:24Speaker 2: had thirteen units across I think four or five markets.
- 43:28Speaker 2: The unit economics were exactly the same across each of
- 43:32Speaker 2: those different markets. And these are across three different states
- 43:35Speaker 2: these markets. At that point, they had an amazing management team.
- 43:39Speaker 2: They were doing something that was highly unique, but also
- 43:42Speaker 2: very broad in its scope. In terms of attracting guests,
- 43:46Speaker 2: it wasn't very uh, it wasn't here's a fifteen dollars taco, right,
- 43:52Speaker 2: and only a few people can afford it. These were,
- 43:54Speaker 2: i think at that point, like three dollars talkers or
- 43:56Speaker 2: something like that, and that business has continued to expand.
- 44:00Speaker 2: I think one of the other key things about the
- 44:01Speaker 2: business that was highly attractive was the food service model.
- 44:06Speaker 2: They heavily rely on a commissary, which helps keeps operating
- 44:10Speaker 2: costs low at the store and really leverage the labor model,
- 44:15Speaker 2: and that also helps drive faster check times and get satisfaction.
- 44:23Speaker 1: Yeah, it seems like it's working pretty well for Charlie
- 44:26Speaker 1: Morrison and Seal It and Go, Yeah, doing the same thing. Awesome.
- 44:32Speaker 1: And finally Pinstripes, I got to spend some time with
- 44:34Speaker 1: Dale at ROLLC. I got to spend a lot of
- 44:37Speaker 1: time with him. I love his passion for the business.
- 44:41Speaker 1: Can you talk about Pinstripes and the specific role you
- 44:43Speaker 1: played in that deal.
- 44:44Speaker 2: Yeah, So on pin Stripes, I've known Dale for several years.
- 44:49Speaker 2: Now I live in a town that is five minutes
- 44:54Speaker 2: seven minutes down the road from Dale's headquarters, the original
- 44:58Speaker 2: pin Stripes. My family are there often and I know
- 45:03Speaker 2: Dale always had a the thought that being a public
- 45:09Speaker 2: company is the right outcome for pin Stripes and and
- 45:14Speaker 2: finally it was achieved end of last year. Look, I
- 45:18Speaker 2: think on pin Stripes, our role was we were advising
- 45:22Speaker 2: Middleton Partners, which is the the energy behind Banion the spack,
- 45:29Speaker 2: and we advised Middleton raised capital to make an investment
- 45:33Speaker 2: into Pinstripes that whether the I p O got done
- 45:38Speaker 2: or not, the capital would be used by pin Stripe
- 45:42Speaker 2: for further growth. So we helped raise that capital. Our
- 45:48Speaker 2: our key job on that was to create the marketing
- 45:51Speaker 2: story that was needed to demonstrate to investors that you
- 45:56Speaker 2: know eventually be used as part of this pack as well,
- 45:59Speaker 2: but to develop that the storyline of why this business
- 46:03Speaker 2: is unique, it's special, and it's highly needed in today's environment.
- 46:07Speaker 2: If you if you think about what has happened in
- 46:11Speaker 2: the real estate landscape over the last decade and a half,
- 46:16Speaker 2: it's it's since basically Amazon's emergence as the dominant retailer
- 46:20Speaker 2: in this country. We've seen Seiars go bankrupt, We've seen Macy's,
- 46:26Speaker 2: JC Penny's shutting down stores, Laden Taylor, I mean, the
- 46:29Speaker 2: list goes on and on and on. And these are
- 46:31Speaker 2: all your anchor tenants at your class A malls. And
- 46:36Speaker 2: as these stores have shut down, they've left huge gaps
- 46:40Speaker 2: in that in that in that retail location. So how
- 46:43Speaker 2: do you fill it? How do you how do you
- 46:45Speaker 2: get consumers to come back, guests to come back and
- 46:48Speaker 2: shop at your location. So what a lot of these
- 46:50Speaker 2: mall operators have been doing is trying to find a
- 46:53Speaker 2: way to convert these into lifestyle centers, into destinations in
- 46:58Speaker 2: and of themselves. But to convert that, you still have
- 47:03Speaker 2: this huge building that remains empty. So you need a
- 47:06Speaker 2: large box concept that can go in there, take up
- 47:09Speaker 2: that space, drive traffic. Because the lifestyle entertainment nature of
- 47:14Speaker 2: pin Stripes and hopefully that benefits all the other tenants
- 47:17Speaker 2: in that location as well. And pin Stripes, given its
- 47:21Speaker 2: very family friendly orientation, it's not just bowling, it's not
- 47:26Speaker 2: just bachi. It also has some amazing cuisine. They were
- 47:30Speaker 2: uniquely suited to go fill out that that big gap
- 47:34Speaker 2: in that in that real estate and drive traffic back
- 47:37Speaker 2: in the stores, and you know they're back by obviously
- 47:40Speaker 2: a lot of uh mall operator as well, just for
- 47:44Speaker 2: that reason. But now Pinstripes finally has access to capital
- 47:48Speaker 2: to to really add fuel to the fire and kind
- 47:52Speaker 2: of continue that growth that they need. These are not
- 47:55Speaker 2: cheap boxes. They cost a pretty penny to build, but
- 47:58Speaker 2: they hopefully generate a lot of profits too. So I
- 48:01Speaker 2: think this was the really awesome outcome for Pinstripes to
- 48:06Speaker 2: be a public company have actually the capital, because I
- 48:09Speaker 2: think that is needed as the regular retail model operators
- 48:15Speaker 2: continue to continue to have challenges.
- 48:18Speaker 1: Yeah, that's great. The Italian side of me appreciates, you know,
- 48:24Speaker 1: BATCHI getting you know, a broader audience. It's a great game.
- 48:27Speaker 2: Yeah. Yeah. Hey, they've got some really good Italian cuisine too.
- 48:31Speaker 1: Very cool. Yeah. I'm looking forward to again to all
- 48:33Speaker 1: three of those. Unfortunately I haven't had a chance to
- 48:35Speaker 1: get to any of them yet, but hopefully soon. Thanks again,
- 48:39Speaker 1: A Sheish here a rockstar man. I really appreciate your
- 48:42Speaker 1: insight and I really appreciate your love for the industry
- 48:45Speaker 1: because I feel the exact same way.
- 48:47Speaker 2: Nothing else I would rather be doing.
- 48:49Speaker 1: For sure man? So where can the audience go to
- 48:51Speaker 1: find out more about Harrington Park Advisors.
- 48:54Speaker 2: You can go to our website Harrington Parkadvisors dot com.
- 48:58Speaker 2: You can visit us on LinkedIn under Hedrington Park Advisors
- 49:01Speaker 2: as well. You know, follow us on LinkedIn and stay
- 49:05Speaker 2: up to date on our news. Awesome.
- 49:08Speaker 1: I want to thank the audience as well. If you
- 49:11Speaker 1: like the episode, please leave us a rating and click
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- 49:15Speaker 1: for a conversation about cell based meets with Don lewinning,
- 49:19Speaker 1: founder and CTO of Meetable