How Brands Are Using UGC in Paid Social Campaigns

Marketing Made Simple with Fexingo: Branding, SEO, and Digital Strategy for Beginners · May 30, 2026 · 8m · transcript

This episode explores how brands like Glossier and Fabletics are leveraging user-generated content (UGC) in their paid social ad strategies. Lucas breaks down the performance data—showing that UGC ads can have 4x higher click-through rates and 50% lower cost-per-click compared to polished brand creative. He explains why the algorithm on platforms like TikTok and Instagram favors authentic content. Luna shares a case study of a DTC mattress company that cut CAC by 30% using customer video reviews. They discuss best practices for sourcing UGC, legal considerations, and how to scale UGC without…