日本政府はオタク文化を本当に理解しているのか

ビジネス日本語講座 · May 13, 2026 · 7m

In this episode, I discuss whether the Japanese government and major corporations truly understand the essence of otaku culture. While anime, games, and “Cool Japan” are often promoted as national assets, I argue that the real appeal of Japanese subculture comes from its strange, obsessive, and deeply niche qualities. Otaku culture originally grew outside mainstream society and was driven by passionate individuals, not official support. However, institutions often try to sanitize and standardize these cultures for global markets. I explore why excessive “safe branding” may weaken Japan’s…