Latest / Ask The Experts / Happy Retirement Mark Koehn!
Transcript
- 0:11Eight, six thirteen ten Wiba Madison in the morning and joining us this morning.
- 0:18Em mezin Legend. Mister Mark King WISCTV three. Mark, Good morning,
- 0:24big announcement I know you made at the start of the new year.
- 0:27You're retiring. Tomorrow will be your last day on Channel three. First off,
- 0:33how you doing? Second off, what's the story? It's a long
- 0:39story, not a long story, but anyway, good morning, thanks for
- 0:42having me on Sean. My contract ended last May and we were in talks
- 0:48about you know, I told him I think I'm good for another year,
- 0:51and they said, well, we think we're going to go in a different
- 0:54direction, but we want you to stay till the end of the year.
- 0:57Okay, So we agreed on that, and then in the meantime we hired
- 1:03a new news director and he said, well, we can't say goodbye to
- 1:06you during like Christmas in New Year's because nobody would be watching, So can
- 1:10you just stay on for a couple extra weeks? And a couple extra weeks
- 1:14ends tomorrow. So it's interesting about that, is what fort We're talking forty
- 1:19six years, which I don't know if you've aged market. You and I
- 1:23have to talk off the air sometime about healthy living. But literally forty six
- 1:30years you've been on the airwaves at Channel three. I actually started in Green
- 1:36Bay when I was in high school. I was working weekends and summers.
- 1:40I was seventeen years old and I was the only person in this newsroom until
- 1:44like one o'clock in the afternoon on the weekend. So it was I don't
- 1:46know what they were thinking, but it was a great experience. So it's
- 1:51about fifty years. I came to UW Madison in nineteen seventy four, graduated
- 1:56and work part time at Channel three during the couple of those years. Graduated
- 2:00in seventy eight, and at the time university is offering twenty five dollars lifelong
- 2:07pass to the Memorial Union. I said, well, I'm not going to
- 2:08buy that. I'm not going to be around here that long. By here
- 2:12we are, did you? Did you end up buying it? Though,
- 2:15no, I didn't know. I I've fallen now for two hundred dollars.
- 2:22Oh, that is funny. As we talk about about kind of the media
- 2:27is always evolving. You know, I've been doing this this radio thing for
- 2:31a couple of years, and it's interesting just to see how much things have
- 2:36changed, and uh, television, I think, just as an outsider looking
- 2:40at television, to me, the biggest change I've noticed it was the conversion
- 2:45from standard to HD. What about for you, I mean when it comes
- 2:47to some of that behind the scenes stuffs as a news as a news person
- 2:52that's been welcomed into people's homes for for for five decades, I mean,
- 2:57what have you seen? What you has been like? This is absolutely amazing
- 3:00or this is just groundbreaking or just a seismic shift in the industry. Well,
- 3:06you know I started, we were shooting film. I was processing film
- 3:08and huge studio cameras. There are no teleprompters when we first when I first
- 3:15started out, and eventually, you know, you got teleprompters, smaller cameras,
- 3:20computerized newsroom. We use typewriters until nineteen eighty six, I think,
- 3:25and teletype machines. And I think what changed a lot is cable television and
- 3:31the Internet. That was a ground shaking both ground shaking events. I mean,
- 3:38back in the day, if you wanted to know something, you call
- 3:40it the library and ask for a question. Now you just google it and
- 3:43we all do it. And when I first started doing live at four or
- 3:47Live at five. In nineteen eighty four, there were just three four stations
- 3:52with public television. There was no cable, so we had sixteen writings thirty
- 3:59six I mean thirty percent of the audience in southern Wisconsin was watching Channel three
- 4:03at the time. And that was a license to print money and we spent
- 4:08it. Yeah, we traveled all over the planet, so we hardered planes
- 4:13to go to Macana Island to do our show on location, and Branson,
- 4:16Missouri and super Bowls and satellite trucks and Rose Bowls. It was a different
- 4:24time and we don't do that anymore generally. I mean, we'll we'll go
- 4:28to a super Bowl or Rose Bowl, but we'll send two people. I
- 4:30think in nineteen and ninety seven San Diego, we sent seventeen people to that
- 4:36Super Bowl game. With that and Marcus as we look at just kind of
- 4:43how the you know, how the landscape has changed, and obviously the different
- 4:47venues for news now and you know, whether it's the sub channels, the
- 4:54cable channels, obviously the Internet and Twitter and all of this stuff has changed
- 4:58things. And there's obviously the economics of it. Have you seen it?
- 5:00And I know that that you know, people work hard, and people in
- 5:06media, I think a lot of times are very much underappreciated that the type
- 5:11of work it is, it can be. It could obviously very rewarding,
- 5:14but it can be very grueling, very demanding. And one of the things
- 5:17that that I think sometimes people may miss is that that some of that that
- 5:23stuff and where I want to get into some of the institutional knowledge that that
- 5:27you have is it seems like a lot of that stuff gets lost as we
- 5:30as we look at the faces and the experience of people that are greeting us
- 5:35on news or in other places. It's it's a younger and younger thing.
- 5:40And I sometimes worry is is we can learn a lot from books, We
- 5:44can learn a lot from from that, but at the end of the day,
- 5:46one you get what you pay for, and two that institutional knowledge is
- 5:50so insanely valuable. Yeah, I agree. People used to I mean,
- 5:58I've gone through so many different reporters and producers and news directors, and people
- 6:03used to back in the day, they'd stay for five, six, seven,
- 6:06eight years, and now it's two years, a two year contract and
- 6:10they're gone. And you know, this used to be like a secondary job
- 6:15market. You'd start maybe in Wassaw or Ryan Lander, and then you work
- 6:18here way to Madison, and then you go to Milwaukee or whatever. Now
- 6:23I was starting to a friend that works at NBC. They're hiring people right
- 6:27out of school for network jobs. And you don't have that experience, you
- 6:31don't have an institutional knowledge, as you talk about, and that's something you
- 6:35can't really put a price on. Talking this morning with Mark Cain, tomorrow
- 6:41will be his retirement from WISC TV three. Just an amazing career, obviously,
- 6:46a face, a voice that most of us about everybody in Madison cherish
- 6:51and actually love seeing each and every day. And let's talk about your experience
- 6:57and what goes on everyday. Obviously, as Susan Simon, just another amazing
- 7:00talent. You guys have been working together recently. And you mentioned you've had
- 7:03had a number of of on air partners and a number of on air teams.
- 7:08What's that? What is that? Some of that? And Charlotte and
- 7:11others. I don't want to I don't want a short short change anybody.
- 7:13There's so many great talent I'll never I'll never hear the end of it.
- 7:16Yes, and of course Eric as well, let's talk about that relationship and
- 7:20and it's it's genuine. I think sometimes people people wonder about that is you
- 7:26know, you guys are in our homes every every day, and there's there's
- 7:29a great camaraderie, and people say, is that genuine? And you know,
- 7:32again, I'll go back to Susan because quite possibly one of the one
- 7:35of the kindest, smartest people you'll ever meet. Oh. Absolutely, it's
- 7:39it's such a it's such a real thing with you guys, isn't it.
- 7:43We are friends. I mean we're friends at work and we're friends off screen
- 7:46as well. I mean we hang out together a lot of a lot of
- 7:49people do. When you're younger, you tend to hang out a lot more.
- 7:56But now, you know, as you get older, your families and
- 7:58commitments and you make efforts to get together. But we can read each other's
- 8:03thoughts. I mean, she is, as you say, as a delightful
- 8:07person. Beth Zurbak and I worked with for years. She is going to
- 8:09be on the show today Live. We're going to reminisce and show some old
- 8:13clips with her because I worked with her from nineteen eighty six to nineteen eighty
- 8:20nine. Wow, that was a long run. That was a long run
- 8:22with Bath and she's still in town. You know, you talk about the
- 8:26institution. Louge Gary Canalti is retiring next week and he's retiring. He's not
- 8:31being four star or anything. People are going what's going on at Channel three.
- 8:35It's just the ebb and flow of this business, and unfortunately it is
- 8:41as you say, it can be quite grueling, especially for weather people and
- 8:45news people. You know, it's my last day tomorrow. We're going to
- 8:46get what ten inches of snow? I'd rather stay home. I was watching
- 8:56yesterday afternoon. I had come back and I think you had made made a
- 9:00comment to that effect that I thought, why not stay home? Aren't just
- 9:03zoom in right just from the couch? I can zoom in on that.
- 9:09Yeah, let's talk about that in some of the technologies. Well, has
- 9:13social media really helped? Obviously, Madison, we're a big small town.
- 9:16We're a nice, you know, very tight knit community and we run into
- 9:20each other grocery shopping or you know, at the I think everybody at the
- 9:24farmer's market run. But has social media kind of helped as well, kind
- 9:28of bridge some of that gap? Is there such that the very intimate relationship,
- 9:33and for so long it was I would say one sided, but it
- 9:35was hard to kind of kind of get that going flowing both ways. Has
- 9:39social media and other things made it easier to really really connect with people?
- 9:43Oh absolutely. I put my retirement announcement on Facebook on New Year's Day and
- 9:50there's thousands of responses of people, you know, congratulations, and you wouldn't
- 9:54get that back and forth. And I'm going to try and answer some of
- 9:58them when I retire. But it's just amazing. The outpoint and our website
- 10:03Channel three thousand dot com is a huge vehicle for communicating with people back and
- 10:09forth. And we have this screen out that the newsmen. It shows the
- 10:11engagement of what stories are affecting people, and it's fascinated to watch during the
- 10:18day what people are actually interested in. And I think social media has a
- 10:24big part of that. Even emails. People emailing all the time and you
- 10:26could email them back as opposed to sending a letter to the station. I'm
- 10:31getting letters too from folks, But I think social media has had a great
- 10:35effect and I think probably for you guys as well, and it has and
- 10:39letters, handwritten letters are always very sweet and very much appreciated that the expediency
- 10:43though of the email or the Facebook message or other for it. It's been
- 10:48amazing. I've got to ask you about some highlights to mark for you.
- 10:52I know you've had a chance to interview some of the biggest names in the
- 10:58world, in some cases out of this world. Let's talk about somebody for
- 11:01you personally. When you're kind of reflecting on your career, are those points
- 11:05that kind of stand out those people that you met then that maybe you didn't
- 11:09have, you know that you think of, like let's say you're talking to
- 11:11Paul McCarty, Obviously you're gonna be like, this is this is huge.
- 11:15I have great expectations people that have like those people that kind of stand out
- 11:18to you, that say, you know what, those people were a pretty
- 11:20amazing conversation. A lot of them were just everyday people were with my traveler
- 11:26story and they made such an impact. A lot of times night we've been
- 11:31playing old stories for the past year and it's like, oh, yeah,
- 11:33I remember that person. I remember this person, and just the they're so
- 11:39humble, they have nothing that they just are telling the story. My news
- 11:41director asked, what's what is the biggest event that you've done. And I
- 11:46had to say this super Bowl down in New Orleans in nineteen ninety six,
- 11:50that was the first time we really went all out. We had the satellite
- 11:56truck, we had cell phones for the first time, and we had fifteen
- 12:00twenty people down there and it was just an amazing experience. I mean,
- 12:03Packers hadn't been to the Super Bowl and how many years prior to that,
- 12:07So it's you know, it was, it was, It was amazing and
- 12:11New Orleans. How can you not have to Yes, Yes, The first
- 12:16first took back to the Rose Bowl in ninety four also stood out because we
- 12:22we went all out on that. Again, we just we just got in
- 12:24the satellite truck at that point and our chief engineer had a ride in the
- 12:28truck as they drove it to California to continue wiring it. It wasn't wired
- 12:31it yet. They're building this truck and that was the first time we use
- 12:37it. And it's like, okay, here we go. It's a very
- 12:39nice you know, a lot a lot of it's the ordinary people that I
- 12:43met and I talked to presidents and that's nerve wracking for one thing, but
- 12:48it's it was sort of a you know, a small town guy from little
- 12:52shit Wisconsin. And that's that's my roots showing. I think, and Mark,
- 12:58before we wrap up this morning, what what's next? Obvious I mentioned
- 13:01you are, you are a obviously clearly take very good care of yourself.
- 13:05You're youthful, You've got You've got a lot to a lot of head of
- 13:09you. What's what's kind of the plan? What do you do next?
- 13:11Right now? I'm just gonna see what happens, what comes my way.
- 13:15Doctor's orbit pastors on you. He said, you know you're a young sixty
- 13:18eight. Yes, So I think I'm going to exercise more. I got
- 13:22to put that on the back burner a little bit, walk the dogs more.
- 13:26Something's gonna come along. There's a couple of irons in the fire.
- 13:30And I don't think you'll be hearing or seeing the last of me. I
- 13:33hope not, but it's going to be in a different venue. I'm not
- 13:37trying to tease here, I just I don't. I don't know right now.
- 13:41Well, well, well we'll keep it go. Sorry about that?
- 13:46Was that, Mark? I can't I'm pretty good at what I do and
- 13:50I don't think I should waste that not doing it. So I'll find some
- 13:52outlets. Well, we'll look forward to seeing what's next and keep us posted.
- 13:58As always, it's been an honor talking with you. Madison is better
- 14:01for your for your time here, and again, as you mentioned, you're
- 14:05not going to be a stranger and I hope to catch you very very soon.
- 14:07Mark, Mark kain Wi c TV three, Congratulations on an amazing run,
- 14:11and thank you so much for joining us this morning. Thank you,
- 14:15Sean. I appreciate the kind words. Thank you. Here's to what's next
- 14:18for Mark and an amazing talent here in Madison. We'll get an update on
- 14:22news next thirteen ten WIBA News Times, nine o'clock